Baranggay E.

Rodriguez

FOCUSED AUDIENCES

Target Audiences

PRIMARY AUDIENCE

Parents: they should be the ones who are with the children most of
the times. They should be the first ones to stop their children to work
but they seem to have become dependent to their child hoping that
they will alleviate them from poverty. They aren’t aware of the projects
made by the local government unit. They do not even know anything
about the Non-Government Organization in their area committed in
providing services for the children. They need thorough mobilization
indeed.

Employers: some employers are considerate on the welfare of the

children, but then they probably are aware that it is not right to have
children toiling in their homes while they are doing something else. No
one could ever repay the children for sacrificing their childhood years
just for work. They should not be tolerating the children to be involved
in labor.

SECONDARY AUDIENCE
Child laborers: Children lack the knowledge on their own rights. They
are not aware that they should not be working on their young age.
Even if they do, they couldn’t do anything to have themselves
alleviated from their aggravations.
INFLUENTIALS

Local Government Unit

The government shall recognize the vital role of the youth in
nation building and shall promote and protect their physical, moral,
spiritual, intellectual and social well-being by enhancing their over all
development, taking into account sectoral needs and conditions in the
development of educational, cultural, recreational policies and
programs addressed to them.

Schools

It is through the schools that advocates may have the awareness

drive campaign on the said issue to inform the children. The education
sector does not only need to educate the children but they must also
help in doing other things concerning the nation’s future – the
children.
COMMUNICATION PROBLEMS

Lack of Awareness

The government has numerous projects on child labor, but the

communities aren’t aware of these. The audience doesn’t even know
any project in their community that has relevance with child labor. A
survey conducted also shows that the audiences have only little
knowledge about the NGO based on their area.

Lack of participation
 They may find it less interesting and/or frightening to attend
seminars with regards to the issue, they could not help but be suspi-
cious, wary that the information they give might eventually incriminate
them.
They are afraid to participate because they are thinking that if
they are guilty of violating children’s rights, they might get into jail.

They think that it will just be a waste of time for them to parti-
cipate in any program. Excuses were given like “I’m so busy”, “I don’t
know the place”, and “I’m busy with my kids”

Lack of determination

They accept the fact that it is not right for their children to work
but they have no choice but to let their children work for a living.

The children were afraid that if they will stop from working their
parents would be mad at them.

Objective:

1. To be aware that is not right for a child to work at an early age,

because they should be enjoying their childhood.

2. To be informed that there are alternative ways for their children

not to work at an early age.
3. To experience the happiness of being a child.

4. To persuade the parents to prevent their child from working.