GNOSIS11 CIMP

07 October, 2011
th

SENSOU11
ONLINE PRELIM ROUND

Please take few minutes to go through all the instructions. Important INSTRUCTIONS: There are 25 questions in this round. Each question carries 4 marks Total time allotted for this round is 40 minutes There are no negative markings. Un-attempted questions will be awarded 0 (zero) marks Please find the excel answer sheet attached in your e-mail or download it from our website
www.cimp-gnosis11.com. All your responses must be recorded in the excel answer sheet provided

Please mention your TEAM NAME and INSTITUE NAME in the answer excel sheet at the
space provided. Excel sheets without the team name and institute name will NOT be evaluated

Please rename and save your excel answer sheet as team name_institute name. Each team should submit only one answer sheet

Please save your responses in the excel answer sheet provided and E-MAIL us back
your sheet latest by 22:40 hrs on 07-10-11 at sensou.gnosis11@gmail.com Answer sheet received after the above mentioned deadline or in improper format other than as
mentioned above will NOT be evaluated. Please adhere to the instructions provided above

Top 5 teams based on the prelim performance will qualify for the final round to be held at CIMP on 20th October, 2011. In case of a tie the team which has taken lesser time will be given preference. Results will be declared on our website at 2200 hrs on 08-10-2011 In case of any further query any time, please feel free to contact: o Ayush Kumar 09801974560 o Chandra Prakash - 07209386454 ALL THE BEST
SENSOU11
PRELIM ROUND

sensou.gnosis11@gmail.com www.cimp-gnosis11.com

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GNOSIS11 CIMP QUESTIONS:

Q1. Name the top five most trusted brands of 2011 according to Brand Equitys recently published survey.

Q2. Identify the Ad below:

Q3. What is next?

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PRELIM ROUND

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GNOSIS11 CIMP
Q4. Identify the brand and the product.

Q5. Identify. These are notes of which companys advertisement jingle?

Q6. Identify the logo

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PRELIM ROUND

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GNOSIS11 CIMP
Q7. X is the best selling cookie of 20th century, X was developed by Y in 1912 which was acquired by Z in 2000 and launched under the name of W a subsidiary of Z in India in 2011. Identify X,Y,Z,W.

Q8. Establish and explain briefly the connection between the pictures below:

Q9. Establish and explain briefly the connection between the pictures below:

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PRELIM ROUND

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GNOSIS11 CIMP

Q10. This company was started by a teacher and an engineer, currently into education and credit rating. This company is in JV with one of the most famous conglomerates of India, Identify the company.

Q11. Establish and explain briefly the connection between the pictures below:

Q12. Identify the retail brand depicted in the pictures below:

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PRELIM ROUND

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GNOSIS11 CIMP
Q13. Identify the Ad below:

Q14. Identify both the personalities and tell what have they done?

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PRELIM ROUND

sensou.gnosis11@gmail.com www.cimp-gnosis11.com

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GNOSIS11 CIMP
Q15. Name the matrix depicted below:

Q16. What does the following AMUL Ad represent?

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PRELIM ROUND

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GNOSIS11 CIMP

Q17. Identify the occasion for this particular google doodle

Q18. Establish and explain briefly the connection between the pictures below:

Q19. Identify both the logos below and name the industry to which they belong

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GNOSIS11 CIMP

Q20. Identify the company which published the following Ad in its early days

Q21. Establish and explain briefly the connection between the pictures below:

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GNOSIS11 CIMP
Q22. Identify the logo depicted below and write down its expansion plus name the president of the organization:

Q23. Identify the marketing concept being depicted by the picture below:

Q24. Establish and explain briefly the connection between the pictures below:

SENSOU11
PRELIM ROUND

sensou.gnosis11@gmail.com www.cimp-gnosis11.com

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GNOSIS11 CIMP

Q25. Which awards was popularly referred to as OSCARs of RURAL MARKETING last year. Name the organization which gave away these awards and name the company which won the maximum number of awards at the event.

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E-MAIL us back your excel answer sheet latest by 22:40 hrs on 07-10-11 at sensou.gnosis11@gmail.com

ALL THE BEST

SENSOU11
PRELIM ROUND

sensou.gnosis11@gmail.com www.cimp-gnosis11.com

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