TABLE OF CONTENT

1.0 INTRODUCTION ............................................................................................................................................... 3 2.0 DISCOVERY METHODS .................................................................................................................................. 3 2.1. QUESTIONNAIRE ........................................................................................................................................ 3 2.2 JUSTIFICATION OF QUESTIONNAIRE DESIGN ...................................................................................... 4 2.3 JUSTIFICATION OF PRIMARY RESEARCH ............................................................................................. 4 2.3 SECONDARY RESEARCH ........................................................................................................................... 5 3.0 USER NEED ANALYSIS ................................................................................................................................... 6 3.1 USER PROFILE .............................................................................................................................................. 6 3.2 TASK ANALYSIS .......................................................................................................................................... 7 3.3 ENVIRONMENTAL ANALYSIS .................................................................................................................. 8 4.0 PRELIMINARY DESIGN ................................................................................................................................... 8 4.1 STORYBOARD .............................................................................................................................................. 8 4.2 MENU HIERARCHY DIAGRAMS ............................................................................................................... 9 5.0. DETAILED DESIGN ......................................................................................................................................... 9 5.1. DECISIONS RELATING TO USER NEED ANALAYSIS .......................................................................... 9 5.2 DECISIONS RELATING USABILITY .......................................................................................................... 9 5.3 DECISION RELATING TO COGNITIVE ISSUE: ...................................................................................... 10 6.0 IMPLEMENTATION ........................................................................................................................................ 11 6.1 SCREEN SHOTS........................................................................................................................................... 11 7.0 EVALUATION .................................................................................................................................................. 20 7.1 INTROSPECTIVE EVALUATION .............................................................................................................. 20 7.2 FUTURE ENHANCEMENT ......................................................................................................................... 20 7.3 USER EVALUATION .................................................................................................................................. 21 7.3.1 EVALUATION QUESTIONNAIRES ................................................................................................... 21 1

CONCLUSION ........................................................................................................................................................ 22 REFERENCE ........................................................................................................................................................... 23

1.0 INTRODUCTION
Tieworld is an international online shopping client based in Australia, the core services of this shop is to provide and make different type of clothing material necessary for the proper dressing of co-operate attires. The shop has over the years been protonated people from different part of the world. More customers more need for better service have brought the management to prefer a better interface be design for the website. The new interface should be easy to use, learnable, efficient and easy to use. This is to enhance the user goal experience and provide co-operate efficient services to client. Name of company: Tieworld Location: Australia Website: http://www.tieworld.com.au/shop/index.php

2.0 DISCOVERY METHODS

2.1. QUESTIONNAIRE Please complete and return the enclosed form. This question is meant for the purpose of the creation of a better interface for Tieworld website. Please do provide accurate information, information provided is the bases in which a new and better interface will be developed. Website: http://www.tieworld.com.au/shop/index.php Please answer this usability questions. NAME______________________________________________

Age_______________________________________________
1. Do you have any internet skill or experience (yes)

(no)

2. What your view of our current website in terms of navigation? (A) easy (B) Complex (C) understandable 3. Was it ease find what you were looking for on our website? yes) (no) (no) 4. Was there anything missing from our website that you expected to see? yes) 6. Was there confusing button? yes)

5. How long did it take you to determine what our website was about?______________ (no) 7. If yes what the button name__________________ 8. Was it easy to find our contact information? ________________________ 9. What would you suggest I do to make) our website easier to use?_______________

Please answer the following content question 10. What kind of information would you like to see available our website?

__________________________________________________
11. What part of our website did you enjoy the most?_____________________ 12. What's the most important piece of information we should have on our website?

__________________________________________________
13. What would you suggest we do to make our website more valuable? 14. _________________________________________

Please answer the following design question

15. Describe the overall look and feel of our website?__________________ 16. Did our website fit on your computer screen? 17. Did our website load properly on your computer? 18. Did our video and/or audio play as expected?

yes) yes)

(no) (no) (no)

yes)

2.2 JUSTIFICATION OF QUESTIONNAIRE DESIGN The questionnaire is deign and structured into three different sections. The first section deals with the usability of the site. Basic question are asked to know how customer feel about the current site. To know if they achieve user goal experience while using the site. The third section deal with content of the site, basic question asked to know if the website content required and sufficient information sort after by clients. The third section deal with the design, ask the customer to inform us about how the feel with the current interface design. This provides us with a context of which to design the new site. Other question like age, internet experience and name are asked to put research into context. Both qualitative and quantitative question types are asked to give customer enough room to express their thought and ideals. 2.3 JUSTIFICATION OF PRIMARY RESEARCH Tie world research was called out in Kuching. Objective of the research was to To get opinion of the client on the current interface. To know user need. To make provide a better and enhanced way achieving user need, To provide a better user goal experience.

The primary research was carried out based on prospective customer.

questionnaire answering section by different

Based on the research the context for achieving task on the site was analyzed. 70% of the

The research showed that not all customers are really satisfied with buying item online.

respondent did not agree that online shopping is safe. While 35% of the respondent say the will be willing to pay for item online. In general customers think the new interface should be enhanced, better and easier navigation created in the new interface. The customer prefers the use of cognitive issues like buttons and image for easier and faster understanding of information. 2.3 SECONDARY RESEARCH Based on our primary research a secondary research was carried out both online and through phone interviews. Website users' attitudes about online shopping are not entirely consistent. They are willing to shop online because it is convenient and a time-saver, but they also do not like sending personal or credit card information over the internet. Our analysis suggests that if concerns about the safety of the online shopping environment were eased and if shoppers felt that online shopping saved them time and was convenient, the number of online shoppers on the site would be higher. It is possible to sort through these different attitudes to see which matters more in influencing people's propensities to shop online. Using as the baseline internet users' response to the question about whether they have ever bought a product such as a book, music, toy or clothing online, the analysis asks what would happen to levels of online shopping if certain attitudes were different. We find that concerns about sending personal or credit card information online loom largest in influencing whether to shop online. Specifically:

If the three-quarters of the site users agree that they don't like sending personal or credit card information online felt more confident about doing this, the share of the internet population shopping online would be 7 percentage points higher than the current average of 66%, or 73%.

If those who disagree that online shopping is convenient felt otherwise, the share of the internet population shopping online would be 3 percentage points higher than the current average (or 69% instead of 66%)

If those who disagree that online shopping saves time believed that they could save time by eshopping, the share of the online population shopping online would be 2 percentage points higher than the current average (or 68% instead of 66%).

The estimates above are independent effects, showing the impact when the other factors noted above, as well as other demographic and socio-economic impacts, are held constant. In fact, demographic factors 5

such as race or gender have no significant impact on predicting levels of online shopping, and the impact of income is small; if low-income Americans suddenly had at least average incomes the incidence of online shopping would be one percentage point higher.

3.0 USER NEED ANALYSIS

3.1 USER PROFILE Name: Mrs. Glory Eni Age: 29 Gender: Female Status: Married Occupation: Self Employed

Scenario Mrs. Glory is a self-employed mother of two, who core business is reselling cloth accessories. He has been doing this since she left school soon years back. Holding a degree in computer science Mrs Glory has suggested to her major supplier (Tie world) that it will be better for business if the new proposed interface call have a section for ordering goods and a profile for already existing customer. This means that all existing customers will have a password for accessing the site. Description of character Mrs. Glory is a mother of two who dont really have time to travel for the purchasing of goods. As a selfemployed and supplier of clothing accessories, she have been in the business for about 5 years now. Having been in the in this line of business for this long, she has gained wide range of experience. Many younger suppliers come to her for business success advice, she give them necessary advice for their present challenge. As a busy mother she does not have much time to spend going to manufacturer office to place order. Characteristics Mrs. Glory is a very serious business woman who has made a fortune for herself in this line of business through hard work. Because of increased work load she believes that online purchase will enhance business operation for both she and the supplier. What is she interested in Mr. Glory wants to be able to order for product from the supplier online. The main product of interest is Tie, cufflinks, sucks etc. she also wants to be able to pay for purchase online. What is she looking for? 6

Mr. Glory on signing into the site will be looking at the product page, for new cufflinks, latest tie prices, and cloth from different manufacturer, promotions and discounts. Web Experience and Expectations Mr. Glory has been using internet for a long time, to order for other clothing accessories from china, as such she has a very high level of basic computer skill. She expects the site to be simple, easy to use, learnable, protected through quest for username and password.

3.2 TASK ANALYSIS The task analyses starts from the when user enters the url of the site. When the site opens the user enters the home page, the user then select products page. In the product page the user selects the shop to shop from. Then the user will have to browses through the product category and select the product he/she wants. Then the user can then make order for the product and logout of the interface. Task analysis steps Step1. Enter the site URL Step2. Select product Step3. Select shop Step4. Browse through product categories Step5. Make choice of product Step6. Order the product logout

Enter Site url

Enter Site home page

Select product page

Select shop

Browse product

Make choice of product

Order

Logout

Print receipt

3.3 ENVIRONMENTAL ANALYSIS The interface will require light in the environment of use, since the background of the site is design to fit the cognitive issue of both the young and old. The interface requires little trainings from Tie world for updating of new product. The interface runs on all major browsers. And can be run in adobe flash professional. Internet speed is one factor that has to be considered as many customers might be in areas with low internet access; such navigational buttons should be design in style in while user task can be achieved will less amount of clicks.

4.0 PRELIMINARY DESIGN

4.1 STORYBOARD Order Email address:_______ Email address:_______

Contact US Email address:_______ Detail:______________

Send form

4.2 MENU HIERARCHY DIAGRAMS

Index page

Home page

About us

Products

Order

Contact us

Striped

Jacquard

Print silk

Classic

Medic

Print silk

5.0. DETAILED DESIGN

5.1. DECISIONS RELATING TO USER NEED ANALAYSIS

1. Creating flash site that is more attractive. 2. Adding ordering page where customer can order for product. 3. Using animation to create the header with of images that will provide the site with great usability option 4. Creating a button using flash to enable user get lots of many information just by placing a cursor on it so user dont have to scroll all the way down to get what they want. 5. Creating links using button to reducing the length of the site.

6. Creating rollover images to showcase the diverse product the tie world has.
5.2 DECISIONS RELATING USABILITY Better data available: the site will provide better picture of the product available in the site by reducing the length of the site, it will also provide more image to enable the user understand what the site is about on less click.

Effectiveness: The interface is design to meet the needs of the users, it really supports users in carry out their tasks easily and it allows accessing the information they need from purchasing cloth accessories to making payment online.

Efficiency: The interface allows users to carry out their task, it provides the guilds steps on how users should purchase for products from the site. Safety: this is meant to ensure that user information is protected. Flexibility: The improved interface is flexible, it enable users to browse around the site with ease.

Speed: Reducing the excess content of the site and providing detailed information on what the user want help opening the page without wasting too much time, using light colors also increases

the speed when opening the site.

5.3 DECISION RELATING TO COGNITIVE ISSUE:

Icons: icons are used to illustrate information without many words. Boarder line: using boarder line and spacing for effective grouping of information so has to make it easier to perceive and locating them. Choice of language: English language was used as it is the worldwide language. As most users understand English more. User memory: people are much better at recognizing things than recalling them; furthermore, certain kinds of information are easier to recognize than others, in particular, people are very good at recognizing thousands of pictures even if they have only seen them briefly.

Attention: when user are trying to get information just about an holiday destination they might not really want to go through the whole page they just to get a quick information, their focus basically is on the information that is relevant

Information presentation: the information that will be displayed will greatly influence how easy it is to attend to appropriate piece of information. Metal models: This will help the user reason about the system, the more the user learns about the system and how its functions their metal models develop.

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6.0 IMPLEMENTATION
6.1 SCREEN SHOTS

Home page

11

About us page

12

Product page

13

Order page

14

Silk print page

15

Striped page

16

Jacquard page

17

Classic page

18

Madras page

19

7.0 EVALUATION
7.1 INTROSPECTIVE EVALUATION The evaluation of this interface is carried out to meet user goal experience. The testing of the interface was done using both black box and white box testing. The interface was evaluated to see that all cognitive, user goal were achieved. Usability, content and design were evaluated. Usability evaluation showed that user achieves their goal for entering the site. The content of the site showed that information in the site provide maximum detail of information for products and about the company. Navigation showed that information can be gotten with fewer clicks. Design showed that the site was well logically designed. 7.2 FUTURE ENHANCEMENT 1. Online payment should be implemented. 2. Delivery service should be provided 3. Enquiry page should be included in the site for fast question and answer 4. Instant chat should be included to clear any unclear issue for customer before the purchase product

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7.3 USER EVALUATION 7.3.1 EVALUATION QUESTIONNAIRES

1. Do you have an internet? Yes

No No

2. If yes do you use the internet often? Yes

3. Are you a worker or a student? ______________ 4. What other things do you use on the internet for? ________________ 5. Are u satisfied using the internet to purchase item? ______________ 6. What would you say about your internet speed? _________________ 7. Was there confusing button? yes) (no)

8. If yes what the button name__________________ 9. Was it easy to find our contact information? ________________________ 10. What would you suggest I do to make) our website easier to use? _______________ Please answer the following content question 11. What kind of information would you like to see available our website? __________________________________________________ 12. What part of our website did you enjoy the most? _____________________ 13. What's the most important piece of information we should have on our website? __________________________________________________ 14. What would you suggest we do to make our website more valuable? 15. _________________________________________ Please answer the following design question 16. Describe the overall look and feel of our website? __________________ 17. Did our website fit on your computer screen? 18. Did our website load properly on your computer? 19. Did our video and/or audio play as expected? yes) yes) (no) (no) (no)

yes)

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CONCLUSION The interface will increase the business transaction level of the company. Usability, interaction, design and cognitive issue were properly considered and integrated into the site. However forward enhancement for the interface I have suggested more features to be integrated into the interface to provide users with user goal experience that will encourage client to revisit the site.

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Commerce-Online-Shopping-Trends.htm [Accessed on 11th March, 2011] www.oft.gov.uk, 2004: consumer protection (Online 2nd October ) Available at: http://www.oft.gov.uk/shared_oft/reports/consumer_protection/oft921.pdf [Accessed on 13th March, 2011] www.recognizedexpert.com, n.d: consumer protection (Online) Available at: http://www.recognizedexpert.com/expert/f47/website-evaluation-questions-204/ 23

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