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A NEW GENERATION

KHIO, NEPOMUCENO, OPINION, SANTOS

SMARTPHONE OS MARKET SHARES


50 45 40 35 30 25 20 15 10 5 0 Android OS MS Windows Mobile RIM Symbian iOS Others

CURRENTLY AVAILABLE
Product: Data Storage Method CPU OperaGng System

iPhone

Internal: 4/8/16 GB

ARM 11 412 MHz, PowerVR MBX-Lite graphics

iOS 4

Blackberry

Internal: 256 624 MHz MB processor External: microSD, up to 16GB, 2 GB included

Blackberry OS v5.0 upgradeable to v6.0

CURRENTLY AVAILABLE
Product: Data Storage Method CPU OperaGng System

HTC SensaGon

Internal: 1 GB 1.2 GHz, dual RAM: 768 MB core Expansion slot: microSD (SD 2.0 compaGble) Mini SD 416 MHz processor

Windows 7, Windows Vista, or Windows XP HTC Sync

O2 Atom

Microso] Windows Mobile 5.0 Pocket PC

CURRENTLY AVAILABLE
Product: Data Storage Method CPU OperaGng System

Neo 1973

Internal: 64 MB SD Card Internal: 16/32 GB, 1 GB RAM External: MicroSD up to 32 GB

266 MHz

Open Source

Samsung Galaxy

Dual-core 1.2GHz ARM Cortex-A9 proccessor, Mali-400MP GPU, Exynos chipset

Android 2.1 Eclair OS and Android 2.3 Gingerbread OS (for S2)

Product iPhone

Name of Component CapaciGve touch screen with reinforced glass. 5-megapixel camera. WiFi bluetooth controller. Babery NOR Flash memory, DDR mobile DRAM

Price $10 $9.75 $7.80 $5.80 Combined cost of $2.70

Vendor Company N/A N/A Broadcom CorporaGon N/A NOR Flash is from Intel Corp/ Numonyx. DDR and DRAM from Elpida Memory Inc

Product iPhone

Name of Component MEMS gyroscope Quad Band Tranceiver Main Power Management IC GPS chip Touch Screen Controller IC Audio Codec E-Compass Accelerometer

Price $2.60 $2.33 $2.03 $1.75 $1.23 $1.15 $.70 $.65

Vendor Company STMielectronics Inneon Dialog Semiconductor Broadcom CorporaGon Texas Instruments Inc Cirrus Logic AKM Semiconductor Inc. STMielectronics

Product Blackberry

Name of Component Blackberry Bold 9700 Blackberry Side Bubon Membrane Black Housing Faceplate Chrome Bezel Keypad Membrane SGcker QWERTY Keypad LCD Screen Memory Card Holder with Flex Cable Trackpad Trackball Mini USB Charge Port Connector

Price Php 22,790 (as of June 22, 2011) $9.99 $19.59 $7.67 $9.09 $99.99 $27.99 $11.19 $37.95

Vendor Company Android Authority, cellphone-repair- shop.com, everything4blackberry .com

Product Blackberry

Name of Component Babery Door Lock Latch Front Window Lens Glass with Adhesive Rim Earpiece Speaker Grill with LED Cover NavigaGon Ball Assembly Standard Babery Middle, Back Housing with Loud Speaker, Ringer, Babery Connector, Antenna and Side Key Flex Cable Contacts Camera Module

Price $19.95 $23.95 $24.95 $22.95 $69.95 $44.95 $19.99

Vendor Company

Product HTC Samsung Galaxy O2 Atom Neo 1973

Name of Component NA NA O2 XDA Atom Neo 1873

Price Php 31,990 (as of June, 2011) NA NA

Vendor Company NA NA Alibaba.com Openmoko.com

AGE PREFERENCES FOR iPHONE


35 30 25 20 15 10 5 0 18-24 y/o 25-34 y/o 35-44 y/o 45-54 y/o

PROPOSED SMARTPHONE
[insert made up name here] CPU Memory OperaGng System DSP (Digital Signal Processor) Dual core 1Ghz ($204.99) 16GB Internal Flash Memrory, 1 GB RAM, microSD up to 32GB ($27.99) iPhone OS 600 MHz

The Screen The Casing

CapaciGve touchscreen ADSP (AdapGve Dynamic So] Polymer) underneath a polycarbonate frame shape of casing paberned from iPhone

PROS & CONS


Pros (+) CPU Dual core processors oer faster speeds with improved mulGtasking *thread heavy apps CombinaGon of internal and external memory oer greater back up opGons User friendly, popular, well developed Cons (-) Expensive and may consume more power

Memory

May make the phone slightly larger due to the need of a memory sGck slot Uneditable

OperaGng System

PROS & CONS


Pros (+) The Screen CapaciGve screens are more responsive. A large screen display is easy on the eyes. Hard to actually break; slightly exible. Cons (-) Will not be able to use stylus.

The Casing

Cases are hard to replace.

SOURCES
(SURVEY)

SOURCES
(SURVEY)

SOURCES
(SURVEY)

SOURCES
hbp://www.shutupandgoogleit.com/component/content/arGcle/3- smartphone-arGcles/58 hbp://www.email-markeGng-reports.com/wireless-mobile/smartphone- staGsGcs.htm hbp://www.cgena.com/6668-det/Check-Price/BlackBerry-Bold+9700.aspx hbp://www.gsmarena.com/blackberry_bold_9700-2963.php hbp://www.cellphone-repair-shop.com/products/blackberry-bold-9000- cellphone-replacement-repair-parts_468.htm hbp://www.everything4blackberry.com/Blackberry-Parts/c89/index.html

SOURCES
hbp://www.cebutechblogger.com/2011/06/htc-sensaGon-in-philippines- ocial.html hbp://www.yugatech.com/blog/mobile/htc-sensaGon-launched-priced/ hbp://news.so]pedia.com/news/HTC-Launches-SensaGon-and-Wildre-S- in-the-Philippines-206830.shtml hbp://wiki.openmoko.org/wiki/Neo_1973_vs_Neo_FreeRunner hbp://www.androidauthority.com/dual-core-android-phones- in-2011-9274/ hbp://www.androidauthority.com/motorola-atrix-review-hands-on-8680/

SOURCES
hbp://www.apple.com/macosx/whats-new/ hbp://us.blackberry.com/apps-so]ware/blackberry6/update.jsp hbp://www.mydigitallife.info/latest-vertu-ascent-G-Gtanium-cellphone/ hbp://nanciallyt.yahoo.com/nance/arGcle-110607-6607-1-what- smartphones-really-cost hbp://zapp5.staGcworld.net/news/graphics/224997-htc-sensaGon-4g- comparison_original.jpg hbp://www.cellphone-repair-shop.com/categories/htc-dopod-cellphone- replacement-parts_120.htm

SOURCES
hbp://www.repairsuniverse.com/htc-replacement-parts.html hbp://www.alibaba.com/showroom/htc-mobile-phone-parts.html Technology, CommunicaGons, and Media: Philippines hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx? c=35\PDF\&f=F-141951-17184335.pdf&code=Ij38q %2bj0A6wAEiqNHimVn9IEn8w%3d New global report: Mobile phones Winning strategies and pixalls hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx? c=73\PDF\&f=F-171837-19397173.pdf&code=KR88XYUc9PnZ4RBcHz %2bPymHj82g%3d

SOURCES
Smartphones Strategy: Case Studies hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx? c=35\PDF \&f=F-183783-20193735.pdf&code=AETyHhJaK4MfAAHTzGMZ1BYElk%3d Smartphones: Not just iPhones, but a boomerang movement hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx? c=62\PDF\&f=F-144424-17522562.pdf&code=dR6t%2fUR2%2b %2fN96%2brstp7rIZN]ek%3d Consumer Electronics New EdiGon hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx? c=14\PDF\&f=F-181170-20035614.pdf&code=W7wu%2fBnURhYUVp %2bcpAKrmCSGa%2{%3d

SOURCES
hbp://max.limpag.com/arGcle/globe-to-sell-iphone-in-philippines/ hbp://www.brighthand.com/default.asp?newsID=16775&news=Apple +iPhone+4+iOS+Compuntents+Parts+Cost hbp://www.gsmarena.com/apple_iphone-1827.php hbp://jrocas.com.ph/archives/globe-will-sell-iphone-in-the-philippines- mixed-reacGons/ hbp://site.globe.com.ph/galaxy_s2?sid=TkJoGMuxpRYAAFH6PVMAAAEVe hbp://www.techpinas.com/2010/06/samsung-galaxy-s-i9000- philippines.html

SOURCES
hbp://www.gsmarena.com/samsung_i9100_galaxy_s_ii-3621.php hbp://www.techykid.com/1074/samsung-galaxy-s-in-the-philippines/ hbp://www.host-opGcal.com/page.asp?id=4

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