HYUNDAI

by:Presented by:-

Uma Shankar Roy Sec:Sec:- SM1

INTRODUCTION
The Hyundai i10 is a city car produced by the Hyundai Motor Company. Launched on 31 October 2007, manufactured only in India, at Hyundai's Chennai Plant and sold globally (not for South Korea). Engines :- 1.1L Epsilon I4 petrol 1.2L Kappa I4 petrol 1.1L CRDI VGT I3 diesel
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STYLING
The i10 has a large gaping air-dam. Pulled-back headlamps Chrome-lined grill A bonnet that has a clam shell hint and a rear window with an upswept kink. Overall length (3565 mm) and wheelbase (2380 mm)

INTERIOR:INTERIOR:The interior has a plastic dash housing with an optional integrated stereo. A large white-faced speedometer, flanked by the tachometer and fuel and temperature gauges. The gear lever is built into the centre console. Leaving space between the front seats for a couple of cup holders.
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VERSIONS
Di10 D-Lite i10 Era i10 Magna i10 Magna 1.2 i10 Sportz 1.2 i10 Magna 1.2 AT i10 Sportz 1.2 AT i10 Asta 1.2 i10 Asta 1.2 with Sunroof 1086cc Petrol, Manual, 13.2 kpl Rs. 3,47,166 1086cc Petrol, Manual, 13.2 kpl Rs. 3,83,527 1086cc Petrol, Manual, 13.2 kpl Rs. 3,98,010 1197cc Petrol, Manual, 12.8 kpl Rs. 4,10,722 1197cc Petrol, Manual, 12.8 kpl Rs. 4,38,559 1197cc Petrol, Automatic, 10.9 kpl Rs. 4,57,192 1197cc Petrol, Automatic, 10.9 kpl Rs. 4,82,100 1197cc Petrol, Manual, 12.8 kpl Rs. 4,98,70 1197cc Petrol, Manual, 12.8 kpl Rs. 5,14,274

TARGET MARKETS
middle to upper class professionals college students business target is mid sized to large sized corporate that want to help their managers and employees by providing them a car for ease of transport entrepreneurs and small business owners who want to provide discounts to managers buying a new car
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HYUNDAI SWOT ANALYSIS

Strengths:The Quality Advantage Weaknesses:Commodity Price Risks Exchange Rate Risk Opportunities:Leading Growth Threats:currency exchange rates Risk Assets risk, Business risk,Comptitors etc.
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OBJECTIVES
The company is aiming for 5% market share of the Indian market in nex 2nd year Objectives: We are aiming for 10% market share of the Indian market Establish a well-regarded brand name linked to a meaningful positioning

PROMOTION Road Shows Television advertisements Radio Print Ads Workshops and Seminars Banners, neon signs Booklets and pamphlets
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ADVERTISING WITH SUPERSTARS

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COMPANYS FIVE CORE STRATEGIES

Global Orientation Respect for Human Values Customer Satisfaction Technology Innovation Cultural Creation

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CORPORATE PHILOSOPHY
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Management Philosophy:Strive to create a more affluent lifestyle for humanity. Contribute to the harmony and co-prosperity with shareholders, customers, employees and other stakeholders in the automobile industry.

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CORPORATE PHILOSOPHY CONTD..

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Key Factor To change in the management system and seek creative and self-innovative system. Corporate Social Responsibility.

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MANAGEMENT POLICY
Trust based management:Trust worthiness. Trust between management-labour, employeremployee, company-customerrelationship.

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MANAGEMENT POLICY CONTD..

Transparent management:Higher transparency in all across of business. Transparency in transaction and for trade. Production of ethics and enhancing ethics management system.

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MANAGEMENT POLICY CONTD..

On-site management:Cultivation of on-site knowledge, and raising challenging spirit of field staff. Concentration on management capacity on industrial sites. Management strategy based on the sites and promotion of R&D. Established of the immediate response communication system.
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CONCLUSION
Hyundai i10 is highly preferred when compared to the other brand of car in the same segment. Company always adopt new technology and train their employees.

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