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Marketing, Event Coordination & Program Management Expertise PR & Media Relations Management Complex Event / Itinerary Planning & Execution Relationship Selling / Networking Traditional & Online Marketing Vehicles Product Development / Launch International & Domestic Marketing Brand Building & Advertising High-platform Presentation Skills New Business Development Demand Generation
Marketing & Public Relations Director Driving force behind domestic turnaround, growth and increasing profitability of 1 of the fastest growing and well-known companies in entire ABC industry globally. Catapulted sales 3000% within 5-year period. Internal Change ManagementEvangelized customer-centric service philosophy and work ethic to 80person staff comprising predominately male global workforce. Persistently espouse customer service attitude of care, concern and regard for client while role modeling, teaching and coaching staff in art and importance of proper customer service. Invoked unique communications skill set to successfully diffuse cross-cultural sensitivities, deflect gender bias in male-dominated industry and confront myopic corporate culture relevant to American clientele and expected level of customer service.
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Terminated relationship with 2 partners accused of malfeasance and corporate embezzling. Corporate Brand / Image Execution, Public Relations & Media ManagementFunction as primary face or public representative of corporation across both Global Continent and local operations. Differentiate corporate brand by leveraging unique traits: customer-centricity and local (American) ownership, and personally demonstrate high-level customer responsiveness to critical issues. Use multi-layered approach to build effective influence with targeted, high-profile prospects in various sports and political venues (e.g., NASCAR, NFL, Capitol Hill). Mastered technical aspects of industry through Professional Industry credentialing process. Built critical portfolio of trust, reliability, credibility and industry intelligence to book increasingly higher margin clients and open doors into areas closed to other outfitters. Organizational DevelopmentTransitioned local-based arm of global business from single-digit to tripledigit customer base featuring several repeat clients and steady stream of referral-driven business. Introduced new marketing style corporate-wide combining traditional advertising and promotional vehicles with special events (annual corporate reception), guest appearances (radio, TV and print media), invited speaking engagements, tailored organizational presentations and highly personalized relationship management techniques (donations, client parties, gift giving, entertaining, sales calls). Implemented new office system to eliminate redundant workflows, capture operational efficiencies, and support lean domestic workforce. Results: Significant overhead cost savings and streamlined processes and procedures. Available at InterviewExhaustive listings of and details on invited international / domestic public speaking and keynote presentations, television appearances, radio interviews, fundraiser / tournament celebrity attendee functions and articles edited for annual Industry-Leading magazine. Experience prior to 2000Features progressive career success in counseling and education highlighted with 1 year of teaching overseas as an ex-patriot. Professional & Industry AffiliationsMajor Club International Local XXX Club International Board Member XXX, XXX, XXX Volunteer CommitmentsList industry-related volunteer commitments here