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College of Communication
Bachelor in Broadcast Communication
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Conceptual Framework
The Social Learning Theory, as discussed earlier, deals with the
cause and effect hypothesis. The researchers have chosen this theory
because the study focuses primarily on the effects of titillating films
and X-rated videos on the sex orientation of senior secondary
students. The researchers found it easier to adopt and conceptualize
the variables using the Social Learning Theory because the study
concentrates on what goes beyond the mind of a titillating film and X-
rated movie viewers and the effects of watching such films being
manifested through their actions. It centers to the effects of too much
exposure to sex scenes, which tends to alter a person’s orientation
about sex.