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TYBMS Sem 5 Important Question Bank 2010

Posted by Kartik Raichura in Question Banks | 1 comment Hello Friends, Question Bank -Service sector Management 10 mks1) 7 Ps of Banking, Insurance, Tourism, Hospital and Transport. 2) Service Sector Introduction/ Definition, Factors for growth, Characteristics, Classification 3) Service marketing Triangle 4) Service Quality Dimensions / TQM in services 5) Distinguish b/w goods and services 6) Use and importance of technology in services Short notes1) Branding in services 2) Service Recovery 3) Service Guarantee 4) Benchmarking 5) Service Gaps Model 6) Flowcharting 7) Flower of services Concepts1) Product service continuum 2) Moment of Truth 3) Service Blueprint 4) Service Mapping 5) CIT (critical incident technique) 6) Service leadership, vision, mission, innovation 7) Customers involvement in services QUESTION BANK SPECIAL STUDIES IN MARKETING 10 marks:-IMC -Advertising agency definition, types and functions -5 M s of Advertising

-Advertising Budget- Factors and Methods -Define consumer behaviour. Explain the factors affecting Consumer behaviour. Explain any two models of consumer decision making process. -Media planning definition, process, different types -Sales promotion tools - Methods of testing advertising effectiveness Short NotesFactors affecting consumer behaviour, DAGMAR Model, AIDA Model, Media scheduling, media buying, motivation theories, age and family life cycle (FLC), branding strategies, PR advertising, E-commerce, marketing communication process (aaker and myers model), USP, Internet as a tool of advertising ConceptsReach , Frequency , BDI,GRPs, TRP, Brand Image, Brand Personality, Brand equity and Brand Fatigue, 10 marks:1) Business Ethics Definition, features, different theories (technological and deontological ethical theory) 2) Explain the concept of 7 code of conduct and state the measures to improve ethical conduct of business? (v.imp) 3) CSR Definition, different ways and obstacles, initiatives, advantages, limitations, arguments against CSR 4) CSR responsibility of business of different stakeholders, CSR at workplace with reference safety and security measures 5) Ethical problems in global marketing, ethical issues in advertising, ethical principles in environment 6) Corporate Governance Definition, objectives, Features 7) Mention the disclosure requirement as per companies Act 1956 and clause? Short Notes-

1) Concept of Dharma 2) Agency theory of corporate governance HUMAN RESOURCE MANAGEMENT QUESTION BANK1) Definition and meaning, scope, functions, objectives, areas covered, activities, importance in recent years of HRM. 2) Challenges, evolution/trends of HRM 3) Traits/characteristics of the workforce 4) Personnel policy manual and personnel philosophy 5) Distinguish between HRM and PM 6) Define HRP. Importance, factors affecting, process and barriers to HRP 7) Forecasting techniques 8 ) Concept on Managerial Succession Planning 9) Requirements/ requisites for successful HRP 10) Participative Management - Importance, scope and ways 11) Define Job Analysis and process of Job Analysis. 12) Concept of Job Description and Purpose of Job Analysis 13) Methods of collecting Job data 14) Concept of Job design, ergonomics and placement 15) Define Job Evaluation and process, methods of Job evaluation. 16) Recruitment definition, importance, purpose and factors 17) Orientation Definition, purpose, programme 18) Importance of Industrial Relations and Trade Unions 19) Performance Appraisal Objectives and Methods 20) Factors influencing employee remuneration

F.M. IMPORTANT PROBLEM TOPICS MARKWISE. Topics Marks (1) Working Capital -15 / 10 (2) Capital Budgeting - 15 / 10 (3) Cash Management -10 (4) Business Restructuring -10 (5) Receivable Management -5 (6) Cost of capital- 5 (7) Capital Structure- 5 (8) Leverages- 5 Theory Questions1) Explain the objectives of financial Management 2) Long term and short term sources of finance 3) Functions of financial manager SSF IMPORTANT PROBLEM TOPIC MARK WISE Topics Marks (1) Term Loan- 15 / 10 (2) AS 11 15 / 10 (3) Hire Purchase - 10 (4) Lease - 10 (5) EVA / GVA - 10 (6) AS 17 - 5 (7) AS 30 - 5 (8) ESOP - 5 (9) Sweat Equity- 5 (10) IPO - 5 (11) AS 22 - 5 Important Theory QuestionsConcepts-

Sweat equity Flash report Derivatives Underwriting Pari passu charge Mutual funds Book building Spot exchange rate Financial instruments Credit rating Lead banker EVA Moratorium period IPO 5 marks:Functions on merchant bankers ESOP AS-30 Segment reporting Role of SBI Functions of credit rating agency Functions of stock exchange Logistics Question Bank Importance of logistics management; Operating objectives of Logistics; Logistics Competency; Three Cs ; 3rd Party Logistics; 4th Party Logistics; Evolution of Lgx and SCM; Concept of Extended Enterprise; Bull Whip Effect ; Customer service and dimensions of customer service; seven Rs of customer service; Perfect Order; Demand forecasting Types of demand; Forecasting methods; Which Mode of transport to be used; Deciding on Specific carrier selection; Intermodal operators; Transport infrastructure; factors that influence transport economics; Vehicle turn around time;

hidden costs in Transportation; Warehouse Functionality; Warehouse Design Criteria; Basic Warehousing Decisions; Advantages of Public Warehouses & Private Warehouses; Deciding The Number Of Warehouses; Deciding on Centralized or Decentralized warehouses; Points to be considered while deciding a Warehouse location ; Importance of packaging; Types of packaging; Concept of Unitization; Palletisation; Containerization; Material Handling Basic Principles of Material Handling ; Material handling equipments; Inventory Functionality; Service level; Fill Rate; Fixed order quantity system; Economic Order Quantity; responsive organization; Kanban; Selective Inventory Control; Quadrant Technique; Information System ; levels of information; Information functionality; Principles of Logistics Information; Internal and External information system; Objectives of Performance Measurement; Internal Performance Measurement; perfect order; External Performance Measurement including bench marking; Total cost-analysis; Activity-Based Costing; Mission Based Costing ; Milk Runs; Nodal points in distribution system