Lead from the Heart Launches to the Public: An Evening with Author Mark C.

Crowl ey wt the La Jolla Library November 9 Author to speak about innovatively grafting heart science research onto business leadership tactics to address ways to improve worker productivity in the United States. La Jolla, CA, October 15, 2011 -- La Jolla Library will host Author Mark C. Crow leys public launch of his new innovative book Lead From the Heart: Transformation al Leadership for the 21st Century, Wednesday November 9, 2011 from 6:00-8:00pm. Crowley, former Senior Vice President at one of the nations largest financial ins titutions and award-winning leader, will be discussing his original book about b usiness leadership techniques, which combines personal experiences of his twenty -five year career leading employees and teams in banking with top cardiologists f indings on heart research. American leaders are desperate to re-engage their workforce during the current e conomy. Employers have to keep employees connected and productive to not only k eep costs low but to save their own job. Mark C. Crowleys groundbreaking book Le ad from the Heart maps out how to build a highly engaged team in order to gain m aximum potential and profit. Crowley illustrates for us that the way we treat people, not surprisingly, impac ts the heart (and therefore the motivation and engagement of workers) in more co mplex ways than weve ever imagined. I believe there are many people in leadership roles today who instinctively want to lead more from the heart but have conformed to a more traditional command and control management approach in deference to their companys own culture, says Crowle y. Consequently, Lead From The Heart is likely to give people permission to lead in the way that instinctively feels better to them, which will keep employees enga ged and excited with what they are doing, ultimately being more productive. Employers who have learned the four practices of leading from the heart: who hir e engaged workers, connect more personally with them, maximize employee potentia l and recognize great work, have far lower turnover, happier employees, and impo rtantly for business, better financials. Lead From The Heart features new resea rch that proves that companies that support and care for their employees consist ently reward shareholders with far higher returns than those who do not. Lead from the Heart, Transformational Leadership For The 21st Century is availab le through Balboa Press, a division of Hay House publishing, for $30.95 at http: //www.balboapress.com/Bookstore/NewReleases.aspx. The book will also be availab le for purchase and signing the night of the event. For more information, please visit www.markccrowley.com. About Mark C. Crowley Mark C. Crowley was Senior Vice President at one of the countrys largest financia l institutions where he led investment product sales nationwide. After leading his division to all-time record performance in 2008, he was named Leader of the Year. He is a graduate of the University of California, San Diego, in addition t o the Pacific Coast Banking School at the University of Washington. Mr. Crowley holds five investment securities licenses (FINRA Registrations) and also is a l icensed California Real Estate Broker. Born and raised in Garden City, New York, he now lives in La Jolla, California. Hes a devoted fan of Van Morrison, great b ooks and the San Diego Padres. Contact:

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