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Top Ten Indian Commercials

Posted on February 20, 2010 by bladenomics 5

8 Votes Indian Advertisements have a larger and more diverse audience than any other country. Having to reach out to people of various ethics, languages, religion and cultures and of course, promote the campaign/product/service. Keeping up with the humor and cultural sentiments, Indian commercials give great insight to an average Indians life. Not just commercials, any form of Indian media is challenging. Quoting an Oman-based Indian journalist, AM, from one of his articles, journalism experience in India is far more creative and adds more weight to a media persons resume than from most other south Asian countries. For example, The Hindu newspaper is so addictive and such a cult-following that some non-resident Indians dont mind subscribing to it wherever they are, and getting it a day later. Such is Indian media- powerful, influential, creative, touches and forever stays in our hearts. The following are my list of Top Indian advertisements of recent times1)Amul Topicals Though the focus is mainly on television commercials, the Amul hits featuring the Utterly Butterly girl, is clearly the longest running, most impressive and most successful Indian promotional campaign. Catch the full Amul Topicals Story here. Almost 43 odd years over, Amuls chubby moppet in her classic polka dotted dress and a red and white bow still makes heads turn.

With a new hit (usually featuring the cute moppet in a spoof of current affairs with Amul Butter in her hand) every Friday in large hoardings at prominent parts of the Indian cities since 1967, the utterly butterly girl made it to the Guiness Book of World Records (about a decade ago) for being the longest running campaign ever. The Amul website claims that the ultimate compliment to the Amul butter came when a British company launched their butter calling it Utterly Butterly. For those who have little opportunity to see these large billboards in prominent parts of metropolitan cities of India, view the entire archive of Amul hits for their butter (check it out every Friday) here and the most memorable campaigns of Amuls other products here.

2) Vodafone ZoozooThough these scrawny bigheaded creatures appear animated, Zoozoos are actually ballet dancers dressed in white outfits while their facial expressions are black stickers (or so I believe). Vodafone Zoozoos were launched during the IPL season by Oglivy & Mather, India which had also created the famous Vodafone (formerly Hutch pug). 25 zoozoo commercials released each day till the end of IPL season 2. The making of Zoozoo Ads were popular email forwards at that time. None of the actors could see as they were covered head to toe. The shadows were created by spray painting. Though they appear like tiny creatures an average humans head would reach only upto the mouth of a Zoozoo. The thin limbs were contrasted with big bellies and huge egg heads to create the small creatures illusion. Catch the full Zoozoo Story here and all the Zoozoo ads here.

3) Happy Dent White -

A simple chewing gum would normally feature the refreshing breath or white teeth and portray two people attracted to each other for the same. Sighs. How boring and repetitive! Happy Dent came out with its out-of-the-box Kingdom of Lights campaign featuring Happy Dent Whites smile powers Indian city lights! 4)Miranda Bride- Most of the ads featuring Asin as a bride are hilarious. Be it the Fairever campaign on If girls become so beautiful, guys have to do all this to impress featuring a prospective groom singing and dancing to impress the girl and her family. Mirandas Indian bride ad is classic comedy and one of my favorites. 5) Airtel Airtels campaign on Barriers break when people talk is beautifully portrayed featuring two children from different countries crossing the barbed boundary lines to play together. 6)Camlin Though not very popular, Camlins permanent marker ad and change white board ad are very thoughtful and hilarious. The permanent marker was simply out-of-the-box for a simple marker. 7) Indian Cancer Association- ICAs campaign against smoking is a must-watch. Their simple tagline was Women feel safer with men who smoke, and watch the ad for the rest of it. 8 ) Naukri.coms S for Shameless is amazing- How many of you wished you could have done that? 9) DLF IPL- Most of the IPL ads are brilliant. I have to get a bit unfair by giving credit to ads by category than individual ads themselves. Best of them being- The Manoranjan ka Baap ad in 2008, the one with Andrew Symonds, etc. The recent DLF IPL 2010 Saare Jahan Se Accha campaign created by JWT welcomes the series back home with a we missed you too note. 10)Silk Saree Advertisements- Here again, I am being unfair by giving credit to different advertisements on the same platform at no.10 . Indian silk sarees are big business. RmKV, one of the leading manufacturers of silk sarees known for its many Guiness Record victories certainly deserves credit not just for their amazing products, but also their beautiful campaigns( By Mudra). Be it the worlds longest saree or the

grand reversible or the saree with maximum number of colors (again a Guinness attempt using 50,000 colors in a saree) , RmKV has become synonymous with innovation. Mudras won gold in the retail category for their RmKV 50,000 color saree campaign for which popular Actress Jyothika had been roped in and asked which color saree to wear for my wedding?. Jyo-Suryas wedding was around the corner at that time, and the celebrity couples marriage was the talk of the town. The actress claimed she had 50,000 suggestions and was confused which color to wear. Subsequently the full ad, released with Jyo claiming that RmKV designed a saree with 50,000 colors for her. A successful capitalization of reality of their famous brand ambassador I should say. Another memorable advertisement is the one featuring a shy Deepika Padukone clad in RmKVs saree with Ravi Varmas painting weaved on its pallu, at a time, when she was not yet a Bollywood figure and a household name. Breaking the Guinness record for the longest Saree is an ongoing competition between silk saree manufacturers- Kumaran Silks manufactured 2, 007ft saree in just 18 days in 2007. Seematti came out with 1585ft saree breaking Pothys 2005 record for its 1,276 ft saree. Back to the topic, another creative campaign last Aadi season was the Pothys ad featuring Poonam Kaur, Sathya Raj and Seetha in a Madurai royalty set up. Not among the best, but quite entertainingOf course, there are too many other commercials that are probably better than the ones I mentioned and havent struck me at the moment. I thought of mentioning the Hoodibaba campaign for Bajaj Caliber but there are many other campaigns in the category of products that I decided to save it for later. Virgin Mobile Think differently ads are also my favorite which I thought of at No. 8 but let DLF ILP take the slot instead. So, pardon my indecisive Gemini birdbrain, the list is always subject to revision and change.

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Like Be the first to like this post. Tagged: Ad Reviews, advertisements, best of indian commercials, indian ads, Reviews, top 10 indian ads, top 10 indian advertisements, top 10 indian commercials, top ten indian commercials Posted in: Ad Reviews, Reviews Oh, Was that meant for me? Indian Born Qatari 5 Responses Top Ten Indian Commercials

1. shaliesh
January 9, 2011

Asins ads are mostly fun! Reply

2. ram
February 6, 2011

wownice compilation.loved the anti smoking ad. Reply

3. Vivek Thakker
August 9, 2011

Your blog was very much helpful for me in making my Advertisement Project about Ads Review Reply

bladenomics
August 10, 2011

Thank you Vivek. Reply

4. rajesh
September 21, 2011

I think no. 10, doesnt fit in to the top list, its neither funny (even if u dont know the language it should evoke fun) nor makes you feel to see it one more time, the rest are fine and good explanation. Reply

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