POSTMODERN ART & TYPOGRAPHY

POSTMODERN ART & TYPOGRAPHY

By Rachel Moretto

CONTENT:
1 . . . . . . . . . . . . . . Intro 23 . . . . . . . . . . . . 1960 45 . . . . . . . . . . . . 1970 67 . . . . . . . . . . . . 1980 89 . . . . . . . . . . . . 1990 1011 . . . . . . . . . . . 2000

Intro:
Postmodern art and Typography is a bullet point documentation of the basic history of Art and Typeface forms from 1960 through 2010. Throughout this guide you will find artists of the featured time and the birth dates of typefaces in each decade. Included in the text you will find tidbits of trivia and maybe even a game or two along the way.

An early first use of Sabon was the setting of the Washburn College Bible by the American graphic designer Bradbury Thompson. -Wiki

- Sabon 1964

The 1960s
The sixties marked the boom of postmodernism and in the sixties appeared the first use of postmodernism relating to design in the British magazine Design.(1) From 1960 to 1970 came the rise of Pop Art, Minimalism, and Op Art. Art along with Type was feeling a change of winds. Typography started to move from a structured, only one right answer, system into more experimental and freeing practice.

Top: Andy Warhol, Campbells Tomato Soup Cans, screen printed on colored paper, 1965.

- Digi Grotesk 1968

- Didoni 1969

- Avant-Garde 1970

- ITC Bauhaus 1975

- Marconi 1973

- Bell Centennial 1978

The 1970s
During the seventies art and design began to explore a realm without rules or limitations. At this time the term postmodern began to be used and debate about what its meaning was started to brew. While that happened land art, performance art, and conceptual art were being pioneered. Typography at the time was being used in new ways never thought of before.

Top: Cristo & Jean-Claude, Valley Curtain, Fabric, 1972.

The first time Avant Garde was used was one of the few times it was used correctly. Its become the most abused typeface in the world. -Tony DiSpigna

Remember folks, its Beowolf. Not Beowulf... different time periods.

- Franklin Gothic 1980

- Corinthian 1981 Left: Sandy Skoglund, Revenge of the Goldfish, Photograph, 1980. - Matrix II 1985

The 1980s
The 80s were a time where digital exploration of graphic design began. With the addition of the computer typography began to look blocky and pixilated, but eventually new editing techniques made it easier to reform font styles. Fonts started to combine old styles with a new twist. It also opened the doors to easier experimentation of typography. 80s postmodern art in some cases became more geometric and less about function. During the 1980s young British artists began to explode everywhere in the art world with stunning works.
- Beowolf 1989

The 1990s
When the nineties came around so did Photoshop and graphic design took on even more varieties of design. Now that designing was becoming faster designers were implanting typefaces from hard copies into digital files. This made the old perfect fonts polluted, but eventually became more and more pristine. Postmodern art had become at its peek and soon the term Postmodern Art and Contemporary Art became the new Modern Art Vs. Postmodern Art.

- FF Scala 1990

- FF Kosmik 1993

- FF Dirty 3 1994

Bottom: Damien Hirst, Impossibility of Death in the Mind of Someone Living, Tiger Shark, 1992.

- Verdana 1996

Bjork is bringing it all together. Bjork is a world renowned singer and songwriter. She combines all the Arts together with her music, design, and collaborative artwork with her husband Matthew Barney.

The 2000s
The turn of the century was a time of amazement in the art world. It seemed as though art was being pushed to unimaginable limits. Bright colors and clean lines were a trend that was seen in many pieces. Along with fantastic art forms graphic design and type had followed along. Many designers keep layouts either simple and clean or decked them out in color.

- Warnock 2000

- Magma 2004

- Minuscule 3 2004

Broken up into 5 parts Trying/to look/good/limits/my life (right) and displayed in sequence as typographic billboards, they work like a sentimental greeting card left in a park north of Paris. -StefanSagmeister

10

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WORK CITED:
Img sources: http://4.bp.blogspot.com/_w8YEXN-hwvM/TM2Xs9bxLiI/AAAAAAAAApE/WdR0oP5gq60/s1600/3_DamienHirst_ThePhysicalImpossibilityofDeath-7275481.jpg http://pbmo.files.wordpress.com/2010/09/superflat.jpg http://www.conman.com.au/wp-content/uploads/andy-warhol-tomato-soup-can-colored.jpg http://designmilk.com.au/files/gimgs/12_sabon-poster.jpg http://blog.iso50.com/wp-content/uploads/2007/10/ag1-cover.jpg http://d134wp7e56uv0s.cloudfront.net/objet/2008/01/03/631207/2christo-n.jpg http://2.bp.blogspot.com/_5dimmpiF77Y/TOewoMTcamI/AAAAAAAAAnQ/Aa1V876qLuI/s1600/ASLAMIG_10312597723-747718.jpg http://stephdisturbstheuniverse.files.wordpress.com/2007/07/beowulf.jpg http://imagina.ina.fr/Imagina/99/PPI/Icones/bjork.jpeg http://2.bp.blogspot.com/-m9jSvnlQaxs/TVrPLZPsjtI/AAAAAAAALTM/b1v7C_1mpQI/s1600/Matthew%2BBarney-Apprentice-Cremaster_3.jpg http://www.sagmeister.com/ Internet Sources: http://new.myfonts.com/ http://www.fontshop.com/ http://www.aiga.org/content.cfm/the-digital-past-when-typefaces-were-experimentalh http://www.arthistoryguide.com/ Book Sources: (1) Poynor, Rick. No More Rules Graphic Design and Postmodernism. 2003.