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Casey Gardiner
TheCraziestArtist@yahoo.com ( 248 ) 943 2789
A showcase of client commissions and personal creative endeavors in graphic design, print and digital layouts.
tell THE WOODS OF At least, that's what wewith the ourselves when faced myriad supertasks we must and over is their perform in our day-to-day antique joy... existence, with an everincreasing amount of When Yeats penned these superhuman efficiency, lest we words in The Song of the lose our own security, for Happy Shepherd, the world of ourselves and those we care humanity and civilization was about. The well-oiled undergoing the traumatic birth- machinery of the past century pangs of the next century's is beginning to break down Industrial Revolution. Now, No machine lasts forever And some one hundred and twenty in it's place, what? Where are five years later, as we struggle we headed now? What great to find new relevance in postpantheon of innovators will modern, post-industrial postpropel us out of these society, the same words can economic and apathetic still give pause, as we must ask doldrums? Who's steering this ourselves, Great Scott! Is the thing? old boy right? Well, maybe in 1866 that's Well, we all are, if we want it. how'd we say it Nowadays Are you ready to take the the whole question might be wheel? I am. ignored altogether when propped up next to our Feel free to join me. high-definition lives. -C. Casey Gardiner As it stands, the terrible secret of the world is this: Nobody cares.
One of the good, timeless tricks to logo design is this: It should believe in itself. That is to say, a decent logo behaves as if it has every right in the world to be where it is. If it looks like it has always been around, people will treat it that way. Example: this sticker design for Blue Rabbit Games behaves like a vintage label from the late seventies and early eighties, the golden age of tabletop games, but in fact it's brand spanking new.
Similarly, the brand image for this bicycle company startup aspires to compete with the likes of GM and Ford. Will it succeed? Only time and reason will tell.
Above: Not a logo, but this custom spinner for the board game Pazuzu: Secret of the Wind exudes the thrill of exploration and the terror of getting lost, two very strong and timeless themes in its Lovecraftian-style gameplay.
One of the world's universal themes is the fall of man from grace. Centuries of artistic, scientific and martial pursuits have been to restore humanity's dignity and bring back a more idyllic time. If we can just find the Holy Grail, balance the budget, and discover cold fusion, we reason, everything will be perfect.
This universal pursuit of a more lasting treasure is what inspired Hunters and Haunts, a semi-abstract board game where not even Death will stop you from reaching your goal.
Opposite: Sketches of the game's Hunter, Haunt, Defender and Treasure piece designs.
NOSTALGIA WILL NEVER LOVE YOU BACK, BUT IT'LL LET YOU PLAY WITH POWER
When we look fondly on old games and hobbies, it's part of a never-ending cycle of returning to halcyon days, and finding new diversions to occupy ourselves with. The world of advertising understands this, and they depend on it. Sell us something that reminds us of how happy we were when we had it, and we'll confuse that happiness with the product itself.
Nostalgia is a powerful force that can alter memories and affections. Was Kansas the best Oldest trick in the industry. band of its generation? Did the Volkswagen vans really live up to their owners' transcendental dreams? Which was the better movie Revenge of the Sith or Matrix Revolutions? To say these are irrelevant questions is to miss the point entirely. Hindsight may not always be 20/20, but it is always a complete circle.
Above: This pixel art piece (shown at over four times its original size) serves as a small tribute to an irreplaceable American innovator. A testimony for the depth of his influence is that he doesn't even have to be named to be recognized -- The apples do it for him. The man is synonymous with his brand.
Above: Zelda and the Unibrows' Blissful Cessation is exactly what it looks like, a cheerful song about death and endngs. The unexpected juxtaposition of the two themes are what inspired this radiant album cover design, loaded with covert death imagery. As an obscure reference to Weird Al Yankovic, the group retains a small obsession with the number 27. This motif has been hidden in the illustration a grand total of 18 times.
C. Casey Gardiner
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