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idReport=541 Description This report is the result of ICD Researchs extensive market research covering win e consumption in New Zealand. It provides detailed historic and forecast data on the consumption of wine in New Zealand, covering market size, key categories an d segments, wine type, color, price and country of origin. The report also inclu des an analysis of the macro business environment and drivers of the market in N ew Zealand. Scope This report covers the overall wine industry in New Zealand and its three produc t categories: Still Wine, Sparkling Wine and Fortified Wine. Reasons to Buy * This report provides highly granular detail on the wine industry in New Zealan d. It acts as an authoritative guide for any marketer seeking to understand mark et trends, take the pulse of the market and understand its future direction. * In order to produce this comprehensive report, extensive secondary research co upled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical pl ans. * The report provides a complete review of the wine industry in New Zealand incl uding insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and win e color. Contents 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.3 Summary Methodology 2 New Zealand Wine Market Overview 2.1 2.2 2.3 2.4 Market Dynamics Overall Wine Consumption, 200515 Wine Consumption by Category Overview Wine Consumption by Major Brands (Top 10)

3 New Zealand Still Wine Market 3.1 Market Dynamics & Volume Analysis 3.2 Still Wine Consumption by Category 3.2.1 Overall Consumption by Country of Origin 3.3 Still Wine Market by Color 3.3.1 Market Dynamics by Color 3.3.2 Wine Consumption by Color Type 3.4 Still Wine Market by Price Segment 3.4.1 Market Dynamics by Price Segment 3.4.2 Wine Consumption by Price Segment 3.5 Still Wine by Brands 4 New Zealand Sparkling Wine Market

4.1 Market Dynamics & Volume Analysis 4.1.1 Sparkling Wine Consumption, 200515 4.2 Sparkling Wine by Category 4.2.1 Sparkling Wine Consumption by Category, 200515 4.2.2 Market Share of Sparkling Wine by Category, 200515 4.3 Sparkling Wine by Brands 4.3.1 Sparkling Wine Brands 5 New Zealand Fortified Wine Market 5.1 Market Dynamics & Volume Analysis 5.2 Fortified Wine by Category 5.2.1 Port Wine Consumption and Growth Dynamics 5.2.2 Sherry Consumption and Growth Dynamics 5.2.3 Madeira & Marsala Consumption and Growth Dynamics 5.2.4 Vermouth Consumption and Growth Dynamics 5.3 Fortified Wine by Alcoholic Strength 6 Business Environment and Country Risk 6.1 Business Confidence 6.1.1 Business Confidence Index 6.2 FDI Inflows 6.3 Economic Performance 6.3.1 GDP at Constant Prices (Base Year 1999-2000) 6.3.2 GDP per Capita at Constant Prices (Base Year 1999-2000) 6.3.3 GDP Split by Key Segments 6.4 Inflation 6.4.1 Exchange Rate US$-NZD (Annual Average) 6.5 Infrastructure Quality and Availability 6.5.1 Transport Total Airports 6.5.2 Transport Highways and Railways 6.5.3 Transport Passenger Car Penetration 6.5.4 Healthcare - Healthcare Expenditure Per Capita 6.5.5 Communication - Total Internet Subscribers 6.5.6 Communication - Broadband Internet Subscribers 6.5.7 Communication - Personal Computer Penetration 6.5.8 Communication Mobile Phone Penetration Rate 6.6 Labor Force 6.7 Demographic & Social Statistics 6.7.1 Annual Per Capita Disposable Income 6.7.2 Urban and Rural Population 6.7.3 Population by Gender 6.7.4 Age Distribution Total Population 6.7.5 No. of Households 6.8 Political and Social Risk 6.8.1 Political Stability 6.8.2 Terrorism Index 6.8.3 Transparency Index 7 Appendix 7.1 7.2 7.3 7.4 Methodology Contact us About ICD Research Disclaimer

List of Figures Figure 1: New Zealand Wine Market Dynamics, By Category, 200515 Figure 2: New Zealand Wine Consumption (Liters m) and Growth (year on year), 200

515 Figure 3: New Zealand Per-capita Wine Consumption (liters/head & year-on-year gr owth), 200515 Figure 4: New Zealand Wine Consumption (% vol), by Category, 2010 Figure 5: New Zealand Wine Consumption (Liters m) by Category, 200515 Figure 6: New Zealand Wine Consumption Market Shares (% vol) by Category, 200515 Figure 7: New Zealand Wine Consumption (Liters m), by the Top 10 brands, 200510 Figure 8: New Zealand Still Wine Market Dynamics, by Category, 200515 Figure 9: New Zealand Still Wine Consumption (Liters m) and Growth (year on year ), 200515 Figure 10: New Zealand Still Wine Consumption (Liters m) by Category, 200515 Figure 11: New Zealand Still Wine Consumption by Category (% vol), 200515 Figure 12: New Zealand: Argentinean Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 13: New Zealand: Australian Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 14: New Zealand: Chilean Still Wine Consumption (Liters m) and Growth (ye ar on year), 200515 Figure 15: New Zealand: French Still Wine Consumption (Liters m) and Growth (yea r on year), 200515 Figure 16: New Zealand: Spanish Still Wine Consumption (Liters m) and Growth (ye ar on year), 200515 Figure 17: New Zealand: New Zealand Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 18: New Zealand: Other Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 19: New Zealand: South African Still Wine Consumption (Liters m) and Grow th (year on year), 200515 Figure 20: New Zealand: Spanish Still Wine Consumption (Liters m) and Growth (ye ar on year), 200515 Figure 21: New Zealand Still Wine Market Dynamics, by Color, 200515 Figure 22: New Zealand Still Wine Consumption (Liters m), by color 200515 Figure 23: New Zealand Wine Consumption by color (% vol), 200515 Figure 24: New Zealand - White Wine Consumption (Liters m) and Growth (year on y ear), 200515 Figure 25: New Zealand - Red Wine Consumption (Liters m) Growth (year on year), 200515 Figure 26: New Zealand - Rose Wine Consumption (Liters m) and Growth (year on ye ar), 200515 Figure 27: New Zealand Wine Market Dynamics By Price Category, 200515 Figure 28: New Zealand Still Wine Consumption (Liters m), by price category, 200 515 Figure 29: New Zealand Still Wine Consumption (Liters m), by price category, 200 515 Figure 30: New Zealand Still Wine Brands (Liters m), 200515 Figure 31: New Zealand Sparkling Wine Market Dynamics, By Category, 200515 Figure 32: New Zealand Sparkling Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 33: New Zealand Sparkling Wine Consumption (Liters m) by category, 200515 Figure 34: New Zealand Sparkling Wine Consumption by category (% vol), 200515 Figure 35: New Zealand Fortified Wine Market Dynamics, By Category, 200515 Figure 36: New Zealand Fortified Wine Consumption (Liters mm) and Growth (year o n year), 200515 Figure 37: New Zealand Fortified Wine Consumption (Liters m) by category, 200515 Figure 38: Fortified Wine Consumption by category (% vol), 200515 Figure 39: Port Wine Consumption (Liters m) and Growth (year on year),, 200510 Figure 40: Sherry Consumption (Liters m, %) and Growth (year on year), 200510 Figure 41: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2 00510 Figure 42: Vermouth Consumption (Liters m) and Growth (year on year), 200510

Figure 43: New Zealand Business Confidence Index, 2008-10 Figure 44: New Zealand FDI Inflows (US$ bn), 2003-09 Figure 45: New Zealand GDP Value at Constant Prices (US$ bn, Base Year 1999-2000 ), 2003-2015 Figure 46: New Zealand GDP Per Capita at Constant Prices (US$), 2003-2015F Figure 47: New Zealand GDP Split by Key Segments (% of GDP), 2003 Vs 2009 Figure 48: New Zealand Inflation (%), 2003-2015 Figure 49: New Zealand Exchange Rate US$-NZD (Annual Average), 2005-10 Figure 50: No. of Airports & Ports in New Zealand, 2009 Figure 51: Length of Total Land Transportation System in New Zealand, 2009 Figure 52: Passenger Car Penetration in New Zealand (per 1000 people), 2003-15 Figure 53: Per Capita Healthcare Expenditure in New Zealand (US$), 2003-2015 Figure 54: Internet Subscribers in New Zealand (000s), 2003-2015 Figure 55: Broadband Internet Subscribers in New Zealand (thousands), 2003-2015 Figure 56: Personal Computer Usage in New Zealand (per 100 people), 2003-2015 Figure 57: Mobile Phone Penetration in New Zealand (per 100 people), 2003-2015 Figure 58: Size of Labor Force in New Zealand (in 15-59 age group, mn), 2003-15 Figure 59: New Zealand Annual Disposable Income (US$ bn), 2003-15 Figure 60: New Zealand Annual Per Capita Disposable Income (US$), 2003-15 Figure 61: New Zealand Urban and Rural Population (%), 2003-2015 Figure 62: New Zealand Female and Male as % Population, 2003-2015 Figure 63: New Zealand Age-wise Population Distribution (%), 2003-15 Figure 64: No. of Households (mn) in New Zealand, 2003-15F Figure 65: Global Terrorism Heat Map, 2009 Figure 66: New Zealand Transparency Index, 2003-2009 List of Tables Table 1: ICD Research Wine Type/Category Definitions Table 2: New Zealand Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category Table 3: New Zealand Wine Consumption (Liters m) and Growth (year on year) More information at: http://www.drinksector.com/toc.asp?idReport=541