U.S.

Depar tment of Commerce I nternational Trade Administration

Manufacturing and Services

Office of Travel and Tourism Industries

2007 Market Profile: South Korea

2007 Market Profile: South Korea

Visitation Trends (Arrivals)
Change 2007/2000

[Thousands of South Korean Visitors]

2000

2001

2002

2003

2004

2005

2006

2007

Total Arrivals Percentage Change (%)

662 33%

618 -7%

639 3%

618 -3%

627 1%

705 13%

758 7%

806 6%

144 22%

Spending Trends (Exports)

[Millions of U.S. Dollars] 2000 2001 2002 2003 2004 2005 2006 2007 Change 2007/2000

Total Travel & Tourism Exports (1) $2,280 $1,970 $2,188 $2,199 $2,282 $2,608 $2,798 $2,605 Travel Receipts Passenger Fare Receipts

$325 $299 $26

$2,216 $1,927 $2,175 $2,151 $2,218 $2,551 $2,753 $2,515 $64 $43 $13 $48 $64 $57 $45 $90

Change (%) in Total Exports

79%

-14%

11%

1%

4%

14%

7%

-7%

14%

Information Sources Used for Trip Planning

Information Sources Used
(multiple response: top 4 of 12)

2006 47% 32% 16% 10%

2007 47% 35% 16% 12%

Travel Agency Personal Computer Friends/Relatives Airlines Directly

% Point Change (2) -1 pt. 4 pts. 0 pts. 2 pts.

I nternational Trade Administration Manufac turing and Ser vices O ffice of Travel and Tourism Industries

2007 Market Profile: South Korea

Main Purpose of Trip
Main Purpose of Trip
(top 4 of 8)

2006 30% 31% 25% 8%

2007 31% 28% 23% 9%

Business/Professional Leisure/Rec./Holidays Visit Friends/Relatives Study/Teaching

% Point Change (2) 2 pts. -3 pts. -2 pts. 1 pt.

All Purposes of Trip

Purpose of Trip
(multiple response--top 4 of 8)

2006 51% 41% 32% 11%

2007 50% 39% 33% 13%

Leisure/Rec./Holidays Visit Friends/Relatives Business/Professional Study/Teaching NET PURPOSES OF TRIP: Leisure & VFR Business & Convention

% Point Change (2) -1 pt. -2 pts. 2 pts. 2 pts.

74% 36%

70% 40%

-4 pts. 5 pts.

Transportation Used in the United States

Transportation Types Used in United States
(multiple response--top 5 of 8)

2006 29% 36% 25% 25% 23%

2007 40% 36% 29% 27% 23%

% Point Change (2) 11 pts. 0 pts. 4 pts. 2 pts. 0 pts.

Taxi/Cab/Limousine Company or Private Auto Rented Auto Airlines in U.S. City Subway/Tram/Bus

I nternational Trade Administration Manufac turing and Ser vices O ffice of Travel and Tourism Industries

2007 Market Profile: South Korea

Activity Participation While in the United States t
Activity Participation While in the U.S.
(multiple response--top 10 of 25)

2006 84% 62% 39% 32% 31% 20% 18% 18% 18% 18%

2007 76% 62% 39% 30% 25% 21% 21% 18% 17% 16%

Shopping Dining in Restaurants Sightseeing in Cities Cultural Heritage Sites Amusement/Theme Parks Visit National Parks Art Gallery/Museum Visit Historical Places Touring Countryside Concert/Play/Musical

% Point Change (2) -8 pts. 0 pts. -1 pt. -2 pts. -6 pts. 1 pt. 3 pts. 0 pts. -2 pts. -3 pts.

Select Traveler Characteristics

Traveler Characteristics Advance Trip Decision Time (mean days) Advance Trip Decision Time (med. days) Prepaid Package First International Trip to the U.S. Length of Stay in U.S. (mean nights) Length of Stay in U.S. (median nights) Number of States Visited (% 1 state) Average Number of States Visited Hotel/Motel (% 1+ nights) Average # of Nights in Hotel/Motel Travel Party Size (mean # of persons) Gender: % Male (among adults) Household Income (mean average) Household Income (median average) Average Age: Female Average Age: Male 2006 40 30 20% 34% 22.0 7 66% 1.5 72% 6.9 1.6 65% $85,300 $73,500 37 39 2007 52 30 16% 25% 24.3 7 60% 1.6 77% 7.6 1.6 67% $88,600 $76,100 37 41 Change (2) 12 days 0 days -4 pts. -9 pts. 2 nights 0 nights -6 pts. 0 pts. 6 pts. 1 night 0 2 pts. $3,300 $2,600 0 years 2 years

I nternational Trade Administration Manufac turing and Ser vices O ffice of Travel and Tourism Industries

2007 Market Profile: South Korea

U.S. Destinations Visited (States, Cities, and R i Regions) )
Visitation to U.S. Destinations/Regions (3) REGIONS Pacic Middle Atlantic STATES California
(1)

Market Share 2006 45.9% 28.7% 41.1%

Volume 2006 (000) 348 217 311

Market Share 2007 47.5% 35.8% 41.1%

Volume 2007 (000) 383 289 331

Total Travel & Tourism Exports = travel receipts (purchase of travel and tourism-related goods and services, to include food, lodging, recreation, gifts, entertainment, local transportation in the country of travel, and other items incidental to a foreign visit) + passenger fare receipts (fares paid to U.S. air carriers and vessel operators for travel between the United States and foreign countries and between two foreign points). Percentage-point and percentage changes are based on non-rounded data. Only census region, state, and city destinations having a sample size of 400 or more are displayed. Due to quarterly data weighting by country and port of entry, some unreported destinations may have a higher proportion of total than those reported. Estimate not available. Estimate not shown due to sample size fewer than 400 for this year.

(2) (3)

(n/a) (**)

Note: This prole shows only a portion of the 35 travel characteristics data reported on international arrivals to the United States. Additional information may be obtained for a fee. To learn more, please visit: http://tinet.ita.doc.gov/research/programs/ifs/index.html. For a list of the states that comprise each census region, please visit: http://tinet.ita.doc.gov/outreachpages/census_regions.html. Source: U.S. Department of Commerce, ITA, Ofce of Travel and Tourism Industries; Bureau of Economic Analysis. Publication Date: May 2008

I nternational Trade Administration Manufac turing and Ser vices O ffice of Travel and Tourism Industries

2007 Market Profile: South Korea

Survey of International Air Travelers

The Survey of International Air Travelers (or In-Flight survey) provides a level of detail and insight into the traveler characteristics and travel patterns of international visitors to and from the United States not found elsewhere. Responses are weighted with data from the Department of Homeland Security and the following thirty-ve tables are then populated. This report, which was constructed using just a fraction of the data available, summarizes what we know about the South Korean traveler who visits the United States.

Survey of International Air Travelers: Table Number and Description

Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Country of Residence Advance Trip Decision Advance Airline Reservation Means of Booking Air Trip Information Sources Use of Package Use of Prepaid Lodging Advance Package Booking Pre-Booked Lodging Travel Companions Travel Party Size Main Purpose of Trip Purpose of Trip Type of Accommodation Nights in the U.S. First Intl U.S. Trip U.S. Trips Last 12 Months U.S. Trips Last 5 Years Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Table 25 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Table 33 Table 34 Table 35 Number of States Visited Number of Destinations Listed Transportation in U.S. Port of Entry Main Destination U.S. Destinations Visited Leisure Activities Total Trip Expenditures Itemized Trip Expenditures Trip Expenses Payment Method Factors in Airline Choice Main Factor in Airline Choice Type of Airline Ticket Seating Area Gender & Age of Traveler Occupation Annual Household Income

I nternational Trade Administration Manufac turing and Ser vices O ffice of Travel and Tourism Industries

Interested in obtaining data for your organization?

OT TI produces custom reports for a fee! To learn more, please visit:
http://www.tinet.ita.doc.gov/research/programs/ifs/customized.html

U.S. Department of Commerce

International Trade Administration Manufacturing and Services Office of Travel and Tourism Industries

14th & Constitution Ave, NW Washington, D.C. 20230 Phone: (202) 482-0140 Fax: (202) 482-2887

http://tinet.ita.doc.gov

I nternational Trade Administration Manufac turing and Ser vices O ffice of Travel and Tourism I ndustries