SETTING UP THE HEALTH CARE AND SKIN CARE PRODUCTS BUSINESS.

TABLE OF CONTENT 1.0 Introduction 1.1 Background

1.1.1. Purpose Setting up health care and skin care products business To gain experience and extra income as a student To acquire skill in entrepreneurship

1.1.2. -

Reasons for choosing this type of business The awareness of health and beauty in our life Highly potential business venture

1.1.3 -

List of chosen company Sendayu Tinggi Herbalife De Bella Litchin

1.1.4 -

Target market in selling the health care and skin care products Student Staff

1.2

Problem Statement

Awareness issues of obesity, skin problem and hair problem among consumer. Trend of people: metro sexual: use health care products as daily routine. Price offered is not relevant with the effectiveness of the products. Customers buy the product because of the popularity of the product ambassador. Purchasing product by customer is influenced by promotion.

1.3

Objective

We will be setting up health care and skin care business. We want to ensure that the considered product will be fulfilled customers demand. We will try to make our products as the preferred customers choice for purchase.

1.4

Scope

As the economic growth, industry of the health and skin care products also increased time by time. We have limited the certain company to compare the best products that offer cheaper price with good quality so that can fulfill customer needs and demands.

2. Discussion
2.1. SWOT Analysis of products

Strength, weakness, opportunity and threat.

In order to choose the best products that fulfill the customer needs and demands, we will compare the product by considering these elements:

2.1.1. Popularity - Milestone of company - Year in business - Product ambassador - Achievement - Testimony

2.1.2. Price - List of products price - Specification and indication of the products - Special package

2.1.3. Promotion - Advertisement: mass media, electronic media, printed - Facilities: website, service after sale, customer service - Money back guaranteed - Discount: coupon, membership card and special offer.

2.1.4. Quality - Price reasonable with the products - Price based on quality.

3.0

Conclusion

State the considered company of the health care and skin care products that will be selling in our business. Health care products Skin care products

4.0

Recommendation

Based on consideration and observation, the product that manufactured by the considered company will be the chosen product to us. We will be ensured that customers will be satisfied with this health care and skin care products by comparing it popularity, price, promotion and quality.