IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

BASINGSTOKE COLLEGE OF TECHNOLOGY L2 CREATIVE MEDIA PRODUCTION Project:

MUSIC VIDEO PRODUCER

Unit 2: Communication Unit 5: Video Production

Date Issued: 19th September 2011 Assessor: Scott Hayden P1 P1 P2 P2 P3 P3 P4 M1 Video Producer: Unit 5 Video Production M1 M2 M3 M4 Unit 2 Communication M2 M3 D1 D2 PROJECT BRIEF Talent scouts from Red Carpet Screenings Film Festival are seeking new talent at the Creative Media Video Competition. You have been hired by them to create a Music Video to showcase your skills and capture their attention at an end-of-year Creative Media Film Festival. You will individually create an Initial Proposal before joining a Group in which you will demonstrate Group communication to decide on the best idea. You are then expected to create a Blog and undertake Pre-production tasks to create the necessary Documentation for your Pitch in which you will present the best concept to the class. After a successful Pitch your group will move onto the Production in which your will create your video following the specified guidelines. Once you have shot your footage you will demonstrate Post-production techniques in editing your video to near professional standards before exporting it onto a DVD and uploading it to YouTube. You will then Review your work on a DVD Directors Commentary before presenting your finished product at a Screening of your work. You are then expected to provide an Evaluation along with a Portfolio showing how your group created your Video production. The most impressive Music Video and the one that achieves the most hits on YouTube will be recommended and sent directly to Seb Hall at Red Carpet Screenings for his consideration. Good luck. D1 D3 D2 D3 D4 Deadline Date: 24th February 2012

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

Lecturer Feedback

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student Signature: Date:

Assessor Signature: IV Comments:

Date:

IV Signature:

Date:

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

What you need to do to successfully achieve the project You must: Attend all lessons and be punctual. The evidence below is the basis of the project itself and is used for both interim and overall assessment. You will need to research wherever possible and use correctly referenced sources.

Learning Outcomes: Unit 2 1. Be able to communicate about media production in discussions 2. Be able to present information and ideas orally to an audience 3. Be able to communicate information and ideas in written formats for media production. Unit 5 1. Be able to carry out pre-production for a proposed video product 2. Be able to contribute in a technical capacity to the creation of a video product 3. Be able to carry out post-production for a video product 4. Be able to review own video production work. TASK 1. PRODUCTION DIARY (U5/P2) Throughout this project you will need to create and maintain a Production Diary in either written, video or audio form on a Tumblr Blog.

Date Achieved & Tutor initials

Production Diary (Tumblr Blog)

You will need to write down what you have done, what ideas you felt
worked well, and why ideas and actions were undertaken (why you did, what you did). Your Production Diary needs to be updated every time you work on this unit. The content of your Production Diary will also help when you come to evaluate your final productions To achieve this part of U5/P2 your Production Diary will include short sentences with only brief descriptions of how you have carried out a technical role in the production and will be uploaded to your tumblr blog To achieve this part of U5/M2 your Production Diary will demonstrate more detailed sentences, and show some understanding of you helped others in the production uploaded to your tumblr blog To achieve this part of U5/D2 your Production Diary will include detailed sentences and will clearly demonstrate how you have skilfully carried out your role in the production and will be uploaded to your tumblr blog. Due Date: 24 FEBRUARY 2012 TASK 2. RESEARCH (U5/P1)

Research

To prepare for your video production you need to get into a group (3 max) and decide what you will be creating a Music Video.

IV: Carol Palmer For help Date: 19/09/11

You then need to:

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

Research your Music Video to help generation ideas for your video
production.

Make sure you enter the research techniques used, your findings and
notes in your Blog.

To achieve this part of U5/P1 you need to provide brief evidence of some attempt at research on your tumblr blog e.g. embedded videos, images, links To achieve this part of U5/M1 you need to provide relevant evidence of research with some annotations on your tumblr blog e.g. embedded videos, images, links To achieve this part of U5/D1 you need to provide good evidence of research with detailed annotations on your tumblr blog e.g. embedded videos, images, links

Mind map

TASK 3. MIND MAP (U5/P1)

Create a Mind Map of your proposed Music

Video ideas

To achieve this part of U5/P1 you need some brief idea/ sketches that loosely relates to your music video idea To achieve this part of U5/M1 you need to show some more detailed ideas/ sketches that link together and show the beginnings of your music video idea To achieve this part of U5/D1 you need to provide detailed ideas/ sketches that show a range of music video ideas for your group to develop and expand upon

Initial Proposal

TASK 4. INITIAL PROPOSAL (U5/ P1) Once your research is completed you will each create a written, audio or video Initial Proposal for the Music Video in which you must highlight the following: An outline of the basic premise Who is your target audience? Where it will be shot (locations)? Who will be in it? What equipment/ props will be needed? What music you intend to use? Any permission needed on location? What format the Music Video will be shot in? The duration of the Music Video?

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

To achieve this part of U5/P1 you need to demonstrate some considerations for each point in short un-elaborated sentences To achieve this part of U5/M1 you need to show competency in addressing each point clearly whilst providing examples to illustrate your points To achieve this part of U5/D1 you need to show a skilful understanding of what is needed for each point, with good examples and a mention of potential drawbacks your group could face. Due Date 14 OCTOBER 2011

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

TASK 5. PRESENTATION (U2/P1+P2) Once complete your Initial Proposals will be presented to the class, who will then vote on their favourite. It is then up to your group to decide which Initial Proposal you will then develop through to the pre-production process [a bit like The X Factor for video productions]. Presentation slides/ files

To create your presentation use Prezi, Powerpoint or KeyNote You should demonstrate innovative slide design; transitions and visual
aids, e.g. animations, video clips, audio clips, clip art, charts, graphs, screenshots, web pages Include in your presentation any copyright issues which might arise. Provide hand-outs for the audience

To achieve this part of U2/ P2 Use software to create basic presentations To achieve this part of U2/ M2 Use software to create competent presentations To achieve this part of U2/ D2 Use software to create effective, wellstructured presentations

Hand-out

Whilst preparing your Presentation consider the following points for when you deliver the presentation: The clarity of your voice The tone of your voice Your facial expressions Your body language Use of technical language How you interaction with the audience. Video recording of Presentation to the class

You will also need to show you are able to communication effectively whilst presenting your presentation: Ask Questions Answer Questions Respect others views How well you listen

Witness Statement

The presentations and your group discussion will be recorded for evidence towards your grade for Unit 2 as shown below.

To achieve U2/P1 you will communicate with sufficient clarity to be understood and contribute some clear and relevant information To achieve U2/M1 you will communicate in discussions for the most part clearly whilst demonstrating some good body language/ verbal skills with the group To achieve U2/D1 you will need to communicate in discussions confidently and clearly with near professional body language and verbal skills as you engage your audience Due Date 11 NOVEMBER 2011

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

TASK 6. DOCUMENTATION (U5/P1) Your group needs to prepare the following Documentation for Pre-Production. You each need to create at least three examples from the following list of Documentation e.g. written/ audio or video reports, completed pro forma, rough ideas, written notes, drafts, sketches, research notes and any other appropriate pre-production documentation (TIP: Google Docs is highly recommended)

Evidence of at least three examples of Documentati on

Treatment: this is the development of your idea allowing you to plan

the production.

Production schedule: a plan of what will happen and when for all
stages of production.

Shooting script: a detailed version of the outline script. This includes

all words spoken in the film and directions for positions and movements of actors.

Storyboard: A visualisation of the film. Includes images of how each

shot will look and information about timings, camera angles and dialogue. Show how visual and sound elements work together. Making sight visits and taking shots of locations with different camera angles can help you prepare better for the production stage.

Location : reconnaissance record (recce), permission for location,

accessibility etc.

Health & Safety Risk assessment: trailing cables, handling

equipment safely, hot lights, working in a safe environment, prolonged use of VDU screens, working in a sensible way, responding to instructions.

Budget: Using professional rates for hire of equipment, props, actors,

crew and post-production.

Production schedule call sheet: when you are ready for production
this will help organise the shooting of the film.

Production Diary: Include weekly update of what you have done

throughout the pre-production process and what ideas you feel worked well, and why ideas and actions were undertaken.

To achieve this part of U5/P1 you will complete three examples of documentation with limited answers and care in the examples given To achieve this part of U5/M1 you will complete three examples of documentation with some detail into the logistics of the production and some acknowledgement of potential drawbacks To achieve this part of U5/D1 you will complete three examples of documentation with skilful and detailed answers that demonstrate a care and consideration of your groups production

Pitch

IV: Carol Palmer For help Date: 19/09/11

TASK 7. PITCH (U2/P3)

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

When the documentation is complete you will present idea for your Music Video as a 5-minute Pitch to the class. This will be recorded to gain the evidence required for achievement of the criteria. You will need to: Present and justify the choices you made in your Documentation to the class Each group member needs to be able to present information and ideas orally to the audience Demonstrate good clarity of voice and expression (tone, register) Use differing styles (authoritative, humorous, informative, motivational) Show good use of technical language (e.g. media language) Maintain engagement with the audience (eye contact, reinforcement of points, reference to screen) To achieve this part of U2/P3 you will address and interact with your audience appropriately by communicating in a clear manner that for the most part maintains engagement with the audience To achieve this part of U2/M3 you will address and interact with your audience effectively by communicating in a clear, informative manner that shows some good use of technical language whilst maintaining some engagement with your audience To achieve this part of U2/D3 you will address and interact with your audience confidently by communicating in an authoritative manner that shows good use of technical language whilst maintaining strong engagement with your audience Due Date: 09 DECEMBER 2011 TASK 8. PRODUCTION (U5/P2)

recording

Tutor observatio n records:

Once your group has successfully completed the Pitch it is time to move onto the production stage. Assigns crew roles e.g. Camera, Lighting, Sound and Director Shoot footage Review footage Assess suitability Shoots pick-ups where necessary Remember to use the Production schedule call sheet and refer to the Risk assessment and location reconnaissance record (recce) documents throughout the Production process. Directed at least 30 seconds

Each group member must direct at least 30 seconds to one minute

of footage from your storyboard and script.

All members must also contribute at least one other different job
role during this production stage e.g. Camera operator, Boom operator,

Contribute d to at least one other job role

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

Lighting, Set designers, Actors etc. To achieve this part of U5/P2 you need to have demonstrated that you have undertaken a technical role by directing at least 30 seconds of footage To achieve this part of U5/M2 you need to have demonstrated that you have competently carried out a technical role by directing at least 30 seconds of footage and contributing to at least one other job role. To achieve this part of U5/D2 you need to have demonstrated that you have skilfully carried out a technical role by directing 30 seconds of footage, helping out other group members and taking responsibility for the quality of the project Due Date: 03 FEBRUARY 2012 TASK 9. POST-PRODUCTION (U5/P3) On completion of your shoot you need to edit your Music Video. This stage is called post-production and you will need to use editing software to edit your source material. The purpose of your initial edit is to reduce the footage time of your source material to a workable size, by selecting the takes and scenes which describe the narrative most effectively. You then need to refine your edit by re-ordering sequences and experimenting using some or all of the following techniques: Edit images, change the sequence and order of the footage Edit the sound by removing sound recorded on location or add Foley sound, narration, overdubs such as music or sound effects Use transitions such as fades or dissolves etc. Add Animations or credits Change colour levels or add filters Add special effects or other techniques Your final Music Video should be an absolute minimum of three minutes long.

Tutor observatio n records:

To achieve part of the U5/ P3 you need to apply video post-production techniques To achieve part of the U5/ M3 you need to demonstrate competent application of video postproduction techniques To achieve part of the U5/ D3 you need to demonstrate skilful application of video post-production techniques Due Date: 03 FEBRUARY 2012 Editors Notes

TASK 10. EDITORS NOTES (U5/P3)

Make Editors notes throughout the process to show

your thoughts throughout the editorial process/ justifying your editorial decisions as a video, audio or written report. TASK 11. ANNOTED SCREEN GRABS (U5/P3) Annotated Screen Grabs

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

Provide Annotated screen grabs which demonstrate key points in your

Music Video TASK 12. EXPORTING (U5/P3) Exported final project Uploaded to youtube

Export the Final Project onto a DVD Upload the video to YouTube (add to bcotmedia lecturers channel)
To achieve this part of U5/P3 you need to demonstrate an understanding of editing techniques with some notes, produce two briefly annotated screen grabs, and export the DVD/ uploaded it to youtube with assistance To achieve this part of U5/M3 you need to demonstrate a competent understanding of editing techniques with some detailed notes, produced three annotated screen grabs, and export the DVD/ uploaded it to youtube with only some assistance To achieve this part of U5/D3 you need to demonstrate a skilful and independent application of editing techniques with detailed notes, produce three detailed annotated screen grabs, and export the DVD/ upload it to youtube without assistance Due Date: 24 FEBRUARY 2012 TASK 13. REVIEW (U5/P4+U2/P3) Watch your Music Video through several times, read your Production Diary and look through your Documentation. Review your product by overdubbing an individual Directors Commentary using Audacity, which will be your personal evaluation of the footage explaining: How you thought of your idea? What worked and did not work in the footage? Analyse if the footage was fit for purpose Explain the choice to include or cut shots on technical and artistic grounds The suitability of the product to the target audience The technical quality of the visual and sound elements Whether the style of the film was consistent throughout How well the story line was put across?

Directors Commenta ry (or equivalent)

To achieve part of the U5/P4 you need to review your own strengths and weaknesses throughout the project, showing limited attempts at reflection and short sentences. To achieve part of the U5/M4 you need to describe your strengths and weaknesses throughout the project with reference to appropriate illustrative examples and fuller, more detailed sentences. To achieve part of the U5/D4 you need to evaluate your own strengths and weaknesses throughout the project with reference to precise and detailed illustrative examples and with a discussion of the pros/ cons for each point. To achieve part of the U2/P3 you need to address and interact with an audience appropriately e.g. clearly and with some reference to what

10

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

went/ didnt go well To achieve part of the U2/M3 you need to address and interact with an audience effectively e.g. use examples to illustrate your points and engage your audience with interesting information. To achieve part of the U2/D3 you need to address and interact with an audience confidently e.g. speak authoritatively and with professionalism as you reflect on the pros/cons of your own work Due Date: 24 FEBRUARY 2012 TASK 14. SCREENING (U2/P3) As a group you will then prepare a Screening to the class in which you will: Discuss final product with rest of group and tutor Gather audience response to final product

Screening

To achieve part of the U2/P3 you need to address and interact with an audience appropriately e.g. clearly and with some reference to what went/ didnt go well To achieve part of the U2/M3 you need to address and interact with an audience effectively e.g. use examples to illustrate your points and engage your audience with interesting information. To achieve part of the U2/D3 you need to address and interact with an audience confidently e.g. speak authoritatively and with professionalism as you reflect on the pros/cons of your own work

Evaluation

TASK 15. EVALUATION (U5/P4) After the screening you will carry out an Evaluation of the whole project answering the following questions in review of your final product: Here you need to demonstrate an awareness of why you did what you did, and justify or support comments on these production decisions through precise and well-chosen illustrative examples. What did I do? What skills did I learn? What went wrong? How well did you work as part of a team? How was your work received by the client and test audience? How well did you manage your time? What went right? What would I do if I started again?

Structure, vocabulary, spelling, punctuation and grammar should be of a strong standard to ensure the Evaluation is a clear expression of your findings.

To achieve part of the U5/ P4 you need to review strengths and weaknesses of own work e.g. provide limited response to each point and some reflection on own performance To achieve part of the U5/ M4 you need to describe strengths and

11

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

weaknesses of own work with some detail and with reference to appropriate illustrative examples e.g. provide evidence for your answers to each point and reflect competently on performance To achieve part of the U5/ D4 you need to evaluate strengths and weaknesses of own work with reference to precise and detailed illustrative examples e.g. reflect on the pros and cons of own work and provide evidence for your points in a well written (using media language) and structured manner

TASK 16. VIDEO PRODUCTION PORTFOLIO (U2/P4+U2/P5) You need to collate all the work you have created for your Video Production into a portfolio. Please include drafts as well as final versions to demonstrate how your work evolved throughout the production process

Submitted Video Production Portfolio

To achieve U2/ P4 you need to present information/ ideas appropriately in written formats with sufficient clarity to be understood To achieve U2/ M4 you need to present information/ ideas in written formats concisely and for the most part clearly To achieve U2/ D4 you need to present information/ ideas in written formats clearly with consistent clarity To achieve U2/ P5 you need to correct documents using basic electronic aids e.g. carry out some proof-reading your work and present final versions in an appropriate academic manner To achieve U2/ M5 you need to correct misspellings in documents through effective proofreading e.g. work is presented, spelt and structured, for the most part, to a good level To achieve U2/ D5 you need to improve clarity of documents through effective proofreading e.g. all work will be improved and structured, spelt and presented to a near professional level. Due Date: 24 FEBRUARY 2012

12

IV: Carol Palmer For help Date: 19/09/11

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

CRITERIA P1 M1 D1 P2 M2 D2 P3 M3 D3 P4 M4

D4

Apply video pre-production techniques to the creation of a video product Demonstrate competent application of video pre-production techniques to the creation of a video product Demonstrate skilful application of video pre-production techniques to the creation of a video product Undertake a technical role in the creation of a video product Competently carry out a technical role in the creation of a video product Skilfully carry out a technical role in the creation of a video product Apply video post-production techniques to the creation of a video product Demonstrate competent application of video postproduction techniques to the creation of a video product Demonstrate skilful application of video post-production techniques to the creation of a video product Review strengths and weaknesses of own video production work. Describe strengths and weaknesses of own video production work with some detail and with reference to appropriate illustrative examples. Evaluate strengths and weaknesses of own video production work with reference to precise and detailed illustrative examples. Communicate information and ideas in discussions about media production With sufficient clarity to be understood Communicate information and ideas in discussions about media production for the most part clearly Communicate information and ideas in discussions about media production confidently and with consistent clarity Use software to create basic presentations Use software to create competent presentations Use software to create effective, well-structured presentations Address and interact with an audience appropriately Address and interact with an audience effectively Address and interact with an audience confidently Present information and ideas for media production appropriately in written Formats with sufficient clarity to be understood Present information and ideas for media production in written formats concisely and for the most part clearly Present information and ideas for media production in written formats clearly with consistent clarity Correct documents using basic electronic aids. Correct misspellings in documents through effective proofreading. Improve clarity of documents through effective proofreading.

Unit 5: Video Production

Task 2, 3, 4, 6 2, 3, 4, 6 2, 3, 4, 6 1, 8 1, 8 1, 8 9, 10, 11, 12 9, 10, 11, 12 9, 10, 11, 12 13, 15 13, 15

13, 15

Unit 2: Communication Techniques for

P1

M1 D1 P2 M2 D2 P3 M3 D3 P4

5 5 5 5 5 7, 13, 14 7, 13, 14 7, 13, 14 16

M4 D4 P5 M5 D5

16 16 16 16 16

13

IV: Carol Palmer For help Date: 19/09/11 Creative Media Production

Follow bcotmedia on Tumblr, Youtube, Facebook, Twitter and Google+

14