The "Got Milk?

" Ad Campaign Around the World

by Amy Gifford

We have all seen the Got Milk? campaign print ads. In fact, this has to be one of the most successful campaigns of all time. This campaign has been around for twelve years, when they began placing the now infamous milk mustache on Billy Ray Cyrus, Christie Brinkley, Michael Jordan and Larry King. And with a 90% consumer recall rate, why not keep going with it?

And of course the newest ad, with Sara Ramirez of Grey's Anatomy.

But have you seen what else Got Milk?and other promoters of our calcium intake are capable of, on top of our favorite milk mustache?

1) United States
How about this bus shelter advertising? When you walk in to select bus stops in California, it smells of chocolate chip cookies. Who wouldn't say Got Milk?

2) Mexico
Or how about these Spanish language commercials where Got Milk? is featuring the healthbenefits of drinking milk.

3) Switzerland

Then there is the outdoor advertising campaign seen by the Swiss This one by Milk Gives Strong Bones...again no milk mustache included.

4) Germany
This German ad for milk uses the tongue and not the mustache.

5) Canada
This Canadian billboard is promoting "One glass of milk is good, but two are better."

6) India
How about this ad from Mother Dairy. A surprising site from inside a milk shop in Delhi, India.

7) Australia
This one's pretty recognizable. Check out this tv commercial from Dairy Australia.

8) South Africa
Here's an ad that will scare you into drinking milk. This ad for a South African brand of milk. Let's see, a guy gets stuck in bear trap; guy tries to free himself by sawing off foot; guy fails to saw off foot due to incredibly strong, milk-fortified bones; guy dies and rots. That is really what the ad was about.

Client : Mother Dairy Brand : Nutrifit Outdoor Agency : JC Decaux Title : Launch of Probiotic milk JCDecaux, street furniture company, has recently executed an innovative campaign on Delhis bus shelters for Mother Diarys newly launched Probiotic milk Nutrifit. The campaign will last for four weeks. Pramod Bhandula, MD, JC Decaux India, said, Mother Dairy wanted to do something out of the box to engage with consumers for their newly launched Probiotic milk Nutrifit. They wanted to target youthcentric locations such as schools, key business districts, etc. JCDecaux proposed to MOMS (agency of record for Mother Dairy) to create a live showcase in the MUPI (free standing panel) of bus shelters where we showcased Nutrifit probiotic milk stacked up bottle on bottle. The entire MUPI was recreated to look like a dispensing unit full of Nurtifit bottles. The entire execution was done in-house. The innovation was executed at strategic locations such as outside St. Columbas School, INA Market, and Scindia House on KG Marg. These locations have extremely high OTS and have delivered the required WOW factor to the client. The idea behind such an exercise is to influence the buying pattern near points of purchase. Amul Doodh 1. Indias Favorite, Asias Largest 2. Amul Dood, Mamta ki Tareh Nestle Milk Energy Mother Dairy The country needs you, grow faster. Vinamilk Purity in delivery

Tetra Pack Milk Protects what is good Vijaya Milk Simply Trust the best Tirumala Milk A fresh touch Paras Doodh Swad Taza, Shakti Zyada