An Introduction to Your Social Media Specialist 1

Company Profile

Abetter Live 2011

An Introduction to Your Social Media Specialist 2

Business and Contact Information

Abetter Live Your Social Media Specialist

Business type Company Name & Registration Number Telephone Fax E-mail Postal Address

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Social Media Marketing COSC Career Development Service (002004497-H) 03-89481860 03-89487860 abetterlive@gmail.com 13-A & 14-A, Tingkat 1, Jalan Serdang Raya 1/9, Taman Serdang Raya, 43300 Seri Kembangan, Malaysia

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Abetter Live 2011

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Company Introduction

Company History Abetter Live is a group of Social Media Marketing Specialist and Marketer set up and managed by COSC Career Management since 2008.

What the Company Does We specialize in online media branding and advertising, providing a total solution for our clients business publicity by integrating social media such as Facebook, Google+, Blogs, YouTube, Website and Forum. We generate the greatest impact of Social Media Marketing to meet our clients requirements.

1. Consultancy We provide consultancy service on social media marketing for our clients according to their requirements.

2. Campaign Strategy and Execution We develop overall social media strategies, provide bespoke training, design and implement all social media and ground events depending on clients need.

3. Engagement with Target Audience We create customer database for our clients, channel effective conversation and drive-in traffic throughout social media relevant to our clients brand, products, services, competitors and sector. We build a platform for our clients to communicate and interact with their customers.

4. Research & Insight We provide statistics and analysis on customer feedback, interaction status, underlying issues, influences driving the conversations and actions to be taken as a result.

Abetter Live 2011

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Our Projects 1. Pretty Beauty Diary http://www.facebook.com/prettybeautydiary Pretty Beauty Diary is a local community on Facebook page. This community has a total number of 17,800 fans consisting of 51% female between the age of 18-34 years old. Here, we share the latest information and news on skin care and beauty products, interact with fans regarding different cosmetic products on market and also review testimony of these products. We also have a group of professional beauticians to help us answer our fans inquiries on skin care products.

Abetter Live 2011

An Introduction to Your Social Media Specialist 5 2. Healthy Life, Organic http://www.facebook.com/healthylifeforyou Healthy Life, Organic is a local community on Facebook page. This community has a total number of 10,570 fans consisting of 49% female between the age of 18-34 years old. Here, we educate fans how to live healthily with a healthy diet and exercise, share information related to healthy lifestyle, interact with fans regarding different organic food products in the market and also review testimony of those products. We also have a group of professional nutritionists to help us to answer our fans inquiries.

Abetter Live 2011

An Introduction to Your Social Media Specialist 6 3. Homecook http://www.facebook.com/homecook Home cook is a local community on Facebook page. This community has a total number of 12,000 fans consisting of 45% female between the age of 18-34 years old. Here, we share the famous recipe of gourmet from all around the world such as sushi, pizza, cookies and also various types of Chinese cuisine. We also interact with fans regarding their inquiries on recipes and also their sharing of homemade recipes.

Abetter Live 2011

An Introduction to Your Social Media Specialist 7 4. CRI (Chinese Radio International) http://www.facebook.com/crimalay In 2011, we were appointed by CRI to create its Malaysian Official Facebook page. We provided a total marketing solution comprising of social media network and a series of online and offline events to CRI. We set up a customized CRI Facebook page and generated 17,000 fans within 1 month. We also successfully managed to drive in traffic into CRI official webpage at (http://malay.cri.cn/), more than 1400 people voted and commented on CRI main page event. This project was well reported in mainstream media and magazine such as Utusan Melayu, Radio BERNAMA and BizFinMag (Business and Finance Magazine)

Sunway Pyramid Event

Facebook likepage CRI

Radio BERNAMA

Utusan Melayu http://www.utusan.com.my/utusan/info.asp?y=2011&dt=0805&pub=utusan_ma laysia&sec=Produk&pg=pr_01.htm&arc=hive

Abetter Live 2011

An Introduction to Your Social Media Specialist 8 5. The World Biggest Bah Kut Teh in Conjunction with Bah Kut Teh Carnival (http://news.ifeng.com/world/oddnews/200811/1124_2593_892562.shtml) The world biggest Bah Kut Teh was recorded during The Bah Kut Teh Carnival. The carnival was held in 2008, at the hometown of Bah Kut Teh Klang. The event was massively reported by mass media from all around the world including: XinHua News Agency, Associated Press and AFP. The Bah Kut Teh we prepared during the event also holds a record in The Malaysia Book of Records as the largest Bah Kut Teh in Malaysia.

Abetter Live 2011

An Introduction to Your Social Media Specialist 9 6. When 101 meet Twin Tower in Conjunction with 2010 Malaysia International Food Expo (http://www.facebook.com/taiwan.pavilion#!/MalaysiaTaiwanPavilion) During the 2010 Malaysia International Food Expo, we successfully introduced a remarkable Chinese cuisine named When 101 meets Twin Tower. This cuisine was prepared by using the finest material and excellent presentation. Apart from that, our Taiwanese style Nasi Lemak also won the Most Creative Award of the event.

Abetter Live 2011

An Introduction to Your Social Media Specialist 10 7. The History of Shoes Collection in Conjunction with Malaysian International Shoe Festival (http://naturalme-lta.blogspot.com/2010/04/malaysian-international-shoeexhibition.html) The History of Shoes Collection with the theme Enchantment at Your Feet was held in conjunction with Malaysia International Shoe Festival back in 2010 at Putra World Trade Centre. Our exhibition introduced the history and art of shoe to the public. In the collection, we displayed a wide range of shoes from museum and also from around the world. These shoes include: 20 th century collection, feet-bound shoe, clogs, woven slippers, sport shoes and even Baba Nyonya Shoes. This exhibition received an overwhelming effect by bloggers and created a huge wave of discussion online.

Abetter Live 2011

An Introduction to Your Social Media Specialist 11 8. Five Star Hotel Halal Bah Kut Teh in Conjunction with Fabulous Food 1 Malaysia (http://bahkuteh.com/site/) During Fabulous Food 1 Malaysia, together with JW Marriot Hotel, we popularised one of the most famous Chinese local cuisine Bah Kut Teh, into a Halal food. New recipe replaced the meat in Bah Kut Teh with ingredients such as seafood, vegetarian, and also chicken, cooked with 10 types of herbs, including angelica, cloves and orange peel. This recipe sparked discussion among activists and also news coverage from all mass media.

9. Golden Namecard and e-book (http://www.bizfinmag.com/gba2010/) We developed award winning business card for Small Medium Enterprise and published their successful story in an e-book.

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Contact us for more information at abetterlive@gmail.com

Abetter Live 2011