Vous êtes sur la page 1sur 1


Southington, CT 06489 Home 860.426.9959 Mobile 860.637.1017 jfrau52@aol.com
Sales and Marketing Executive proven in expanding new and existing business within start-up, turnaround, M&A, and expansion environments. Experience spans business development, management, team building, strategic planning, and merchandising. Delivered over $50 million in new business in 18 months; surpassed sales objectives by 400%. Drove 133% revenue increase to revitalize 2 failing operations and position them for profitable sale. Recognized Regional leader adept at spearheading proactive initiatives to facilitate dynamic growth. Generated $39 million in annual revenue by initiating effective marketing approaches. Delivered 167% above average opening-week revenue for startup through strategic merchandising efforts. Captured contract with sought-after chain in 3 months (predecessor tried for 3 years); boosted sales $168K annually. Catalyst that thrives in building solid relationships and leading teams to top performance levels. Led team of 35+ to open grocery operations in 11 Wal-Mart Supercenters; received Wal-Marts Vendor of the Month. Key trainer and mentor for 15 new sales associates; 2 promoted into management positions. Successfully integrated essential changes through 3 mergers and acquisitions. Goal-driven self starter equally effective in home, virtual and corporate office. Rapidly adapts and thrives on challenges; exceptional communication, negotiation, presentation and interpersonal skills. Quickly establishes rapport to capture strategic retail, wholesale, military, and government accounts. Recognized throughout the food industry for integrity, dedication and strong customer focus. Bachelor of Science, Marketing/Management, University of Massachusetts-Amherst Board of Directors, Connecticut Food Association PROFESSIONAL HISTORY WHITE ROSE, INC, largest independent grocery wholesaler in NY/NJ with most recognized private label in US, Carteret, NJ 2002-Dec. 2010 Director of Sales, Northeast Division Recruited to lead expansion in the Northeast; created $15+ million in new business across 4 states. Closed one of the companys largest single unit grocery customers and consistently surpassed sales goals. Reduced operating and delivery costs by expanding existing account concentration and increasing volume 15%+. START-UP, TURNAROUND and SALES CONSULTING 2000-2002 Revitalized and streamlined operations for New England Bouquet; boosted profits 15% in 6 months. Led Pipedirect.com startup in the Northeast; grew territory to #1 of 4. Secured additional $800K investment capital. Restructured sales organization at Seder Foods, opening 13 accounts in 60 days vs. no new business in prior 12 months. C&S WHOLSALE GROCERS, INC., $22B grocery distributor serving big box stores and national chains, Brattleboro, VT 1991-2000 Manager of New Business Development Established business plans, pricing practices and margin policies to propel over $50 million in new business. Managed turnaround of 3 failing corporate-owned stores by improving revenue and operational efficiency. Created and implemented new store layouts, operational strategies, merchandising and pricing for multiple Wal-Mart stores. WETTERAL, INC., privately-held distributor/grocery retailer serving Mid-Atlantic and New England areas, Andover, MA District Sales Manager Drove district to #1 of 5 in sales volume. Managed key account, generating 25% of companys revenue. 1989-1991

SWEET LIFE FOODS, #1 wholesaler in New England, Suffield, CT 1980-1989 Executive Director Directed marketing and advertising initiatives supporting 15 stores, generating $39 million annual revenue. Increased revenue 20% through special event programs. Recruited by senior management. Hired as Territory Manager then promoted rapidly to positions of greater responsibility.