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Press Release

BrandTailors brings Ambasador back

Bucharest - October 25th, 201 1

BrandTailors strategic brand consulting and design firm signs the creation of Kandias Ambasador new visual identity and contemporary package design.
Andreea Florea Brand Strategy Coordinator
BrandTailors finalized the restoration program of Ambasadors visual identity and package design, program meant to reassert and strengthen the brands positioning within the current Romanian chocolate market. Ambasador enjoys a high level of trust amidst its consumers, but, although having been found in Kandia Dulces portfolio for decades, the brand disappeared from the retail shelves, requiring its being brought back into contemporariness, according to current market desiderata. A comprehensive brand analysis contextualized by the competitive landscape revealed that Ambasadors visual identity and package design restoration entails its being founded on the brands pre-existing essential components its masculine personality and the perception of its premium character, encapsulated within the aspirational nature of the brand name. Thus, Ambasadors new visual identity, based on a color selection of white, blue and golden tones, highlights the brands perceived quality and preciousness and secures a natural connection with Kandia, the endorser brand. Built on a white background and contrasting brand imagery color codes, the new package design further enhances Ambasadors visual impact.

The purpose of the new package design is to highlight the distinctive features that define Ambasador as an iconic brand. The clear graphics and the color complementariness between the visual identity and the product imagery are the constituent elements that give Ambasador superior shelf stand-out, bringing it forth into contemporariness. Andreea Florea Brand Strategy Coordinator

The BrandTailors team members who have contributed to this project are: Anca Tzloanu and Andreea Florea

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brand audit and brand strategy, Ovidiu Pop visual identity and package design, Melania Moisi and Silviu Filipovici package design, Alina Crang and Cristina Ionescu project management, Mihai Prplea image retouching and preproduction processing.

Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia or Class Living and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich or Yammix. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

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