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A Guide to findinG your Cloud Power

Your Guide to NavigatiNg the Cloud

tHe Cloud Power PACK Explore the areas in which IT can change your business for the better 1 DRIVE greater control and IT efficiency in your Private Cloud Transform IT services for greater business intelligence with Microsoft System Center and Windows Server Hyper-V SCALE Applications to near infinity Build applications flexibly on the familiar windows Azure platform KNOW what your customers want Respond faster with better customer intelligence with Microsoft Dynamics CRM Online what Cloud Power holds for you Benefit from working with Microsoft Cloud Services 2

contents

the most CompreheNsive solutioNs for the Cloud. oN earth

the Microsoft Cloud for Businesses infraStructure as a Service Platform as a Service Software as a Service

The Microsoft Cloud for Consumers

Windows Live
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Hotmail

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Windows Live Messenger

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Windows Update

piCK Your Cloud poWer

Heres what the Cloud means for everyone in your organisation
With the cloud, you can create a flexible IT ecosystem that addresses needs as they arise, backed by the confidence that you always have the ability to do so. The Microsoft technologies that you have already invested in is a great place to start.

TRANSFORM IT services in your Enterprise | Pg 2

KNOW what your customers want | Pg 7

for it ProfeSSionAlS On-demand computing with the right infrastructure to actively host, scale and manage all your services with ease and speed. Plus the choice to keep high-value applications on-premises and move commodity workloads to the cloud.

for deVeloPerS Easy scalability and reduced time to market for developing applications on the Windows Azure Platform. Our family of on-demand services provides a familiar deployment experience that helps focus on coding and reduces complexity.

for inforMAtion worKerS Productivity from any location from the PC, phone and web with familiar Applications, now on the cloud. Our powerful communication and collaboration tools provide security-enhanced connectivity and federated access control.

SCALE Applications to near infinity | Pg 5

traNsform
it SerViCeS in your enterPriSe
Drive efficiency through greater flexibility and control of IT services in your own private cloud

Efficiency through automation

rs.

Build a flexible and efficient private cloud infrastructure using Windows Server 2008 R2 Hyper-V and System Center. By automating data resources management and following a self-service model, you can save on operational costs in physical administration and troubleshooting. Cloud Power @ work

The most efficient and effective way of VDI for windows 7

Automation and migrating online doesnt mean loss of control. In fact, you can now manage your entire IT infrastructure spanning physical on-premises and virtual cloud environments from a single screen. Cloud Power @ work At Korea Telecom, the VDI environment was implemented with the harmony of Hyper-V and XenDesktop which provided an advantage of density and performance for its price, and improved the efficiency of centralized management through the System Center. KoreA teleCoM, South Korea
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poWer up BusiNess agilitY With

Analysts' View
For most organisations, virtualisation will provide the foundation and the stepping-stone for the evolution to private cloud computing Security must become adaptive to support a model where workloads are decoupled from physical hardware and dynamically allocated to a fabric of computing resources. Thomas Bittman, Gartner analyst
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Hyper-V in Windows Server 2008 R2 and System Center Virtual Machine Manager 2008 R2 are the best tools for running virtualized Microsoft applications. They offer a complete, easy-to-manage virtualization solution at a low cost Mr edMund turner, Director, Information Technology Services Monash University, Malaysia

faster time to market Agility aligned to business demand

With its flexibile setup, private cloud technology accelerates development times for custom applications and lets IT respond quickly to changing business needs. The private cloud can integrate with existing toolsets and provide symmetry with your onpremises or cloud database. Cloud Power @ work Hyper-V also works much better than VMWare ESX because we can simply build and move with greater flexibility and manageability. Our remote sites now have a common Windows interface instead of a complex ESX/Linux interface. Hylton tuCKett, ICT Manager Whitireia New Zealand
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Maximise your IT investments

Leverage your existing assets and skill sets - across identity (Active Directory), management (System Center) and developer technologies (.Net, SQL Server and Visual Studio) - to work on private and public cloud environments. Cloud Power @ work Choosing Microsofts Virtualization platform with Hyper-V and System Center meant we had the same Microsoft Enterprise credibility and commitment without the unnecessary additional costs! Bien nieVA Rizal Commercial Banking Corporation
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Simplifying IT management and the assurance of security means more time for you to focus on developing solutions that would have not been possible before. Cloud Power @ work As a result of transitioning the virtual environment into the private cloud system through the Microsoft System Center, SK Telecom succeeded in shortening the resource provisioning time from 10 days to 2 days. SK teleCoM, South Korea
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Virtualisation increases flexibility and lowers campus operating costs

By virtualising on Windows Server 2008 R2, University of Canberra have the flexibility of providing services quickly in virtual modules. This enables them to respond to a dynamic learning environment and changing business needs. Their virtual environment is managed simply from a single console, provides more services with fewer staff and helped them reduced by 20% their power costs through further consolidations. Cloud Power @ work We now have a flexible, responsive IT environment, which positions us to grow and change in line with the demands of todays dynamic university environment. toM townSend, IT Data Centre Manager, University of Canberra
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Virtualisation cuts server space, power costs and carbon emissions

The Barossa council wanted to decrease the number of its physical servers from 18 to 4 . In 8 weeks, by deploying Microsoft Windows Server 2008 R2 Hyper-V technology, Microsoft System Center Virtual Machine Manager, and Microsoft System Center Data Protection anager 2010, the council moved its server environment to a virtual platform, reducing their physical space, using less power with lower power costs and less carbon emissions. Cloud Power @ work Doing more with less is a bit of a business clich but thats what we have been able to achieve here. We have added many benefits, from both an IT and business perspective, by deploying new server technology that consumes less power and lowers our power costs. ryAn enGlAnd, MAnAGer, Information and Communication Technology
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Significantly reduces tCo

With the Windows Azure platform, you can scale your solutions dynamically to meet demand and pay only for the computing and storage capacity it needs, only when it needs it. Cloud Power @ work The software distribution system we built with Windows Azure is 10 times cheaper than our previous solutionMost of our developers are experienced with Visual Studio tools. That was a good argument for using the Windows Azure platform, because we can use the same development environment. elMAr StoeCKer, Director Portfolio Management, Siemens IT Solutions and Services
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to neAr infinity
Offer your developers a flexible and familiar environment to easily create and host cloud-based applications with Windows Azure

sCale APPliCAtionS
get the poWer to
Analysts' View Just as Windows played a significant part in earlier shifts, Windows Azure is poised to take an important role in this new world. If you're responsible for charting your firm's path, understanding and evaluating the Azure environment makes good sense. David Chappell & Associates

Easily scale your Applications

While running applications in the Cloud, you dont have to worry about scalability or performance issues. If there is a sudden demand or load expected on the servers, the performance can be boosted easily by just increasing the processing capabilities. Cloud Power @ work Hosting the application required us to scale our hardware, isolate databases and spike broadband bandwidth, The variability of IPOs meant keeping a permanent parallel infrastructure active between IPOs, which was not cost effective. Peter reid Program Architect, Computershare
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Develop without boundaries

Creating in the cloud means no more worries about servers, storage or hardware. Your developers can focus on the code with a test bed always at hand and go from a test server to a production server almost immediately. Cloud Power @ work Cloud services are changing the economic model of a lot of businesses. Ive dealt with all the major vendors in this spaceand Microsoft offers the best tooks to grow a business. Theres nodoubt. niCK BeAuGeArd Managing Director, Hubone
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Avoid training costs

A Secure Framework

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No more data maintenance

With SQL Azure, you can easily provision and deploy multiple databases without having to install, setup, patch or manage any software. High-availability and built-in fault tolerance makes physical administration obsolete. Cloud Power @ work The savings we achieved by switching to Windows Azure is just outstanding. I can use the annual cost saving to pay a developers salary. Glen KnowleS Cofounder, Kelly Street Digital
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The interoperable Azure platform integrates with what you already have. Visual Studio developers can start building applications in no time and also work across SOAP, REST, XML and PHP platforms from a single location. Cloud Power @ work In 2010, they trialled an online science exam hosted by Microsoft Azure that went out to 30,000 students in 650 schools simultaneously. Paying A$40 per hour for 300 Microsoft Azure Servers, DET estimated the cost of hosting the online exam for one day was just A$500. new SoutH wAleS dePArtMent of eduCAtion And trAininG
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Use the security framework you are familiar with many of the Windows Azure services using the core .Net libraries, keeping much of the security and encryption details the same. A firewall mechanism enables you to allow or prevent connections from various sources, right down to specifying IP addresses or IP range. Cloud Power @ Work We have developed GreenButton in to an easy to use and cost effective interface on the Windows Azure platform. This new solution opens up global opportunities for us in the industrial engineering and design sectors. We absolutely have to have a global, stable player in the cloud market that is behind our solution, and with Microsoft behind us, our future is looking very bright. SCott HouSton, Founder and CEO of InterGrid
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wHAt your CuStoMerS wAnt

Strengthen customer interactions, improve marketing and boost sales with easy online access to information

KNoW

Ensuring rapid user adoption

Inflexible software and a poor user experience often hamper usage of CRM applications. Microsoft Dynamics CRM Online provides an entire suite of marketing, sales and service solutions within the familiar interface of Microsoft Office Outlook on the PC or when accessed online, ensuring rapid user adoption and fast results. Cloud Power @ work "It was a no-brainer to go to Microsoft Dynamics CRM online. The system was scalable, it was flexible, it was easy to use because we were familiar with outlook and the price was right. As a business owner you need to have three things: number one is you need to know your product, you need to know your people and you need to know your customer. I know my product, I know my people. Now thanks to Microsoft Dynamics CRM online I can do a much better job of knowing my customers. JuAn rAMon JiMenez, Executive Director, Lawry's The Prime Rib
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Closing deals faster

poWer up Customer relatioNs BY

Give sales professionals instant fast access to customer data and history when connected to the Internet and even when offline. Sales prospects and customers can be informed of new product and service offerings with wizardbased communication tools. Cloud Power @ work Microsoft Dynamics CRM Online is very powerful. Because of other requirements we have, we look at it more as a framework than a product. We can quickly build a line of business applications or other types of applications. There is plenty of potential HeAtH wilKinSon, Director of Business Systems, Curtin University
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Analysts' View

Microsoft Dynamics CRM shines by offering flexibility for large and midsized organizations Offering buyers the Power of Choice so that companies may choose how to deploy, how to pay, and how to use the application. The Forrester Wave

Better information sharing Generating great demand

Understand your customers better and target your resources to the areas of highest return with a comprehensive set of marketing capabilities. Marketing professionals can increase marketing effectiveness and track key performance with intuitive data segmentation tools, campaign management features and marketing analytics, all available online. Cloud Power @ work
There were salespeople who were concerned that the new system would be difficult to use, but theyve since come back to us and said the system is so easy that it will be much easier to follow up on leads consistently,

Ensure customer loyalty with consistent, efficient service by empowering customer service personnel with the right information. Customer data can be made available as and when needed - through the user interface, online or as an exported web file. The intuitive configuration capabilities can be tailored to fit your business needs by quickly adding or modifying fields, forms, workflow and reports. Cloud Power @ work
Users really liked it, Our efficiency has soared by well over 100 percent with Microsoft Dynamics CRM Online. We wouldnt be able to analyze and improve our sales process without Microsoft Dynamics CRM Online, Weve also created a graphical, push-button report on sales yearto-date. Creating this before was a painful process involving a lot of spreadsheets.

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Growing with your business needs

Easy-to-use wizards and pointand-click customization tools help you customise and connect your CRM data with existing business system data in real-time. The payper-user model delivered online, makes setting up quick to scale as required without any server setup or expensive hardware upgrades. Cloud Power @ work
We realized that the economics of expanding our Salesforce.com solution wasnt going to work, We were paying about $125 per user per month with Salesforce. com Enterprise Edition, which would mean a five-digit increase in our software costs each month to proceed with our plans.

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rAndy niederer, Director of Marketing for Unico.

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Jeff Kiely, Vice President of Sales and Marketing at Trion

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Joel friedMAn, CIO, Century Payments

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What Cloud poWer holds for You

Benefit from working with Microsoft Cloud Services the most comprehensive set of solutions for the cloud
doNt throW aNYthiNg aWaY Move only what you want to the cloud with a hybrid model of on-premises and off-premises resources. Build on your existing IT assets and connect them to online services.

paY for What happeNs IT costs are now flexible just pay per user per month on any application as a service. Different usage models also help you accurately predict costs.

No more maiNteNaNCe Always use the latest software without worrying about upgrades and patches. The cloud automatically updates to the latest versions.

15 Years of experieNCe When you work in the Microsoft Cloud, you leverage the knowledge and expertise of 15 years, ranging from applications (Hotmail) to search (Bing) and platforms (Xbox Live)

develop faster Build applications faster than ever with a million-strong developer base writing to Microsoft platforms and more coming through our interoperability support of thirdparty solutions.

No traiNiNg required All your users can easily move to and from the cloud, using their skill sets and familiarity with the products they currently use. Get a consistent experience across all devices.

help at haNd Our ecosystem of 9,000 partners spanning ISVs, value-added resellers and systems integrators - choose from our ecosystem to help you in migration, hosting services and creating customised applications.

staY seCure Your data is stored on a global network of 200+ enterprise-class data centers with SAS 70 and ISO 27001 security certifications audited by an independent third party.

alWaYs availaBle All the resources needed for a robust cloud computing infrastructure - a global reach, a commitment to security, 99.9 percent uptime SLA with 24/7 service and support.

loWer Costs No more paying for hardware and facility expenses. Cut down on maintenance and operational overheads by paying for service.

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the most CompreheNsive solutioNs for the Cloud. oN earth.

Microsoft Dynamics CRM Online Windows Azure Windows Server Hyper-V

www.microsoft.com/asia/cloud

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