2012 Partnership Proposal 2012 Presentation

In Partnership with:
FishingCapital.com

WELCOME TO BASS 2 BILLFISH

MEET THE TEAM

CAPT. JON FROGGY COOPER

HOST PETER MILLER

CAPT. MADISON ROBERTS

SHOW CONCEPT AND OVERVIEW

The Setting:
Florida One of the hottest shing destinations in the world. Florida is home to some of the most highly sought after game sh species in the world. The Host:

Peter Miller is the fresh new face of shing television. An accomplished tournament angler, Peter has earned numerous awards and accolades. His skill and knowledge have been proven time and again in competition. However, his draw as the host of Bass 2 Billsh extends beyond the water. For more than 20 years, Peter has worked in front of the camera and has gained extensive experience in the TV industry. His combination of knowledge, experience and talent adds to his appeal as host of Bass 2 Billsh. Every episode begins by introducing the winners of our once in a lifetime shing adventure. They will be the guest stars on Bass 2 Billsh, televised nationally. Contest winners will be outtted with essential gear from a Bass Pro Shops store upon arrival to the sunshine state. The anglers will join Peter on a shing adventure in Florida where they could be shing for anything from Bass 2 Billsh. The angle for each show depends on the winners, their experience level, and their sense of adventure. Examples of story lines are: Near-pro competitors out for a new challenge. Newlyweds on a dream honeymoon. College buddies in need of an adventure. Wives looking to prove to their husbands they deserve to be included in future shing weekends. * Families in need of a getaway. The shows format introduces audiences to the diverse shing opportunities available in the sunshine state. This provides an ideal platform to showcase a wide variety of non endemic products and services all while keeping the feel of the show current, hip and friendly.

The Show:

The Contest:

Whether its freshwater or saltwater, each unique Florida location becomes the backdrop for a series of unscripted shing adventures. Each half-hour episode will be televised nationally on NBC Sports - reaching over 80 Million Homes.

To enter, contestants will upload a video to Youtube and email the link. Each entry contains a 2-3 minute explanation of why they should be selected. www.Bass2Billsh.com is directly linked to the ofcial Visit Florida Fishing website, www.FishingCapital.com which has scores of Bass 2 Billsh vignettes, articles and other segments taken directly from our B2B Nationally televised show. Visit Floridas website is currently receiving 1 Million unique visitors per month.

OVERVIEW

WHY FISHING

WHY BASS 2 BILLFISH

WHY PARTNER WITH FISHING?

FISHING IS THE

TOP

RECREATIONAL SPORT!

BASS 2 BILLFISH 2011 SEASON STATS

* RATED ONE OF THE TOP 5 FISHING SHOW IN THE NATION * * WITH OVER 8 MILLION VIEWERS IN 2011 *

*52 AIRINGS

NATIONAL FISHING FACTS

* More than 44 Million Americans six years of age and older enjoy shing every year. * Over one quarter of all anglers are female. * Recreational anglers spend a staggering $41.5 Billion a year to sh. This has tremendous economic impacts. * Anglers spend more than $1 Billion a year on bait alone. * Anglers spend almost $300 Million a year on ice. * American sh 996 Million days per year (2009) * 20.5 Million own a boat.

FLORIDA FISHING FACTS

* Angler Expenditures in State, $4.4 Billion. * State and Local taxes generated by sport shing, $440 Million. * Of the 2.9 Million anglers shing in Florida, 1.9 Million were resident and 1 Million were non-resident (tourists). Anglers averaged 17.2 days per year shing in Florida, for a total of 47.5 Million days of quality outdoor recreation. Of those, 24.4 Million days were spent in fresh water by 1.4 Million anglers and 23.1 Million days were spent in saltwater by 2 Million anglers. * Non-Resident anglers spent over $1 Billion in direct retail sales in Florida - not mentioning the other dollars they spent on tourism while in Florida. * Saltwater Fishing $5.1 Billion, 51,588 jobs.

* Freshwater Fishing - $2.4 Billion, 23,480 jobs. * Total Fishing = $7.5 Billion * Total Jobs = 75,068

* Generating $358 Million in Federal tax revenues. * Generating $316 Million in State and Local tax revenues.

B2B SOCIAL MARKETING and MORE

VIDEO NATIONAL ADS FACEBOOK w/ 24,000 fans IPHONE APP

TWITTER

BRANDED YOUTUBE PAGE

WEBSITE

AND
SPONSOR LINKS ARTICLES BILLBOARDS APPEARANCES ON DEMAND VIDEO PHOTOGRAPHY RADIO SHOWS NEWS COMMERCIALS

OTHER LARGE PROMOTIONS

Peter and Floridas Governor Rick Scott on 5 hours of live national news.

Peter on NBC news promoting Bass 2 Billsh.

1/2 Page in 2 Million Copies of Playboy and tweeted to over 235,000

Bass Pro Shops Spring Fishing Classic Promotion with Millions of Impressions.

Peter next to his Billboard advertising his Bass Pro Shops appearance.

VISIT FLORIDA WEBSITE FEATURING B2B

with over 15 Million unique visitors per year.

NBC SPORTS WEB PAGE FEATURING B2B

with over 20 Million unique visitors per year.

FACEBOOK post impressions,weekly report and ads

Bass 2 Billsh Facebook has 24,000 Fans Average impressions per post is anywhere from 10,000 - 40,000 impressions. With 100,000 impressions in a single day at times. Bass 2 Billsh Facebook ads have a lifetime impression # of 25 Million. Seen here, is our rst run of ads at close to 10 Million impressions.

Bass 2 Billsh Website -Weekly Unique visits and page

views

NEW STRATEGIC RELATIONSHIP WITH ONLINE MAGAZINE

WITH 280,000 SUBSCRIBERS. B2B WILL RECEIVE 2 PAGES FOR PHOTOS, VIDEO VIGNETTES, SPONSORS AND ARTICLES WRITTEN BY PETER.

Peter s published articles on VisitFlorida.com

Billboard of Peter in the NEW 2012 FWC campaign

also seen here, Peter in Costa and World Wide Sportsman print
10x40 copy 2:Layout 1 6/16/11 4:09 PM Page 2

Invest in Floridas future Buy a 5 year license

MyFWC.com / license
Public Service Provided by the Florida Outdoor Advertising Association MyFWC.com

Commercials, Radio, News, VOD, Seminars, Ads

TV COMMERCIAL WITH PETER & OJ McDUFFIE of THE MIAMI DOLPHINS

RADIO SPOT FOR FWC

NATIONAL AD FOR B2B AND BUFF

PETER ON ABC NEWS

BASS PRO SHOPS SEMINARS

VIDEO ON DEMAND

Costa s Al Perkinson and Peter Miller on NBC Sports

Peter Miller interviews Al Perkinson from Costa at the ICAST convention with the NBC Sports camera crew. This video is now on the NBC Sports website.

High Resolution Images for Sponsors

logos on banners, shirts and events

Ofcial Team Jersey for 2011 Season

Peter and Fabien Cousteau with Banner at event

B2B WRAP ON THE DEMPSEY RACE CAR

GRAND AM ROLEX SERIES - BROADCAST ON THE SPEED CHANNEL

Bass Pro Shops helps to promote B2B on both youtube, twitter and facebook