Académique Documents
Professionnel Documents
Culture Documents
UNITED STATES:
General economic factors, domestically and internationally, may adversely affect Costco’s
financial performance.
Higher interest rates, energy costs, inflation, levels of unemployment, consumer debt levels, and
other economic factors could MOVE TO BOTTOM adversely affect demand for their products
and services or require a change in the mix of products they sell that adversely affects
profitability.
These factors can also increase the cost of sales and operating, selling, general and administrative
expenses, and otherwise adversely affect our operations and results.
General economic conditions can also be affected by the outbreak of war, acts of terrorism or
other significant national or international events. The US Economy has the world’s largest
economy and the most technologically advanced. It has a great gap between the wealthy and the
poor as well as those that live comfortable and those who struggle. Such a huge gap between
classes that is continuously getting wider can be a problem for Costco. They target a middle
class and upper middle class which are slowly disappearing and have to struggle to define who
they target. US economic strength is based on diversified industrial and services sectors,
investments abroad, the dollar as a major world currency, a demand driven consumer society and
exports. Service sector employs more people than manufacturing but US remains leader in
industry and high technology. These are all positive factors that affect Costco with a strong work
force and a consumer driven society. Canada is another place Costco does business and also has
one of strongest economies in the world. They are the leader in the production of gold, silver,
copper, uranium, oil, natural gas, agriculture, wood pulp, and timber related products. In 1993,
Canada signed NAFTA with Mexico and the US for freer movement of capital and goods making
it easies for Costco to operate there. Their currency is the Canadian dollar which is weaker then
the American dollar and more then 14 percent of the population live in poverty. Costco takes a
monetary loss when doing business in Canada because of their weaker currency. Japan Economy
is another contender for one of the world’s largest economies. They do however face many
challenges in their operation such as few natural resources forcing them to import most raw
materials. Only 12 percent of the land can be used for cultivation and they import nearly half of
their food supply. The US is Japans biggest trading partner and although there is some friction
between the two nations with trade, overall they support each other in major economic
difficulties. Good relations with Japan allow Costco to more easily do business. Japan has a
record high in unemployment, slipping productivity, low consumer spending, and high
bankruptcy. Also lack of economic reform has inhibited recovery and growth. When operating
in Japan, Costco faces many economic challenges such as the low consumer spending and high
bankruptcy. However, opening new stores there might allow for more employment and fuel the
economy in its favor. Overall, there are many economic factors that Costco faces.
The US has the largest and most technologically powerful economy in the world with a $40,100 per
capita purchasing power according to 2004 statistics. They have the fastest growing GDP and one of the
lowest unemployment rates showing a healthy and prosperous economy for Costco to be in. There
inflation rate is however, the highest of the three countries which causes Costco to face high cost of goods
sold. US as compared with Japan has more flexibility to expand capital plant, to lay off surplus workers,
and to develop new products. At the same time, the US faces higher barriers to enter their rivals' home
markets than foreign firms face entering US markets.
Demographic/Sociocultural:
Political/Legal:
Technological: