Blackpool Local Area Agreement 2008

Blackpool Local Area Agreement
Contents Pages
Ambition and Vision 3
Story of Place 4
Refreshed Cross Cutting Issues 9
Economic Development and Enterprise 13
Children and Young People 23
Healthier and Older People 31
Stronger and Safer Communities 40
Allocation of Area Based Grant 58
Legacy Performance Reward Grant Measures 61
Commitment to Blackpool’s Local Area Agreement 62
Indices of Multiple Deprivation and Neighbourhood 63
Management Areas
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Ambition and Vision
Blackpool’s refreshed Local Area Agreement remains focused on the achievement of our
original principles and priorities as set out in our original agreement.
Blackpool is confident and ambitious in its future plans for the town. Our resilience matches
the level of challenge which the Council and partners are tackling together to improve social
outcomes for local people by reversing social and economic decline in the town to make
Blackpool – a great place to visit, a better place to live.
This refreshed LAA builds on the success of the original, and reflects the changing context of
regeneration in Blackpool. This is articulated in our new Sustainable Community Strategy
(SCS). The SCS now focuses on four goals which align with the four themes of the LAA and
provides the strategic framework to drive forward our programme of radical improvement in
both economic prosperity and improved quality of life in the town. We want to:
Continue to focus our efforts to generate employment and reduce worklessness and
benefit dependency in the town by maximising the benefits and opportunities created
through our economic development, skills development and regeneration initiatives
targeting the most deprived neighbourhoods.
Continue to tackle community safety and environmental issues in an integrated
approach to neighbourhood improvement to ensure that we have stronger, safer,
cleaner and greener communities
Continue to support Children and Young People through improvements in mental
health services, reductions in teenage pregnancy, and improvements in education,
employment and training, and participation in positive activities.
Continue to improve health outcomes for communities and older people through
support for people at home, improving health and lifestyle through action on smoking,
obesity, breastfeeding and encouraging participation in sport, we will continue to
reduce health inequalities in our population.
In each of the themes we will continue in our approach to deepen and accelerate our radical
change programme – building on the achievements of the original LAA in joint service
delivery so that Blackpool is ’a great place to visit, a better place to live’
Delivering through Refreshed Partnership
Partnership working is vital to delivering the improved outcomes that Blackpool needs.
Our experience to date has been one of achieving outstanding outcomes through joint service
delivery with our partners. In this refreshed LAA our intention is to build on and further
strengthen this success. More broadly we are delighted by the energy and commitment that
our private sector partners have contributed to Blackpool’s Enterprise Board, its Business
Leadership Group and LEGI.
Our intention is to continue to actively support this involvement and emulate it through our
ambitions for the third sector. New arrangements for a Third Sector Strategic Forum will be
put in place over the coming weeks and will offer Blackpool and its residents a third sector
contribution that reflects the town’s ambition for the future.
Our programme of partnership improvements is now turning to our strategic partnership

arrangements. With the prompts of the new Sustainable Community Strategy and a refreshed
LAA we will ensure that our priorities have the partnership arrangements in place that are
required for delivery.
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This programme of improvement across the strategic partnership family has accelerated with
the allocation of Area Based Grant to the new priorities of the SCS and LAA. Refreshed
thematic partnership arrangements are therefore the next step for the LSP.
Wide and extensive involvement of partners in both the refresh of the LAA and the
development of the Sustainable Community Strategy, which has of course underpinned our
process of refresh, has added considerable value to the LAA. Through this process we have
continued to benefit from the consideration, involvement and expertise of our senior
colleagues from across all sectors.
Partners from all sectors across the breadth of our partnership arrangements; such as the
Local Public Service Board and range of thematic partnerships including Blackpool’s
Childrens Trust and Enterprise Board, have been actively included in the refresh process; in
terms of the prioritisation and selection of our national indicator set, the allocation of resources
via the LSP as well as shaping the Sustainable Community Strategy. The commitment of our
partners to the implementation of the Local Area Agreement is set on page x.
Communicating with Local People
Communicating with the public is a vital ingredient for success in our work to transform
Blackpool. We understand that communicating the Sustainable Community Strategy and
Local Area Agreement in ways that are relevant and meaningful to local people is key. In our
Sustainable Community Strategy we describe what will be achieved in practical ways, that are
both meaningful and visible.
Our communication methods provide effective ways of communicating with local people and
receiving their feedback. An example of this includes Your Blackpool. Your Blackpool is a
bi-monthly community newspaper delivered to every household and business in Blackpool.
The publication is co-funded by the Council, Police and PCT and is therefore an ideal way of
getting the message across. Electronically the Council website homepage can be utilised to
communicate specific messages to make milestones. The local media will also be targeted
with appropriate news stories and features as the plans unfold.
We have also reshaped our consultation arrangements. Our Area Forum’s are now able to be
more responsive to local matters and will link effectively with our neighbourhood
arrangements.
As well as these well used communication methods we will be launching both the Sustainable
Community Strategy and Local Area Agreement in July, as we mark the completion of the
Stanley Park Heritage Lottery project with the celebration it rightly deserves.
Blackpool’s Story of Place

The new Sustainable Community Strategy (SCS) and LAA are underpinned by this story of
place. The Sustainable Community Strategy vision is:
‘Our aspiration is for Blackpool to have a prosperous, vibrant, high quality, all year round economy;
generating healthier, better skilled and educated communities, enjoying a safer and more pleasant place.
We will create a place where children and young people are proud to grow up; where people aspire to
live, play, work and establish business in; a place that brings prosperity to all local citizens and
contributes to the long-term sustainable growth of the North West economy; a place that the UK is proud
to proclaim as a great, high quality, culturally rich resort destination’
To help achieve this vision we have sharpened our focus towards four SCS goals which align
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with the LAA themes, these are:
Goal 1: Improve Blackpool’s Economic Prosperity - creating jobs and opportunities for
local people
Goal 2: Develop a Safe, Clean and Pleasant Place to Live, Work and Visit
Goal 3: Improve Skill Levels and Educational Achievement
Goal 4: Improve the Health and Well-Being of the Population
Our aspiration over the SCS period to 2028 is to create ‘a world class destination – a great
place to visit, a better place to live’. We will do this within the context of the Fylde Coast with
the increased resources and capacity that a Fylde Coast Multi Area Agreement will provide to
support the delivery of the LAA.
The issues we have identified in the SCS align directly to the objectives and actions of the
strategy and the refreshed LAA. This has provided the guiding principles and rationale for
both the LAA national and Blackpool’s local indicator sets.
Economic Development and Environment
The continued fall in tourism visits and spend in the local economy has created a growing
number of complex and interrelated economic, social and environmental problems, including:
The lowest average wages in the UK

One third of Blackpool is now amongst the 10% most deprived areas within the
country
Extremely high levels of worklessness (23% of the working age population claiming a
work related benefit)
Over 13% of all adults of working age claiming incapacity benefit - many are often
extremely detached from the labour market and face formidable obstacles in moving
toward employment;
High proportion of children aged 0-15 live in income deprived households
Visitor numbers have reduced by some million since 2002 (STEAM 2006) combined
with stagnation in the overall tourism related revenue between 2002 – 2006
Lack of private sector investment as a consequence of declining visitor numbers and
falling confidence;
Blackpool’s local economy is dominated by tourism. This in an area not reflected in the NIS. In
the absence of this Blackpool has invested significant time and energy in creating a local
Visitor Economy Performance Index to drive improvements locally.
Stronger and Safer Communities
Despite overall crime reducing by 6% in 2007, acquisitive crime reducing by almost

one-third and criminal damage reducing by 15%; the perception of crime remains high
amongst residents, as does the level of violent crime and particularly domestic
violence;
Declining quality of the visitor offer within a tired and outdated infrastructure and urban
environment;
Acute and accelerating housing market imbalance, driven in large measure by the
declining trade in hotels and guest houses, this undermines efforts to regenerate the
resort and concentrates deprivation. Nearly half of Blackpool‘s Houses in Multiple
Occupation (HMO’s) are in four central wards which also house a high proportion of
Housing Benefit recipients in former holiday accommodation. This market is largely
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created and sustained by Housing Benefit which dominates much of the private rented
sector. In June 2007 Blackpool had 20,888 Housing Benefit claimants; this places
Blackpool in 48th position out of all the 354 English district authorities.
The imbalance in Blackpool’s housing market reflects the particular and unique
circumstances to Blackpool. The National Indicator Set reflects the national housing
position rather than that of a tourism based economy. Local housing measures that are
pertinent to the issues affecting Blackpool will drive improvements in the local housing
market. These make up our local indicator set.
Blackpool’s CO2 emissions are approximately 5.8 tonnes per capita - this is less than
the UK average of 9.1 tonnes though it does reflect the pattern of other places with
high levels of deprivation. Household waste recycling has increased over the past
three years, with the introduction of specific recycling collections. However, the highly
transient population, numbers of Eastern European migrant workers and high-density
accommodation areas present a constant challenge to participation in the recycling
schemes. A concerted and consistent education and publicity programme is required
to encourage all residents to recycle and thus reduce the amount of waste sent to
landfill;
The issues of street cleanliness and crime have been prioritised by our citizen’s and
reflected in our political administrations priorities.
Children and Young People

Many of Blackpool’s children do not get a good start in life. Levels of breastfeeding are
low, in 2005/06 45.3% of Blackpool mothers initiated breastfeeding. This was the 14th
lowest out of 238 PCTs.
High levels of child and adolescent mental health problems exist also a survey by the
Child and Adolescent Mental Health Services (2005) suggests that there is population
of over 2,800 children and young people with mental health disorders in Blackpool.
The high levels of population mobility prevalent in Blackpool impact disproportionately
on young children; 2005/06 ONS data based on GP registrations shows that inter-
authority population migration and levels of transience are highest for young children
aged 0-5.
Poor educational and skills attainment – over 20% of the working age population in
Blackpool have no qualifications, compared to a national average of 14%, and a lower
than average proportion possess Level’s 2, 3 and 4 plus qualifications (NOMIS). This
is reflected in the number of young people progressing to further education or work
based learning remaining below national averages. The Department for Children,
Schools and Families (DCSF) report that in 2005, 75% of Blackpool’s 16 and 17 year
olds were participating in education or work based learning. This compares to both a
North West and a national figure of 81%.
Blackpool is an area with a relatively high level of offending, with the rate of first time
entrants to the youth justice system peaking between April and October each year.
This reflects the town's large transient community throughout the holiday season. The
Blackpool Youth Offending Team met the national target to reduce the number of first
time entrants to the youth justice system by 5% by March 2008 compared with the
March 2005 baseline, in the context of an upward trend, nationally. The local trend in
the last 2 quarters of 2007/8 has been downward. First time entrants fell to 85
between October and December 2007, and 68 between January and March 2008.
However, our rate remains above our statistical neighbours and the national average.
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Healthier Communities and Older People
Older people’s issues are more pronounced in Blackpool. Issues of vulnerability for the
proportion of adults living over 85 years of age in Blackpool are therefore exacerbated
by a higher proportion of single pensioner households; 17.4% compared with 15.1% of
the North West and 14.4% for England and Wales (Census 2001);
Indeed poverty, high levels of alcohol consumption, and general ill health among the
population in Blackpool are compounded with the population under 85 exhibiting many
of the characteristics and needs of those associated with the over 85 years of age
group; accelerating age related debility, vulnerability and dependency;
The issues of alcohol affecting Blackpool are significant, as are the resources that we
are investing to tackle this issue. The response to our Blackpool particular
circumstances is a comprehensive programme of effective interventions. These
interventions are designed to start to break the reliance on alcohol with early action
especially through frequent contact with those at risk. Simply measuring admissions
would not be constructive or we believe helpful, in driving a solution to this significant
problem for our town.
Worsening levels of poor health: Though it is improving we have the second lowest life
expectancy for men (England and Wales 2006) and a worsening position for women.
We also have the highest alcohol related death rate in England. Blackpool shows high
levels of multiple drug use with the highest problematic heroin and/or crack cocaine
use in the North West of England affecting some 2% of the adult ( 16 +) population
(Hay et al 2006). Suicide rates stand at twice the national average; and teenage
conception rates though reducing are still high;
From the perspective of our citizen’s, public consultation over the past five year has
shown consistent and strong support for Blackpool’s regeneration and willingness to
participate in the process of regeneration.
In formulating Blackpool’s Sustainable Community Strategy and LAA we have balanced the
immediate needs identified by residents with the consideration of the social, economic issues
and environmental sustainability issues facing the town.
Prospects for the Future
To realise our vision and create sustainable prosperity, stable communities and a safe and
pleasant place, there are significant opportunities to be harnessed by the LAA in order to drive
change. Our success in meeting this challenge, will hinge on government and private sector
investment and using a package of integrated actions to transform Blackpool, including:
Growing and adding value to the visitor economy and experience;

Housing Renewal in inner Blackpool;
Skill development and progression routes into employment;
Growing new business and enterprises to create new jobs;
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Priorities for Moving Forward
We believe Blackpool’s Local Area Agreement is a strong and solid product: both in its vision
and in its delivery. We aim to improve service outcomes for local people and maximise
opportunities created through the regeneration programmes particularly for the most
disadvantaged:
Strengthening economic prosperity through the Economic Development and Environment

theme of the LAA to reflect the need to reduce worklessness and benefits claimants
through the Workling Neighbourhoods Fund, Blackpool’s LEGI award and the potential job
creation identified in the Task Force Action Plan;
Build on the already successful Reassurance Plus neighbourhood approach which is

already delivering significant change in areas of high need.
Developing a comprehensive programme to deliver economic and housing led

regeneration which levers in substantial private sector investment and secures sustainable
growth which twin-tracks town centre and resort renaissance with the realisation of
economic and housing growth across Blackpool and the Fylde Coast;
Promoting sustainability: mitigating and adapting to the effects of Climate Change;

increasing the use of renewable energy and reducing waste;
Intervention in the housing market within inner Blackpool which creates focused visitor
accommodation that is distinct and separate from residential neighbourhoods.
Strengthened neighbourhoods need to be clearly defined and offer high quality, mixed
tenure housing with a choice of contemporary houses that will improve the quality of life
and attract in a new population through the delivery of aspirational housing;
Increasing educational and skills attainment particularly amongst Children and Young
People as we tackle the attainment gap at KS1 and KS3, support vulnerable young people
and develop post-16 outcomes;
Developing health and well-being through the Healthier Communities and Older People
theme, sustaining recent improvements in life expectancy, tackling mental health issues,
reducing teenage conception rates and providing independent living for older people;
Creating a safe, clean and pleasant place through the Safer and Stronger Communities
theme of the LAA, enhancing local environmental quality through improved street
cleanliness, reducing violent crime and domestic violence, and encouraging engagement
in the arts and sport.
The emerging Fylde Coast Fylde Multi Area Agreement, with its focus on Identity of Place,
Skills, Business Development, Housing, Planning and Transport will underpin this. From a
Blackpool perspective the Fylde Coast offers the opportunity to achieve balanced economic
growth, maximising the strengths of Blackpool’s cultural and heritage offer in meeting our
population’s aspirations.
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Refreshed Cross Cutting Issues
Starting from the priority given to vulnerable people in our Sustainable Community Strategy
we have used the LAA process to focus on the issues of greatest relevance to our most
vulnerable children, young people and adults in helping them achieve their true potential. We
are mindful that it is these groups who must benefit from the transformational agenda to
improve Blackpool’s economic prosperity by creating jobs and opportunities for local people.
Many of the problems and issues facing the town are challenging and complex; many are
interrelated but this provides the opportunity for the solutions to be crosscutting. As a
consequence the cross cutting outcomes are:
Reducing the negative impact of alcohol consumption.
Alcohol consumption is an underlying cause of a number of social and economic problems

across the town from alcohol related health problems, teenage pregnancy rates, life
expectancy and workforce exclusion rate. Through the LAA we will strengthen the
achievements that we have made with a multi agency response to tackling the negative
impact of alcohol, tacking early action especially through frequent contact with those at risk.
Reducing the numbers of young people not in education, training and

employment
Low levels of aspiration and ambition among our young people are a matter of serious
concern in our town and are a serious barrier to the prosperity of Blackpool. We have high
levels of 16 –19 NEETs. This has a negative effect on the perceptions of younger children
about their future; their motivation to progress into further and higher education, as well as
reducing the future employment opportunities of the NEET cohort, and contributing to a range
of worsening social issues. Strengthening our approaches and continuing to develop
innovative approaches for NEET will be a focus for both the Children and Young Peoples and
the Economic Development and Enterprise blocks.
Reducing the rising numbers of teenage pregnancies
This issue again links the lack of aspiration and ambition amongst our young people. We
recognise that this is much more than a health issue and a co-ordinated response across the
blocks will be required to help young people to make the right life choices and realise their
true potential before we see an impact on the current statistics.
Increasing Community Engagement and Cohesion
Our LAA has already acted as a catalyst to develop a single model for community
engagement across the town. Blackpool needs an approach that offers consistency and
coherence, that enabling Blackpool’s public services to respond to the differing needs and
preferences of our citizens across Blackpool. Our transient population has particular needs,
and as public services our response must strengthen cohesion in our neighbourhoods by
implementing a strategy for engaging with and stabilising our transient community.
Although community engagement in Blackpool has had a challenging history we are now
seeing the tangible successes of community involvement at the neighbourhood level, such as
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the rapid and effective responses to liveability issues through the Brunswick Reassurance
Partnership and on a thematic basis in Health.
Through this refreshed LAA we will establish a Third Sector Strategic Forum that maximises
the community and voluntary sectors contribution to improving the quality of life of Blackpool’s
citizens by working together and with partners through the development of this new Forum.
This refreshed LAA will also continue to develop and build on our successful Reassurance
Plus and Springboard approaches that have and will continue to increase the involvement of
residents in service delivery through a single model of community engagement and holistic
delivery of services to communities.
Improving Residents Perceptions of the Level of Anti-Social Behaviour
Our research shows that anti-social behaviour, fear of crime and concerns about quality of
local environments are big issues for our residents, despite the falling crime rates that we
have achieved in Blackpool. Through our Reassurance Plus approach we are continuing to
use this refreshed LAA to ensure that our service delivery recognises resident’s concerns in
our inner areas. We have and will continue to use the LAA to target the resources of partners
effectively and increase the level of service delivery in line with the Government’s developing
Respect Agenda.
These priorities and cross cutting issues come together in our LAA through the
implementation of four key joined up initiatives. Beginning with Springboard; our ground
breaking approach to working with families and children to break the cycle of deprivation and
worklessness that affects our most vulnerable families. This cross agency working will
continue to deliver on many of the health priorities such as teenage pregnancy, and in turn we
will expand significantly the already considerable inter-agency working with health to provide a
seamless service for older people as well as our vulnerable families. None of this would work
without raising aspirations through our proposals for regeneration and improving Blackpool’s
economic prosperity. In delivering Springboard through this refreshed LAA our focus is to
tackle the high levels of worklessness affecting Springboard families, working alongside the
above areas using a virtual enterprise model that will include Neighbourhood Employment and
Be Positive Teams, and working alongside health and social service colleagues to deliver
opportunities for all.
Finally the glue that binds all of this together is our successful approach to engagement at a
neighbourhood level. In all of the deprived neighbourhoods of Blackpool we operate a system
of prioritisation and action planning driven by the community itself that builds on best practice
neighbourhood management principles. We will continue to use this approach across our
priority neighbourhood management areas, building on the success of our local
neighbourhood partnerships that include agencies and communities with dedicated cross
agency delivery teams for each, which we call Reassurance Plus.
Increasing the level of respect
The Respect agenda builds upon what we have already achieved to reduce anti social
behaviour, the fear of crime and concerns about quality of local environments, through our
Reassurance approach. We have embedded these principles into the service delivery
arrangements of our large public service institutions. From this firm foundation we will use the
LAA as a platform to extend our impact with further integration of community safety, policing,
liveability, community development and housing services, through Reassurance Plus. Using
the refreshed LAA we aim to provide the right housing mix in neighbourhoods that are well
designed and pleasant places to be in. This is a part in our strategy for neighbourhood
management.
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We will continue to increase the levels of respect in our inner areas, and across the town.
Important contributions will be made to this by education and training, health and social
services. Through the LAA our new ways of working will contribute to this such as through
Springboard, with its focus on vulnerable and workless families, and the New Blackpool
Enterprise Centre and its virtual network.
All of the above outcomes will be achieved through challenging the way in which we deliver
services to families in the town. Springboard will continue to be the vehicle for cultural change
across all agencies ensuring joined up support is provided to those families most in need of
the services available.
Delivery and Monitoring

Our clear understanding and experience of how our key improvement programmes and
initiatives will work together, as the diagram below shows is now set within a refreshed
strategy and performance framework placing emphasis on the delivery of our Sustainable
Community Strategy, Local Area Agreement and as the result improved outcomes for local
people:
VIRTUAL ENTERPRISE
REASSURANCE+
(RESPECT) OPPORTUNITY FOR ALL
NEW BLACKPOOL
VISION
AMBITION SPRINGBOARD
HEALTH ACTION ASPIRATION
RESPECT
MAINSTREAM
DELIVERY
INVOLVING -
IMPACTING
4
MEASURABLE DIFFERENCE
ENGAGING
3
MEASURES OF SUCCESS
2
GETTING STARTED
IMPLEMENTATION
1
NEW APPROACHES
In our first two years of implementing the LAA we have experienced outstanding delivery in
areas where performance has previously been challenging. Our intention is to build on these
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areas and strengthen them further.
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As well as refreshing strategy, our performance management systems have been reviewed
and aligned to take account of the new National Indicator Set and Blackpool’s Local Indicator
Set. The integration of our performance management system across local partnerships and
partners will relate to the duty to have regard for LAA targets and to the demands of our LSP.
Our robust approach to risk management and contingency planning will also continue.
As part of our preparations for implementing the LAA and Sustainable Community Strategy
we have undertaken Equality and Sustainability Impact Assessments as a tool for ensuring
that equality; social inclusion and community cohesion issues are considered.
Both impact assessments have been undertaken with stakeholders. The overall outcome of
the appraisals has been favourable in terms of their potential impact on the environment,
economy and community with the majority having a positive impact. Where negative impacts
were identified recommendations have been made to mitigate them
The arrangements that we have put in place for managing the implementation of the LAA
have been effective. We have had consistent senior management ownership of both the LAA
process and product. Our intention is to continue with this model which benefits greatly from
the contribution of senior colleagues and the value that this adds is excellent.
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Economic Development and Enterprise
Blackpool's Sustainable Community Strategy (SCS) is built on an understanding that the
primary aim of regeneration investment in the town is to improve local economic conditions by
developing a year round economy; comprising successful local businesses that recruit and
invest in skilled local people, paying decent salaries that help to drive up household incomes.
Poor employment outcomes are strongly correlated with other social outcomes - poor
physical and mental health, high rates of teenage pregnancy, low qualifications, and a
generally poor living environment, with limited civic pride. Concerted action is needed to
break the cycle of worklessness that is endemic in too many of Blackpool's families and
neighbourhoods. Not to do so leaves almost 7,500 children in Blackpool facing the real
prospect of being brought up in households with an inter-generational culture of low
aspirations, achievement and welfare benefit dependency. This is perhaps an
over-generalisation of the position that many benefit dependent households find themselves
in. What is clear is that supply side measures alone (e.g. intensive back to work support) will
not be sufficient in their own right to reduce the proportion of workless households without
public and private investment driving up the demand for local jobs; and crucially, jobs with a
future that ensure local people are financially better off in work.
The economy and environment theme of the LAA takes forward the economic prosperity and
skills goals of the SCS, and brings together key actions to reduce negative impact on the
environment through climate change working at local, sub-regional and regional levels.
The success of the local economy will depend on a number of local and national factors
working together to benefit the town over the next few years. Local intervention will comprise
a diverse range of measures, ranging from finding new ways of attracting visitor spend to the
economy; investing in the physical environment to create the right conditions for growth
including modern transport networks; a huge effort to lift the skills of the adult workforce
including pre-requisite basic skills; engaging workless individuals and households in
communities repeatedly excluded from the opportunities that economic regeneration is
delivering in the here and now; and continuing to strengthen public-private collaboration on a
diverse range of enterprise programmes.
In order for regeneration to be effective the importance of public-private sector collaboration

and open communication with private investors and local businesses cannot be
under-estimated over the next few years, at a time when investment decisions might be
tempered by changing global economic conditions and consumer spending patterns. The
rejuvenation of Blackpool town centre, for instance, will in part be dependent on building on
the recent investment and improved image brought about by the extended Hounds Hill
development, but also tangible measures to take forward the transformation and mixed-use
Talbot Gateway development, whilst seeking developer interest in the Central Station site.
Our Approach for Economic Development and Enterprise

The key priorities of this theme are:-
Developing a comprehensive programme to deliver economic and housing led

regeneration which levers in substantial private sector investment and secures
sustainable growth in order to twin-track town centre and resort renaissance with the
realisation of economic and housing growth across Blackpool and the Fylde Coast.
Strengthening economic prosperity through the Economic Development and

Environment theme of the LAA to reflect the need to reduce worklessness and
benefits claimants through the Working Neighbourhoods Fund and Blackpool’s LEGI
award and the potential job creation identified in the Task Force Action Plan.
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The two key themes emerging from Economic Development and Enterprise theme include: -
Theme 1 - Investing in Blackpool's future as a high quality year round

visitor destination; a sub-regional centre accessible to and serving the
Fylde Coast
This incorporates 3 of the 4 objectives contained within the economic prosperity goal of the
SCS goal 1, as follows:
Objective 1: Create high quality all-year round reasons to come to Blackpool

Objective 2: Make Blackpool a strong sustainable sub-regional centre serving the Fylde
Coast
Objective 4: Improve sustainable transport and increase accessibility
This theme will tell the core investment story over the next three years, and the progress
made in implementing transformational physical regeneration and private sector investment. It
will primarily include reference to the transformational actions attributed to the economic
prosperity goal of the SCS, i.e.
Delivering the Talbot Gateway project

Renewing the tramway
Completing the new sea wall and reshaped promenade
Improving St John's & Cedar Square
Delivering the Blackpool Gateway Scheme
Marketing the Central Station site
Further developing Blackpool International Airport
Additional activity will include: -
Delivering the £3.5M Events programme of a national and international status over the
next two years
Phase 2 Regeneration by Light scheme - a light and sound show centred on Birley
Street
Completion of the £5M Townscape Heritage Initiative improving the physical
appearance and quality of the built environment of Blackpool town centre.
Maximising the redevelopment potential of employment land at Blackpool Squires
Gate Industrial area
However, whilst it is not intended to report on progress of all major physical investments
within this theme, the investment story would be incomplete if it did not cross-reference the
economic impact of other public sector led transformational investment not least social
housing investment, renewing and rebuilding our secondary schools, redeveloping our further
and higher education facilities, and building three new Primary Care Centres.
The combined investment, worth hundreds of millions of pounds, will deliver a number of key
economic impacts including: -
A welcome boost to jobs and training opportunities in the construction industry, as well as
in end-user employment;
An opportunity for local firms to be part of the procurement supply chain;
Improved gateways to the town helping to replace outmoded transport infrastructure and
associated environments;
Modem education and learning environments;
Further investment to revitalise the commercial heart of the resort
core.
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Theme 2 – Creating an enterprising Blackpool; with a greater share of
competitive and growing businesses; opening up improved employment
prospects for local residents in deprived areas who have addressed basic
and vocational skills needs both in and out of the workplace.
This incorporates objective 3 of goal 1 – economic prosperity; and 3 out of 4 objectives of goal
3 – improving skills and educational attainment.
Objective 3 - Promote enterprise

Objective 10 - Support people back to work
Objective 11 - Ensure that the whole population has at least basic literacy and numeracy
skills
Objective 12 - Foster a workforce with the vocational skills to meet the needs of Blackpool’s
economy
Transformational projects include: -
Developing a new Higher Education Campus within the town centre and a new Further
Education Campus at a more central location
Redeveloping the Blackpool Sixth Form College
Developing a Fylde Coast Skills and Employment Strategy
This theme will continue to build upon the work commencing in 2007/8 through a range of
enterprise and employment initiatives - including lessons learnt through the Northern Way
Worklessness pilot, and programmes funded through the Local Enterprise Growth Initiative
(LEGI).
In particular this theme will deliver the next three years of the £14.7M LEGI programme
seeking to -
Develop BlackpoolUnlimited.com as the web interface for business, seeking to engage

over 5,000 businesses in all sectors;
Engage with 1,500 would-be entrepreneurs through the 'Get Started Project' to provide
access to practical advice, financial support and mentoring, enabling around 600 people
to start a new business with the majority trading after two-years of start-up;
Through 'Skills for Success' programme provide business development and investment
support to 150 existing companies with the potential to grow and generate wealth and
local job opportunities;
Through the Social Enterprises Solutions Project assist with the development of 15 new
social enterprises; and provide intensive business support to 45 social enterprises to
enable them to achieve their trading potential and expanded community benefits;
Double the number of hotels, guesthouses and self catering establishments achieving
national accreditation, through specialist advice and financial assistance
Open a new business development hub for creative and digital firms on the Fylde
Coast, featuring a contemporary incubator centre with 14 easy-in easy-out business
units, a hot desk facility for freelancers and undergraduate entrepreneurs, and a
multi-use seminar and gallery showcase (Creative Industries Hub);
Develop a town-wide wireless network, in partnership with the private sector allowing
businesses and delegates the opportunity to access wireless broadband technology by
2009.
Enable 3,000 students aged 14-19 in all secondary schools and Further Education
Colleges in Blackpool to participate in the HERO Project, an exciting range of enterprise
activities within the curriculum;
Support the development of Blackpool and The Fylde College’s new Aviation Academy
providing aeronautical engineering and customer service training for 250 students over
three years.
16
Provide over 500 new construction training places for adults through the 'Blackpool Build
Up’ Programme over the next three years, aimed primarily at unemployed adults to
ensure they have the right skills to take up employment opportunities arising from the
physical regeneration of Blackpool;
Develop a specialist local inward investment team to work more closely with prospective
new investors and key local employers; providing investment funds as a lever to deliver
fresh investment into target renewal areas.
In the last year Blackpool Council has helped facilitate greater joined up working through the
Blackpool Employment & Skills Consortium (a sub group of the LSP’s Enterprise Board),
aiming to tackle the barriers to work faced by some of the most disadvantaged groups in the
community. An outreach employment team based with the Council – Positive Steps into Work
– has developed effective working arrangements with a number of public, voluntary and
community groups and specialist service providers. This has paid dividends during a pilot to
assist long term Incapacity Benefit claimants return to work through outreach advice, basic
skills provision, volunteering, training, work experience, and links with local employers. A
more strategic approach is now required working with key initiatives such as Think Family
(family intervention team formerly named Springboard); Children’s Centres (especially to
engage lone parents); inter-mediate labour market opportunities for long-term claimants
(building on the part-time ‘Working for Health’ ILM programme at Blackpool PCT); with private
training providers (delivering Jobcentre Plus and LSC funded provision), and at a Fylde Coast
level to assist in attracting external funding. This new approach will be embedded in a new
employment & skills strategy for Blackpool and the Fylde Coast, assisted by the Lancashire
Economic Partnership. Central government changes to the welfare benefits system will also
have an impact during the LAA period, especially for incapacity and lone parent claimants.
The Council will continue to work with Jobcentre Plus to organise the two main Blackpool
jobsfairs, in addition to bespoke community and employer recruitment programmes (e.g.
recent support for Debenhams).
With the addition of extra resources provided through the Area Based Grant (in particular the
Working Neighbourhoods Funds) Blackpool will be looking to commission additional services,
in conjunction with BESC, to:-
Reinforce/add value to existing LEGI enterprise programmes;

Engage with workless families, and specific excluded groups, in neighbourhoods where
working age benefit claimants exceed 25% (NI153);
Offer a more diverse and intensive range of training and employment opportunities to
residents who through ill health have been out of the workplace for a number of years,
adding value to mainstream employment provision provided by Jobcentre Plus;
Continue to support and resource the Third Sector in raising levels of attainment and
access to jobs, for example, through the Volunteer Bureau;
Develop new ways of raising basic skills levels in and out of the workplace, including the
public and voluntary sectors;
Expand the 'Priority Offer’ Scheme which will assist and support local people into jobs by
enabling clients from Connexions, Positive Steps, Progress Recruitment and Work Steps
to apply for internal jobs advertised by Blackpool Council. This scheme will be extended to
include other public sector organisations in the future;
Help coordinate employer engagement, mapping and jointly promoting recruitment and
training services.
17
Rationale for the National Indicator Selection
Theme 1 – Investing in Blackpool’s future as a high quality year

round visitor destination, combined with strengthening its role as a sub-
regional centre serving the Fylde Coast
Transformational Projects
Local visitor economy indicators
NI166 average employee earnings (relative to the region)
The prime aim of economic regeneration investment is to drive up investor and business
confidence in Blackpool as a place to visit, do business and employ local people. The
strategic investment taking place will go a long way to creating the conditions for that
confidence to return, and as a platform for future business growth.
The implementation of key investment projects will be tracked over the 3-year life of the LAA,
although not through any formal LAA indicator set. The wider impact of this investment will be
measured through a combination of local outcomes, especially those related to visitor
economy; and, through one national indicator, average earnings per job, as a proxy for local
economic productivity. The earnings per job target will be set as a ratio relative to regional
average earnings. The aim is to start to close the current gap in average employee earnings
relative to the region during the initial LAA period and throughout the life of the SCS.
Blackpool has the lowest average wage in the North West and the sixth lowest in the UK,
therefore, along with monitoring growth in resident earnings, employee earnings is a crucial
test of whether the economy is improving.
Theme 2 – Creating an enterprising Blackpool; with a greater share of

competitive and growing businesses; opening up improved employment
prospects for local residents in deprived areas who have addressed basic
and vocational skills needs both in and out of the workplace.
NI116- Proportion of children in poverty (benefit dependent households)

NI153- Working age people claiming benefits in the worst performing neighbourhoods
NI163- Working age population qualified to at least Level 2 or higher
NI171- New business registration rate
Local employment and enterprise indicators
There are a number of inter-related indicators within this theme. In short, they address high
levels of working age benefit dependency within deprived areas, and the consequent number
of children growing up in benefit dependent households as a whole. They also focus on the
low levels of basic and vocational skills held by people of working age; and the relatively poor
formation and survival rates of small businesses.
There is a strong correlation between NI153 and NI116, as success in lowering the average
rate of benefit dependency in areas of concentrated worklessness (where the rate of benefit
claimants is 25% or more), will have a bearing on the number of children that reside in those
households. Whilst the child poverty measure will be changed to an income measure later in
2008, reflecting the fact that working families can be in relative poverty even if all adults are in
work, it is proposed to continue to track the NI 116 benefit measure throughout the life of the
LAA.
18
Blackpool has very high levels of the working age population without any formal qualifications
and this is a drag on economic growth and the attractiveness of the area to future investors.
The priority is to start to lift the proportion of the potential and existing workforce who have
minimum requirements for literacy and numeracy, as a pre-requisite for taking on more
challenging vocational training to NVQ level 2 and above. To achieve this will require a huge
investment in resources, a commitment from the public and private sector to take up the
support available and drive up workforce skills; with basic skills given a high priority in any
back to work support programmes.
We are awaiting data to support the new NI171 indicator as this will not only cover businesses
at or above the VAT threshold but also PAYE businesses below this level. Blackpool already
knows from research carried out as part of its case for LEGI that the town lags behind other
areas in terms of its stock of VAT businesses per head of population, together with issues of
business survival and growth. The target for NI 171 will be set at the annual refresh. This will
be a crucial measure of the buoyancy of the local business community.
Working Neighbourhoods Reward Fund

NI116- Proportion of children in poverty (benefit dependent households)
NI 117- 16- 18 year olds who are not in education, training or employment
NI153- Working age people claiming benefits in the worst performing Neighbourhoods
NI163- Working age population qualified to at least Level 2 or higher
Blackpool has the opportunity to achieve a reward measured against its achievement on a
number of key national indicators. The above three measures have been chosen as having a
high impact on worklessness both within deprived communities, children within families who
are benefit dependent, and as a means of improving the skills of people of working age,
necessary to retain employment once attained.
Business Support Simplification Programme (BSSP)

Blackpool Council and its partners are committed to supporting the government’s campaign to
simplify and rationalise the range of public sector funded business support programmes. It
has worked closely with Business Link NW to design a business communication web portal
(Blackpoolunlimited.com) that integrates key local news and events of interest to local firms,
with the excellent universal on-line services available through Business Link. This model of
collaboration is held up as good practice regionally and nationally, and will be refined to adapt
to the newly defined portfolio of business support to ensure local companies have full access
to the range of services available. This will also embrace business development programmes
piloted under Blackpool’s LEGI programme.
Promoting a sustainable Blackpool

Our approach to Promoting a sustainable Blackpool: mitigating and adapting to the effects of
Climate Change; increasing the use of renewable energy and reducing waste is set in the
Stronger and Safer theme.
Delivery
Theme 1 of economic development and enterprise theme will be led in the main by
ReBlackpool, the urban regeneration company set up to regenerate the resort core, having a
strategic lead for many of the transformational projects referred to above. This will be
spearheaded by the ReBlackpool Board, although some schemes may be led by Blackpool
Council. Theme 2 will be led by the Blackpool Enterprise Board, a private sector chaired
partnership, which has overseen the delivery of the LEGI programme in its first year of
activity. Its subsidiary working group, Blackpool Employment & Skills Consortium, has led on
19
innovative approaches to assisting long term unemployed clients to return to work (in
particular Incapacity Benefit claimants) and is now reviewing its structure to enable a more
joined up approach to a wider range of mainstream and added value provision. The Learning
& Skills Council will play a lead role in coordinating resources and delivery around the national
skills measures (161,162 and 163).
20
National Economic Development and Environment Indicators
LAA Improvement Targets

Number Name Baseline
08/09 09/10 10/11 Lead Partners
NI 116 Proportion of children in poverty 27.5% 25.8% 24.2% 22% Blackpool Council
DW, 2007 Revised income based Net stretch 5.5%

target set at refresh (equiv of 1,481 less
( to run in parallel) . children in poverty)
This target will contribute to the reward element of the Working
Neighbourhood’s Fund.
NI 153 Working Age people claiming benefits 36.8% A reduction of 1% from A reduction of 2% A reduction of 3.5% Blackpool Council
in the worst performing (May 2007) baseline to 35.8% from baseline to from baseline to 33.3%
neighbourhoods 34.8%
3.5% stretch – net
reduction of 797
claimants
NI 163 Working age population qualified to at 57.9% +5.2% +7.8% +10.3% Lancashire Learning
least Level 2 or higher (ONS APS, 2006) (At December 2009) (At December 2010) (At December 2011) and Skills Council
DIUS target agreed, on +10.3% is for the period

proviso can be reviewed December 2006 to
at annual refresh. December 2011.

NI 166 Median earnings of employees in the 0.83 (2007) £393 £407 £421 ReBlackpool –
area Blackpool’s Urban
Earnings ratio as a % of NW Regeneration
region – 84.5% Company
(1997--2006 average} ASHE

Stretch will be a 2% average
ratio for the years 2009-
2011(£). Forecast baseline
21
08/09 09/10 10/11 Lead Partners
2008 is £375
NI 171 New business registration rate The baseline is to be To establish the baseline The target is to be The target is to be Blackpool Council
measured in November 2008 confirmed at annual confirmed annual
refresh refresh
NI186 Per capita reduction in CO2 5.7 tonnes CO2 per cap -8% -10% -12.7% Blackpool Council
emissions in the LA area (2005) (0.45 tonnes) ) of which (0.57 tonnes) of which (0.72 tonnes)
4.2% (0.24) tonnes from 5% from national of which 6.3% (0.36
national measures. 3.8% measures (0.28 tonnes) is from national
(0.21) tonnes from tonnes), 5% (0.28 measures 6.4% (0.36
national with local tonnes) from national- tonnes) from national
measures with-local-influence with local measures
Foot note * the baseline may be subject to some revision in 2008/0 and require improvement targets to be revisited at annual refresh
22
Local Economic Development and Environment Indicators
Name Improvement Targets

Learners achieving a Level 1 qualification in literacy (2008/09) 700
(2009/10)) 700
(2010/11) 700
Learners achieving an Entry Level qualification in numeracy (2008/09) 50

(2009/10)) 50
(2010/11) 50
Visitor numbers Local target setting will be completed by end of June 2008
Visitor Spend Local target setting will be completed by end of June 2008
Visitor satisfaction Local target setting will be completed by end of June 2008
Number of licensees, licensing and magistrates trained in alcohol harm reduction (2008/09) 50
(2009/10)) 75
(2010/11) 75
Increase frequency of licensing applications notice communications Local target setting will be completed by end of June 2008
Reduce the number of off licenses in key areas in line with plans for regeneration Local target setting will be completed by end of June 2008
Within the NRF district a reduction 2007-08 of at least 1.6% points in the overall benefits claim rate for those living in the 32.1% (2008/09)
local authority wards identified by DWP as having the worst initial labour market position: Bloomfield, Brunswick,
Claremont, Park, Talbot
Within the NRF district a reduction 2007-08 of at least 1.6% points in the difference between the overall benefits claim rate 18.4% (2008/09)
for those living in the local authority wards identified by DWP as having the worst initial labour market position:
Bloomfield, Brunswick, Claremont, Park, Talbot
Decrease the number of overall working age benefit claimants in the LEGI target area (20% worst IMD LSOAs) by 4,000 by 12,100 (2008/09)
2017 (source: NOMIS); (as per LEGI proposal).
23
Number of workless clients engaged in work focussed support (eg Jobfairs, community events etc) 1000 (2008/09)
Number of residents assisted towards employment, and completing at least one agreed work-focussed action (e.g. basic 500 (2008/09)
skills, health management, job search, volunteering, work experience, job trials, CV preparation, in-work benefits analysis,
other training) OF WHICH (BELOW):
The number of workless people living in Blackpool's five wards with the poorest labour market position, helped into 120 (2008/09)
sustained employment for at least 16 hours per week for 13 consecutive weeks.
Number of Incapacity Benefit claimants two helped into self employment – beyond any test trading period – for at least 16
hours per week for 13 consecutive weeks. 62 (2008/09)
LEGI Activity: Number of residents from the LEGI area accessing new skills training opportunities (construction, aviation 200 (2008/09)
and related).
Increase our business stock (VAT stock per 1,000 population) to the regional average by 2017, a net increase of 1,000 21(+10)
businesses (as per LEGI proposal)
To support the sustainable growth, and reduce the failure of, local owned businesses 08/09: 1%
- Rate of Growth of VAT Business stock
Escalate our (new) VAT registrations from 2.4 to 4.29 per 1,000 population by 2017. Baseline 2.4. (as per LEGI proposal) 2.51
To support the sustainable growth, and reduce the failure of, local owned businesses
- VAT Stock- VAT De-registrations VAT registrations 08/09: 3064 08/09: 350 08/09: 380
Increase our self employment rate to the national average by 2017, enabling 4,500 people to move into self employment 120
(as per LEGI proposal)
LEGI activity: Number of businesses in target area engaged and signed up to the new business communication strategy. 1500
LEGI activity: Number of pre starts engaged in self employment advice, events, and training programmes 400
LEGI activity: Number of start ups created (of which social enterprises) 125 (3)
LEGI activity: Number of pupils engaged in enterprising activities 500
LEGI Activity: Number of existing businesses directly assisted to improve their competitiveness, improve core business 100
skills or invest in their business (including grant assistance) (excludes start ups listed separately above).
24
25
Children and Young People Theme
Blackpool’s children and young people are valued both as citizens today and as the place-
shapers of tomorrow. We recognise that the regeneration of the town depends in no small part
on realising the considerable potential of our young people to be able to take advantage of
local employment opportunities and to contribute to their local communities. Given the issues
confronting many of Blackpool’s children and families, it is crucially important for the Local
Strategic Partnership to lead and promote sustainable initiatives which can make a real
impact, meeting the needs of local children and young people, keeping them safe and healthy,
raising their aspirations about what is possible and equipping them with the necessary skills to
follow their dreams and make their way successfully in a rapidly changing and highly
competitive adult world.
it is recognised that there are strong links with social and economic prosperity and many
outcomes for Blackpool’s young people are well-below national averages. Attainment levels,
particularly at secondary and further education level, although improving still have some way
to go. Nevertheless we know that the right kind of support at the right time can make it
possible to “narrow the gap” in outcomes for Blackpool’s children and young people and to
reduce the number of young people over 16 who are not in any kind of education,
employment or training.
By continuing to make learning enjoyable, relevant and increasingly personalised, by

providing timely support for children, parents and families, by listening to their views and
through innovative approaches to the use of resources, we are confident that we can make a
step-change in the prospects for the children and young people of the town.
Involving Partners
We continue to work with partners in our drive forward to improve public service outcomes for
children and young people. The contribution of partners to this agenda has been broad,
informative, challenging and valuable. Partners engaged locally and regionally are NSPCC;
Barnardos; Blackpool, Wyre and Fylde Council for Voluntary Service, Blackpool Primary Care
Trust (PCT), Youth Offending Team, Blackpool Young People’s Council, Blackpool Council for
Voluntary Youth Service (BCVYS), Connexions, Lancashire Learning and Skills Council;
Lancashire Police; Probation Service, Blackpool Federation of Schools and Colleges. At a
national level we have valued the contributions from GONW, DfES; DOH; ODPM; DCMS;
OFSTED.
The Blackpool Children’s Trust will seek to reduce and remove bureaucracy from methods of
working in order to deliver streamlined, more efficient and cost effective services to children
and young people in Blackpool. We recognise that there are many organisations and statutory
agencies working at different levels, often fragmented, with different approaches to service
delivery, and with different reporting, operating structures and procedures.
Refreshing the Priorities and Focus of the Theme
The refresh of the Children and Young People theme has been guided by the goals and
priorities of our Sustainable Community Strategy as the main delivery plan for the Strategy.
By investing in our children and young people we can also help to accelerate the pace of
change under other themes and sow the seeds for future success. We therefore see the very
clear and direct correlation between our strategy for children and young people with improving
the economic prosperity of the town and the importance of skill levels and educational
achievement is vital. The opportunities that will enable in our children and young people to
26
realise their true potential will be supported in our place shaping role; our responsibility to
create safe and clean, pleasant places to live, that nurture children and young people as
they grow up.
This refresh is also underpinned and informed by the existing Blackpool Children and Young
People’s Plan which currently has nine priorities, based on an extensive audit of need and
consulted upon and agreed in 2006. Now in it’s third year, the Plan has been regularly
reviewed and refined to target those areas where need is greatest and/or where
improvements would have the greatest impact.
Of the nine priorities there are four that link closely with our areas of focus for this refresh;
emotional health and well-being, teenage conception rates, raising aspirations and young
people’s participation. These priorities, all inter-linked, continue to be seen as crucially
important in Blackpool to ensure that our young people develop positive self-esteem, achieve
in line with their potential and are assisted to lead healthy, productive and independent adult
lives. A fifth priority, not explicitly addressed in our original delivery plans, has emerged as
increasingly important in helping to achieve the above. That priority is the need to ensure that,
wherever possible, young people are helped to stay out of the criminal justice system, with all
of the negative consequences that can ensue.
Many of the difficulties that children and young people face in Blackpool are manifested in
their teenage years and these are reflected in the refresh:
First time entrants to the Youth Justice System aged 10 – 17
Under 18 conception rate
16 to 18 year olds who are not in education, training or employment (NEET)
The reduction of the teenage conception rate is a key proxy indicator for the realisation of
better life outcomes for young people, an aspiration shared by all of us who live and work in
Blackpool. Given the scale of our 'distance to travel' for this important PSA target, inclusion of
this indicator within the new LAA is a clear priority. However, Government Office and Ministers
are only too aware of the enormous challenge that this presents to Blackpool. Wider initiatives
which help to regenerate the town, provide better employment opportunities and reduce the
number of HMOs will all help to impact on this indicator.
However, we also know that many of the determinants for the successful development of
children and young people are those which exist in their earlier formative years. There is an
increasingly important emphasis on early intervention and prevention which is reflected in our
further two refreshed LAA theme priorities of:
Effectiveness of child and adolescent mental health (CAMHs) services

Young people’s participation in positive activities
The 16 statutory attainment targets underpin all of our work with children and young people,
ensuring that an important focus is always that they are supported and challenged to achieve
the very best possible standards of attainment. Our local LAA targets focus on reducing
substance misuse and improving sexual health training for front-line workers, together with
complementary priorities across other themes such as reducing child poverty, ensure a
strong, coherent focus on the key local priorities for children and young people.
Implementing the Children and Young People Theme
Our delivery arrangements for the theme are detailed within the Children & Young People’s
Plan and performance-managed by the Children’s Trust and LSP. Much of the delivery is
cross-cutting, reflecting our aspiration to address the priorities in a holistic fashion. For
example, effective single-gender work with young women could simultaneously enhance their
emotional heath and well-being, reduce teenage conception rates, raise aspirations and
27
improve their attainment.
Our innovative and highly success Springboard approach continues to be an integral part of
our radical change agenda. The approach is a departure from our previous delivery model. It
builds on the benefits of improved social outcomes that we are experiencing from integrating
our Children and Young Peoples Services and develops this to integrate all services being
delivered to families in the town.
Springboard targets the most vulnerable families in our town, who experience social
exclusion. Social exclusion happens when people or places suffer from a series of problems
such as unemployment, discrimination, poor skills, low incomes, poor housing, high crime,
and ill health and family breakdown. When such problems combine they can create a vicious
cycle.
We will be placing increasing emphasis on reducing the levels of worklessness amongst our
Springboard families’ through this refresh, that are particularly localised in many of the inner
Blackpool wards and Council estate areas.
Key activities which form the delivery plan for the children and young people theme include:
Further developing our locality model so that people are better able to access services
within their communities.
Improving the links between children’s and adults’ services to provide a coordinated
package of support
Extending the Involvement of children, young people and their parents in shaping services
Developing our commissioning role
Enhancing the current “offer” of positive activities within and beyond school to include
wider leisure opportunities, enterprise and volunteering
Improving the support for young people at risk of entering the justice system
Reducing exclusions from school and improving re-integration
Ensuring Targeted Youth Support provides a coherent “safety-net” for vulnerable young
people
Developing better engagement with employers to provide young people with quality
experiences of today’s workplace
Exploiting the Blackpool-wide wireless network to bridge the digital divide and enhance
learning for all
Embedding the new diploma lines to encourage vocational learning
Developing local Centres of Excellence in Science, English and Mathematics
Linking with Fylde and Wyre through the Multi-Area Agreement(MAA) on Employment and
Skills to ensure that there is a coherent approach to education, employment, training and
advice and guidance for 14-19 year olds across the travel-to-learn/work area
Working with the LSC and other partners to plan for the transfer in 2010 of their strategic
commissioning role for post-16
Rolling out a programme of consistent Sex and Relationships (SRE) training for all front-
line workers
Providing better access to health services for children, young people and their parents
Providing an expanded continuum of support for parents to help them fulfil their
responsibilities
28
National Children and Young People Indicators

08/09 09/10 10/11 Lead Partners
NI 51 Effectiveness of child and adolescent mental 12 13 14 16 Blackpool Council
health (CAMHs) services
Achievement of at least 78 points across the 41.4 **44 Blackpool Council
Early Years Foundation Stage with at least 6 (2006 results)
NI 72 of each in the scales in Personal Social and
Emotional Development and Communication,
Language and Literacy
Achievement at level 4 or above in both **69 ***76 One year target setting applies to the Blackpool Council
NI 73
English and Maths at Key Stage 2 Statutory Educational attainment and Early Years
Achievement at level 5 or above in both **58 ***71 Performance measures. Blackpool Council
NI 74
English and Maths at Key Stage 3
Achievement of 5 or more A*-C grades at **44 ***44 Blackpool Council
NI 75 GCSE or equivalent including English and
Maths
Achievement at level 5 or above in Science at **65 ***75 Blackpool Council
NI 83
Key Stage 3
NI 87 Secondary school persistent absence rate 11.1 (Academic Yr 06/07) ***8.1 Blackpool Council
NI 92 Narrowing the gap between the lowest 36.3 ***31.82 Blackpool Council
achieving 20% in the Early Years Foundation
Stage Profile and the rest
Progression by 2 levels in English between 80.8(Academic Yr 06/07) ***88 Blackpool Council
NI 93
Key Stage 1 and Key Stage 2
Progression by 2 levels in Maths between 73.6 (Academic Yr 06/07) ***83 Blackpool Council
NI 94
Progression by 2 levels in English between 15.5 (Academic Yr 06/07) ***32 Blackpool Council
NI 95
Progression by 2 levels in Maths between 45.2 (Academic Yr 06/07) ***60 Blackpool Council
NI 96
Progression by 2 levels in English between 49.1 (Academic Yr 06/07) ***64 Blackpool Council
NI 97
Progression by 2 levels in Maths between 17.8 (Academic Yr 06/07) ***28.6 Blackpool Council
NI 98
29
08/09 09/10 10/11 Lead Partners
Looked after children reaching level 4 in 45.5 (Academic Yr 06/07) ***3 Blackpool Council
NI 99
English at Key Stage 2
Looked after children reaching level 4 in 9.1 (Academic Yr 06/07) ***3 Blackpool Council
NI 100
Maths at Key Stage 2
NI 101 Looked after children achieving 5 A*-C 15.0 (Academic Yr 06/07) ***1 Blackpool Council
GCSEs (or equivalent) at Key Stage 4
(including English and Maths)
NI 110 Young people’s participation in positive The baseline for this To establish the The target is to be The target is to be Blackpool Council
activities measure will be established baseline confirmed at annual confirmed annual refresh
in 2008/09 from the TellUs3 refresh
Survey
NI 111 First time entrants to the Youth Justice The baseline for this To establish the The target is to be The target is to be Blackpool Council
System aged 10 – 17 measure will be established baseline confirmed at annual confirmed annual refresh
in 2008/09 refresh
upon receipt of guidance
from Youth Justice Board ( 347) ( 330) ( 314)
(Interim local target )
2007/08 (365)
NI 112 Under 18 conception rate - 1 +2% -26% -41% -55% Blackpool Council
NI 117 16 to 18 year olds who are not in education, 7.3% 9.6% Blackpool Council
training or employment (NEET) - 2 (2007/08 measuring point) (NK less than or equal 6.8% 6.3%
to 6%). This is the
existing LAA PRG target
This target will contribute to the reward element of the Working Neighbourhood’s
Fund.
Footnote
1- 'The reduction of teenage conception rate is a key proxy indicator for the realisation of better life outcomes for young people, an aspiration shared by all who live and work in
Blackpool. Given the scale of our 'distance to travel' for this important PSA target, inclusion of this indicator within the new LAA is a clear priority. However, Government Office and
Ministers are only too aware of the enormous challenge that this presents to Blackpool. Wider initiatives which help to regenerate the town, provide better employment opportunities
and reduce the number of HMO’s will all help to impact on this indicator'.
2- 're the previously agreed reward element on NI 117, the counting methodology adopted at the time of agreement will be used to measure reward performance only'.
** baseline position is 2006/07 results
*** - Improvement targets are for the 2008/09 academic year
30
Local Children and Young People Indicators
Local target setting will be completed by end of June 2008

Reduction in number of underage sales (test purchasing)
Reduction of proportion of girls in NEET group 49% of total NEET

Stretch 2008/09
40% of total NEET
Increased percentage of schools where a Sexual Health Service is readily available 33% of schools
Stretch 2008/09
50% of schools
Increased number of staff, from Council and partner agencies, trained in basic sexual health 75%
awareness- giving appropriate initial advice, signposting and referral.
2008/09 stretch
80%
Increased number of vulnerable/ at risk girls aged 12-16 engaged in single-gendered work 150
2008/09 stretch
200
Increase number of schools with “ Healthy Schools” status 74 % (by Dec 2008)
2008/09 stretch
75%
Increased % of Looked After Children achieving at least Level 5 in Key Stage 3 SATs in English, 27%
Mathematics and Science
2008/09 stretch
30%
Increased number of Looked After Children participating in SATs at Key Stage 3 62%
2008/09 stretch
64%
31
Improved levels of attainment by “transient” pupils at Key Stage 3: average for English Maths 54%
Science 2008/09 stretch56%
Reduction of young people linked to the Youth Offending Team in NEET group - 6%
2008/09 stretch
5%
To increase % of “Tier 2s” who are NEET for less than 12 weeks 53%
2008/09 stretch
50%
Increased % of young mothers having access to childcare (to enable take-up of training, FE or work- +60%
based learning) 2008/09 stretch
62%
To reduce the % of young people in jobs without training 11.2%
2008/09 stretch
10.7%
Increase number of 19 yr old Care Leavers into Education, Training and Employment 75%
Reduction of % of pupils annually on out of school register who reach level 3 (30 days or more out of 25%
school)
1 Sep 2007 – 31 Aug 2008
2008/09 stretch
1 sep 2007 – 31 Aug 2008
23%
Stability - retention of key safeguarding staff 13.1%

Percentage of directly employed social work staff for children that left during the year
2008/09 stretch
10.1%
Improve school attendance 93.48% attendance

6.52% not in attendance
% annual increase in the number of schools with an approved school travel plan (STP) required to 100%
achieve 100% STP coverage by March 2010. This should be profiled against the current number of
schools with an approved STP in place & the appropriate delivery point on a trajectory which would
achieve 100% coverage by 2010.
32
% of 5-16 year olds engaged in 2 hours a week minimum quality PE and school sport within & 90%
beyond the curriculum.
Increased number of visits to Grundy Art Gallery by Young People. 2500
Number of children engaged in positive summer activities. 30000
33
Healthier and Older People
“By 2028, everyone in Blackpool will experience better health and life expectancy will have
increased. Both young and old will have access to a high standard of health and social care.
The health inequalities experienced by our local communities will be significantly reduced. A
healthy active workforce will have a reduced number of people on benefits and healthier
children will be achieving their full potential in school developing a broad range of life skills for
adulthood.”
The LAA provides the delivery plan for the first 3 years of this vision, mapping our progress
towards the achievement of theses ambitions for Blackpool’s residents. It reflects plans
already in place to reduce all cause all age mortality, which seeks to greatly increase life
expectancy within Blackpool.
Alcohol harm reduction continues to be a major priority for the town. Reducing alcohol
consumption unashamedly, therefore, features very strongly in our new Local Indicator Set.
The challenging targets reflect the very high level of concern expressed by public, private and
voluntary bodies relating to the misuse of alcohol in our town.
The five themes above are perfectly aligned and reflect our intentions articulated in goal 4: of
the Sustainable Community Strategy which is to improve the health and wellbeing of the
population.
Our Approach
Blackpool has the second worst life expectancy for men in England and Wales, although there
has been some improvement in the past 5 years. For women there has been little
improvement in life expectancy for over a decade. The impact of the LAA will, therefore, be
carefully monitored to ensure its targets improve women’s health.
The key LAA areas included in this refresh have been identified using an evidence based
methodology. The strategy for evidence based intervention has been adopted throughout the
Partnership and will ensure that effective and informed decisions are made that will influence
the key determinants of health.
The bullet points above described these key determinants of poor health in Blackpool. Our
approach will be to take these issues and construct effective interventions and information
that will allow people to make informed choices about their lives. Specific work will focus on
challenging the town’s:
high alcohol consumption rates

high smoking rates
low levels of breastfeeding
low levels of physical activity
poor nutrition
poor sexual health
poor mental health and high levels of substance misuse.
The key lifestyle indicators within the LAA which if improved will impact upon the health of the
people of Blackpool are measures of :
Alcohol harm reduction

Smoking
Breastfeeding
Obesity in children
34
Physical Activity
As mentioned above, alcohol is a major factor in Blackpool’s reduced life expectancy which is
reflected in excess mortality as a result of gastro –intestinal diseases. This health burden is
not currently fully reflected in the recording of hospital admissions. Therefore a local hospital
admission indicator has been developed for this LAA. The breadth and depth of alcohol’s
impact on the wellbeing of the town is highlighted throughout this document by the inclusion of
local indicators within each theme of the LAA, reflecting the importance placed on this issue
by both the PCT and other partner organisations.
The lifestyle determinants continue from our first LAA, giving consistency to our approach for
reducing health inequalities. However, there is also specific emphasis in this refreshed LAA
on the increasing threat of obesity facing future generations in Blackpool.
The implementation of this theme of the LAA is performance managed by the Health
Inequalities Partnership. This is the subgroup of the LSP responsible for reducing health
inequalities in Blackpool. The Partnership is recognised as being effective and has recently
been applauded for its work by the Beacon Award Assessment Panel.
The Partnership has a number of time-limited task groups, whose aim is to develop the
actions required to achieve our challenging LAA targets, for example, the Alcohol Harm
Reduction Steering Group. There is a strong tradition of partners across the town delivering
on the priorities to improve the health of our population; a tangible sense exists that the
targets within this LAA can be achieved by our joint efforts for the benefit of our population.
Older People
Blackpool’s approach for the LAA Older People continues to be aimed at improving both the
morbidity rates and the quality of life experienced by Blackpool’s older people. The target
areas for these proposals are based in consistent themes derived from:
Consultation with service users and the public (Senior Voice Forum et al)
The Joint (PCT and Council) Commissioning Strategy
These are aligned with the Sustainable Community Strategy, which has underpinned the
selection of the National Indicators for inclusion in this refreshed LAA.
Public engagement with older residents has identified the following themes consistently:
We want to live in our own homes for as long as possible, preferably right to the end;
We want to feel safe in our homes;
When we need help we want a single point of contact to sort out our problems; and,
When we have a problem we want help to get over it quickly and get back to normal life.
The Framework
The approach we have chosen is to focus on integrated care pathways. This will be achieved
through the locality management of integrated Health and Social Care Teams and, the further
development of preventative and rehabilitative services.
Our experience to date has shown us that this approach has a more direct and immediate
effect upon improving service outcomes, responsiveness and enhancing user experience.
The approach is essentially driven by need in that it starts where staff and systems come in
contact with the public as carers or the recipients of services. Following appropriate
assessments, changes in workflow and systems are built from an insight developed from
35
contact with the client, reflecting a move to more personalised care. This programme is
ambitious in its scale; to bring together over 500 professionals from at least four agencies to
work in integrated teams. The development will also pool and align budgets in excess of
£5.7M with the express outcome of improving care. The key strands of the approach are:
Resources will be pooled to maximise benefit to the community

Preventive activity will be generated from mainstream professional assessments
Health and social care will integrate provision within a locality management
arrangement
Rehabilitation will be re-developed through a pooled budget and integrated
provision.
Services for older people throughout the Blackpool Council’s area will be informed by the
outcomes described in Blackpool’s Older People’s Strategy (2007-2017) “Celebrating Age:
Experience and Aspiration”, which was developed in consultation with Blackpool’s Senior
Voice Forum.
To support our work with older people, we will continue to create opportunities for close
partnership work with the PCT Provider Services. We will continue to develop effective and
innovative responses to the community needs identified through Practice Based and Strategic
Commissioning.
Our existing plans for the co-location of frontline social care and PCT staff have been
accelerated through the LAA and are well underway for completion by the end of 2008.
Supporting People at Home: Rehabilitation
Older people have a better chance of maintaining their independence after an accident or
illness if they receive a timely programme of rehabilitation. Our Service integration will be
extended to develop domiciliary rehabilitation. By realigning our in-house domiciliary services
capacity will be released allowing much more activity to take place in people’s homes, in
partnership with allied health professionals. Training will be given to create generic workers to
undertake simple heath tasks and develop trusted assessors skills to speed up access to aids
for daily living.
Supporting People at Home: Extra Care Housing
The Council has been allocated £6 million to build two extra care facilities. Work is scheduled
to begin before the end of 2008.
Supporting People at Home: Telehealth/Telecare
Telecare provides support to older people in their own homes with the help of technology and
community response services. This enables older people to maintain independence and
control over their lives. Further pilots in Telehealth will be developed following the success of
the pilot focused on coronary heart disease. These will be aimed at speeding up hospital
discharge and helping people who would otherwise require hospitalisation to maintain their
condition and remain safe at home.
Charges have been removed from Telecare services and these will be rolled out to ensure
that as many vulnerable people as possible benefit from this support.
Encouraging Healthy Lifestyles: Physical Activity
36
Older people who are active and able to socialise tend to be able to live independently for
longer than those who are inactive and isolated. Following the launch of the Older People’s
Strategy at a highly successful tea dance in the world famous Blackpool Tower Ballroom,
information from older people at that event is being used by the Culture and Communities
Directorate, in partnership with Age Concern and the PCT, to design a range of community
based activities for older people aimed to provide physical exercise, information on healthy
living and opportunities for socialising.
Encouraging Healthy Lifestyles - Information
Relevant information communicated effectively provides the key for many. We will
encourage healthy lifestyles, improved quality of life and independence through targeted
information campaigns. The PCT’s Measure Campaign, for example, promotes the safe use
of alcohol, information on local services and is incorporated into both the Older People’s
Information pack and targeted self assessment.
Self Directed Care:
We are currently testing a draft Resource Allocation Assessment and will agree a model of
self directed care in 2008/09.
37
National Healthier and Older People Indicators
LAA Improvement Target

08/09 09/10 10/11 Lead Partners
NI 8 Adult participation in sport 18.53% 20.53% 21.53% 22.53% Blackpool Council
NI 53 Prevalence of breast feeding at 6-9 weeks from The baseline for this To establish the The target is to be The target is to be Blackpool PCT
birth measure will be baseline confirmed at annual confirmed annual
established in 2008/09 refresh refresh
NI 56 Obesity among primary school age children in 16.2% 15.8% 15.6% 15.4% Blackpool PCT
Year 6 (2006/07)
NI 120 All – age all cause mortality Female Female Female Female Blackpool PCT
662 (2006) 585 (2008) 569 (2009) 553(2010)
Male Male Male 537(2011)
937 (2006) 815 (2008) 786 (2009) Male
756 (2010)
727 ( 2011)
NI 123 Stopping Smoking 1100 per 100, 000 1114 per 100 000 1170 per 100, 000 1227 per 100, 000 Blackpool PCT
population over 16 years population over 16 years population over 16 population over 16 years
years
NI 130 Social Care clients receiving Self Directed 165 people 238 people 745 people 1,615 people / 1,433 Blackpool Council
Support (Direct Payments and Individual 139.58 per 100,000 211 per 100,000 661 per 100,000 139.58 per 100,000
Budgets) population population population population
(excluding age weighted (excluding age weighted (excluding age (excluding age weighted
element) element) weighted element) element)
(2006/07) 44% increase from 352% increase from 879% increase from
baseline baseline baseline
38
08/09 09/10 10/11 Lead Partners
NI 136 People supported to live independently through 2,943 people /1803.48 #-3,414 people #-4,072 people / #-4,825 people / Blackpool Council
social services (all ages) per 100,000 needs /2161.12 per 100,000 2557.19 per 100,000 3003.26 per 100,000
weighted population needs weighted needs weighted needs weighted
( 2006/07 excluding population population population
GFS1 return) 38% increase from
16% increase from baseline 64 % increase from
baseline baseline
NI 141 Percentage of vulnerable people achieving 50.7% 52% 54% 57% Blackpool Council
independent living ( Four quarter average ( 623/1199) ( 647/1199) ( 683/1199)
2007)
Footnote: # these targets are based on the current baseline. Should the baseline change them the improvement targets will need to be revisited
Local Healthier & Older People Indicators
(2008/09) 100
Number of people completing inpatient and domiciliary detoxification (2009/10) 105
(2010/11) 110
Number of people completing Alcohol Counselling course and successfully discharged (2008/09) 420
(2009/10) 400
(2010/11) 400
Number of people trained in Brief Intervention (2008/09) 400
(2009/10) 420
(2010/11) 420
39
Name Improvement Target 2008/09
Aids to Living & Housing Adaptations PAF ··· top band
PAF ·· D54
Aids to Living & Housing adaptations Increased 5% User Satisfaction via surveys
Satisfaction Survey
Falls Prevention 60% assessments trigger home safety check
Assessments Triggering Home Safety Check 2008/09 stretch

80%
Falls Prevention 40% of older peoples’ homes in vulnerable wards to be checked

Home Safety Check
2008/09 stretch
60%
Falls Prevention 5% referrals for medicines management checks

Medicine Management Check
2008/09 stretch
8%
Reduce Fear of Crime 60%

Referral from SAP for security checks
2008/09 stretch
80%
Reduce Fear of Crime 15% improvement amongst target group

Annual Survey of fear of crime
2008/09 stretch
20% improvement amongst target groups
Single Point of Contact
referrals resolved without hand on 50%
40
Single Point of Contact 20% increase in satisfaction with “end to end”
Annual survey – Satisfaction with End to End
Single Point of Contact 3 Entry Points to SAP

No. of access points
Single Point of Contact Integrated Provision

SW & Community Nursing Service
Rehabilitation by Multidisciplinary Response Team in Community Setting 350 episodes

2008/09 stretch
500 episodes
Units fitted 400 Units in Domestic Setting
2008/09 stretch
500 Units in Domestic Settings
Reduce the incidence of gonorrhoea in the population. Measured through diagnosis by local GUM 109 cases (2008)
services.
Year on year increase in the number of people cycling (indicator LTP3 – as specified in second Local % increase to be set following Local Transport Plan programme development
Transport Plan) (*)
To increase the number of nursing/care homes and learning disability establishments where staff Cumulative total for 3 years (06,07/ 07,08/ 08,09) is 20
have been trained in the principles of physical activity and nutritional standards, as set out in the
Balance of Good Health (recommended guide lines from FSA, DH, BHF, BDS for good practice). (*)
Increase the number of breast-feeding drop in sessions available in different localities. To increase peer support groups to five half-day sessions. These to be available at new venues
across Blackpool and to expand outreach facility to work on a hub and spoke system.
41
To improve Breastfeeding initiation rates 45.0%
Increase the number of healthy vending machines available in high schools and public buildings Cumulative total for three years (06,07/ 07,08/ 08,09) is 10 healthy vending machines in public
buildings (two sports centres, Moor Park Swimming Pool, Municipal Buildings, Progress House,
Central Library, Blackpool Football Club, Blackpool PCT, Westgate House)
In addition four healthy vending machines in high schools
Increase the number of dependent drinkers accessing alcohol treatment services who reside in the Bloomfield - 120
most deprived electoral wards of Bloomfield, Park, Waterloo, Talbot, Brunswick and Claremont Park - 60
accessing treatment services from 438 in 2004/5 by 20% in 2008/9. Waterloo - 43
Talbot - 96
Brunswick - 87
Claremont – 123
Total 529
Improved energy efficiency in homes within areas of high deprivation 700 homes to receive energy efficiency measures in 2008/09
Improve the SAP rating of Council homes (A calculated measure of the thermal efficiency of a Average SAP Rating = 74
dwelling – “ Standard Assessment Procedure”)
To increase the number of staff trained in nursing / care homes & learning disability establishments 80
where staff have been trained in the principles of physical activity & nutritional standards as set out in
the balance of good health (recommended guidelines from FSA,DH,BHF,BDS for good practice)
42
Stronger and Safer Communities Theme
Success So Far..
A significant value of neighbourhood management is in adding value to the work of existing

service providers and community groups, helping them to get the most from their programmes
and services and often providing a new perspective. Blackpool’s Reassurance Plus approach
to neighbourhood management is responsible for the direct delivery and coordination of core
civic and community services within Blackpool’s three most deprived areas of Grange Park,
Central - Talbot & Brunswick and Claremont and the South – Foxhall, South Beach and
St Heliers etc.
Reassurance Plus provides a consistent presence of a dedicated team that is accessible and
known to the community and works with them to identify concerns and take prompt and
effective action against those concerns. The success of the approach is evidenced by a series
of projects funded through the SSC of the LAA that have empowered communities by
involving local people and organisations in identifying the priority problems and finding
solutions to them. Key drivers for success to date have been to; build respect in communities
and reduce anti-social behaviour, improve the quality of the local environment where people
live and engage and empower communities.
Reassurance Plus provides dedicated multi-agency teams that are led by a council officer as
the Head of Neighbourhood Management; this ‘person in charge’ has responsibility for
managing and tasking the donor resources and staff allocated by partner agencies and other
council service areas. The Housing ALMO - Blackpool Coastal Housing (BCH), has
reinforced its commitment to sustainable communities and provided the Grange Park Head of
Service.
The “tasking process” developed through previous Reassurance projects provides a model of
community engagement that seeks to de-layer community groups and public services and
includes:
o Monthly Tasking Meetings – held on the same day and week of each calendar month so
the community can regularly feed their concerns to the Reassurance Plus panel.
o Quarterly Public Meetings – that allow the public the opportunity to raise concerns directly
to key agencies and service providers and to vote on priorities.
o Theme Groups - themes decided by the community and tailored to their priorities.
The core services targeted so far by Blackpool’s Reassurance Plus teams in cohesion with its
multi-agency partners have focussed on:
o reducing crime, anti-social behaviour and the fear of crime;
o environmental maintenance and repair of damage to public areas;
o street cleaning, refuse collection and rubbish removal;
o community liaison, contact, consultation and support;
o coordination of specific services coming into the neighbourhood - coordination of inputs to

maximise benefits and minimise waste and overlap - this includes housing, repairs, health,
education, policing, leisure, regeneration;
o links with local businesses;
43
o links with wider and central services that are required for the successful functioning of a
neighbourhood e.g. adult education, job centre, library;
o the development of local initiatives, special projects and new ideas; and
o co-ordination with and support for local voluntary groups.

This effective and visible targeting of priorities has increased public confidence in both the
police and other public services.
This approach has proven extremely successful in responding quickly and effectively and has
been singled out by Government Office as being a leading model of neighbourhood
management. Communication and co-ordination between agencies has improved and new
and innovative ways of working are being developed constantly as agencies begin to share
responsibility for service delivery and shared outcomes.
At the start of our first LAA the Reassurance Plus approach was new and breaking new
ground in terms of service delivery and introduced a new culture into the organisation and into
cross-sector neighbourhood management in Blackpool. The impact of Reassurance Plus has
now been felt and the positive results mean that there is a willingness and openness to invest
even more heavily in extending the approach beyond core services and priority areas.
44
The following table shows the donor services in the existing teams and projects future contributors.
REASSURANCE PLUS – Service Make-Up
Current – 2006 – 2008 Future 2008 - 2011
Blackpool Council Other Statutory Bodies 3rd Sector / Voluntary All
Community Engagement Officers Fire & Rescue Service Key Consulted Community Probation Service
Members
Housing Licensing and Police Community Support Officers Community Outreach trainees Registered Social Landlords
Enforcement
Environmental Protection Community Beat Managers Groundwork Worklessness Project
Business Reassurance Special Constables Private Sector Landlords
Neighbourhood Environmental Volunteer Constables Adult Social Care.
Action Team (NEAT) Officer
Integrated Youth PCT – lifestyles
Springboard Bsafe
Leisure
Planning
45
R + P lu s T a s k in g T e a m s
G ro u n dw o rks P o lice S p rin g b o ard
F ire & R es cu e
S ervice s E n viro n m en tal
P ro tectio n
B u sin ess H ead H o u sin g

R e as su ran c e of E n fo rcem en t/
N eig h b o u rh o o d
L icen sin g
S ervic es
L eisu re
Th ird S ecto r
C o m m u n ity
E n g ag em en t
C YPD B S afe
PCT NEAT
46
Priorities and Focus for the new Refreshed LAA
The success achieved in our first LAA has been predominantly reactive based, the future
challenge for this refreshed LAA will be to concentrate the now established delivery
infrastructure on working with new agencies and partners to tackle serious long-term issues
that have an adverse impact on Blackpool’s Communities and restricts their ability to develop.
Two key priorities to focus on will be worklessness and the improving health agenda. This will
involve closer working with the LEGI Worklessness project team, business re-assurance and
also working with Cultural Services to increase participation and engagement in activities
which improve health and wellbeing, especially in areas of greatest need.
One of the key drivers in arriving at the priorities for the Safer Stronger Communities theme
has been the new Sustainable Community Strategy for Blackpool which has been endorsed
by Blackpool’s Local Strategic Partnership. The 20-year strategy (2008 – 2028) is written
around four key goals.
1. Improve Blackpool’s economic prosperity creating jobs and opportunities for local
people
2. Develop a safe, clean and pleasant place to live, work and visit.
3. Improve skill levels and educational achievement.
4. Improve the health and well-being of the population.
The safer stronger theme impacts on each one of these goals to a greater or lesser degree.
Essentially it is focussed around people’s quality of life and the places in which they live and
therefore concerns around the big issues of crime and safety, health, employment, schools
and cleanliness which cut across all four of these goals. All of these issues have a primary or
secondary impact on our geographical focus of neighbourhood management.
However, in arriving at the priorities for the refreshed safer stronger communities theme we
have taken into consideration three critical pieces of work. Firstly, the new long term strategic
priorities contained within the Sustainable Community Strategy. Secondly, we have examined
all national performance indicators (including old BVPI,CPA and new NIS) and looked at
areas of poor performance. Finally, we have considered the results of the 2006 and 2007/08
resident’s surveys and focussed in on those issues which are of most concern to Blackpool
residents. This has resulted in the four key areas for the safer stronger communities theme.
1. Improving Community Safety
Currently the British Crime Survey shows violent crime accounts for 30% of all Blackpool’s
BCS Comparator Crime. This is in comparison to the Lancashire average of 14.3%. Half
of this crime occurs within the “golden mile” area of the town and main tourist areas and
predominately occurs on Friday, Saturday and Sunday nights. Therefore there is a strong
correlation between incidence of violent crime and physical assaults and there are clear
links between alcohol consumption and alcohol related violence.
According to the British Crime Survey, victims believed the offender to be under the
influence of alcohol in 44% of all offensive incidents. In Blackpool, alcohol related crime
currently accounts for 52% of all violent crime in Blackpool and remains a significant driver
across Blackpool generally. As a result, considerable pressure is placed on the police and
health services in relation to arrests due to violent crime and criminal damage and people
presenting at A&E with alcohol related injuries.
47
There is a continuing focus by services to reduce the incidence of violent crime within the
Blackpool area including the enforcement and monitoring of licensing regulations at
troublesome venues and the recently introduced street drinking bans. However, such is
the importance of this issue for Blackpool that NI20 Assault with Injury Crime Rate was
an obvious choice for inclusion within Blackpool’s chosen indicators. Alcohol consumption
is also a major contributing factor to violence against women and statistics show that a
third of incidents of domestic violence are related to alcohol in Blackpool.
In Blackpool this figure is approximately 10,000 incidents a year. During 2006/7 there
were 4,330 incidents of domestic abuse reported to Blackpool police and 2,568 victims
suffered repeat incidents. In Blackpool, domestic abuse accounts for nearly 33% of all
violent crime and therefore this significantly affects the overall violent crime statistics for
Blackpool. This was obviously a very important issue for Blackpool not only in
understanding violent crime figures but also in better understanding the relationship
between alcohol consumption and the high incidence of domestic violence in Blackpool.
We will closely monitor domestic violence as part of our response to increasing reporting
on this issue and consider that this should be recorded separately.
Concerted effort continues to be made in this area to encourage reporting and support
victims but the indicator NI32 Repeat Incidence for Domestic Violence was selected to
maintain focus on this area.
The final indicator within the area of Community Safety is NI 30 Re-offending rates of
Prolific and Priority Offenders. This has been selected because we believe there to be
a correlation with alcohol related violence, repeat incidence of domestic violence and the
trend of a relatively small number of prolific offenders having a disproportionate effect on
overall figures. This is further exacerbated by the impact of drugs misuse and drug related
criminality, which shows that Blackpool has the highest prevalence rate across the North-
West region.
There is a geographical concentration of drugs service clients within the central Blackpool
area, although there are high numbers now in treatment. When asked in the residents’
survey 2007/8 the residents have confirmed that the most important aspect in making
somewhere a good place to live is the level of crime with 50% of respondents selecting
this option. 51% of residents see this as most in need of improvement.
2. Enhanced Local Environmental Quality
The second most important issue for residents is “clean streets” and 46% of respondents
to the 2006/07 survey felt that this was an issue. Cleaning up our neighbourhoods is a
critical part of the success of the Reassurance Plus approach and complaints of anti-
social behaviour and nuisance often dominate neighbourhood meetings.
In responding to these issues quickly and effectively agencies like police, environmental
protection, cleansing services will have a very significant impact on how people feel about
the place in which they live and their quality of life. Tackling litter, detritus and anti-social
behaviour also crosses over into parks and public green open spaces and work is
ongoing in these areas to improve the quality of maintenance and management of safety
in those areas. NI95 Improved Street and Environmental Cleanliness has been
highlighted as an indicator which will support this ambition.
Within the area of environment, Blackpool is also committed to reducing levels of waste,
litter and refuse, and promoting recycling both for residential and commercial properties.
As Blackpool Town Centre is effectively the shop window for Blackpool’s 10 million
visitors per year, NI192 Household Waste Recycled and Composted was also
highlighted as an important indicator for inclusion.
48
Climate Change is a new target introduced into the LAA to reflect growing national and
local action on this issue. The selection of NI 186 (per capita CO2 emissions in the LA
area) for the Blackpool LAA provides the opportunity for the Council to show leadership in
encouraging behavioural changes amongst partners and the wider community.
Blackpool’s Sustainable Community Strategy now incorporates several new actions that
the LSP wishes to take on climate change working in a wider partnership at the sub-
regional and regional levels. Building on the Council's successful completion of the
Carbon Trust Local Authority Carbon Management Programme in 2007/8 the Council and
LSP partners - working through a suggested new Blackpool-wide Environment/Liveability
thematic group who will develop a 'NI186 action plan' ensuring co-ordinated action on
climate change linking to the Lancashire Climate Change Strategy, NW Climate Change
Action Plan and UK Climate Change Programme. In a combination of national and local
activities per capita emissions of CO2 will reduce from 5.7 tonnes to 4.9 tonnes over the
three -year LAA period.
3. Improving The Quality Of Blackpool’s Housing Stock
Within Blackpool, there is a significant housing market imbalance in that there is a

proliferation of houses in multiple occupation and private rented properties, mainly as a
result of guesthouses and small hotels struggling to survive economically and
converting their properties to HMOs often occupied by benefit claimants.
Many HMOs provide sub-standard housing conditions and promote overcrowding in inner
Blackpool. HMOs are viewed as a major contributor to negative impact for services
downstream eg: crime and anti-social behaviour, youth nuisance, alcohol and drug use,
environmental issues, health and well-being, and ultimately negative perceptions of
community cohesion.
Tackling cheap, poor quality, unauthorised HMO at source will have a positive impact on
the number of decent homes available, level of community engagement and participation
and the health and well-being of people in target neighbourhoods. Although there are no
indicators within the National Indicator sets which relate directly to HMO’s, NI 154 Net
Additional Homes Provided will give us a proxy measure for those unfit HMO’s and
undesirable properties which have been brought back to conform to decent home
standards and also those areas of Blackpool which have been redeveloped and
redesigned and new homes provided on brownfield sites.
4. Improved Community Cohesion
Negative perception within our inner neighbourhoods results in; fear of crime and personal
safety, young people often perceived as causing a nuisance, poor connection and
cohesion within communities, low personal and collective responsibility for issues, anti-
social behaviour and criminal damage and generally low aspiration and ambition within our
priority communities.
Issues around community cohesion in Blackpool are made more difficult due to the levels
of transience, (11% of the Blackpool’s population - over 15,000 residents - are regarded
as transient), migrant workers, and the role played by the private sector housing provision
and its influence on the stability of communities.
In the 2007/08 Residents Survey just over half (51%) of residents are satisfied with
Blackpool as a place to live and only 55% of residents agree that people from different
backgrounds get on well together in their local area. Only a quarter of residents indicated
that they have taken part in formal volunteering opportunities.
49
As outlined earlier, the success of our neighbourhood management approach is
dependent on getting residents involved in their local area and taking positive action to
address community concerns and issues. Our aim is to get more people engaged, having
their say and designing services around their needs and aspirations. The indicator NI 7 –
Environment for a thriving third sector, best captures this approach as we aim to
strengthen our VCF sector through Compact and Community Engagement work and build
capacity moving towards more innovative third sector commissioning.
Next steps
A formal action and delivery plan for the SSC block is currently being developed to firstly
consider the transition between LAA1 and LAA2 and also to respond to the new challenges
and priorities highlighted earlier. A number of ‘Headline’ or signature projects have already
been identified and will be incorporated into the delivery plan and LAA 2 moving forward:
Blackpool Council with the support of English Partnerships will invest £35 million (subject
to project approval) into re-shaping the housing market infrastructure in inner Blackpool
Delivery of Area Action Plans; Foxhall and South Beach are already underway with
Claremont to follow. The plans will drive forward the transformation of these
neighbourhoods setting out their future role in the New Blackpool providing a new
development framework for their regeneration
Create a team to enforce against poor quality housing and illegal creation of Houses in
Multiple Occupation (HMOs) especially in holiday areas where they may discourage
investment
Blackpool Coastal Housing currently manages 5,371 properties of which 1,534 meet the
Government’s Decent Home Standard. Over the next five years £66M of awarded
funding will be used to improve the remaining 3,837 properties and bring them up to
standard by refurbishing kitchens and bathrooms, upgrading central heating, electrical
upgrades, external refurbishment (outside works including roofs, brickwork, doors and
windows), insulation measures and environmental works
Deliver 8,000 new homes by 2021, of which 30% will be affordable homes within housing
developments of 15 units or more
Continue to deliver Reassurance Plus in our priority neighbourhoods Central, South and
Grange Park with a focus on extending the scheme to the town centre bringing together a
multi-agency team to enforce standards, tackle anti-social behaviour and enhance safety
Launch a 12-month high profile campaign in 2008 called ‘Blackpool is getting Clean and
Tidy’ (BIG CAT) which will feature initiatives and events to make improvements and raise
public awareness. The campaign will cover issues such as litter, waste and recycling,
trading standards, bulb and tree planting and residents will be encouraged to take part in
organised activities across the town
Continue support for the alcohol initiative Nightsafe to raise awareness and create
campaigns regarding sensible drinking to ensure a safe night time economy
Develop a programme of positive diversionary activities for young people, which are safe,
affordable and accessible
Focus on tackling domestic violence through providing better support for victims and their
children, a more coordinated approach of reporting leading to successful prosecution
Invest in excess of £1M to enhance and improve 24 children’s play areas within local
community parks by 2012
Ensure that all community parks are working towards and achieving Parks Green Flag
Status, by the end of 2008 we will have achieved accreditation for the following parks;
Louie Horrocks Park, Watson Road Park, Stanley Park and Salisbury Gardens, and
during 2009 we seek accreditation for Marton Mere Local Nature Reserve
Establish a local community ‘Friends’ group for all our community parks by 2010
Preserve and enhance Blackpool’s important ecological assets such as Marton Mere and
the Coastline and actively promote them through education and inclusion programmes
50
To develop a new community, leisure, health and fitness and library linked to a new
Primary Care Health Centre within the Bispham area.
51
National Stronger and Safer Communities Indicators

08/09 09/10 10/11 Lead Partners
NI 7 Environment for a thriving third sector The baseline for this To establish the The target is to achieve a statistically significant
measure is to be baseline increase in the indicator measure between the first Blackpool Council
established by a new and and sector wave of the national third sector
bespoke national survey of survey. The percentage improvement will be
third sector organisations agreed with GONW later in 2008 following the
reporting in early 2009. completion of the first national survey which will
provide baseline information on which to set the
target.
NI 20 Assault with injury crime rate 4%
2371 per 1000 population is 2277 per 1000 Target setting for year 2 and 3 will take place at Lancashire
16.6 population is 15.9 annual refresh. Constabulary
(2007/08) This target will be
reviewed at the end of
year 1.
NI 30 Offending rates of prolific and priority offenders 15 % reduction in offending The target is to be The target is to be Lancashire Probation
(JTRACK March 2008) 17% reduction confirmed annual confirmed annual Services
refresh refresh
NI 32 Repeat incidents of domestic violence The baseline for this Lancashire
indicator in early 2009 Target setting deferred to 2009 Constabulary
NI 154 Net additional homes provided 290 net additional dwellings 315 net additional 340 net additional 365 net additional Blackpool Council
dwellings dwellings dwellings
(Annual average figure for The target is to be The target is to be The target is to be
net additional dwellings in confirmed following the confirmed following the confirmed following the
the period April 2001 - Growth Point Growth Point Growth Point
March 2008). announcement announcement announcement
expected in July 2008 expected in July 2008 expected in July 2008
These targets are agreed on the proviso that targets are achievable only with
Growth point status. Targets will also need to be revisited and renegotiated at
the annual refresh to reflect housing market conditions and the outcome of the
Housing Growth Point Status expected after July 2008.
52
08/09 09/10 10/11 Lead Partners
NI 192 Household waste recycled and composted Baseline (2006/0) 37% 40% 50% Blackpool Council
32%
NI 195 Improved street and environmental cleanliness Baseline 06/07 Blackpool Council
(levels of graffiti, litter, detritus and fly
posting)**** Primary Indicator 13% 11% 10%
- Litter 15%
Secondary Indicator 24% 22% 20%

- Detritus 27%
Footnote**** levels of graffiti and fly posting will be maintained at 7% and 2% respectively
Local Stronger & Safer Communities Indicators
The total number of homes in multiple occupation Local target setting will be confirmed by end of June 2008
Concentration of severe deprivation, identified using the IMD Local target setting will be confirmed by end of June 2008
An indicator that complements national indicator 170 (see above) to refer to the number of Local target setting will be confirmed by end of June 2008
existing derelict buildings that are brought into residential use
The number of homes in the private sector improved to meet the Decent Homes standard Local target setting will be confirmed by end of June 2008
and / or remove Category 1 hazards (under the HHSRS regime) as a result of public
intervention
Hospital Admissions (wider ICD 10 code)
53
Name 2008/09 Target
Number of people in treatment -
Retention rates -
Reduction in BCS 11,756 (16%)

Comparator Crimes
Reduction in BCS comparator Alcohol related crime 2,102 (16%)
Reduction in BCS comparator crime involving youths as offender (<18) 857 (16%)
Reduction in BCS comparator crime involving youths as victim (<18) 993 (16%)
BCS comparator crimes in target wards 1,339 (10% reduction from base)
Best Wards (6)
Middle Wards (9)
Worst Wards (6)
The % of residents who have worked in a voluntary capacity in the last 12 months Blackpool target 6%
Reassurance plus target8%

% “local” VCS groups reporting a growth in activity over the past year Increase baseline of VCS groups by 6%
% negotiated community environmental priorities achieved within 12 month period 75%
Increase number of service noise supervision requests Blackpool target

1411 (12%)
Reassurance Plus target
Up to 20%
No resident in reassurance areas involved in environment projects through groundwork 50
No. Parks and Green open spaces achieving Green Flag status 4
54
Name 2008/09 Target
Satisfaction with parks and open spaces and children’s play areas for children and young people Blackpool target
70%
2008/09 stretch
75%
Reassurance plus target
80%
Number of people from reassurance areas involved in organised walks within green and coastal areas 10% increase over three years
Reduce pollution at sites failing national air quality standards by developing local action plans with 0
residents
Achieve 100% compliance with mandatory bathing water standard 100%
% of residents responding to survey: reporting an increase in satisfaction with their neighbourhoods Blackpool target
5%
8%
% of residents who have taken positive action to resolve a local issue Increase level local involvement by 5% on baseline
5%
8%
The number of unsatisfactory private sector units of accommodation improved 1500
No of households living in private rented homes which meet Licensing or Accreditation and Licensed/
Accreditation Plus standards. Accredited 200
A+ :50
Introduce Selective Licensing to Priority Neighbourhoods

Reduce the number of households living in temporary accommodation by 50% by 2010 90
Eliminate the use of Bed & Breakfast accommodation except in an emergency 0 by August 06
Level of satisfaction for all Environmental Health, Streetscene and Trading Standards services as Blackpool target
55
Name 2008/09 Target
shown by customer surveys 90%
92%
Environmental/Signal Crimes removed within Target Times in priority neighbourhoods compared with Blackpool
all areas 25% 2 days
Reassurance Plus
(i) Litter, dog-fouling rubbish 90% 2 days
all areas 6 days
(ii) Graffiti, flyposting, flytipping Reassurance Plus
5 days
all areas 3 days
(iii) Abandoned vehicles Reassurance Plus
50% 2 days
all areas 1 hour
(iv) Needles Reassurance Plus
1 hour
Number of recorded incidents Blackpool Target
% of Enforcement activities to include the issue of final warning letters and Fixed Penalty Notices 20%
(8000 incidents/ 1600 actions)
Reassurance Plus Target
25%
(8000 incidents / 2000 actions)
Reduction % of breaches/ infringements to premises inspected by proactive multi-agency teams
a. Licensed Premises 25%
b. Hotels 50%
c. Test purchases 11%
Priority across Reassurance Plus areas)
Number of INI residents and disadvantaged/Disabled participants in INI areas benefiting from 20
EMPRISE Project (via employment/learning support/IS)
56
Name 2008/09 Target
% of waste arisings which have been sent for recycling
Business Waste arisings To be confirmed
Increase the % of people who feel informed about what is being done to tackle anti-social behaviour 26%
in their local area.
Percentage of residents who are satisfied that the council keeps public land clear of litter & refuse. 61%
BV89
Increase overall satisfaction of Library Service provision for Children & Young People 90%
Increase number of people receiving home delivery library service 150
Increase the % of municipal waste recycled. 22%
Number of home fire safety checks completed in Blackpool 4,777
Number of home fire safety checks completed in Reassurance Plus Areas 2,417
57
Local Stronger & Safer Communities Indicators
Name 2008/09 Target

Number of people in treatment -
Retention rates -
Reduction in BCS 11,756 (16%)

Comparator Crimes
Reduction in BCS comparator Alcohol related crime 2,102 (16%)
Reduction in BCS comparator crime involving youths as offender (<18) 857 (16%)
Reduction in BCS comparator crime involving youths as victim (<18) 993 (16%)
Best Wards (6)
Middle Wards (9)
Worst Wards (6)
The % of residents who have worked in a voluntary capacity in the last 12 months Blackpool target 6%
Reassurance plus target8%

% “local” VCS groups reporting a growth in activity over the past year Increase baseline of VCS groups by 6%
% negotiated community environmental priorities achieved within 12 month period 75%
Increase number of service noise supervision requests Blackpool target

1411 (12%)
Up to 20%
No resident in reassurance areas involved in environment projects through groundwork 50
58
Name 2008/09 Target
No. Parks and Green open spaces achieving Green Flag status 4
Satisfaction with parks and open spaces and children’s play areas for children and young people Blackpool target
70%
2008/09 stretch
75%
80%
Number of people from reassurance areas involved in organised walks within green and coastal areas 10% increase over three years
Reduce pollution at sites failing national air quality standards by developing local action plans with 0
residents
Achieve 100% compliance with mandatory bathing water standard 100%
5%
8%
5%
8%
The number of unsatisfactory private sector units of accommodation improved 1500
No of households living in private rented homes which meet Licensing or Accreditation and Licensed/
Accreditation Plus standards. Accredited 200
A+ :50
Introduce Selective Licensing to Priority Neighbourhoods

Reduce the number of households living in temporary accommodation by 50% by 2010 90
Eliminate the use of Bed & Breakfast accommodation except in an emergency 0 by August 06
59
Name 2008/09 Target
Level of satisfaction for all Environmental Health, Streetscene and Trading Standards services as Blackpool target
shown by customer surveys 90%
92%
all areas (*) 25% 2 days
Reassurance Plus
(i) Litter, dog-fouling rubbish 90% 2 days
all areas (*) 6 days
(ii) Graffiti, flyposting, flytipping Reassurance Plus
5 days
all areas (*) 3 days
(iii) Abandoned vehicles Reassurance Plus
50% 2 days
all areas (*) 1 hour
(iv) Needles Reassurance Plus
1 hour
Number of recorded incidents Blackpool Target
% of Enforcement activities to include the issue of final warning letters and Fixed Penalty Notices 20%
(8000 incidents/ 1600 actions)
Reassurance Plus Target
25%
(8000 incidents / 2000 actions)
Reduction % of breaches/ infringements to premises inspected by proactive multi-agency teams
d. Licensed Premises 25%
e. Hotels 50%
f. Test purchases 11%
Priority across Reassurance Plus areas)
Number of INI residents and disadvantaged/Disabled participants in INI areas benefiting from 20
EMPRISE Project (via employment/learning support/IS)
60
Name 2008/09 Target
% of waste arisings which have been sent for recycling
Business Waste arisings To be confirmed
Increase the % of people who feel informed about what is being done to tackle anti-social behaviour 26%
in their local area.
Percentage of residents who are satisfied that the council keeps public land clear of litter & refuse. 61%
BV89
Increase overall satisfaction of Library Service provision for Children & Young People 90%
Increase number of people receiving home delivery library service 150
Increase the % of municipal waste recycled. 22%
Number of home fire safety checks completed in Blackpool 4,777
Number of home fire safety checks completed in Reassurance Plus Areas 2,417
61
Allocation of the Area Based Grant to Sustainable
Community Strategy and Local Area Agreement
Priority Actions
Year 1 Year 2 Year 3 Total
2008/9 2009/10 2010/11 All years
Prosperity
Creating jobs and prosperity by giving support to new and 350 600 700 1,650
growing creative industries and tourism attractions/offers
Support for people needing work especially local young 200 500 500 1,200
leavers and older workless*
A resource to support recognising the role of 3rd Sector
Support in raising levels of attainment and access to jobs 40 125 125 290
hard to reach especially in respect of intermediate labour
markets and social enterprise*
Establishing a town wide, sustainable credit union to
reduce reliance on loan sharking, decrease transience and 65 65 50 180
increase opportunities for work.
Continuing assistance for Advice Link to ensure those 80 80 50 210

most in need access all the funds that they can.
Total 735 1,370 1,425 3,530
Prosperity and Safe, Clean, Green and Pleasant Town

Climate for Investment
Providing the right environment to demonstrate to the
private sector that the public sector is investing in 400 650 950 2,000
confidence and in particular public realm, greening,
infrastructure to encourage investment.
Ensuring that we have the right links between communities
and access to jobs by supporting investment in transport
100 100 150 350
etc
Tackling Behavioural Issues

A fund to assist Community Safety to deal with the most
high profile signal crimes that attract bad publicity and 75 125 125 325
increase fear in the community.
Additional support to the Council's clean up campaign to
reduce untidy streets and sleaze which are often 100 150 150 400
disincentives to investment and tourism.
Continued support to the successful community gating and
other anti-social behaviour initiatives that are agreed 110 110 110 290
locally in each neighbourhood area.
Continuing support to CCTV 90 90 85 265
Continuing support to the successful Neighbourhood
Management approach and community policing projects 490 490 490 1,470
62
2008/9 2009/10 2010/11 All years
A contribution to the creation of a team to enforce against
poor quality housing and illegal creation of HMOs 65 65 65 195
especially in holiday areas that are again a disincentive to
investment.
Totals 1,410 1,770 2,115 5,295
Learning & Attainment/Health and Well Being

Family Intervention
Removing the barriers to work for the most vulnerable
workless families through continued support of the 775 725 625 2,125
Springboard approach.
Flexibility in commissioning to support the reduction of
Child Poverty through the use of Budget Holding Lead 200 175 125 500
Professionals
Support to third sector organisations that raise attainment 25 100 100 225
and deliver skills for work*
Totals 1,000 1,000 850 2,850
Health and Well Being

Promoting Healthy Lifestyle for Young People (Active 50 100 100 250
Lifestyle and Alcohol etc)*
Continued support to the alcohol initiative to raise
awareness and create campaigns regarding sensible 45 46 48 139
drinking and the night time economy.
Support to the Vulnerable & Elderly adults especially those
with disabilities to enable a full contribution to the 475 425 400 1,300
community and work where possible.
Support to a specific volunteering project that helps older 40 40 20 100
people with daily tasks such as shopping
Continuing support to the Volunteer Bureau to create
opportunities for work experience amongst people who 45 45 45 135
have been removed from that environment or who have
never worked.
Commissioned work for the third sector or a social 50 125 125 300
enterprise to Independent Living.
Health projects that support families especially targeting 75 125 125 325
the workless.
Totals 780 906 863 2,549
Safe, Clean, Green and Pleasant Town

Support to Young People's Priorities - by consultation 50 150 250 450
Support to Older People's Priorities - by consultation 50 150 250 450
Domestic Violence - support to a key Community Safety 40 35 30 105
priority
Clean Energy
Cleaner Energy and Wind Power - encouraging take up 50 100 100 250
and demonstration projects.
Totals 190 435 630 1,255
63
2008/9 2009/10 2010/11 All years
Community Support
Continued support for small Grants to 340 345 350 1,035
Voluntary/Community sector.
Voluntary/Community Support - The third sector support 80 90 90 260
body
Equalities 45 45 45 135
Admin Support to LSP/LAA 165 170 175 510
Area Forum grant uplift - an increase of £2,500 per ward 53 53 53 159
Totals 683 703 713 2,099
Grand Totals 4,798 6,184 6,596 17,578
Available Resource (WNF plus top slice) 4,843 6,392 7,117 18,351
Available Resource 25 198 511 773
64
Legacy Performance Reward Grant Measures
Performance
Indicator by which performance will be measured Performance target with the Reward Element
Reward Reference
LAAPRG 1 Increased average point score (APS) for all pupils at Key Stage 3 (average of APS = 33.4 as measured by the 2008 Key Stage 3 national assessment tests in English, maths
English, maths, science) as measured by National Key Stage 3 Tests. and science.
LAAPRG 2 Reduction of numbers of young people in NEET group NEET = 9.6%
LAAPRG 3 1) Number of planned discharge treatments completed* (excluding referred on) 2008/09 stretch – 27% or 121 planned discharges (excluding referred on)
from structure drug treatment, as measured by National Drug Treatment
Monitoring System (NDTMS)
2) Number of planned discharge treatments completed drug free** (excluding
referred on) from structure drug treatment, as measured by National Drug
Treatment Monitoring System (NDTMS)
LAAPRG 4 The percentage of Blackpool residents who consider anti-social behaviour to be A 11% reduction from the baseline by 2009
a problem (reporting it as a either a "problem" or a "big problem") in their area,
as measured by local surveys
LAAPRG 5 Number of deliberate primary fires, as measured by BVPI 206 i and ii 2008/09 stretch - 312 deliberate primary fires
LAAPRG 6 Number of older people falling requiring pickup or transport to hospital as 2008/09 with stretch 5 % (i.e. 4.9 % improvement)
proportion of older people in population
LAAPRG 7 Increase the uptake of long-term contraception prescribed by specialist young Cumulative total for three years of 423 young people prescribed long term contraception.
people’s services. (Implanon - maximum three years contraception
LAAPRG 8 Increase the number of people who access smoking cessation service in The cumulative total for two years (1 April 2006 to 31 March 2008) = 222 (the target has been
Blackpool, have been recorded as not smoking at four week follow up, and are stretched by 25%).
still not smoking at 52 week follow up (Long term quitters).
LAAPRG 9 The number of people completing treatment for alcohol problems/dependence. (a) The number of people successfully completing community and inpatient alcohol detox
(a) Community detox, inpatient 10 day detox, three week detox, nine week being 72 in financial year 2008/9.
detox and nine week rehab. (b) The number of people successfully completing counselling programmes being 192 in
(b) No of people completing outpatient counselling programmes – short financial year 2008/9.
courses, intermediate courses and 10 week early dependence course.
LAAPRG 10 1. The number of IB claimants helped by Blackpool Council into work for at
least 16 hours per week for 13 consecutive weeks or more 1. 62 jobs
The number of workless peopleliving in Blackpool’s five wards with the poorest 2. 200 jobs
labour market position (Bloomfield, Brunswick, Claremont, Park and Talbot
wards) helped by Blackpool Council into sustained employment for at least 16
hours per week for 13 consecutive weeks or more
LAAPRG 11 Number of IB claimants helped by Blackpool Council into self employment – 60
beyond any test trading period – for at least 16 hours per week for 13
consecutive weeks or more
The above table provides summary information only. The full performance reward grant conditions that relate to these indicators are set out in
Appendix 6 of the first in the LAA submission March 2006.
65
66
Commitment to Blackpool’s Local Area Agreement
Duty to Regard Lead Partners
Blackpool and The Fylde College

Blackpool Coastal Housing
Blackpool Council
Blackpool Fylde and Wyre Hospital NHS Trust
Blackpool PCT
Blackpool Transport
Business Link
Environment Agency
Job Centre Plus
Lancashire Care NHS Foundation Trust
Lancashire Learning and Skills Council
Lancashire Constabulary
Lancashire Fire and Rescue Service
Lancashire Probation Service
Local Businesses
North West Regional Development Agency
Re Blackpool
Third Sector Partners
67
Indices of Multiple Deprivation, 2007 and
Neighbourhood
Management Areas
68
69

Blackpool Local Area Agreement 2008

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Blackpool Local Area Agreement 2008

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Blackpool Local Area Agreement

Delivering through Refreshed Partnership

Our programme of partnership improvements is now turning to our strategic partnership

Communicating with Local People

Blackpool’s Story of Place

Economic Development and Environment

 The lowest average wages in the UK

Stronger and Safer Communities

 Despite overall crime reducing by 6% in 2007, acquisitive crime reducing by almost

Children and Young People

Prospects for the Future

 Growing and adding value to the visitor economy and experience;

 Strengthening economic prosperity through the Economic Development and Environment

 Build on the already successful Reassurance Plus neighbourhood approach which is

 Developing a comprehensive programme to deliver economic and housing led

 Promoting sustainability: mitigating and adapting to the effects of Climate Change;

Reducing the negative impact of alcohol consumption.

Alcohol consumption is an underlying cause of a number of social and economic problems

Reducing the numbers of young people not in education, training and

Reducing the rising numbers of teenage pregnancies

Increasing Community Engagement and Cohesion

Improving Residents Perceptions of the Level of Anti-Social Behaviour

Increasing the level of respect

Delivery and Monitoring

In order for regeneration to be effective the importance of public-private sector collaboration

Our Approach for Economic Development and Enterprise

 Developing a comprehensive programme to deliver economic and housing led

 Strengthening economic prosperity through the Economic Development and

Theme 1 - Investing in Blackpool's future as a high quality year round

Objective 1: Create high quality all-year round reasons to come to Blackpool

 Delivering the Talbot Gateway project

Additional activity will include: -

Objective 3 - Promote enterprise

Transformational projects include: -

 Develop BlackpoolUnlimited.com as the web interface for business, seeking to engage

 Reinforce/add value to existing LEGI enterprise programmes;

Theme 1 – Investing in Blackpool’s future as a high quality year

Theme 2 – Creating an enterprising Blackpool; with a greater share of

 NI116- Proportion of children in poverty (benefit dependent households)

Working Neighbourhoods Reward Fund

Business Support Simplification Programme (BSSP)

Promoting a sustainable Blackpool

LAA Improvement Targets

DW, 2007 Revised income based Net stretch 5.5%

DIUS target agreed, on +10.3% is for the period

This target will contribute to the reward element of the Working

(1997--2006 average} ASHE

Name Improvement Targets

Learners achieving an Entry Level qualification in numeracy (2008/09) 50

By continuing to make learning enjoyable, relevant and increasingly personalised, by

Refreshing the Priorities and Focus of the Theme

 Effectiveness of child and adolescent mental health (CAMHs) services

Implementing the Children and Young People Theme

LAA Improvement Targets

Name Improvement Targets

Local target setting will be completed by end of June 2008

Reduction of proportion of girls in NEET group 49% of total NEET

Stability - retention of key safeguarding staff 13.1%

Improve school attendance 93.48% attendance

Number of children engaged in positive summer activities. 30000

 high alcohol consumption rates

 Alcohol harm reduction

 Resources will be pooled to maximise benefit to the community

Supporting People at Home: Rehabilitation

The lowest average wages in the UK

Despite overall crime reducing by 6% in 2007, acquisitive crime reducing by almost

Growing and adding value to the visitor economy and experience;

Strengthening economic prosperity through the Economic Development and Environment

Build on the already successful Reassurance Plus neighbourhood approach which is

Developing a comprehensive programme to deliver economic and housing led

Promoting sustainability: mitigating and adapting to the effects of Climate Change;

Developing a comprehensive programme to deliver economic and housing led

Strengthening economic prosperity through the Economic Development and

Delivering the Talbot Gateway project

Develop BlackpoolUnlimited.com as the web interface for business, seeking to engage

Reinforce/add value to existing LEGI enterprise programmes;

NI116- Proportion of children in poverty (benefit dependent households)

Effectiveness of child and adolescent mental health (CAMHs) services

high alcohol consumption rates

Alcohol harm reduction

Resources will be pooled to maximise benefit to the community