Académique Documents
Professionnel Documents
Culture Documents
CONTENTS
No.
Contents
Page
01 02 02 03 04
Introduction Admission Eligibility Criteria Degree Awarding Requirement Course Description of Program Syllabus with detailed course outlines
02 02 03 03 04
1. Introduction Master of business administration program aims at producing well trained business graduate who have the capacity for independent thought and work, as well as for team work. The emerging global scenario has compelled the commerce and the industry to look for a new breed of business graduates capable of responding to the market demands. The innovative MBA 3-1/2 Years program develops critical and conceptual thinking skills in the participants. It also provides them exposure of cutting edge business issues being faced by the real world. This program has been devised keeping in view the current market needs and global demands.
Candidates having B.Com, B.A, B.Sc two years are eligible to apply for admission in MBA 31/2 years program. The candidate must have at least 45% marks to apply for admission. Entry test is mandatory for the admission. 3. Degree Awarding Requirements 3.1 Course Work
Minimum pass percentage for each course shall be 40% provided that further complication of degree program aggregate of 45% marks shall be required.
3.2
Internship/Report
Students enrolled in MBA 3-1/2 year annual system program will be required to do an internship of 20 weeks duration in any commercial organization and submit the internship report for evaluation in the final oral examination. External examiner for this purpose shall be appointed by the university. Minimum passing marks for oral examination shall be 45%.
3.3
Students fulfilling the requirements mention above shall be eligible for appearing in the final oral examination. The external examiner for oral evolution /Viva Voce shall be appointed by the university. Those who will be declared pass in the oral examination will be awarded the degree of MBA.
4.
Annual System
MBA (3 YEARS) AFTER 14-YEARS SCHOOLING
Part I
Papers I II III IV V VI VII VIII IX X Total Course Title Computer Application in Business Financial Accounting Management Theory & Practice Principles of Marketing Quantitative Techniques in Business Business Communication & Report Writing Economics for Business Financial Management Human Resource Management Organizational Behavior Marks 100 100 100 100 100 100 100 100 100 100 1000
Part II
Paper I II III IV V VI VII VIII IX X Total Course Title Business Research Methods Cost and Managerial Accounting Financial Institutions Management Information System Marketing Management International Business Managerial Economics E-Business Management Production & Operations Management Islamic Banking & Finance Marks 100 100 100 100 100 100 100 100 100 100 1000
Part III
Paper I II III IV V VI VII VIII IX X Total Course Title Entrepreneurship Corporate Governance Total Quality Management Project Management Strategic Management Supply Chain Management Specialization-I Specialization-II Specialization-III Specialization-IV Marks 100 100 100 100 100 100 100 100 100 100 1000
Part IV
Sr. No. 1 Total Marks Part IV Comprehensive Oral Exam/Viva Voce Internship/Research Project/Report Total Total Marks Course Title Internship (20 Weeks)
The students of MBA may select any option for specialization (HRM, Finance, and Marketing) from the followings:-
Specialization in HRM
Paper Specialization-I Specialization-II Specialization-III Specialization-IV Course Title Industrial Relations & Labour Laws Performance Management Organizational Development Strategic Human Resource Management
Specialization in Finance
Paper Specialization-I Specialization-II Specialization-III Specialization-IV Course Title Corporate Finance International Finance Management Financial Statement Analysis Investment & Portfolio Management
Specialization in Marketing
Paper Specialization-I Specialization-II Specialization-III Specialization-IV Course Title Sales Management Brand Management Marketing Research Advertising Management
Course Contents: Introduction To Computer Concepts And Literacy, Windows XP/2000 Pro, 98, Computer Technician Fundamentals, Advanced PC Hardware, PC Troubleshoot, Maintain and Repair, Communications www and Internet, Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Access
Text Books:
Introductionto Computers By Peter Norton (Latest Edition) Introduction to Computer By Dr. Altaf A. Khan (Latest Edition) MS Office2003(Simplified tips & Tricks) By Jinjer Simon (Latest Edition)
FINANCIAL ACCOUNTING
Course Contents: Introduction: Purpose and Nature of Accounting, Various areas of Accounting, Forms of Business enterprises, Accounting Information users, GAAP, Conversion, Business transaction and Accounting equation, Accounting Process: Recording changes in financial position, Double entry accounting system, Journal, Ledger, Trial Balance, The Accounting cycle, Measuring business income, Adjusting process, Completion of Accounting Cycle, Work sheet, Financial Statements, Accounting of merchandize business Accounting system: Special journals, The control of Cash transaction and Bank Reconciliation, Accounting for receivables, Accounting for Inventory, Accounting for depreciation of fixed assets, Deprecation Methods, Intangible Assets, Amortization & Depletion Methods Liabilities; Partnership: Formation, Division of Income, Liquidation Process Corporations: Organization, Classes of stock, Stock Holders Equity Statement, Stock value, Issuance of Stock, Stock dividend, Treasury Stock, Stock Split, Measuring Corporation Income, Earning Per Share Measuring Cash Flows: Statement of cash flows, Classification of cash flows
Text Books: Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions, McGraw Hill, Inc (Latest Edition) Eric G. Flamholtz, Diana TroikFlamholtz, Michael A. Diamond: Principle of Accounting, Macmillan Publishing Co. New York 6 (Latest Edition) Frankwood: Business Accounting-I, Business Accounting-II (Latest Edition)
The manager as a decision maker Making Decisions: Rationality, Bounded Rationality, and intuition Managing workforce diversity 5: Foundation of Planning What is planning? Who do mangers plan? Purpose of planning Planning and performance How do managers Plan? The role of goals and plan in planning Establishing goals 6: Strategic Management The importance of strategic management What is strategic management? Purposes of strategic management The strategic management process Types of organizational strategies 7: Organizational Structure and Design Defining organizational structure Work specialization Departmentalization Chain of command Span of control Cartelization and decentralization Formalization Organizational design decisions Mechanistic and organic organization Contingency factors Traditional and contemporary organizational designs 8: Human Resource Management Why human resource management is important The human resource management process Human resource planning Recruitment Selection Selection devices Reliability
Validity Employee training and development Employee performance management 9: Managing change and innovation What is change? Forces for change The manager as a change agent Two views of the change process Managing change 10: Motivating Employees What is motivation? Early theories of motivation Contemporary theories of motivation 11: Leadership Managers versus leaders Early leadership theories Contingency Contingency theories of leadership Cutting-edge approach to leadership 12: Controlling What is control? Why is control important? The control process Types of control Taking management action
BOOKS RECOMMENDED.
Text Book
Reference Books
: :
Management By Stephen P. Robbins and Mary Coulter Latest Edition Management By Griffen Latest edition Management: By Harold Knootz&HeinsWeihrich The Practice of Management By Drucker, P. F (Latest Edition)
PRINCIPLES OF MARKETING
Course Contents: Introduction to Marketing, Marketing Ethics, E-Marketing, Marketing Mix, Marketing Environment, Marketing in global scenario, Industrial marketing, Market Segmentation, Product-Mix, Product planning, Pricing Objectives and Policy, Consumer Buying behavior, Distribution/Place & Channel Development, Promotion, Promotion Mix
Text Books:
Principles of Marketing By PhilipKotler (Latest Edition) Principles of Marketing By Dessler (Latest Edition)
ADVERTISING
Course Introduction Overview of Advertising Marketing Ethics, E-Marketing Dimensions of Advertising, Types of Advertising Introduction of Advertising Department Advertising Agency, Agency Personnel Advertising Media(Above-the-line) Advertising Media(Above-the-line)Television Advertising Media(below-the-line) Copywriting Printing Processes Corporate Advertising Planning and executing an Advertising campaign Advertiser and the Internet Project(Radio ADD, TV ADD)
Text Books:
Advertising (7th Edition) By William F. Arens Advertising (4th Edition) By Frank Jefkins
Text Books:
1. Mansfield, E., Statistics for Business & Economics: Methods and Applications. 2. Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and Methodology. (Latest Edition) 3. Mason, R. D., Lind, D. A. and Marchal, W. G. Statistical Techniques in Business and Economics, 11th Edition, Richard D. Irwin Inch. 4. Levin, R. I., Rubin, D. S. (1998). Statistical for Management, 7th Edition, Prentice Hall. (Latest Edition) 5. Ernest F. Haeussler. Jr. & Richard S. Paul. Introductory Mathematical Analysis for Business, Economics and the life and Social Sciences, 9th Edition, 1999. 6. Budnick, F.S. Applied Mathematics for Business, Economics and the Social Sciences McGraw Hill Ltd. (Latest Edition)
Text Books:
Effective Business Communication(Latest Edition) By Herta A. Murphy (Latest Edition)
Course Contents
Introduction: Basic Economics Concepts, problems of Economic Organizations, Markets and Elements of supply and demand and product markets and Elastic ties: demand, utility and consumer behavior and business organizations. Theory of production and marginal products, analysis of costs, competitive markets, monopoly and imperfect competition. Production Function and Distribution: Factors of Production, Pricing of factors of production. Markets and Economic Efficiency, role of Government, Economic Systems, Economic Growth and International Trade. National Economy facts: National income Accounting, Measurement. Income and Spending, Money, Monetary and Fiscal Policy, International Linkages.Aggregate Demand, Supply and Growth, Consumption and Saving, Inflation, Unemployment, Budget Deficit and International Adjustment.
Text Books:
1. Robert S.Pindyck&Danial L. Rubinfeld: Microeconomics, Prentice Hall (Latest Edition) 2. RudigerDornbusch& Stanley Fischer: Microeconomics, McGraw Hill (Latest Edition) 3. Samuleson&Nordhausan: Economics, Tata McGraw Hill (Latest Edition) 4. Principles of Economics By Dominick Salvatore (Latest Edition) 5. Economics for Business By Ian Fraser & John Gionea (Latest Edition)
FINANCIAL MANAGEMENT
Course contents:
Introduction: Nature, scope and functions, financial decisions areas, Objectives of financial management, Framework for financial management, Career opportunities in finance, Forms of business organizations. The goals of the corporation, Managerial actions to maximize shareholder wealth, Agency relationships. Working Capital Management: Concepts and components, Determinants of working capital requirement, Working capital conversion cycle and identification of risk. Cash and Marketable Securities Management: Objectives of cash management, Rational for holding cash, Determinants of cash needs, Cash management strategies. Inventory management Credit Policy: Optimal credit policy, Credit granting policy, Credit collection policy, Analysis of changes in credit policy, Financial Markets: Money market, Institutional framework with reference to Pakistan, Capital Markets, Primary vs. secondary markets, The determinants of Market interest ratest,Term structure of interest rates(theories), Risk and rates of return(CAPM) Sources of Finance: Short term financing: Trade credit, commercial bank loans, collateral supported loans and commercial paper, Intermediate financing. Cost of capital: The target capital structure. Determining the optimal capital structure. Weighted average cost of capital, marginal cost of capital, degree of leverage, liquidity and capital structure, capital structure theory, The Valuation Concepts: Key concepts of value, Time-value concept, The valuation process, The fundamental valuation model, Valuation of securities.(Bonds ,Stocks) Financial Forecasting: Short term financial projections: Cash budget and proforma financial statements, Long term financial projections. Ratio analysis (Liquidity, Solvency, activity, market) Capital Budgeting: Nature & process, Estimation and identification of the relevant cash-flows, Capital budgeting evaluation techniques, Capital rationing. Comparison of the various capital budgeting techniques. Incorporating Risk in capital budgeting analysis,stand alone risk, Market risk, how project risk is considered in capital budgeting decisions. Dividend Policy: Determinants of dividend policy, Alternate dividend policies. Factors influencing dividend policy, investor and dividend policy
Text Books:
1 Weston & Brigham: Essentials of Managerial Finance, the Dryden Press. (Latest Edition) 2 James C. Van Horne: Financial Management & Policy, Prentice Hall. (Latest Edition) 3 Gitman: Managerial Finance:4. Richard Brearly& Stewart Myers: Principles of Corporate Finance. McGraw Hill. (Latest Edition)
ORGANIZATIONAL BEHAVIOR
COURSE OUTLINE:
Introduction to the field of organizational behavior: Organizational behavior trends, The five anchors of organizational behavior Knowledge management
2:
Individual Behavior, values and personality Mars model of individual behavior and results Types of individual behavior I n organizations Values in the workplace Values across culture Ethical values and behavior Personality in an organization
3:
Perception and Learning in an organization The perceptual process Social identity theory Stereotyping in organizational settings Attribution theory Self-fulfilling prophecy Other perceptual errors Learning in organizations Behavior modification through reinforcement Social learning theory through observation
4:
Workplace emotion and attitude Emotions in the workplace Managing emotions at the workplace Emotional intelligence Job satisfaction Organizational commitment Psychological contracts
5:
Work related stress and stress management What is stress? The causes of stress Individual difference in stress Consequences of distress Managing work related stress
6:
Decision making and creativity Rational choice paradigm of decision making Identifying problems and opportunities Evaluating and choosing alternatives Evaluating decision outcomes
Employee involvement indecision making Creativity 7: Foundations of team Teams and groups A model of team effectiveness Organizational and team environment Team design features Team processes The trouble with teams 8: Power and influence in the workplace The meaning of power Sources of power in organization Contingencies of power Influencing others Influence tactics and organizational politics 9: Leadership in organizational settings Perspectives of leadership Competency perspective of leadership Behavioral perspective of leadership Contingency perspective of leadership Other contingency theories 10: Organizational culture Elements of organizational culture Deciphering organizational culture through artifacts Is organizational culture important? Merging organizational culture Organizational socialization
BOOKS RECOMMENDED.
Text Book
Reference Books
: :
Organizational Behavior By McShane and Von Glinow Latest Edition Organizational Behavior By Kinicki Latest edition
FINANCIAL INSTITUTIONS
Introductory course surveys the financial and monetary functions Course Description of international financial institutions providing clear insights into : how the institutions function, and how they influence, and are influenced by, practical economic policy-making. The course outline is divided into two main parts. The first part titled Introduction to IFIs discusses the origin, structure, purpose and activities of IFIs. It also discusses the two important IFIs the
World Bank and the International Monetary Fund. It further examines the governance, accountability and transparency in IFIs and then describes the issues and challenges IFIs face in terms of their globalization. The second part titled Roles and Responsibilities discusses the basic roles and responsibilities that IFIs have, like supporting trade liberalization in developing countries, protecting human rights, preventing and resolving conflicts. Topic 1: The IMF and the World Bank The European Bank for Reconstruction and Development The Asian Development Bank The African Development Bank The Inter-American Development Bank Globalization and International Financial Institutions: Issues and Challenges Can We Reform the International Finance Institutions? International Financial Transparency Institutions Accountability and
Accountability, Governance, and Reform in the International Financial Institutions Capacity of International Financial Institutions to Support Trade Liberalization in Low-income and Vulnerable Countries Combating Money Laundering and the Financing of Terrorism International Financial Institutions: Dealing with New Global Challenges Role of International Financial Institutions in Preventing and Resolving Conflicts The Role of International Financial Institutions in International Humanitarian Law
Topic 10:
Recommen International Financial Institutions by Age F P Bakker ded Books: International Financial Institutions by E. Mrudula Gilbert, C. and Vines. D. (eds) (2004): (Latest Edition) Additional The IMF and Its Critics: Reform of Global Financial Architecture. Reading: Gilbert, C. and Vines. D. (eds) (2000): The World Bank- Structure and Policies. (Latest Edition)
Information Systems Essentials with MISource 2007, 2nd Edition Stephen Haag, UNIV OF DENVER Maeve Cummings, PITTSBURG STATE UNIVERSTY 2008, ISBN-13 9780073323084 Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy , 6th Edition Lynda M Applegate, HARVARD BUSINESS SCHOOL Robert D. Austin, HARVARD BUSINESS SCHOOL ,F. Warren McFarlan, HARVARD BUSINESS SCHOOL , 320 pages , 2003, ISBN13 9780072456653
MARKETING MANAGEMENT
of consumer markets,, behavioral dimensions of consumer markets,, Buyer behavior: Objectives and structure, An overview of marketing opportunities and target markets:, Market segmentation, concept patterns and procedure, Product marketing strategies:, basic concepts of, product planning, Product life cycle, New product planning and development:, Product, mix strategies, packaging and labeling, Pricing strategies and policies:, Procedures for, price setting, methods of setting prices, Marketing channel system: , Nature of marketing channel, various marketing channel systems, channel design decision,, channel management decision, channel dynamics., Promotion strategies, meaning and importance of promotion, communication and promotion mix strategies, effective advertising programs, sales promotion and public relations programme, strategic personal selling process, strategic sales force management Text books Phillips kotler, marketing management 9th edition E Jjerome Mc Carthy & William. D.Preanth, Basic marketing :managerial approach (Latest Edition)
INTERNATIONAL BUSINESS
Course Contents: Introduction & History, Globalization Forces: Trade Volume & Direction of Trade, FDI & Flow of PDI, Reasons to enter in International Business, Ways to enter to International Business Economic Theories of International Business: Merchalism, Theory of Absolute Advance, Theory of Comparative Advance, International PLC, International Investment Theories Trade Restrictions: Reasons for Trade Restrictions, Tariff & Non-Tariff Business Economic Development: Measurement of Economic Development Level International Organizations: UNO, IBRD, IMF, OPEL, EU, Regional Grouping International Monetary System: Gold Standard History, BOP, Equilibrium & Dis-Equilibrium Financial Forces Influencing International Business, Forex Valuation, Currency Exchange Control, Tariff or Duties, Taxation, Inflation Physical & Environmental Forces: Location, Topography, Climate , Natural Resources Socio-cultural forces: Cultural, Components of Culture, Understanding national Culture Political Forces: Ideological Forces (Communication, Capitalism, Socialism), Government Ownership of Business, Privatization, Government Stability, Country --- Asset. Assessing & Analyzing Markets: Marketing Screening, International Management Information System International Marketing: Marketing Strategies, The Marketing Mix
Export & Import Practices: Export Locating Foreign Markets, Payments & Financing Procedures, Export Procedures, Export Shipments Text Books: 1 Don Ball: International Business, Wendell McCullough (Latest Edition) 2. international business Charles.w.Hill latest edition 3. international business by griffen. Latest edition
Course Contents
Nature and Scope of Managerial Economics: Theories of profit , Theory of the Firm, Economics Optimization; Tools of Economic Analysis Demand Estimation and Analysis; Regression Analysis, Measuring Economic Relationships; Forecasting Statistical Relations and Regression Analysis, Cost Analysis and Estimation, Linear Programming , Market Structure and Pricing Policies; Market Structure, Perfect Competition, Monopolies ,Models of Oligopoly, Measuring Firms' Performance ,Making Decisions under , competitive Conditions, Pricing Methods, Role of Government in Market Economy; Economies of Scale, Taxes and Subsidies , Costs of Regulation Decision Making under Uncertainty ,Risk Analysis
Recommended Books:
1. Mark Hirschey, Managerial Economics, 10th edition, Thomson/SouthWestern College Publishing: 2003 2. Paul Keat and Philip Young, Managerial Economics, 6th edition, Pearson Publishing: 3. Dominick salvatore, Managerial Economics in Global Economy,5th edition,
E-BUSINESS MANAGEMENT
Course Outline 1. Internet Consumers and Market Research 2. Advertising 3. Business to Business (B2B) E-Commerce 4. E-Marketplace 5. B2B Support Services 6. Introduction to E-Business 7. Economics of E-Business 8. E-tailing 9. E-Business Applications 10. E-Business Strategic Management 11. Privacy and Legal Issues 12. E-Business Emerging Issues 13. Mobile Commerce
Recommended Books Information Systems and e-Business Management, Editors-in-Chief: J. Becker; M.J. Shaw (Latest Edition) ISSN: 1617-9846 (print version), Springer Berlin Heidelberg (Latest Edition) Introduction to e-Business: Management and Strategy, by Colin Combe, latest edition.
Operations & Supply Management: The Core with Student Videos DVD, 2nd Edition F. Robert Jacobs, INDIANA UNIV-BLOOMINGTON Richard B Chase, UNIV OF SOUTHERN CALIFORNIA 2010, ISBN-13 9780077397012
Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your Company, 1st Edition Christopher K. Ahoy , 288 pages 2009, ISBN-13 9780071608312
A Brief Overview of Economic Systems Capitalism Communism Islamic Economic System The Islamic Economic System Factors of Production in Islam The Objectives of the Distribution of Wealth in Islam Riba, Usury, Interest Introduction Historical Background Nature & Meaning Prohibition of Riba Riba in the Quran Riba in Headith Riba in Fiqha Rationale of Prohibition of Riba Arguments in Favor of Interest Arguments against Interest Analysis of the Arguments in Favor of & Against Interest
Interest free Banking System Objections Reservations Evaluation of the Objections & Reservations Islamic Banking Philosophy, Development Areas of Operations None Fund Based Transactions Investment Activities Social Activities Financing under Profit and Loss Sharing System Potential of Islamic Banks Islamic Modes of Financing Musharakah Definition of Musharakah The Basic Rules of Musharakah The Management of Musharakah Basic Rules of Distribution of Profit and Loss Powers and Rights of Partners and Musharakah Termination of Musharakah Termination of Musharakah without Closing the Business Distinction between Interest Based Financing and Musharakah Mudarabah Definition Types of Mudarabah Difference between Mudarabah and Musharakah Investment Mudarabah Expenses Distribution of Profit and Loss Roles of Mudarib Termination of Mudarabah Diminishing Musharakah Meaning and Concept Uses of Diminishing Musharakah Murabaha Definition Difference between Murabaha and Sale Issues in Murabaha Basic Mistakes in Murabaha Financing Bai Muajjal Salam and Istisna Salam Purpose of Use Conditions of Salam Parallel Salam
Istisna Concept of Istisna Difference between Istisna and Salam Istisna as a Mode of Financing Ijarah (Leasing) Basic Rules Lease as a Mode of financing Difference between Murabaha and Leasing Expenses Consequent to Ownership Lessee as Ameen Ijarah Wa Iqtina Applications of Islamic Financing Project Financing Working Capital Financing Import Financing Export Financing Islamic Investment Securitization Securitization of Musharakah Securitization of Murabaha Securitization of Ijarah
Recommended Books
1. ISLAMIC BANKING -- Shahid Hassan Siddiqui, Published --- Royal Book Company Karachi. (1994). AN INTRODUCTION TO ISLAMIC FINANCE -- Muhammad Taqi Usmani, Idaratual Marrif Karachi. (1999). ISLAMIC BANKING --- Dr. Muhammad Imran Ashraf Usmani Published --- Darul Ishaat Karachi Edition (2002).
2.
3.
ENTREPRENEURSHIP
ENTREPRENEURSHIP AND FREE ENTERPRISE
COURSE OUTLINE
1. ENTREPRENEURSHIP AND NEW VENTURE OPPORTUNITIES. An Entrepreneurial Perspective, Defining Entrepreneurship, Perspective on Small Business, Corporate Entrepreneurship, Entrepreneurship in Practice ENTREPRENEURSHIP AND INNOVATION.
2.
Creativity as a Prerequisite to Innovation, Innovation and Entrepreneurship, Opportunities Through Change, Windows and Corridors, Success Factors for Entrepreneurs 3. SMALL BUSINESS AND CORPORATE ENTREPRENEURSHIP Contrasting Enterprises The Environment of Small Business, Risk and Failure, Resolutions for Success, Corporate Entrepreneurship, Corporate New Venture Units A MODEL FOR NEW VENTURES: Feasibility Planning The Concept of Planning Paradigm, The Four Stage Growth Model, Fundamentals of a Feasibility Plan, The Feasibility Plan, Responsibility for Business Planning
4.
6.
7.
9.
10.
The Changing International Environment, Exporting, Importing, Establishing International Ventures, The Foreign Environment of Business.
12.
13.
14.
CORPORATE GOVERNANCE
Course Outline: Introduction: Corporations and Corporate Governance, Origin of Corporate Governance, Value of good governance, Origin & need of corporate governance in Pakistan, International Environment for Corporate Governance, The Board of Directors, Role & Responsibilities of Directors & Managers, Stake Holders of Organization & CG, Shareholders and Shareholder Activism, Agency Theory, Executive and Non-Executive Compensation and Incentives, Financial Controls, Auditing & Disclosure, Corporate Takeovers: Mergers & Acquisitions, Corporate Reporting, Reporting Responsibilities, Role of Auditors, Risk Management, Role of Financial Institutions in Corporate Governance, Corporate Social Responsibility Recommended Text: Corporate Governance & Accountability, Student Edition, By Solomon & Solomon, J. Wiley Ltd (Latest Edition)
Kenneth A Kim and John R. NofsingerCorporate Governance (2nd Edition). Prentice-Hall(2006) Manual of Corporate Governance by SECP OECD Principles of Corporate Governance 2004,2008 Corporate Governance: Promises Kept, Promises Broken Author(s): Jonathan MaceyPublished: October 2008 by University Presses of California, Columbia and Princeton A History of Corporate Governance Around the World: Family Business Groups to Professional Managers Author(s): Randall K MorckPublished: December 2005 by University of Chicago Press Website: http://www.oecd.org/dataoecd/20/60/40823806.pdfA Board Room Perspective in the Application of OECD CG Principles (2008) Web Site: http://www.oecd.org/dataoecd/32/18/31557724.pdf Title: OECD Principles of Corporate Governance (2004)
Juran's Quality Handbook: The Complete Guide to Performance Excellence 6/e, 6th Edition Joseph A. Defeo, JURAN INSTITUTE INC J.M. Juran, The Juran Institute 2010, ISBN-13 9780071629737
PROJECT MANAGEMENT
Introduction: Why Project Management? , The Organizational Context: Strategy, Structure, and Culture ,Project Selection and Portfolio Management, Leadership and the Project Manager, Scope Management, Project Team Building, Conflict, and Negotiation, Risk Management, Cost Estimation and Budgeting ,Project Scheduling: Networks, Duration Estimation, and Critical Path, Project Scheduling: Lagging, Crashing, and Activity Networks, Critical Chain Project Scheduling ,Resource Management, Project Evaluation and Control, Project Closeout and Termination Text/Recommended Books Project Management, 2/E ,Jeffery K. Pinto ,ISBN-10: 0136065619,ISBN-13: 9780136065616 ,Publisher: Prentice Hall, Copyright: 2010, Format: Cloth; 504 pp Global Project Management Handbook: Planning, Organizing and Controlling International Projects, Second Edition, 2nd Edition David L. Cleland, UNIV OF PITTSBURGH-PITTSBURGH Roland Gareis, University of Vienna 2006, ISBN-13 9780071460453 Project Manager's Handbook : Applying Best Practices Across Global Industries, 1st Edition David L. Cleland, UNIV OF PITTSBURGH-PITTSBURGH Lewis R. Ireland , 547 pages 2008, ISBN-13 97800714844
STRATEGIC MANAGEMENT
Introduction to strategic management and business policy, Phases of strategic management, strategic decision making, basic model of decision making, guidelines and pitfalls of strategic management, business ethics. Vision and mission, process, characteristics, components of mission statement. External environmental analysis, I/O view, external environmental forces, structural analysis of competitive forces, sources of external information, external factor evaluation, industry analysis. Internal environmental analysis, RB view, internal environmental factors, internal factor evaluation.
Corporate level strategies, business level strategies, functional level strategies, types of strategies, generic competitive strategies, strategy formulation and analysis framework, matching matrices, deciding upon strategies, political and cultural aspects of strategy Strategy implementation, internal factors in implementation, conflict management, resistance management, reengineering, restructuring, natural environment. Strategy evaluation, nature and framework of strategy evaluation, effective evaluation system.
Text Books: Thomas L. Wheelen & j. David Hunger: Strategic Management and Business Policy, Prentice hall. (Latest Edition) Wheelen and whelar: Strategic Management. (Latest Edition) Fred R. David: Strategic Management, Prentice hall. (Latest Edition)
Supply Chain Management, 4/E, Sunil Chopra, Northwestern University ,PeterMeindl (Latest Edition) ISBN-10: 0136080405, Publisher: Prentice Hall, Copyright: 2010 Logistics & Supply Chain Management: creating value-adding networks, 3/E, ISBN-10: 0273681761, ISBN-13: 9780273681762, Copyright: 2005, Format: Cloth; 320 pp
World Class Supply Management: The Key to Supply Chain Management with Student CD (Cases), 7th Edition David N. Burt, UNIV OF SAN DIEGO , Donald W Dobler, COLORADO STATE UNIVERSITY EMERITUS , Stephen Starling, UNIV OF SAN DIEGO , 2003, ISBN-13 9780072831566
Text Books:
Khawaja Amjad Saeed: Mercantile and Industrial Law in Pakistan I.R. Hashmi: Mercantile Law (Latest Edition) Relevant Acts and Ordinances Factories Act, Industrial Relations Ordinances, Payment of Wages Act etc. Industrial Relations: Role of NIRC, Bargaining Agent, Union Management, Laws Concerning Industrial Relation, Strike / Lockout, Employee Benefits Text Books: John B. Miner: Personnel Industrial Relations(Latest Edition) L. French: Organization Development, Prentice Hall (Latest Edition) Keith Potching: Management and Organizational Development (Latest
Edition) Kard Albrecht: Organization Development (Latest Edition)
SALES MANAGEMENT
Course Objectives
The Job of Sales Management The Nature of Personal Selling Personal Selling in the Marketing Mix Dimensions of Sales Management Preliminary Steps in the Selling Process Prospecting Qualifying Prospects Preparing Advanced Steps in Selling Process Convincing the Prospect Handling Objections Closing Follow Up Territory Development Sales Territory Design Procedure for Developing Territories Sales Management Environment Coping with Environmental Changes The Social and Cultural Environment The Competitive Environment
Sales Management Planning The nature and importance of sales planning Sales planning in the corporate context Information for sales planning The Sale Management Planning Process Setting Sales Objectives Formulating Sales Strategies Sales Forecasting Importance of Sales Forecasting Sales Quotas and Budgets Sales Forecasting Concepts Sales Forecasting Procedures Estimating market and sales potentials
Information Sources Sales Budgeting Types of Budget Determining the Budget level Sales Personnel Planning and Recruiting Analyzing Sales Personnel Needs Sources of Sales Recruits Sales Training and Development Training and the Salespersons Career Cycle Designing a Formal Sales Training Program Training Techniques Sales Leadership and Supervision Selected View of Sales Motivation The Essence of Sales Leadership Sales Leadership and Coordination Sales Compensation Criteria for Sound Compensation Plan Developing a Compensation Plan International Sales Management International Sales and Marketing Opportunities International Sales Management Challenges International Sales Techniques
Recommended Books: 1. 2. 3. 4. 5. 6. Eugene m. Jhonson Rovid L. Kurtz E. Scherumg. Sales Management SeconU Edition 1994, Mc.Graw-Hill Publishers. Rople E. Adverson, Joseph F. Haw Jr, Ajam J. Bush. Professional Sales Management Second Edition 1992, Mc. (3raw-HiIl Publishers. David L. Kurtz, H. Robert Dodge, Professional Selling, Sixth Edition Irwin Publishers 1991 Doughtas j. Sairymple, Sales Management Third Edition 1988 Wiley International Publishers Leslie W. Rodger Statistics for Marketing, Mc Graw-Hill Publishers 1984 Reten J. Youdale. Managing Your Sales, Office Business:Books Lts. UK. 1974.
Course Outline
Fundamental concepts and introduction to financial Reporting Forms of business entities The Accounting cycle Auditors Report Consolidated Statement Basic elements of the Balance Sheet Analysis Basic elements of Income Statement Special Income Statement Items Basics of Analysis Common Size Ratios Liquidity of Short term assets; related debt paying ability Long term debt paying ability Income statement consideration when determining long term debt paying ability Balance sheet consideration when determining long term debt paying ability Special items that influence a firms long term debt paying ability Analysis of profitability Analysis for the investor Statement of Cash flow Utility of financial ratios Impact of change in prices on financial reporting
BOOKS RECOMMENDED.
Reference books:
Financial Statement Analysis by Gibson Financial Statement Analysis by foster Financial statement Analysis by Giroux Business Accounting 2 by Frank wood & Alan Sangster Intermediate Accounting by Simon (Latest Edition)
BRAND MANAGEMENT
Course Outline Introducing the Brand Concept
Identify the definition of a brand. Match the common branding terms with their descriptions. Select the characteristics of an effective brand name or brand mark Simulation Overview: Branding Responsibilities
Identify common brand manager responsibilities. Select tasks to complete common brand manager responsibilities. Sequence the stages of the consumer adoption process. Simulation Overview: Strategic Branding Options
Identify the types of brands. Select branding strategies. Identify the guidelines for creating a strong brand. Apply the guidelines for creating a strong brand. NATURE OF PRODUCTS AND BRANDS Characteristics of Products and Services The Concept of the Brand Brand Types in Products and Services IMPORTANCE OF STRONG BRANDS Brand Adds Value to Companies Prevent competition Affect Consumer Perceptions as basis for Extension Form Quality Certification and Trust BUILDING SUCCESSFUL BRANDS Creating a Brand Brand name Strategies and Choices Re-branding and Brand Extension Stretching and Co-branding POWERFUL BRANDS AND COMPETITION Brands as Strategic Devices Brands Sources of Competitive Advantage The Meaning of Brand Share
Extending Brands GLOBAL BRANDING Global Branding Decisions and Strategies Geographic Extension Brand acquisition Brand Alliances CORPORATE IDENTITY MANAGEMENT Dimensions of Corporate Identity Managing Corporate Identity Programme Protecting Brands through Trade Ethical Issues Concerning Brands MANAGING BRANDS OVER THEIR LIFE CYCLE Developing and Launching New Brands Managing over their Life Cycle Financial Implications During the Life Cycle Rejuvenating/Revitalizing Brands. BRAND EVALUATION Growing Brand Equity Commercial Models of Brand Equity Growth Measuring Brand Equity Financial Value of Brands and Measurement RECOMMENDED READINGS 1. K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity. FBM OUT 2007 2. David Jobber (2004) Principles and Practice of Marketing.4th Edition McGraw Hill Companies, inc. Chapter 8.pp. 3. Leslie de Chernatony and Malcolm McDonald (2000) Creating Powerful Brands in Consumer, Service and Industrial Markets 2nd Edition. Butterworth Heinemann. 4. Kevin Lane Keller (2003), Strategic Brand Management (2nd edition). NJ: Prentice Hall. ISBN 0-13-041150-7 5. Kevin Lane Keller (2003), Best Practice Cases in Branding: Lessons from the Worlds Strongest Brands. NJ: Prentice Hall. ISBN 0-13-141133-0
INTERNATION FINANCE MANAGEMENT This course analyses major issues in international finance, such as geographical and cross-rate arbitrage, determinants of foreign exchange rates, interest rate parity and purchasing power parity theorems, foreign exchange options and futures, international investment and financing decisions (including international capital budgeting), international capital asset pricing models, Eurobond valuation, international market structures and gold investments. By the end of this unit, students are expected to have attained proficiency in the following areas:
International Monetary System and its recent developments. Foreign exchange market and its roles in international finance and trade. International risk management, including the theoretical arguments for and against hedging foreign exchange and interest rate risk and the use of financial instruments such as options on exchange rates, financial futures and currency swaps; and, Corporate Finance and Investments in International Setting. Research methodologies employed in international finance. Introduction to International Finance Benefits of studying International Finance Growing importance of International Finance Post war economic, financial and institutional developments Foreign exchange market Introduction to foreign exchange market Functions of the foreign exchange market Market Participants and Traded currencies The spot and forward exchange rate Foreign exchange market The bid and offer rates Cross exchange rates Balance of Payment Definition and structure of Balance of payment Balance of payment and foreign exchange market Balance of Payment Derivation of supply curve of foreign exchange Derivation of demand curve of foreign exchange Factors affecting the balance of payment Central bank intervention
Exchange rate determination: The partial supply and demand model Factors affecting the supply and demand of foreign exchange Arbitrage in the spot foreign exchange market Speculation in the spot foreign exchange market The international monetary system and exchange rate arrangements Definition and criteria of classification Flexibility of exchange rate as a criterion of classification The classical gold standard The international monetary system and exchange rate arrangements The Bretton Woods System The European monetary system Fixed verses Flexible exchange rates Mid term exam Currency Futures and Forwards Definition and specification Problematic characteristics of forward contracts Comparison of forward and future markets Currency and interest rate Swap, Swap terminology Currency Options The basic concepts Diagrammatic representation of the payoff Call and Put options Other options positions Pricing currency options The Eurocurrency market and international banking The Eurocurrency market Some features of Euro banking The evolution and growth of Eurocurrency market International banking Purchasing Power Parity Introduction, The law of one price Absolute and relative form of PPP Interest rate parity International debt crisis: Introduction The low and middle income LDCs
Characteristics of middle income LDCs The economics of LDCs borrowing Types of capital inflow into LDCs Measures of indebtedness Presentations International long term financing International Bank loan financing International bond and equity financing Other sources of financing Presentations International long term Investment Bond and equity investment Benefits of International portfolio diversification International capital asset pricing model Presentations Final term exam Formal lectures Presentation Assignments Recommended Books: International Finance By Imad Moosa International Financial Management By Jeff Medura
CORPORATE FINANCE
Gain an understanding of financial markets and processes Learn techniques for determining the intrinsic value of securities Discover the complex interaction between the economy and the financial markets Become comfortable engaging in discussion and debate over finance and related issues
The course in corporate finance describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments, create (or, alternatively, destroy) value for shareholders by planning and managing the transformation of a set of inputs (human labor, raw materials, and technology) into a more highly valued set of outputs (embodying both the original investment value and any surplus value generated), and develop strategies for meeting the claims of financial market participants who are sought as financiers (and, therefore, residual claimants to the cash flows/surplus value of) such investments.
Valuing Bonds
Bonds Characteristics Bond Prices and Yields Bonds Valuation Models
Valuing Stocks
Stocks and the Stock Market Book values, Liquidation Values, Market Values Dividend Discount Model Growth Stocks and Income Stocks
Project Analysis
How firms Organize Investment Process Break even analysis (Accounting and Economic Break even) Sensitivity Analysis, scenario analysis
Debt Policy
How Borrowing Affects in a Tax Free Economy Capital Structure and corporate Taxes Costs of Financial Distress Explaining Financial Choices
Dividend Policy
How Dividends are Paid Share Repurchase, How Do Companies Decide on Dividend Payments Why Dividend Policy Should not Matter Why Dividend May Increase or Decrease Firm Value
Final Term Exams Formal lectures Presentation Assignments Recommended Books: Fundamentals of Corporate Finance By Brealey, Myers, Marcus
Strategic Human Resource Management, 4/e by Alan Nankervis, Robert Compton and Marian Baird (Thomson) Framework of Human Resource Management, 4/e by Desseler Human Resource Management, 10/e by Desseler Strategic Management: Concepts and Cases, 12/e by Fred R. David (Prentice Hall, 2008) Strategic Management and Business Policy, 9/e by Thomas L. Wheelen & J. David Hunger (Prentice Hall, 2003)
Topic Training, Developing and Educating Employees: Orientation and socialization, training and development programs, principles of learning, Techniques of training and development, training process Case Competition Performance Management and Appraisal: Performance appraisal programs, Performance appraisal methods, Improving performance, employee counseling, employee discipline Strategic Remuneration Management: Historical perspectives, Flexibility and remuneration systems, Current issues in remuneration management and future directions Corporate Governance and SHRM Cotemporary Issues in SHRM Group Presentations Group Presentations
ADVERTISING MANAGEMENT
RATIONALE Every student should be exposed to sociological concepts, theories, since it serve to better understand the society and the practices in it. This course will demonstrate the importance of society and its social aspect in the production of a product, service or idea by the business class. REQUIRED TEXTBOOKS and/or MATERIALS:
Set Text for Advertising: Advertising Excellence by Bovee C.L., Thill J.V., Dovel G.P SUGGESTED/SUPPLEMENT READINGS: Blair, M., Armstrong, R. and Murphy, M. (2003), The 360 Degree Brand in Asia: Creating More Effective Marketing Communications, Singapore: John Wiley & Son. Clow, K. E., and Baack, D. (2004), Integrated Advertising, Promotion, and Marketing Communications, 2nd edition, New Jersey: Pearson Prentice Hall Hulbert, J.M., Capon, N. and Piercy, N. (2003), Total Integrated Marketing: Breaking the Bounds of the Function, New York: Free Press. Tuckwell, K.J. (2005), Integrated Marketing Communications: Strategic Planning Perspectives, Toronto: Pearson Prentice Hall Note: In order to find practical examples to help develop strategies and creative communication tactics for the group project and case study, students should also pay regular attention to additional sources, such as The Wall Street Journal, Business Week, Fortune, Forbes, Advertising Age, and television news
Contents
Introduction to the Course and Course Outline The Foundations of Advertising The Advertiser-Agency Partnership The Advertising Environment Audience Analysis and Buyer Behaviour Segmentation, Targeting and Positioning Advertising Research Objectives, Strategy and Plans Intercultural and International Advertising Creativity, Creative Strategy and Copywriting Art Direction Print Production Electronic Production Media Objectives, Strategy and Planning Print Media Electronic Media Direct Marketing and Out of Home Advertising Sales Promotion and Supplementary Media Public Relations and Special Communications Local Advertising From Plan to Results: The Complete Campaign
Contents
1. Introduction to Research, Definition, Need & Importance of research for Managers 2. Defining the Marketing Research Problem and Developing an Approach 3. Introduction and Early Phases 4. Secondary Data 5. Qualitative Research 6. Survey and Observation 7. Qualitative 8. Depth Interviews 9. Survey 10. Mail Methods 11. Research report writing using different styles of writing such as A.P.As (American Psychological Association) style of writing Research Report
PERFORMANCE MANAGEMENT
COURSE CONTENTS:
PERFROMANCE MANAGEMENT AND REWARD SYSTEMS IN CONTEXT 1. definition of performance management 2. the performance management contribution 3. disadvantages/ dangers of poorly implemented PM systems
4. 5. 6. 7.
Definition of Reward systems. aims and role of PM systems characteristics of an ideal PM systems integration with other human resources and development activities
1. Definition and purposes of strategic planning 2. process of linking performance management to the strategic plan 3. strategic planning a. b. c. d. e. environmental analysis mission vision goals strategies
4. developing strategic plans at the unit level 5. job descriptions 6. individual and team performance DEFINING PERFORMANCE & CHOSOSING A MEASUREMENT APPROACH 1. 2. 3. 4. Defining performance determinants of performance performance dimensions approaches to measuring performance MEASURING RESULTS AND BEHAVIORS 1. measuring results 2. measuring behaviors GATHERING PERFROMANCE INFORMATION 1. appraisal forms 2. characteristics of appraisal forms
3. determining overall rating 4. appraisal period and number of meetings 5. Who should provide performance information? 6. a model of rater motivation 7. preventing rating distortion through rater training programs IMPLEMENTING A PERFORMANCE MANAGEMENT SYSTEM 1. 2. 3. 4. 5. 6. 7. 8. 9. Preparation: communication, appeal process, training programs, and pilot testing communication plan appeal process training programs for the acquisition of required skills frame of reference training behavioral observation training self-leadership training pilot testing ongoing monitoring and evaluation
PERFORMANCE MANAGEMENT AND EMPLOYEE DEVELOPMENT 1. a. b. c. 2. 3. 4. 5. Personal developmental plans developmental plan objectives content of developmental plan developmental activities direct supervisors role 360 degree feed back systems advantages of 360 degree feedback systems characteristics of a good system
CHAPTER 9- PERFORMANCE MANAGEMENT SKILLS 1. 2. 3. 4. 5. 6. Coaching coaching styles coaching process giving feedback praise negative feedback
7.
The Nature of planned change Theories of planned change General Mode of planned change Types of change Entering and contracting Entering into and developing a contract Diagnosing Organizations, Groups and Jobs Open systems model Diagnosing Org systems at the individual, group and organization level Collecting, analyzing and feeding back diagnostic information Methods for collecting data Techniques for analyzing data Feedback of information surveys Designing Interventions What is an effective intervention & how to design them Overview of Interventions Leading and Managing Change Motivating change Vision, developing support, managing the transitions, sustaining and institutionalizing change Leading and Managing Change Motivating change Vision, developing support, managing the transitions, sustaining and institutionalizing change
Human Process Interventions Process consultation Team building Conflict resolution Large group interventions Restructuring Organizations, Employee Involvement, Work design Structural design Downsizing Reengineering Definition of employee involvement High involvement orgs. Total quality management Socio tech systems Motivation approach to work design Human Resources Management Interventions Performance management, career planning & development interventions, workforce diversity interventions
Recommended Book:
Cumming, Thomas G, Worley, Christopher G, Organizational Development and Change, 2010. Nelson Education Ltd. Custom Publication. (Latest Edition) On line resources: http://webct.georgebrown.ca