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Event Details
Ad-Mania is a unique online event wherein the participants have to develop a television commercial/viral video to help promote Spark the Rise.
What is Rise?
Mahindras brand Idea or platform is RISE - which reflects a desire to empower people, to help them achieve their ambitions and RISE in life. In the context of Spark the Rise, this means empowering people to feel that through their work, they are able to achieve their goals and in the process help themselves and others to RISE. In short, RISE is the core philosophy while Spark the Rise is its manifestation.
Event Description
What should the ad achieve?
We would like the ads to enthuse people to want to find out more about Spark the Rise and visit the website (www.sparktherise.com). You can achieve this objective by focusing on the following things in your ideas: Message: Stay true to the Rise idea by keeping the principle of empowerment central to your idea. Imagery should be real, authentic and contemporary India or Indians. Try and use imagery linked to the Spark the Rise categories. (find out about the Spark the Rise categories on the website) Brand: The brand is Mahindra. Use the Mahindra Rise logo lock-up. Tone & Style: This should be confident and optimistic, while challenging people to move out of their comfort zones and do something to RISE and help others RISE.
Contact Us: Hitesh Mathur : 7209429701 hitesh.mathur@astra.xlri.ac.in Ramakrishna Chava: 7209391672 ramakrishnachava@astra.xlri.ac.in
Rules
The competition is open to all B-School students across India. The team size is restricted to a maximum of 3 members. All members have to be from the same college. Produce a 30-60sec long video, using your own imagination. The language of the video must be English/Hindi. Upload the video on www.youtube.com and forward us the link to the video on ensemble.admania@gmail.com. OR Design a full-page print ad in English/Hindi, using your own imagination. Email us the print ad on ensemble.admania@gmail.com In addition to the video/print-ad, include a copy of the script and story-board that you have tried to showcase in your video/print-ad. The better you explain your idea, the easier it is to understand and judge. While sending your entry, please ensure that college name and names of team members are mentioned in the mail. The subject Line of the mail/File Name of the entry : <Competition Name>_<College name>_<Team Name> The first round of evaluation will be done by our panel of judges who will shortlist the top 10 video and top 10 print-ad entries. Marks will be awarded to each of the shortlisted entries. Only these top 20 entries will be uploaded on our Facebook page www.facebook.com/XlriEnsemble2011 The overall score will be calculated based on: Facebook likes: 50% weightage Marks obtained in first round: 50% weightage (Please note that only likes coming from profiles with more than 50 friends will be considered authentic)
Contact Us: Hitesh Mathur : 7209429701 hitesh.mathur@astra.xlri.ac.in Ramakrishna Chava: 7209391672 ramakrishnachava@astra.xlri.ac.in
A team can send only one entry. Any additional entry shall be considered invalid. The video or print ad should be original. The organiser cannot be held responsible for copyright violation, malpractice, misrepresentation made by any of the entrants to the contest. By participating in the competition, teams agree to allow the organiser to use their photographs, in print or electronic form, for non-commercial purpose. But the credit will be with the teams only. Non adherence to the subject format may lead to a disqualification of your entry. Provocative, obscene or otherwise questionable entries are strictly prohibited and will be disqualified. The organisers' decision shall be final and binding. They maintain the right to disqualify any entry for violating any of the above rules. Note: All advertisements must prominently feature the Mahindra Rise logo. (please Google Mahindra Rise logo and download a high-resolution picture) Note: The organizers and Mahindra will not be responsible for any copyright infringements in the development of the advertisements.
Deadlines
All entries have to be sent in by 11:59 pm on November 3, 2011 Cut off date for gathering Facebook likes for Round 2 is November 10, 2011
Prize Money
Cash prizes will be awarded separately for winners of video and print ads. The cash prizes are: Video ad: Rs.6,000/ Print ad: Rs.6,000/-
Contact us
Hitesh Mathur:
7209429701 hitesh.mathur@astra.xlri.ac.in ramakrishnachava@astra.xlri.ac.in
For updates corresponding to the launch of events in Ensemble 2011: Please register at: http://www.xlri-ensemble.com/registration.html Or Follow our Facebook page: http://www.facebook.com/XlriEnsemble2011
Contact Us: Hitesh Mathur : 7209429701 hitesh.mathur@astra.xlri.ac.in Ramakrishna Chava: 7209391672 ramakrishnachava@astra.xlri.ac.in