APROJECT REPORT ON MARKET ANALYSIS OF LG Acknowledgement It is indeed of great moment to pleasure to expressour senses of profound gratitude & indebtedness

toa l l t h e p e o p l e w h o h a v e b e e n i n s t r u m e n t a l i n making it a rich experience. We found it to be achallenging project that gave us a real practicalexposure to the corporate w o r l d a n d i t i s a l m o s t impossible to do the same without the guidance of peoples around us. It gives us immense pleasure toacknowledge LG ELECTRONICS INDIA Ltd .d ealers, who hav e be en n ice eno ugh to g iv e us ac h a n c e t o d o o u r p r o j e c t a n d p r o v i d i n g u s wonderful support throughout our project . CONSUMER DURABLES &DEALER DEVELOPMENTMARKETED BY:

Executive summary Indian Consumer durables market used to be dominated b y f ew do mestic p layers lik e God rej Vo ltas Allwyn and K e l v i n a t o r . B u t p o s t l i b e r a l i z a t i o n m a n y f o r e i g n co mp an ies h av e en tered into Indian mark et d eth roning t h e I n d i a n p l a y e r s a n d d o m i n a t i n g Indian market the m a j o r c a t e g o r i e s b e i n g C T V , R E F R I G R A T O R , A I R CONDTIONERS and WASHING MACHINES. India being thes e c o n d l a r g e s t g r o w i n g e c o n o m y w i t h h u g e c o n s u m e r class has resulted in co nsu mer d urables as th e f astest growing industries in India.

LG, SAMSUNG the two Koreancompanies have been maintaining the lead in the marketw i t h L G b e i n g l e a d e r i n a l m o s t a l l t h e categories. Therural market is growing faster than the u r b a n m a r k e t , althoug h th e p en etration level is mu ch lo wer .Th e CTV segment is expected to the largest contributing segmentto th e ov erall growth of th e industry. Th e ris ing inco me levels double-income families and consumer awarenessare the main growth drivers of the industries. Consumerd u rab les majo r LG Electron ics India Pvt Ltd (LGEIL) will invest nearly Rs 500 crore in India this year in researchan d d evelo p men t, b rand -bu ildin g and o th er mark eting initiatives. The company, having a turnover of Rs 9,500crore and market share of 26 percent, is investing Rs 360cro re on b rand -b uilding and o th er marketing in itiatives and around Rs 140 crore on research and development,b e s i d e s launching new platforms in i n f o r m a t i o n technology and related areas, L G s i n n o v a t i v e 2 1 1 campaign to provide quality after-sales service, will also