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Direct Spending by Event Spectators Here are your event spectator estimates by category and total. Non-Local Attendance: 2,400 Non-Local Parties: 600 Food & Beverage: $153,600 Parking: $24,960 Private Auto (Gas/Repairs): $55,680 Retail / Shopping: $105,600 Entertainment: $38,400 Miscellaneous: $55,680 Direct Spending: $685,358 Direct Rental Car Expenditures: $10,800 Total # Of Room Nights: 2,093 Direct Hotel Expenditures: $240,638 Tickets: $10,000 Concessions: $10,000 Merchandise: $25,000

Direct Spending by Visiting Event Participants These results account for impact caused by visiting event participants. Non-Local Visiting Event Participants: 720 Total # Of Room Nights: 1,674 Food & Beverage: $178,560 Retail / Shopping: $44,640 Entertainment: $22,320 Miscellaneous: $22,320 Direct Spending By Visiting Event Participants: $464,526 Direct Rental Car Expenditures: $4,176 Direct Hotel Expenditures: $192,510

Direct Spending Results Finally, here are your summaries and results. Direct Spending By Event Spectators: $685,358 (With Spending Multiplier): $890,965 (With Income Multiplier): $260,436 Direct Spending By Visiting Event Participants: $464,526 (With Spending Multiplier): $603,884 (With Income Multiplier): $176,520 Direct Spending From Other Non-Local Sources: $70,000 (With Spending Multiplier): $91,000 (With Income Multiplier): $26,600 Direct, Gross Spending: $1,219,884 (With Spending Multiplier): $1,585,849

(With Income Multiplier): $463,556

Gross Economic Impact Estimates Based on the spending and income multipliers chosen on the previous slide, then: - the gross economic impact of this event upon your local community is roughly $602,622; - $386,884 accrues to local household income; - $141,616 accrues to local corporate income; - $71,109 accrues to local government; Visitor spending and the subsequent local recycling of visitor dollars induced a gross impact on local spending in the amount of $1,585,849. But after accounting for various monetary leakages that occur, only $602,622 remains in the long run as local income. In reference to the interpretation written in bold letters above, the NASC strongly encourages its members to use the exact wording above when reporting gross impact estimates to the media, its constituents, event rights holders, and the like. Impact Upon: Spending Income Direct Total Household Income Local Tax Revenue Corporate Income $54,700 $71,109 $108,936 $141,616

$1,219,884 $463,556 $297,603 $1,585,849 $602,622 $386,884

Calculating Net Economic Impact Estimates (accounting for Displacement) Academicians and practioners alike have realized and proven that when a community hosts a particular event and attracts non-local visitors, that event might displace (or crowd out) other would be visitors whose spending would have also impacted the community.

The significance of this is to imply that gross economic impact estimates may be too high.

So the question becomes, How much additional visitor spending was caused by some event ABOVE AND BEYOND historical norms for the weekend/time of year in question.

Though difficult to measure, a first approximation would be to compare hotel occupancy rates and room rates during the event to similar historical time periods in previous years when the event did not take place. In the case of events that take place annually, you can compare occupancy and room rates to historical data for the weeks just before or after the event in question.

In the absence of such data, the chart below calculates net economic impact estimates for various scenarios.

For example, if it is determined that the event in question yielded visitor spending that was 75% above and beyond historical norms, then you would conclude that:

- the net economic impact of the event was $451,967, based on a net increase in local spending of $1,189,386.

In reference to the interpretation written in bold letters above, the NASC strongly encourages its members to use the exact wording above when reporting net impact estimates to the media, its constituents, event rights holders, and the like.

When you are ready click on Finish to save or print a complete summary.

Impact Upon: Spending Income Direct Total

Household Income Local Tax Revenue Corporate Income $54,700 $71,109 $17,777 $23,466 $35,555 $46,932 $53,332 $63,999 $108,936 $141,616 $35,404 $46,733 $70,808 $93,467 $106,212 $127,455

$1,219,884 $463,556 $297,603 $1,585,849 $602,622 $386,884 $150,656 $96,721 $198,865 $127,672 $301,311 $193,442

25% of Gross $396,462 33% of Gross $523,330 50% of Gross $792,924

66% of Gross $1,046,660 $397,731 $255,343 75% of Gross $1,189,386 $451,967 $290,163 90% of Gross $1,427,264 $542,360 $348,195