Sunday, April 15

location > 2004 2006

8:30

9:00

9:30

10:00

10:30 High Performance Webpages

Steve Souders, Yahoo!
Ruby on Rails
David A. Black, Co-Director, Ruby Central, Inc.
Tenni Theurer, Yahoo!
9:30am - 12:30pm
11:00 9:30am - 12:30pm

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00
Building Social Applications
Stowe Boyd, CEO, Blue Whale Labs
2:00pm - 5:00pm
 Building Social Applications
Stowe Boyd, CEO, Blue Whale Labs
2:00pm - 5:00pm
15:30

16:00

16:30

17:00

Monday, April 16
location > 2004 2006
8:30

9:00 Microformats for Web Services and Portable

All You Need to Know About Django
Content Adrian Holovaty, Editor of editorial innovations, Django
Kevin Lawver, Principal Software Engineer, AOL 9:00am - 9:50am
9:30 9:00am - 9:50am

10:00
Power to the People Via User-centric Identity Rich Internet Applications with Apollo
Mike Chambers, Senior Product Manager for Developer Relations,
Kaliya Hamlin, i-name champion, Identity Woman
Adobe
10:00am - 10:50am
10:30 10:00am - 10:50am

Vulnerabilities 2.0 in Web 2.0: Next

11:00
User-Generated Content and Privacy Generation Web Apps from a Hacker's
Lauren Gelman, Associate Director, Stanford Perspective
11:15am - 12:05pm
11:30 Alex Stamos, Founding Partner, iSEC Partners
11:15am - 12:05pm

12:00

12:30
 13:00

13:30
Tagging that Works
Thomas Vander Wal, Principal, InfoCloud Solutions, Inc.
1:30pm - 2:30pm
14:00

14:30

15:00

15:30

16:00

16:30

17:00

Tuesday, April 17
location > 2004 2006
8:30 Accessibility 2.0: A Modern Approach to Enabling Users Writing Voice Mashups with Mechanical Turks
Matt May and Maps
8:30am - 9:15am Thomas Howe, Thomas Howe Consulting
9:00 8:30am - 9:20pm

9:30

10:00
 10:30

11:00

11:30

12:00

12:30

13:00

13:30 An Overview of Badges and Widgets: The Fast Super Ninja Privacy Techniques for Web App
Rise of Viral Web Parts Developers
Dion Hinchcliffe, Founder and Chief Technology Officer, Hinchcliffe &
Marc Hedlund, Chief Product Officer, Wesabe
14:00 Company 1:30pm - 2:20pm
1:30pm - 2:20pm
Rich Internet Application Platforms
14:30 Adding Location to Web 2.0 Apps Ryan Stewart, Threecast
Andrew Turner, Hacker Integrator, HighEarthOrbit Ben Galbraith
Mikel Maron, worldKit Chris P. Saari, Principal Technical Yahoo, Engineering Manager, Electron
15:00 2:30pm - 3:20pm Herder and Trouble Maker, yahoo!
Panel:
2:30pm Comparing Web Application
- 3:20pm
Frameworks
15:30
API and Mashup Best Practices David A. Black, Co-Director, Ruby Central, Inc.
John Musser, Founder, ProgrammableWeb.com Avi Bryant, Dabble DB
3:30pm - 4:30pm Adrian Holovaty, Editor of editorial innovations, Django
16:00 Jeremy Kemper, 37signals, Rails Core
Dustin Whittle
3:30pm - 4:30pm
16:30 Creating Offline Web Applications within the
Syndication
Niall Kennedy, Principal, Hat Trick Media Browser
4:30pm - 5:30pm Brad Neuberg, Lead Architect, Bootstrap Foundation
17:00 4:30pm - 5:30pm

Wednesday, April 18
location > 2004 2006
8:30

9:00

9:30

10:00
Panel: Examining AJAX Frameworks
10:30 Simon Willison, UK Hacking Liaison, Technology Development Group,
Understanding Customer Behavior at Scale Yahoo!
Andy Edmonds, Microsoft Alex Russell, Project Lead, SitePen
10:30am - 11:20am Matt Sweeney
11:00 Bret Taylor, Product Manager for Google Maps, Google, Inc.
10:30am - 11:20am

11:30

12:00

12:30

13:00 Making Cents of Yens and Euros: Web 2.0 Implementing OpenID
Internationalization David Recordon, Innovator, Verisign
Achim Ruopp, Consultant Brian Ellin, Software Engineer, JanRain, Inc.
13:30 1:00pm - 1:50pm 1:00pm - 1:50pm
Location 2006 ???????

14:00
Licensing User-Generated Content
Fred von Lohmann, Senior Staff Attorney, Intellectual Property, EFF
2:00pm - 2:50pm
14:30

15:00
15:30 Mobile Web 2.0 Bringing Applications from the Web Browser
Ajit Jaokar, CEO to the Desktop
Tony Fish, CEO, AMF Ventures Alan Lewis, Technical Evangelist, eBay
16:00 3:30pm - 4:30pm 3:30pm - 4:30pm

16:30 Scripting and the Java Platform: a Marriage

The People Formerly Known as the Audience
Derek Powazek Made in Heaven
Roberto Chinnici, Senior Staff Engineer, Sun Microsystems, Inc.
17:00 4:30pm - 5:30pm 4:30pm - 5:30pm

17:30

18:00

18:30

19:00
 2008 3014

The Iterative App: From Discord to Design

Kelly Goto, Principal and Founder, gotomedia
9:30am - 12:30pm

Scalable Web Architectures: Common Web 2.0 as a UI Paradigm: Design and

Patterns and Approaches Development
Roger Billerey-Mosier, Software Developer, Trulia, Inc.
Cal Henderson, Lead Developer, Flickr/Yahoo!
Ryan Campbell, Co-founder, Infinity Box, Inc
2:00pm - 5:00pm
2:00pm - 5:00pm
Scalable Web Architectures: Common Web 2.0 as a UI Paradigm: Design and
Patterns and Approaches Development
Roger Billerey-Mosier, Software Developer, Trulia, Inc.
Cal Henderson, Lead Developer, Flickr/Yahoo!
Ryan Campbell, Co-founder, Infinity Box, Inc
2:00pm - 5:00pm
2:00pm - 5:00pm

2008 3014

Jumpstart Your Startup The New Hybrid Designer

Emily Chang, Co-founder and Principal, Ideacodes
Sanjay Sharma, Director - Market Development, Sun Microsystems, Inc.
Kelly Goto, Principal and Founder, gotomedia
Dan Roberts, Director of Developer and Web 2.0 Marketing, Sun
Chris Messina, Director of Experience & Open Source Ambassador,
Microsystems
Citizen Agency
9:00am - 9:50am
9:00am - 9:50am
Building Web 2.0: Next-generation Web
Platforms Embracing the Chaos: Designing For and With
Allistair Croll
Hooman Beheshti, VP of Technology, Crescendo Networks
Community
Mike Culver, Amazon Web Services
10:00am - 10:50am
James Hamilton, Architect, Microsoft Windows Live
10:00am - 10:50am ???
Placelessness and the Advance of
Commodity Data Center Design
James Hamilton, Architect, Microsoft Windows Live Micropublishing
10:00am - 10:50am ???
11:15am - 12:05pm
 The Arrival of Web 2.0: The State of the Union
on Browser Technology
Rael Dornfest, Founder and CEO, Values of n, Inc.
Brendan Eich, Chief Architect of Mozilla, Mozilla Foundation
Dean Hachamovitch
1:30pm - 2:30pm

2008 3014
Geographic Distribution for Global Web Flooding the Social Networks: The State of
Application Performance the Union on SNS Tech
Jacob Rosenberg, Operations Architect, AOL LLC.
8:30am - 9:20am 8:30am - 9:20am
Case Study: Digging into the Technology
Microformats, Much More Than Just Promise
Behind the Development of Digg John Allsopp, CIO, Westciv
Owen Byrne, Senior Software Engineer, Digg 1:30pm - 2:20pm
1:30pm - 2:20pm

Moving from 1.0 to 2.0: Philosophies and

Structures for Change
2:30pm - 3:20pm

Rich with Reach The Beauty in Standards

Ted Patrick, Flex Technical Evangelist, Adobe Systems
3:30pm - 4:30pm 3:30pm - 4:30pm

Coghead: An Introduction to Do-it-yourself Corporate Makeover, Web 2.0 Edition

Web Applications Greg Narain, Co-Founder, Blue Whale Labs
Greg Olsen, Founder and CTO, Coghead Nadav Savio, Giant Ant
4:30pm - 5:25pm 4:30pm - 5:30pm
 2008 3014

Beyond Search Engines: Building Truly Social

Experience Engines From Desktop to Device: Designing the
Yathish Sarathy, Senior Manager, User Experience Engineering, eBay Ubiquitous Experience
Inc Kelly Goto, Principal and Founder, gotomedia
Kapil Apshankar, Project Manager, Cognizant Technology Solutions 10:30am - 11:20am
10:30am - 11:20am

Integrating Agile Processes

1:00pm - 1:50pm

Immersive Experiences: Lessons from Game

Designers
Ben Cerveny, Director, Playground Foundation
Raph Koster, President, Areae, Inc.
2:00pm - 2:50pm
Enterprise 2.0 - What Corporations Want and
Are Using
Rob Rueckert, Senior Investment Manager, Intel Capital
3:30pm - 4:30pm
Designing for Web 2.0: The Visual Ecosystem
Luke Wroblewski, Principal Designer, Yahoo! Social Media
3:30pm - 4:30pm

The Swirl
Kip Voytek, SVP, Managing Director, Interaction Design, R/GA
4:30pm - 5:20pm

From Software to Webware: How Web-Based Management Panel: Team Structure and
Applications Will Shake the Software Industry Leadership
Paul McNamara, CEO, Coghead ???
Date ??? Time ???
11:15am - 12:00pm Location ???
 3016 3018

Community Evangelism: Tools & Techniques Going 2.0: How to Run a Business Entirely on
Tara Hunt, Citizen Agency
Anil Dash, Vice President of Professional Products, Six Apart, Ltd. Web 2.0 Applications & Services
Deborah Schultz Ismael Ghalimi, CEO, Intalio
9:30am - 12:30pm 9:30am - 12:30pm

Introduction to Search Engine Optimization Starting Up 2.0: Strategies for Pitching,

and Search Engine Marketing Financing & Growing Your Web 2.0 Startup
Jeff Clavier, Managing Partner, SoftTech
Todd Friesen, Range Online Media
Rob Hayes, Partner, First Round Capital
2:00pm - 5:00pm
2:00pm - 5:00pm
Introduction to Search Engine Optimization
and Search Engine Marketing
Todd Friesen, Range Online Media
2:00pm - 5:00pm
3016
Blogs, Chat Rooms, Wikis, Oh My! The Yellow
Brick Road to Online Market Intelligence
Janet Eden-Harris, CEO, Umbria Inc.
9:00am - 9:50am
Marketing Analytics for Web 2.0
Brett Crosby, Senior Manager, Google
10:00am - 10:50am
Starting Up 2.0: Strategies for Pitching,
Financing & Growing Your Web 2.0 Startup
Jeff Clavier, Managing Partner, SoftTech
Rob Hayes, Partner, First Round Capital
2:00pm - 5:00pm
3018
Media 2.0: How Web 2.0 is Transforming
Traditional Media
Charlene Li, Forrester Research
9:00am - 9:50am
The Lost Remote: The Internet Video
Revolution
Liz Gannes, gigaom
Jay Adelson, CEO, Revision3
Erik Hachenburg, CEO, Metacafe
10:00am - 10:50am
Open Source Business Models for Web 2.0
Peter Childers, VP Online Strategy, Red Hat, Inc.
11:15am - 12:05pm

Beyond the Filesystem: Designing Large Scale
File Storage and Serving
Cal Henderson, Lead Developer, Flickr/Yahoo!
1:30pm - 2:30pm ???
The Pen, the Price Tag, and the Flashlight
Michael Dearing, Associate Professor, Stanford University
1:30pm - 2:30pm ???
Venture Capital 2.0: Bright Future or Broken
Forever?
Michael Arrington, Editor, TechCrunch
Jeff Clavier, Managing Partner, SoftTech
David Hornik, General Partner, August Capital
Josh Kopelman
Chris Moore, Partner, Redpoint Ventures
1:30pm - 2:30pm

3016 3018

Blogging for Business The Future of e-Commerce

Jeanette K. Gibson, New Media, Corporate Communications, Cisco
Eric Billingsley, Director, eBay Research Labs, eBay
Systems, Inc.
8:30am - 9:20am
8:30am - 9:20am

Social Networking Winners & Losers: The
Good, the Bad, and the Ugly
Charlene Li, Forrester Research
Matt Cohler, VP Strategy & Business Operations, Facebook
Reid Hoffman, Founder and Chairman, LinkedIn
1:30pm - 2:20pm
Using Widget Syndication for Online
Marketing and Measurement
Ed Anuff, CEO, President, co-founder, Widgetbox
2:30pm - 3:20pm
Web 2.0 for Small Business, or Running Fast &
Light at Starbucks with a Browser and Some
Java
Rafe Needleman, CNet
Ismael Ghalimi, CEO, Intalio
Om Malik, Founder and Executive Editor, GigaOM
Rajen Sheth, Enterprise Product Manager, Google, Inc.
1:30pm - 2:20pm
Building Awesome Web Sites & Services Using
the Power of Happy Users
Ted Rheingold, CEO, Dogster, Inc.
2:30pm - 3:20pm

Emerging Trends in Search Engine The Power of P2P: Millions of Tiny

Optimization & Search Engine Marketing Unstoppable Pieces
David Berkowitz, Director of Strategic Planning, 360i Ori Brafman
3:30pm - 4:30pm 3:30pm - 4:30pm

What I Learned from Syphilis: Epidemiology & Mission Possible: A Web 2.0 Company with a
Viral Marketing Revenue Model
David Hornik, General Partner, August Capital Chris Larsen, Co-Founder and CEO, Prosper
4:30pm - 5:30pm 4:30pm - 5:30pm
 3016 3018

Top 5 Dos and Don'ts for Measuring Web 2.0
Akin Arikan, Senior Segment Manager, Unica Corporation
10:30am - 11:20am
Business Mashups for Fun and Profit
Adam Gross, Vice President of Developer Marketing, salesforce.com
Stefan Andreasen, Founder and CTO, Kapow Technologiew
10:30am - 11:20am

Web-scale Computing: Building Low-Cost,

Scalable Apps with Web Services
Mike Culver, Amazon Web Services
Don MacAskill, CEO & Chief Geek, SmugMug
2:00pm - 2:50pm ???
The Need for Feeds: Understanding RSS &
Blog Marketing Web 2.0: Show Me the Money
Niall Kennedy, Principal, Hat Trick Media Jeremy Liew, Partner, Lightspeed Venture Partners
Bill Flitter, Founder and VP of Marketing, Pheedo 1:00pm - 1:50pm
Don Loeb, FeedBurner
1:00pm - 1:50pm
Local Search Marketing: Let's Get Small
LeeAnn Prescott, Research Director, Hitwise Ten Ways to Run a Startup Like Genghis Khan
Jennifer Black, Vice President of Marketing, Local.com
Kevin Hale, Co-Founder, Infinity Box Inc.
Perry Evans, CEO, Local Matters, Inc.
2:00pm - 2:50pm ???
Frazier Miller, Director of Product Management, Yahoo! Local
2:00pm - 2:50pm
PR 2.0: Dead as a Doornail, or Still Alive & Reality Bites: The Future of Gaming + Virtual
Kicking? Worlds 2.0
Dave McClure, Entrepreneur & Startup Advisor, 500 Hats Susan Wu, CMO, Charles River Ventures
Jeremy Pepper, Director, Social Media Strategist, Weber Shandwick Raph Koster, President, Areae, Inc.
Worldwide. Craig Sherman, CEO, Gaia Online
3:30pm - 4:30pm 3:30pm - 4:30pm

The Social Media Revolution: You Oughta Be Web 2.0 for Government and Non-Profits
in Pictures (& Podcasting, & Vlogging) Dion Hinchcliffe, Founder and Chief Technology Officer, Hinchcliffe &
Jeremiah Owyang, Director of Corporate Media Strategy, PodTech.net Company
4:30pm - 5:30pm 4:30pm - 5:30pm
3020 3022

Profit from the Long Tail by Tapping the

Invisible Crowd
Jack Jia, CEO, Baynote, Inc.
Time ???
Location ???
 3020 3022

Securing and Optimizing Web 2.0 Application The Wonderful World of Wikis: Case Studies,
Delivery Benefits, Dos and Don’ts
Prabakar Sundarrajan, CTO, Application Networking Group, Citrix
Ken Lui, CEO, MindTouch, Inc.
Systems, Inc
9:00am - 9:50am
9:00am - 9:50am

Bridging the Gap Between Desktop and Web Mashing Up Business Value with Web 2.0
Kevin Lawver, Principal Software Engineer, AOL
Rod Smith, Strategy Vice President, IBM/Internet Emerging Technology
Gregory Cypes, Sr. Software Engineer, AOL Instant Messaging
11:15am - 12:00pm
11:15am - 12:00pm
Going beyond Mobile Web Browsing with Web
Run-Time
Ganesh Sivaraman, Product Marketing Manager, Mobile Software Sales
& Marketing, Nokia
Craig Cumberland, Head, Technology and Applications Marketing,
Mobile Software Sales and Marketing, Nokia
1:30pm - 2:20pm

3020 3022

Mobilizing the Web 2.0

Ari Virtanen, Vice President, Convergence Products, Multimedia, Nokia
8:30am - 9:20am ???

SMBx: The Revolution of the SMB Application

Marketplace
Danny Kolke, President and CEO, Etelos, Inc.
8:30am - 9:20am ???

Entrepreneurship and the Web as a Platform
1:30pm - 2:20pm
Enhancing the User Experience Through
Networking
Chris Komatas, Director, Content Service Provider Marketing &
Partnerships, Juniper Networks
1:30pm - 2:20pm

Oh, The Places You’ll Go, with W 2.0 and Extending your Web Service to Include Editing
Etelos Office Documents
Tae-Jin (TJ) Kang, CEO, ThinkFree
2:30pm - 3:20pm 2:30pm - 3:20pm

English as a Web Platform

3:30pm - 4:20pm

The future of Web Apps: Use your Application Ensuring Mass Market Success for New
in Thin Air Services
Danny Kolke, President and CEO, Etelos, Inc.
Birju Patel, Senior Director, Partnership Management, Radialpoint
Casey Tompkins
4:30pm - 5:30pm
4:30pm - 5:20pm
 3020 3022

Web Applications are Getting Interesting!

Martin Plaehn, President & CEO, Bungee Labs, Inc.
10:30am - 11:20am

Web 2.0++: Why We Got Here and What's

Next
Rolf Skyberg, Disruptive Innovator, eBay, Inc.
1:00pm - 1:50pm

Unleash the Power of Us Within the Enterprise

Carol Jones, IBM
2:00pm - 2:50pm
 Authoring Web 2.0...Introducing Web 2.1
William Mobley, CEO, Web2 Corp
3:30pm - 4:30pm

Mashing Up With User-centric Identity

John Panzer, System Architect, AOL
Praveen Alavilli, Principal Software Engineer, AOL
Date: Tuesday, August 20 ???
1:00pm - 1:50pm