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Karbonn Mobiles in India is the result of the merger between the two Indian telecom majors known as UTL and Jaina. Karbonn is known for introducing new generation handsets that redefines the life. The cell phones of Karbonn are loaded with looks, quality, features and technology and prove to be the perfect combination of function and style. UTL is the first the first telecom major in Karbonn mobiles which is a multi division group with more than 2000 employees and Rs.1600 crores of annual turnover. The headquarters of UTL is located at Bangalore and along with Karbonn mobiles the interest of this company is spread in various other areas likes services, manufacturing ad distribution. Another partner in Karbonn mobiles is Jaina which is a reputed and known distribution house that has interest in telecom and consumer durables. The Headquarters of Jaina is located at Delhi and the company has been operating with other prominent brands like Samsung, Siemens, Nokia and others. The mobiles of Karbonn are known for their excellent features and impressive designs which are available at unbelievable low prices. Some of the popular models of Karbonn are: Karbonn K770 Karbonn Mobiles is a Telecommunication firm which was founded in March 2009. It is a joint venture Mobile manufacturing company between the Bangalore based United Telelinks Limited (A group of Telecom Major, United Telecoms Limited) and Noida based Jaina Marketing & Associates. The company's total investment in Indian consumer market is over $5 million and expects to gain Rs. 1000 Crore revenue in the current fiscal year.[1] The company has tied up with leading semiconductor companies worldwide for their handsets and targets mainly the budget conscious consumers. The company currently has around 500 Service centers all over India with around 150 dedicated exclusively for Karbonn.

Contents
1 Market Presence 2 Product Ranges 3 Official Sponsorship 4 Market Launched Models 4.1 Model prefix index 4.1.1 High Definition Multimedia 4.1.2 Android Series 4.1.3 K Series 4.1.4 KC Series 4.1.5 KD Series 5 External links 6 References

[edit] Market Presence

The company has its wide presence all across Indian states. Apart from India, the company handsets are also exported to South Asia, Africa and Middle East countries. Karbonn leaves its print on the handset market Hopes to capture 7-10% share of the multimedia segment It is a playground not for the weak-hearted. The market leader is none other than Nokia. Then there are street fighters like Samsung, LG and Sony Ericsson. Motorola may be a little low at the moment but enjoys tremendous brand equity. Into this space has stepped an all-Indian brand called Karbonn In the nine months since its launch in April, it has sold 1.5 million mobiles. This might be small in the Indian market for mobile phones which is estimated at 100 million per annum, but it is not insignificant. In the lucrative multimedia segment of the market, the brand hopes to capture 7 to 10 per cent share before it completes one year. Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group. Jaina Group started out as a distributor of mobile handsets around 15 years ago. Though it now has its own brand in the market place, it is also the distributor of HTC in not just India but the whole of South Asia, and of Motorola and LG in India.

Unfazed by the presence of big handset makers, Karbonn Mobiles believes it has a good chance in the market with a wide range of products at attractive price points. The kind of distribution set-up we have in place and the wide range of devices, with attractive features at competitive prices, will equip us to make a mark for ourselves in the Indian mobile phone market. This coupled with strong marketing and branding initiatives will turn out to be the key drivers for us to gain a significant pie of the market share, Jaina Group Executive Director Shashin Devsare says. Sector experts say that India is perhaps the most competitive market for mobile handsets in the world. Consumers want more and more features at as low price points as possible. Karbonn Mobiles knows this. The company offers customers the same features and quality that they get in global brands at an affordable price range of Rs 1,700 to Rs 6,500. This actually is the sweet spot in which the bulk of handset sales happen. While the multimedia phones of Karbonn address the urban markets which have begun to saturate, handsets equipped with dual SIM card and battery are clearly targeted at the rural markets. Though rural markets are billed as the next frontier for mobile telephony, the network remains patchy a pale shadow of what you find in the cities. Consumers therefore prefer phones with more than one SIM card for better connectivity. Theres a huge market in the rural areas and even the replacement mobile market is on our radar, Devsare says. For building brand awareness, Karbonn Mobiles has earmarked an investment of Rs 100 crore for the current financial year. The company sponsored the last India-Sri Lanka cricket series, which gave the brand much-needed visibility. We have invested heavily in cricket to create brand awareness for Karbonn. It has been one of the key platforms for our branding initiatives since it cuts across all segments in India and establishes an instant connect with the masses, adds Devsare. Currently, the campaign for Karbonn Mobiles, which highlights the dual SIM card and battery options, is running extensively on all national and regional TV channels. Besides, the promotion will soon move to radio and outdoor media. Brand-building and compelling products are necessary building blocks of the business, but they can come to naught if the retail strategy is faulty. Mobile handsets are sold through over a million multi-brand outlets in the country. Apart from the brand pull, the retailers hard sell helps the customers decision. And a retailer will push that companys brand which offers it the best profit margins. To make sure that the Karbonn brand does not lag behind others, the company is offering extremely competitive margins to dealers, Devsare says, though he declines to disclose the numbers. But he adds that the company runs various incentive schemes and contests regularly to encourage the dealer community. That apart, Karbonn Mobiles intends to have five to ten exclusive Karbonn stores in all the major states of the country by the end of this financial year. About 25 models are currently being offered by the company, including touchscreen, dual SIM, and multimedia in both GSM and CDMA spaces. Going forward, the company plans to launch three to four models every month across different segments and price points. The company is currently sourcing handsets from original design manufacturers based out of China, Taiwan and South Korea.

[edit] Product Ranges

The company prominently launches the Dual SIM and Dual Processor based handsets to the consumer market. It currently produces wide ranges and form factors of CDMA, GSM and WCDMA products catering to all sections of Telecom users. Apart from Dual GSM based phones, the company has launched GSM + CDMA phones as well, thereby merging the two mobile technologies in a single handset.

[edit] Official Sponsorship

The company has made its market presence huge by sponsoring and partnering with some of the prestigious Cricket game leagues such as Airtel Championship Leagues, Indian Premier League matches. The company was associated with the Cape Cobras during the Champions League Twenty20 matches held in 2010. Apart from cricket game, the company has also recently associated with Indian Entertainment industry by being the lead sponsorer and associate of 17th Annual Star Screen Awards and also Mirchi Music Awards ceremonies. Karbonn Mobiles signs sponsorship deal with IPL Handset manufacturer Karbonn Mobiles, a joint venture between Delhi-based Jaina Group and Bangalore-based UTL group, on Tuesday said it has inked a long-term sponsorship contract with the Indian Premier League (IPL). As part of the deal, Karbonn Mobiles will be the IPL's Official Partner Mobile Phone, Karbonn said in a statement. Besides, the handset maker will also be the title sponsor of 'IPL Nights', a show that will be aired on MTV. Chairman and Commissioner of IPL Lalit Modi said, "The companys association with the IPL as its Official Partner Mobile Phone and the title sponsor for IPL Nights with MTV will prove to be a mutually beneficial partnership." Karbonn Mobiles Managing Director Pradeep Jain said, "Our partnership with IPL is one of the largest sponsorship deals signed by an Indian mobile phone brand."

[edit] Market Launched Models

[edit] Model prefix index
K: Karbonn

KC: Karbonn CDMA models

KD: Karbonn - Disney Collaboration

A : Android Based Models [edit] High Definition Multimedia Karbonn MULTIPLEX [edit] Android Series A1 (Powered by Android 2.2 Froyo) [edit] K Series K1 K2 K3 K5 K6 K7 K8 K9 K10 K11 K19 K20 K25 K25 i K30 K33 K46 K10 0 K10 1 K11 0 K11 1 K11 8 K20 0 K20 1 K20 2 K21 0 K21 7 K22 0 K28 0 K24 4 K30 0 K31 0 K31 6 K32 5 K33 0 K33 1 K33 2 K33 4 K33 5 K33 6 K34 3 K35 K400 K404 K405 K406 K409 K411 K415 K424 K433 K442 K443 K444 K444i K444* K444x K445 K446 K447 K500 K505 K508 K514 K515 K541 K550 K550i K551 K560 K570 K580 K65 0 K66 1 K66 2 K66 6 K770 K770i K777 K1000 K1010 K1212 K1414 K1515 K1616 K1818

K448 K449 K450 K451 0 K36 0 K36 1 K37 0 K38 0 K39 0 K451i K451* K455 K460 K469 K478 K485 K486 K487 K488 K495 K496 [edit] KC Series KC320 KC410 KC425 KC441 (GSM+CDMA) KC450 KC470 (GSM+CDMA) KC475
KC555 (GSM+CDMA)

KC750 (GSM+CDMA)

KC999 (GSM+GSM+CDMA) [edit] KD Series KD10 KD100

[edit] External links