Advertising Rates Retail

Effective September 1, 2011

LINCOLN COUNTYS HOME NEWSPAPER

Western Carolina Publishing Company

TIMES-NEWS
2011 MEDIA KIT

LINCOLN

We Are ...
Lincoln Countys Home Newspaper
The LINCOLN TIMES-NEWS was established in 1965. The newspaper is a result of the merger of the Lincoln Times, established in 1906, and the Lincoln County News, established in 1873. Our newspaper is published every Monday, Wednesday and Friday by Western Carolina Publishing Co. Incorp., 119 W. Water St., Lincolnton, NC 28092. MEMBER OF THE ASSOCIATED PRESS North Carolina Press Association. The Associated Press is entitled exclusively to the use for publication of all the local news printed in this newspaper.

LINCOLN TIMES-NEWS

Publisher Jerry G. Leedy Retail Advertising Manager James Jennings Classified Advertising Manager Beverly Baker National/Agency Coordinator Kay Keever Advertising Department Sales Staff Kay Keever
Insert Sales

LINCOLN TIMES-NEWS
117-120 West Water Street, P.O. Box 40, Lincolnton, NC 28093-0040 Phone 704-735-3031 FAX 704-735-3037 www.lincolntimesnews.com
(USPS 3138-6000) September 29, 2010 - 9,177 Each Issue for Preceding 12 Months Average Number Copies - 8,326

Kate Link
Inside Sales, Web Sales

Cindy B. Kale
Denver, Maiden, Gastonia and Web Sales

Anna Perez
Lincolnton, Hickory, Cherryville, Shelby and Web Sales

Debra Propst
Ad Department Accountant and Billing

Jerry G. Leedy, Publisher

LINCOLN TIMES-NEWS
Published Every Monday, Wednesday & Friday

Population - 76,559 Households - 29,287

LINCOLN

TIMES-NEWS

With over 10,500 paid circulation deliveries in Lincolnton and Lincoln County.

(As Provided By The Lincoln Economic Delevelpement Association)

2010 Lincoln County Facts

(As Provided By The Lincoln Economic Delevelpement Association)

2010 Lincoln County Facts

:: FULL RUN ROP AD SIZES AND RATES :: DOMINANCE

Ad Units > Page
DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow. For best results, DOMINANCE ad units should run 2-3 times a week. Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings

FULL PAGE
6 columns x 21.5 inches

3/4 PAGE
5 columns x 18 inches

:: IDENTITY
Ad Units > - < Page
IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ad offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time. For best results, IDENTITY ad units should run 2-3 times a week. Suggested for: Seminars; Merchandising; Events

1/2 VERTICAL 1/2 HORIZONTAL

3 columns x 21.5 inches 6 columns x 10.5 inches

1/2 TALL
4 columns x 16 inches

:: IMPRESSION

1/4 VERTICAL 1/4 HORIZONTAL

3 columns x 10.5 inches 4 columns x 8 inches

1/5 PAGE
4 columns x 6 inches

1/6 PAGE
2 columns x 10.5 inches

1/7 PAGE
3 columns x 6 inches

1/8 VERTICAL
2 columns x 8 inches

Ad Units > Page

IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness. These units provide sufficient space for a complete message at low cost for consistent response. For best results, IMPRESSION ad units should run 3 times a week. Suggested for: Image Branding; Small Business; Health Care

1/8 HORIZONTAL
3 columns x 5 inches

1/9 PAGE
2 columns x 7 inches

:: AWARENESS

A12 VERTICAL
2 columns x 6 inches

A12 BANNER
6 columns x 2 inches

A10
2 columns x 5 inches

A8
2 columns x 4 inches

A6
2 columns x 3 inches

A5
1 column x 5 inches

A4 VERTICAL
1 column x 4 inches

A4 HORIZONTAL
2 columns x 2 inches

A3
1 column x 3 inches

A2 VERTICAL
1 column x 2 inches

Small Ad Units
AWARENESS ad units are designed for advertisers seeking to maximize longterm awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, AWARENESS ad units should run 3 times a week. Suggested for: Repair & Service; Restaurants; Notices

COLUMN WIDTH MEASUREMENTS:

6 col. = 11.625 5 col. = 9.667 4 col. = 7.708 3 col. = 5.75 2 col. = 3.792 1 col. = 1.833

:: TABS AND SPECIAL PAGES ::

JANUARY
MLK - Special Page Business Outlook - Special Edition (Tab)

JULY
Back to School - Special Page Flag Page - Signature Page

FEBRUARY
Valentines - Special Page Boy Scout - Signature Page Medical Services - Special Edition (Tab)

AUGUST
Football Preview - Special Edition (Tab)

SEPTEMBER
Apple Festival - Special Edition (Tab) 9-11 Remembrance - Special Edition (Tab)

MARCH
Girl Scout - Signature Page Bridal - Special Edition (Tab) Home & Garden - Special Edition (Tab)

OCTOBER
Halloween Coloring Page - Signature Page

APRIL
Senior Lifestyles - Special Edition (Tab) Child Abuse - Special Page Easter Coloring - Special Page

NOVEMBER
Holiday Cookbook - Special Edition (Tab) Holiday Songbook - Special Edition (Tab) Veterans Day - Signature Page

MAY
Chamber Directory - Special Edition (Tab) Mothers Day - Special Page

DECEMBER
Holiday Greetings - Special Edition (Tab)

JUNE
Graduation - Special Edition (Tab) Parade - Special Page

:: TABLOID AD SIZES AND RATES

These units are used for all tabloid newspaper sections. Includes: Business Outlook, Home & Garden, Senior Lifestyles, Chamber Directory, Graduation, Football Preview, Apple Festival, Holiday Cookbook, Holiday Songbook, Holiday Greetings

FULL PAGE
5 columns x 11.5 inches

1/2 PAGE HORIZONTAL

5 columns x 5.5 inches

1/2 PAGE VERTICAL

3 columns x 11.5 inches

1/4 PAGE
3 columns x 5.5 inches

BIGFOOT
5 columns x 2 inches

TAB11
2 columns x 5.5 inches

TAB7
2 columns x 3.5 inches

TABLOID COLUMN WIDTH MEASUREMENTS:

5 col. = 9.667 3 col. = 5.75 2 col. = 3.792

LINCOLN TIMES-NEWS
PUBLISHED MONDAY, WEDNESDAY & FRIDAY

"An Independent Newspaper

ADVERTISING RATES ~ RETAIL

P.O. Box 40, Lincolnton, NC 28093-0040 (704) 735-3031, FAX (704) 735-1278 www.lincolntimesnews.com *** LINCOLN TIMES-NEWS Established October 1, 1965 LINCOLN TIMES Established 1903 LINCOLN COUNTY NEWS Established 1873
(Per Column Inch, Per Insertion)

Effective September 1, 2011

DEADLINES
Publication Day Deadline Monday . . . . . . . . . . . . . . . Wednesday 4:00 p.m. Wednesday . . . . . . . . . . . . . . . . Friday 4:00 p.m. Friday . . . . . . . . . . . . . . . . . Tuesday 4:00 p.m.
!Electronic Ads - Should follow regular advertising deadlines (Classified & Retail). Any

NON-CONTRACT OPEN/DISPLAY RATES

Transient Open Rate . . . . . . . . . . . . . . . . . 12.00 General Display Rate . . . . . . . . . . . . . . . . 10.00 National Rate . . . . . . . . . . . . . . . . . . . . 12.00

YEARLY CONTRACT BULK RATES

250 Inches Per Year . . . . . . 400 Inches Per Year . . . . . . 750 Inches Per Year . . . . . . 1,250 Inches Per Year . . . . . 1,875 Inches Per Year . . . . . 2,500 Inches Per Year . . . . . 3,750 Inches Per Year . . . . . 6,000 Inches Per Year . . . . . 9,000 Inches Per Year . . . . . 11,250-14,999 Inches Per Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.50 9.25 9.00 8.75 8.50 8.25 8.00 7.75 7.50 7.00

correction may be charged at the discretion of Lincoln Times-News. Preferred formats types are .jpg, .pdf in Adobe Acrobat 4 format. !Ad Deliver - The preferred method of sending electronic ads is Adsend. Contact your Lincoln Times-News sales representative for full details. !Liability - The practice of copying fonts for one time printing is generally accepted as legal. It is the advertisers responsibility to follow any software and/or font license agreement which may be applicable to electronic ads. The advertiser is solely responsible for the content of electronic ads.

CANCELLATIONS
Any ad that must be composed by the Lincoln Times-News will be subject to a one time set-up charge of $25, in the event of cancellation prior to publication. For production reasons, NO cancellations can be accepted after 9 AM, 3 days prior to publication.

COMMISSIONS & TERMS OF PAYMENT

Local rates are non-commissionable. If you wish to establish credit, we'll provide you with the appropriate forms. Prior to credit being established, it is necessary for us to receive payment in advance. Accounts outstanding over 28 days are subject to 1% monthly service charge. Publisher reserves the right to collect in addition to the amount due, reasonable cost of collection including attorneys fees and costs of litigation. NOTE: IF SPACE CONTRACTED IS NOT USED, YOU WILL BE REBILLED AT THE EARNED RATE COMPUTED ON THE BASIS OF INCHES USED.

R.O.P. COLOR ADVERTISING RATES

Black & 1 Color . . . . . . . . . . . . . . . . . . . . $125 Black & 2 Colors . . . . . . . . . . . . . . . . . . . $200 Full Color . . . . . . . . . . . . . . . . . . . . . . . $300

Color Ads Must Be Submitted 5 Days In Advance Of Regular Deadline.

SUPPLEMENT RATES INSERTS, PRE-PRINTS

$50 Per Thousand . . . . . . . . . . . . . . . . . . . . . Minimum charge for insertion . . . . . . . . . . . . . $165
Order 10 days prior to publication. Call Display Advertising. Inserts must be in house 7 business days prior to insertion. In the event of an error in the insertion date of a pre-print, the Lincoln Times-News will only assume liability for the amount of our insertion charge.

MECHANICAL SPECIFICATIONS
Offset printing requiring repros or slicks Standard Page - 6 column format (11.00 pica column, 9 point alley)

WEB BANNER SPECIFICS

Size 125 pixels x 125 pixels or 1-inch x 1-inch $75 per banner / month (plus $25 setup fee) $100 per banner / month with text link (plus $25 setup fee)
(Minimum Commitment - 3 Months www.webadv@ltnews.com

WEDDINGS AND ENGAGEMENTS

$5 Per Column Inch
Ad is originally done as a spec ad. Once size has been determined a proof will be sent with cost. Once payment has been received a publication date will then be determined. Email to weddings_engagements@ltnews.com.

PAID OBITUARIES
$50, $100 or $150 depending on size
Deadline is 9:00 AM Press Day. Email paid obituaries to obits@ltnews.com.

Width 1 column, 11.00 picas. . . . . . . . . . . . . 1-13/16 inches 2 column, 22.09 picas . . . . . . . . . . . . . . 3-3/4 inches 3 column, 34.06 picas . . . . . . . . . . . . . . 5-3/4 inches 4 column, 46.03 picas. . . . . . . . . . . . . 7-11/16 inches 5 column, 57.11 picas . . . . . . . . . . . . . . 9-5/8 inches 6 column, 69.07 picas. . . . . . . . . . . . . 11-9/16 inches Height . . . . . . . . . . . . . . . . . . . . . . . 21-1/2 inches Full Page . . . . . . . . . . . . . . . . Total 129 column inches Double Truck (1" gutter charged at full column inch rate) Width 13 columns, 139.02 picas . . . . . . . . . . 23 inches Total . . . . . . . . . . . . . . . . . 279-1/2 column inches Tabloid Page Width 5 columns, 57.11 picas . . . . . . . . . . 9-5/8 inches Height . . . . . . . . . . . . . . . . . . . . . 11-1/2 inches Total . . . . . . . . . . . . . . . . . . 57-1/2 column inches

NOTICE TO ADVERTISERS
For value received, advertisers assign to the Lincoln Times-News all right, title and interest to all layouts of ads placed with the newspaper which represent the creative effort of the newspaper and/or utilization of its own illustrations, labor, composition and material.

PROOFS
Advertisers may request proofs on ads 20 inches or more if submitted on time. Ads smaller than 20 inches may be proofed at the newspaper office. Proofs will be corrected for errors. New copy revisions will be billed at $25.00 per hour. Up to ten tear sheets can be provided. Additional charge for quantities over 10.

LINCOLN TIMES-NEWS
PUBLISHED MONDAY, WEDNESDAY & FRIDAY

"An Independent Newspaper

ADVERTISING RATES ~ CLASSIFIED

P.O. Box 40, Lincolnton, NC 28093-0040 (704) 735-3031, FAX (704) 735-3037 *** www.lincolntimesnews.com
(Per Column Inch, Per Insertion)

Effective September 1, 2011

LINCOLN TIMES-NEWS Established October 1, 1965 LINCOLN TIMES Established 1903 LINCOLN COUNTY NEWS Established 1873

NON-CONTRACT OPEN/DISPLAY RATES

General Display Rate . . . . . . . . . . . . . . . . . 6.20

YEARLY CONTRACT BULK RATES

120 Inches Per Year . . . . . 400 Inches Per Year . . . . . 750 Inches Per Year . . . . . 1,250 Inches Per Year . . . . 1,500 Inches Per Year . . . . 2,500 Inches Per Year . . . . 3,500 Inches Per Year . . . . 6,000 Inches Per Year . . . . 8,000 Inches Per Year . . . . 9,000 Inches Per Year . . . . Over 10,000 Inches Per Year
(Per Insertion)

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5.10 5.00 4.80 4.70 4.60 4.50 4.40 4.30 4.00 3.80 3.50

*** NOTICE TO ADVERTISERS

For value received, advertisers assign to the Lincoln Times-News all right, title and interest to all layouts of ads placed with the newspaper which represent the creative effort of the newspaper and/or utilization of its own illustrations, labor, composition and material.

CANCELLATIONS
Any ad that must be composed by the Lincoln Times-News will be subject to a one time set-up charge of $25, in the event of cancellation prior to publication. For production reasons, NO cancellations can be accepted after 9 AM, 2 days prior to publication

CLASSIFIED READER RATES

Up To 20 Words . . . . . . . . . . . . . . . Minimum 4.00 Additional Words . . . . . . . . . . . . . . . . . . 10 ea In-Column (Per Column Inch) . . . . . . . . . . . . . . . . 4.75
(Per Column Inch, Per Insertion)

COMMISSIONS & TERMS OF PAYMENT

Local rates are non-commissionable. If you wish to establish credit, we'll provide you with the appropriate forms. Prior to credit being established, it is necessary for us to receive payment in advance. Accounts outstanding over 28 days are subject to 1% monthly service charge. Publisher reserves the right to collect in addition to the amount due, reasonable cost of collection including attorneys fees and costs of litigation. NOTE: IF SPACE CONTRACTED IS NOT USED, YOU WILL BE REBILLED AT THE EARNED RATE COMPUTED ON THE BASIS OF INCHES USED.

LEGAL NOTICE RATES

Open/Display Rate . . . . . . . . . . . . . . . . . . 6.00 Flat Rate, 4 Insertions Standard Size. . . . . . . . . 65.00

Over 5" - Additional $6.00 per inch

R.O.P. COLOR ADVERTISING RATES

Black & 1 Color . . . . . . . . . . . . . . . . . . . . $125 Black & 2 Colors . . . . . . . . . . . . . . . . . . . $200 Full Color . . . . . . . . . . . . . . . . . . . . . . . $300

DEADLINES
LEGAL NOTICES 10:00 a.m. two days before publication.
1 day typesetting fee for legal cancellations.

ADVERTISING POLICIES/RETAIL & CLASSIFIED

! Alcoholic beverage and tobacco advertising accepted. ! The publisher reserves the right to edit or reject any copy submitted. ! The customer assumes full and complete responsibility for advertising content that is printed and published. The advertiser shall indemnify and save the publisher harmless against any demands, claims, or liability arising from the printing or publication of such advertising copy. ! If you notify us of errors in your ad within 24 hours following publication, we'll publish a correction in a size not to exceed space occupied by the error, plus a reasonable signature. Assuming the mistake was ours, of course. ! A sense of proportion is important for both the appearance of your advertisement and the appearance of the page that it is on. Therefore we require that advertisements be as many inches deep as they are columns wide, (i.e. Two columns wide, two inches deep, etc.) ! Although we cannot guarantee position without an extra charge, we will make every effort to honor all reasonable requests that conform to standard composition practices. ! All advertisements measuring over 19 inches in depth will be charged the full column. ! All ad depths must be in whole or inch measurement. (No inch)

CLASSIFIED READER ADVERTISING Publication Deadline Monday . . . . . . . . . . . . . . . . . Friday 10:00 a.m. Wednesday . . . . . . . . . . . . . . Tuesday 10:00 a.m. Friday . . . . . . . . . . . . . . . . Thursday 10:00 a.m.
!

MECHANICAL SPECIFICATIONS
1-1/4 inches 2-1/2 inches 3-13/16 inches 5-1/8 inches 6-3/8 inches 7-11/16 inches 9 inches 10-5/16 inches 11-9/16 inches 21-1/2 inches Total 193-1/2 column inches

Offset printing requiring repros or slicks Standard Page - 9 column format (7.3 pica column, 6 point alley)

Width 1 column, 7.3 picas 2 column, 15.00 picas 3 column, 22.10 picas 4 column, 30.7 picas 5 column, 38.5 picas 6 column, 46.2 picas 7 column, 54.00 picas 8 column, 61.9 9 column, 69.7 picas Height Full Page

:: WEB PAGE AD SIZES AND RATES

Ad Location Home Page Ad Centerline Ads Availability 1 5 Size 300x250 Pixels 125x125 Pixels Price $450.00 Per Month 3 Months - $200.00 Per Month 6 Months - $150.00 Per Month 12 Months - $100.00 Per Month 1 Month - $350.00 3 Months - $300.00 6 Months - $250.00 12 Months - $200.00

Side Ads

4 - Per Page

300x250 Pixels

:: Ad Locations and Sizes

Home Page Local News Sports Obits Opinion Life Breaking News Classifieds Business Recent Arrests Community Top Stories 1 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels N/A 4 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels 4 - 300x250 Pixels 5 - 125x125 Pixels N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

300x250 Pixels
125x125 Pixels 125x125 Pixels 125x125 Pixels 125x125 Pixels