Académique Documents
Professionnel Documents
Culture Documents
COURSE OVERVIEW
Branding: The antidote to an economic dilemma is a specially designed 3 days bash of lectures, workshops and exchange of experiences, addressing pivotal issues that help business owners and entrepreneurs to combat the economic squeeze. In the course of this session we will explore the possibility of adding relevant value to products and service, and how this strengthen your Brands position in the market place and assures continuous profit. We will share with you methods that a few brave individuals have successfully applied in growing their business during an economic crisis.
The impossible will be dealt with right away. Miracles take a little longer.
- Alex Goslar
Workshop Benefits:
Find out why some Brands are doing very well while others are struggling. How to capitalize on the untapped potential of Brands. Get a better understanding of how Branding works. How added value increases the currency of the Brand. In a special segment we shall discuss your specific Branding issues.
EXCLUSIVE TAKEAWAYS:
Workshop Materials: Every participant receives a copy of the Branding: The antidote to an economic dilemma course materials containing an overview of the course plus work-sheets, templates, examples and exercises.
It is a great idea that you thought of Brand Recovery Program in the North African states like Egypt and Tunisia. Your presentation was timely and to the point. I am sure there are many companies trying to rebuild their brand after the recent 'Revolution' "
- Seyoum Bereded-Samuel UK
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
DAY2
Brand application - What part of the Brand is fixed and what part is flexible. Relationships between People and Brands - Insights are truism about peoples behavior and motivations The Benchmark - (Opinion leaders, influencers and trends can contribute to the success or demise of a Brand) Direct and indirect influences on the Brand. How important are these factors in growing a strong Brand. Practical Exercise: About your Brand - The first of a two parts session about participants Brands
DAY3
Brand reputation management - Causes and effects - A good reputation is the most valuable asset a Brand can have About your Brand Dubai Next - Follow Up Templates & Summary of your Branding potential. Un-quantified analysis. Brand assessment tools - Do it yourself templates that can be used on almost any Brand. Practical Exercise: Generating ideas - Ideas are an essential tool for any business. This session will explore how the mind works and how you could improve your idea generating skills.
Thank you very much for your analysis and recommendation regarding our Brand. We have enjoyed a lot what you have shared with us. This will definitely contribute to our continuous success in the future. To attend your workshop was an honour.
- Claudio Grinberg, Luxury Road magazine, Panama City
COURSE SCHEDULE
8.00 8.30 10.10 - 10.30 12.30 - 13.30 14.40 - 15.00 16.00 Registration & Coffee/Tea Workshop commences Morning coffee/tea Lunch Afternoon coffee/tea End of day
Level 8 Pavilion KL | 168 Jalan Bukit Bintang | 55100 Kuala Lumpur | MALAYSIA +603 92057770 +603 92057788 www.360bsi.com
REGISTRATION FORM
Fax: +603 9205 7788 Tel: +603 9205 7778 Mobile: +6016 3326 360 Email: kris@360bsi.com
IN-HOUSE TRAINING
360 BSI is passionate about providing strategic technical programs and high potential training solutions across the region to build personal competencies and organizational capability. You will receive practical training from a professionally qualified educator with over twenty years of teaching and training experience. Please feel free to mix-and-match topics from the areas listed below to get the right training content for your staff. Other topics may be available upon request.
DELEGATES
1
Name
: : :
Name
: : :
Name
AUTHORIZATION
Name Job Title Email Tel : Address : : : : ( )
General Information:
1 2 3 4 5
Closing date for registration is 28th November 2011. The fees cover lunch, tea breaks, materials and certificate. Official confirmation will be sent, once registration has been received. Participants will need to arrange their own accommodation. Attire: Smart Casual
Organization :
Cancellations/Substitutions
Substitutions are welcome at any time. Please notify us at least 2 working days prior to the event. All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you.
Signature :
Date:
FEES
PAYMENT DETAILS
Payment is required within 5 days upon receipt of the invoice. Bank transfer: 360 INTERNATIONAL LIMITED Standard Chartered Bank P.O.Box 999 Al Fardan Building, Al Mankhool Area, Bur Dubai, Dubai, U.A.E Account No: 02-2077311-01 USD Swift No: SCBLAEADXXX All payments must be received prior to the event date
www.360bsi.com
USD 2,695 per delegate USD 2,495 per delegate - register before 01-NOV-11 USD 6,600 - Special for Group of 3
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.