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Type Manufactu rer Country of origin Introduced Color Flavor

Soft drink The Coca-Cola Company United States 1886 Caramel E-150d Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry. See Brand portfolio section below Pepsi RC Cola Cola Turka Zam Zam Cola Mecca-Cola Virgin Cola Parsi Cola Qibla Cola Evoca Cola Corsica Cola Breizh Cola Afri Cola

Variants Related products

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed

Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The CocaCola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke CaffeineFree, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.

Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.[3][4][5] He may have been inspired by the formidable success of Vin Mariani, a European coca wine.[6] In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.[7] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.[8] It was initially sold as a patent medicine for five cents[9] a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.[10] Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.[11] By 1888, three versions of Coca-Cola sold by three separate businesses were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.[12] The same year, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's son

Charley Pemberton began selling his own version of the product.[13] John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[14] In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.[15] Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia.[16] Cans of Coke first appeared in 1955.[17] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company.[18] The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent

bottlers.[19] Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach. Coke also provides a section on it's website to respond to the public. For instance, it has various press releases, speeches and company statements readily available.

Coca-Cola Environments
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A company's microenvironment consists of the company, suppliers, marketing intermediaries, customers, competitors, and publics. CocaCola's microenvironment consists of the following: Company: Coca-Cola and it's valuable employees. Coca-Cola prides itself in employing passionate and driven individuals. It's employees are inspired workers who can make a difference. Suppliers: The Coca-Cola website offers a special page dedicated to suppliers. On the page are a list of supplier expectations, diversity, and guiding principles. Because suppliers are linked to customer value, Coca-Cola wants it's suppliers to maintain the best quality possible. Coca-Cola provides extensive training to suppliers, and also routine inspections. Suppliers are considered to be Coca-Colas partners. Marketing Intermediaries: Coca-Cola works directly with it's intermediaries to maximize sales. Coke offers a website (http://www.cokesolutions.com/) to help it's intermediairies with problems such as: was to build traffic and strengthen operations, training employees to sell "value meals", and improving server hospitality to foster consumer satisfaction. Coca-Cola works directly

with it's retailers, as they too are partners in business. Customers: Coca-Cola touches millions of lives per day. Coke dedicates a page on their website for customers to share how Coke has shaped their lives. They also provide Coca-Cola recipes, interactive quizzes, and even email alerts for the lasts Coca-Cola news. Coke cares about every one of it's customers, and strives to reward it's customers with great service, and a great product. Competitors: Coke's objective is to deliver a better product to it's consumers than any other competitor. Coke is successful in doing so, because it has created brand awareness with it's costumers, is successful in it's advertising, and is also constantly developing new products for its' customers to enjoy. For instance, Coca-Cola is in the process of developing a new resealable can for the convenience of consumers. Publics: Coca-Cola provides up-to-the minute financial information on it's website for investors. Coke is interested in creating value for consumers and is successful in doing so. Coke also provides a section on it's website to respond to the public. For instance, it has various press releases, speeches and company statements readily available. A company's macroenvironment includes demographic forces, economic forces, natural forces, technological forces, political forces, and cultural forces. Coca-Cola's macroenvironment includes the following: Demographics: Coca-Cola employs certain employees to monitor the constant change in the population. The change in individuals leads to different preferences of brand or taste. The ever-changing factors in population must be constantly monitor to deliver the best product to consumers. Economic Forces: Our country has recently faced an economic crisis. Consumers are begining to cut down on spending. For Coke's off-brand

competitors, this could mean an increase in sales. Coca-Cola must begin watching consumer spending habits, as many could be opting to purchase a cheaper alternative cola. Natural Forces: Coca-Cola is constantly monitoring natural forces on planet Earth. Coke has started a foundation for polar bears, to assist in the preservation of these incredable animals. They have also built the world's largest plastic bottle recycling plant. Also, they have developed cold drink equipment that is energy saving. Coca-Cola is constantly finding ways to help our natural environment. Technological Forces: Technology is hard to keep up with in today's day in age. However, the clever scientists with Coca-Cola are constantly finding new ways to work with technology. For instance, one promotion that I found interesting, was the conversion of Coke cans into GPS devices. In 2004, Coke ran a promotion that 120 lucky cola drinkers could find a Coke can with a GPS device attached. This type of technology allowed the can to turn into a mobile phone. Who knew you could phone home from a coke can? Political Forces: All business must deal with political forces, such as laws and regulations. With increased awareness of sanitary issues, Coca-Cola must abide by many laws and regulations set forth by the government. Cultural Forces: With Coca-Cola plants positioned throughout the world, Coke must be sensitive to the cultural needs of it's consumers and employees. It different countries, for instance, Coke markets it's soft drinks differently. Refrence :www.cocacolasoriginalcoke.com