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Current Role:
• CEO, Customaxi
Nationality:
• Danish
Expertise:
• Permission Marketing, Marketing Lifecycle Management
Automation, CRM, Direct Marketing, ROMI, Experience
economy, Performance Marketing
Background:
• CEO - Globase
• CEO - Leandersen
• Sales/Marketing Director - Kometh
• CEO and VP Sales/Marketing - Janna Systems Nordic
• Marketing Manager - SMG - Santech Micro Group
• Country Manager - SuperOffice
The Marketing Vision
What is your marketing vision?
How do you propose to deliver excellent
Customer Experiences?
The Movie
Customer orientation – outside in
Relevant offer A B C D
Target
Effective channel
Different
Define your focus
Acquisition Retention
Spokesman
Customer
Trial Buyer
Prospect
Suspect
Loyalty level
Dissatisfied
Terrorist
www
.lort
e tryg
.dk
Prospect RETENTION
WEB SITE REFERRALS UPSELLING
CROSS SELLING
PROSPECT
PROSPECT with
with need
Target TRIAL
SUSPECTS PROSPECTS need and C B A
Market BUYER
budget
4
3 5
2 6
1 7
8
INCUBATIONTIME
Website ? ? ? ? ?
Marketing mix
Loyalty
Value
St
Program x im
Sell us ulat
e e
b site Newsletters
W e Win-Back
Search
LOW
Offline to
website Download
page Download
TV/Radio succes Registration
Trial
Buyer Purchase
Print
… simple sample
How you can measure the success of your
website
$ værdi
25
Customers
Customer data
75 Response
250 Prospects
e-business
data
800 Visitors
Contact
Michael Leander Nielsen
mobile: +45 27 28 29 53
mln@customaxi.com
www.customaxi.com