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raditional classroom based teaching and learning system is clearly undergoing a
massive change in the digital age. Information and Communication Technology (ICT)
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has become a vital part of the teaching and learning process in several educational
institutions the world over in order to deliver the online mass education programme.
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Hundreds of languages are spoken in India. Literacy in urban areas is 80%, and rural
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literacy is 56%. India has 192 million illiterate women, which is nearly one-third of all
illiterate women in the world. R
While the educational divide is wide and causes concern, traditional methods of bridging O
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it are limited by physical and fiscal factors. The increases in numbers of teachers have
tapered off from 5.6% in the 1950s to 1.6% in the 1980s. The average teacher: student
ratio at primary level is 1:58 in rural regions. This will become worse if the field of
education is not revolutionized using recent technologies like e-learning.
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For instance, IGNOU has started applying modern information and communication
technologies such as video conferencing, EDUSAT, Virtual Campus, Gyan Darshan, etc.
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in the field of higher education.
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UGC recently started Consortium for Educational Communication (CEC) and a round the
clock higher education channel. All these new initiatives have helped us break the
barriers and made the knowledge timely to the students and faculty even in remote
places. O
Many other multi national companies and governmental agencies are in the process of
initiating new e-learning programmes for the public.
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E-LEARNING – THE NEW WAVE OF LEARNING
OBJECTIVES
OF THE E-LEARNINGPROJECT
All these current scenarios lead us to study the emerging field of e-learning, to know
what are the various aspects of this technological revolution.
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So that this field can we explored and better opportunities can be developed in the near
future. J
The objectives our study are:
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1. To know the dynamics of e-learning , its characteristic, its benefits.
5. The Survey.
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6. Marketing Strategies relating to promotion of E-learning. E
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E-LEARNING – THE NEW WAVE OF LEARNING
E-LEARNING
DEFINITION – CHARACTERISTICS – BENEFITS – RESOURCES – TOOLS
E-Learning is an emerging field in India and will go a long way to assist in managing the
E
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In particular, e-learning has the capacity to secure continuous control of the learning
The World Wide Web is becoming ever more utilized in higher education. According to
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Olson and Wisher [1], web based education offers its learners “unparalleled access to G
instructional resources, far surprising the reach of the traditional classroom”. E-learning,
however, is not meant to substitute the existing traditional classroom based learning
system, instead it supplements the traditional class room and also attempts to provide
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E-LEARNING – THE NEW WAVE OF LEARNING
E-learning helps the learner overcome the obstacles in accessing the education such as
learning system mostly learners have to manage themselves and there is a lesser role
that the educators are expected to play. The self-motivation is most crucial for those who
The learner is expected to have basic qualities like reading skills, functional computer
literacy, etc.
It is also very important that a learner must have technical literacy and functional
knowledge about the hardware and software. E-learning is a more effective learning
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E-LEARNING – THE NEW WAVE OF LEARNING
CHARACTERISTICS
OF E-LEARNING
lack of personalization (content must fulfill the needs of many) and the static/ linear
learning process (unchanged content). But learning process should be - fast, just-in-time
in e-learning.
• Non-linear- allow direct access to knowledge in whatever sequence make sense to the
situation at hand
• Distributed- content comes from the interaction of the participants and the educators
• Personalized- content is determined by the individual user’s needs and aims to satisfy
automate education, replace a paid instructor and develop self-paced learning. The
objective of e-learning is not only recorded education (as in CBT), but also education
without barriers of time and distance, and customized to users’ and business needs.
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E-LEARNING – THE NEW WAVE OF LEARNING
BENEFITS
OF E-LEARNING
A very large percentage of the professional workforce already uses computers. Technical
obstacles, such as access, standards, infrastructure, and bandwidth, will soon cease to
be an issue. The growth of the World Wide Web, high-capacity corporate networks, and
high-speed desktop computers will make learning available to people 24 hours a day,
seven days a week around the globe. Businesses will now be able to distribute training
and critical information to multiple locations easily and conveniently. Employees can
have access to training when it is convenient for them, at home or in the office.
The biggest advantage of e-learning is that it eliminates the expense and inconvenience
of getting the instructor and students in the same place. Corporations save at least 50–
70% when replacing instructor-led training with electronic content delivery. Courses can
be pared into shorter sessions and spread out over several days or weeks so that the
With Web-based training, instructors can update lessons and materials across the entire
network instantly. This keeps content fresh and consistent. Students can have immediate
access to the most current data. Information can be retrieved just before it is required,
rather than being learned and forgotten. Technology-based training has proven to have a
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E-LEARNING – THE NEW WAVE OF LEARNING
The customized learning material helps students have more control over their learning
process and understand the material better, leading to faster learning, compared to
instructor-led training. The delivery of content in smaller units, called “Learning Objects,”
contribute further to a more lasting learning effect. While the average content retention
rate for an instructor-led class is only 58%, the more intensive eLearning experience
teams, chat rooms, e-mail, bulletin boards, tips, tutorials, FAQs, and wizards. Distance
education is more stimulating and encourages more critical reasoning as it allows the
kind of interaction that takes place totally in small group settings. Online students have
more peer contact with others in the class, enjoy it more, spend more time on class
work, understand the material better, and perform nearly 20% better than students who
The risk-free environment of an online course helps students try out new things and
when trying to learn soft skills, such as leadership and decision-making. The learning
program shows the students where and why they went wrong. Students can always go
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E-LEARNING – THE NEW WAVE OF LEARNING
E-LEARNING RESOURCES
Teaching and learning through e-learning system is not like the traditional classroom
based learning. In an e-learning system the learning sources are available virtually. For
this purpose they use Internet as the key agent in the flexible delivery of courseware to
respective learners. Content of the courseware include all theoretical as well as practical
part of the course and learners are free to practice on their own. There are different
explained below.
1. CD-ROM Resources
The rise of the personal computers and CD-ROM are significant developments of
Information and Communication Technology and they have helped the e-learning
format. The complete course material can be distributed to the learner through the CD-
ROMs. CD-ROMs saw a growth in the use of multimedia Computer Based Training
(CBT) or Computer Assisted Learning (CAL) packages, which seemed to offer a solution
to some of the problems faced by the modern educators [3]. Multimedia CD-ROMs have
been used not only in e-learning but also as an additional support to traditional learning
2. E-Book
practice of publishers to bring the electronic version as well along with the book form.
Learners are not required either to visit any library or to roam around in the market but
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E-LEARNING – THE NEW WAVE OF LEARNING
the e-version would come to their desktop. The below mentioned is a model of recently
3. Web Resources
Internet and the Web became the most dominant component of modern teaching and
learning system. Instead of creating the course content in traditional print format the
institute designs web based learning materials or courseware and provides the same to
its learners over the web. Learners are free to either navigate through the resources
online or download it into their desktop for later reference. This will also avoid the delay
in delivery of course content. Web based resources are very easy to update as and
when required unlike the printed course materials which are difficult to change when it
The creation of digital learning resource is required necessary investment and effort. It is
also meant for large number of student communities. Hence, the online resources
should be reusable. This will help to avoid duplication of work in future and save the
extra expenditure of the institution. These digital learning resources produced by the
institutions, experts, teachers and students should be preserved in a digital repository for
the present as well as future use. These resources should be arranged by using
educational standard for the easy and reliable access of information to the learners.
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E-LEARNING – THE NEW WAVE OF LEARNING
There are many methods used in traditional learning system like lectures, blackboard,
to-face interaction between the students and teachers, which helps both of them to
communicate better and make clarifications then and there. But in e-learning process,
the possibility of having direct face-to-face interaction is far lesser. Instead, they use
various virtual methods or tools to fulfill the needs of the learners. Some of them are
Internet audio conferencing is a fruitful and simple method of online interaction between
the learners. The usage of Internet telephones will allow a learner to make live audio
conversation with peers or experts all over the world with the least expense. For this,
both of the learners should be connected with network for making the interaction and
also appropriate Internet phone software should be available. Microsoft has developed
2. Video Conferencing
facilitates two-way audio as well as video communication among the different learners
and instructors, who are spread across the world. In India IGNOU started this method to
make an effective interaction between the students and instructors; it is one-way video
and two-way audio system. This system allows learners to watch the live discussion and
at the same time speak their queries to the experts who are sitting at the centre.
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E-LEARNING – THE NEW WAVE OF LEARNING
Multimedia conferencing system allows use of text matters, graphics, sounds, moving
pictures, etc. in their discussion. Multimedia conferencing is more interesting and it has
great advantages. Learner can use the facility of one-to-one as well as one-to-many
discussion. This helps them to improve their personality and promotes their social
interactions.
4. E-mail
Electronic mail is the most commonly used tool in e-learning system to communicate
among the learners. Different learners located in various parts of the world, even in
remote areas, can share their knowledge without worrying about the geographical
boundaries. It is possible for the recipient to provide immediate response. One can
attach text files, spreadsheet, images, graphics, audio and video files, etc and send
Online discussion is one of the powerful new communication tools to promote online
interactions. E-learners can discuss online and get the clarification of their queries by
6. News Group
With the help of news group, the learner can post queries on any topic or subject and
others reply for the same. There may be different subject areas of which one can look up
for one’s own interest and reply for it. Each and every message posted in news group
will be spread all over the world by using number of news servers.
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E-LEARNING – THE NEW WAVE OF LEARNING
Online chat is a kind of synchronous communication with which students can interact at
any time. It has a great role in e-learning systemto enable real time communication
system. It enables the learner to chat with peers about the various issues related to the
course content and also exchange different views. This instant messaging tool has great
effect in e-learning system and it enables the students in remote area to have informal
8. Virtual Laboratories
classroom based or web based. For e-learning aspirants there are virtual laboratories to
conduct their experiments. Virtual laboratory is a place in which real experiments can be
performed in real but physically separate places, and such sites are becoming more
common. A good virtual laboratory requires high speed networking technologies, which
9. Online Assessment
Assessment is another important element of teaching and learning system with which
instructors can understand competencies and progress of their students. The institution
performance. In an online system learner can find out their question on the respective
web site and can answer them through the web. It may be objective type such as
multiple choice questions or objective like short answer questions or essay type
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E-LEARNING – THE NEW WAVE OF LEARNING
India is investing 3.2% of its GNP in education, whereas the world average is 4.6% and
developed countries invest about 5.3%. In the above context, there is a lack of general
However, the awareness of the Internet is catching up with that in developed countries.
The Internet is now reaching up to 10 million people. This number is much more than the
The main barrier to more widespread use of the Internet and its associated technologies
Bharti Enterprises has already laid a 3500-km fiber network in 22 major towns. Railtel
Railways have the right of way for 62,800 kilometers Tata broadband has around 600
kilometers of fiber and has plans for 5000 kilometers in 53 commercially important cities.
Hughes Telecom, Spectranet, and many other companies are participating in this field.
Once there is a complete network and associated bandwidth, the use of the Internet and
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E-LEARNING – THE NEW WAVE OF LEARNING
INTERNET USERS
INDIAN SCENARIO
There are 38.5 million Indians Online Today. The Internet offers an audience that
The Internet offers unlimited shelf space and isn’t bound by operational timings and
geographical boundaries; with an opportunity to cater to country wide city markets (for
have spread across the country to the prominent 'tier-II' cities and towns which are
As per IAMAI forecasted estimates below e-commerce transactions will cross the Rs
2000 crore mark (2006-2007) which translates into an increase of over 300% from
By Age By Gender
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E-LEARNING – THE NEW WAVE OF LEARNING
By Educational Qualification
Upto SSC/HSC 2%
Some college (Including. Diploma) but
11%
not a graduate
Graduate/Post-Graduate General (BA,
37%
BSC. MSC, Bcom etc.)
Graduate/Post-Graduate Professional
46%
(BE, M.Tech, MBA, MBBS e
Other 3% Base: 1493
By State
Base: 1493
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E-LEARNING – THE NEW WAVE OF LEARNING
By Age
Wallet
All 18-25 26-35 36-45 46-60 60+
Size
< Rs 100 1% 24% 35% 26% 5% 9%
Rs 100-
2% 53% 27% 14% 4% 2%
300
Rs 300-
4% 43% 36% 18% 2% 1%
500
Rs 500-
14% 29% 47% 14% 8% 2%
1000
Rs 1000-
38% 24% 44% 23% 8% 1%
5000
Rs 5000-
20% 19% 50% 17% 15% 0%
10000
Rs
16% 21% 51% 15% 11% 2%
10000+
Can't Say 4% 40% 46% 10% 4% 0%
Base 1,493 378 683 275 139 19
Base: 1493
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E-LEARNING – THE NEW WAVE OF LEARNING
Cyber Cafes or Public Access points with a 39 per cent share of users continue to be the
most important internet access points in India. This was revealed by the “Internet in
India” study jointly carried out by the Internet And Mobile Association of India (IAMAI)
and IMRB International. It is, however, doubtful as to how long this dominance will
continue, since the share of cyber cafes has been steadily declining from a peak of 52%
in 2003. Access from home showed a marginal increase to 22% from 20% in 2003.
Access from home, on the other hand has steadily risen from 23% in 2003 to 31% in
2006 and prima facie seem to be gaining on the loss of “market share” by cyber cafes.
One of the most significant finds of the study was that access from schools and colleges
remained insignificant at 6%. This remains a major cause of concern since internet
access through schools and colleges not only creates the next generation of users but
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E-LEARNING – THE NEW WAVE OF LEARNING
also goes a long way in reducing digital and hence socio-economic divide.
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E-LEARNING PROJECT
E-LEARNING CD-ROMS
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THE CONCEPT
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E-LEARNING – THE NEW WAVE OF LEARNING
CD-ROMS can be equipped with interactive software application which is easy to used
and have audio-visual effect which will be easy to retained by the student.
CD-ROMS includes
1. All the topics of the subject viz. Maths, Science, English
2. Interactive software that illustrate various figure and diagram.
3. Test series.
4. Audio-Visual interactive applications.
2. Macromedia flash
3. Photoshop
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E-LEARNING – THE NEW WAVE OF LEARNING
METHODOLOGY
3. The next step will be to personalize the matter of the text book and make final
notes from it by integrating book knowledge and creativity by keeping in
consideration the needs of the student so, that they understand and retained the
subject matter.
4. Research team will pass on the final notes to the software application team. Their
work will be to develop the final interactive application using HTML ,
PHOTOSHOP, FLASH.
5. The application software are burned on the CD’s and packed and ready to
distribute among students.
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E-LEARNING – THE NEW WAVE OF LEARNING
2. Teachers
3. Coaching Centers
4. Parents
1. The E-learning CDs are introduced in the market through orientation to the
school students in the school.
2. CBSE board can be suggested to attach e-learning CDs with their text books.
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E-LEARNING – THE NEW WAVE OF LEARNING
THE SURVEY
FOR E-LEARNING CD-ROMS
A survey has been done to find out the learning behavior among students to test the
feasibility of the E-Learning CD_ROMS.
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The survey is done online through online Questionnaire where students are asked to fill E
the questionnaire.
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E-LEARNING – THE NEW WAVE OF LEARNING
QUESTIONNAIRE
English Hindi
3. Are you able to retain all the concepts few days after also?
Completely Partial No
4. Have you ever gone to any tuition classes? For which subject?
5. Do you use computer at your home? If yes for which purpose do you use it most of the times?
6. Would you like to have a CD-ROM which includes all the chapters of your difficult subject and make you
understand the topic with interactive software?
Yes No
Theory Practical
9. How much money do you spend on purchasing books other than text books like reference books, keys
etc? (per year)
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E-LEARNING – THE NEW WAVE OF LEARNING
DATA REPRESENTATION
12th 9th
20% 22%
9th
10th
11th
11th 10th 12th
30% 28%
English Hindi
Hindi
15%
English
Hindi
English
85%
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E-LEARNING – THE NEW WAVE OF LEARNING
3. Are you able to retain all the concepts few days after also?
Completely Partial No
No Complete
15% 10%
Complete
Partial
No
Partial
75%
4. Have you ever gone to any tuition classes? For which subject?
Commerce No
18% 22% No
Science
Maths Maths
Science
31% Commerce
29%
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E-LEARNING – THE NEW WAVE OF LEARNING
5. Do you use computer at your home? If yes for which purpose do you use it most of the times?
Study No
5% 12% No
Games
Movies/Music Games Movies/Music
46% 37% Study
6. Would you like to have a CD-ROM which includes all the chapters of your difficult subject and make you
understand the topic with interactive software?
Yes No
No
20%
Yes
No
Yes
80%
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E-LEARNING – THE NEW WAVE OF LEARNING
Morning Morning
Night 34% Afternoon
45%
Evening
Evening Afternoon Night
12% 9%
Theory Practical
Theory
37% Theory
Practical Practical
63%
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E-LEARNING – THE NEW WAVE OF LEARNING
9. How much money do you spend on purchasing books other than text books like reference books, keys
etc? (per year)
<1100 <200
13% 9%
<500 <200
28% <500
<800
<800 <1100
50%
80 above
10% 40-50
5% 40-50
70-80 50-60 50-60
17% 37% 60-70
70-80
60-70
31% 80 above
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E-LEARNING – THE NEW WAVE OF LEARNING
Classes
th
9 10th 11th 12th
% % % %
Tuition Going
1. No 40 25 15 05
2. Science 15 22 25 29
3. Maths 45 53 31 35
4. Commerce - - 29 31
Computer Usage
1. No 15 20 10 15
2. Games 32 28 35 29
3. Movies/Music 48 45 50 46
4. Study 05 07 05 10
E-Study Response
1. Yes 62 78 66 81
2. No 38 22 34 19
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E-LEARNING – THE NEW WAVE OF LEARNING
Analysis
1. 53% of the students in 10th classes take Maths tuition and 22% goes for
Science. So the most of the students goes for tuition for these two subjects.
3. About 85% of the students use their computers for movies and games.
4. More then 60% of the students want to go for the E-learning CD-ROMS.
Inferences
1. As most of the students take tuitions for Science and Maths subjects, the
probability of the success the E-Learning CD-ROM is more in these subjects.
2. The students are more prone to interactive games and audio-visual effects, thus,
the E-learning CD-ROM can be an effective tool to make them study on
computer with interactive study material with illustrative figures and diagrams.
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E-LEARNING – THE NEW WAVE OF LEARNING
Concept Retention
Completely Partially No
% % %
Study Interest
1. Theoretical 32 35 72
2. Practical 68 65 28
Study Medium
1. English 52 51 47
2. Hindi 48 49 53
Analysis
1. 68% of the students who retain completely are in favour of practical way of study.
2. 72% of the students who are in favour of theory are not able to retain the subject
matter after few days.
3. 52% of the students who are from English medium are able to retain completely.
Inferences
1. As the students can retain the concepts through practical way of study, the E-
learning CD-ROM will demonstrate the practical application of the subject matter.
2. There is no significant difference in the medium of study and the retain power of
the students.
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E-LEARNING – THE NEW WAVE OF LEARNING
Computer Usage
No Games Movies/Musi Study
c
% % % %
Study Medium
1. English 19 69 76 85
2. Hindi 81 31 24 15
Analysis
2. Maximum %age of students for other categories of computer usage are also from
English medium.
Inferences
1. English medium students are more computer savvy and hence the E-Learning
CD-ROM will be successful in this segment.
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E-LEARNING – THE NEW WAVE OF LEARNING
E-Study Response
Yes No
% %
Study Expenditure
1. < Rs.200 14 34
2. < Rs.500 21 31
3. < Rs.800 36 20
4. < Rs.1100 39 15
Analysis
1. 39% of the students who says ’yes’ spend between Rs.800 and Rs.1100.
2. 34% of the students who says ‘no’ spend less than Rs.200
Inferences
1. As the expenditure increases the students are likely to purchase the E-learning
CD-ROM.
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E-LEARNING – THE NEW WAVE OF LEARNING
Percentage of Marks
40-50 50-60 60-70 70-80 80 above
% % % % %
Students who study in morning and
night get good %age
Study Time
1. Morning 40 42 46 52 45
2. Afternoon 15 18 15 08 15
3. Evening 10 08 09 15 05
4. Night 35 38 30 30 35
Tuition
1. No 05 08 10 05 25
2.Science 25 20 23 21 26
3.Maths 40 45 48 50 20
4. Commerce 30 27 19 24 29
Analysis
1. 45% and 35% of students who got 80% above study in the morning and night.
3. Students with less percentage opt for tuition more than the students who get
average and good percentages.
Inferences
1. Student got interest towards there studies mostly in morning or in night. As they
don’t get any personal guidance at night time the E-learning CD-ROM can
provide them a personal guidance to their subject studies and let them to give
their best.
2. Students with less and average percentages can go got the E-learning CD-ROM.
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E-LEARNING – THE NEW WAVE OF LEARNING
MAJOR FINDINGS
1. Major number of students is from English medium which directly implicates that
major number students using internet are from English background because the
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survey was online.
A
2. The distribution of students is from different classes and different background so
there is greater chances of this data to be applied on the whole population.
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3. 75% of students are able to retain the concepts partially which shows that there O
R
is a need of a tool (the E-learning CD-ROM) which make students memorize all
the concepts.
4. 78% of the students are going to tuition in there difficulty area so they need extra
guidance after school also.
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E-LEARNING – THE NEW WAVE OF LEARNING
CONCLUSION
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abreast with the latest technological development and their applications in their
field.
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