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COOK
Chanhassen, MN 55317 Cell: 612.834.8436 bd.cook@hotmail.com
PROFESSIONAL EXPERIENCE
THE SCHWAN FOOD COMPANY, Marshall MN
$3B privately-owned company with 18,000 employees worldwide; business units include Home Service, Global Consumer Brands, Foodservice, and Global Supply Chain.
Vice President of Sales Specialty Food Solutions, Global Consumer Brands (2010-Sept. 2011)
In 2010, accepted lateral move as a VP of Sales role under Consumer Brands to lead transition from harvesting strategy to a growth / market expansion strategy, while maintaining all current responsibilities.
Created 22% incremental growth in 2011 by expanding distribution of base SKU's and new products. Drove incremental sales by providing in ad coupons/cross category promotions in Deli.
Achieved best overall P&L result in ten years of ownership in 2010. Transitioned harvesting strategy to growth and market expansion strategy.
Brian D. Cook
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Senior Vice President & General Manager, Schwans In-Store Bakery, Foodservice (2008-2009)
In response to termination of one-year alliance between In-Store Bakery and Rich Products Corp, initially assigned to reintegrate key business (In-Store Bakery) into Schwans Foodservice, as well as develop the overall business processes and sales strategies that drive long-term value, sustainability, and growth. Led a direct staff comprised of two sales directors and managers of customer service, demand planning, and marketing in implementing disciplines and harvesting in-store bakery business. Reduced losses and refocused sales agents to sell a premium brand by incorporating a strict customer-focused product fulfillment program (10,000 stores; eastern US) and a disciplined approach to repairing relationships with every chain. Led broker forecasting process and weekly demand planning exercises. Results of initiatives include: Grew In-Store Bakery gross margin from -12% to +23% in 7 months on retail grocery channel. Improved fill rates from 56% to 99%+; reduced inventories by more than 75%; consolidated warehouses from 4 to 2. Instilled demand consistency in manufacturing that vastly improved timeliness, accuracy of delivery, service, and quality of product flow. Created industry-leading customer service tactics that improved customer satisfaction during key selling seasons and reduced quality complaints.
Brian D. Cook
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Decreased slotting fees by 50% during new product introduction (Freshetta Brick Oven) by leveraging innovative, never before used concepts and aggressive marketing. In addition, established popularity of standalone category in store (brick oven pizza) which forced immediate distribution.
Account Executive Atlanta Region, Schwans Consumer Brands (1992-1995) Sales Manager Houston Region, Schwans Consumer Brands (1989-1991)
EDUCATION
Bachelor of Science, Business Management, University of Phoenix, 2003 Cornell University Executive Development Institute (Module 1), Ithaca, NY, 2004 Senior Executive Development Program (Schwan), member of 8-person executive group selected by CEO to attend executive training in finance, strategy, and marketing curriculum, 2003 Babson College Executive Success Program, Wellesley, MA high potential candidate chosen by the CEO of Schwans, 2000