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15 billion app downloads from Apple store in 3 years Analysts predict more smartphones than PCs 2012+ Majority of internet and email traffic via smartphone by 2015+
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3 out of every 4
students never use Twitter
9 out of every 10
students watch TV and visit Facebook each week www.twigmarketing.com
Just 0.9% of all students surveyed said Facebook had A lot of influence or Extensive influence over their choice of university
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very/extremely influential
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Only 19% of
Internationals said Open Days were not influential
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Brochures were a significant influence of university choice for the majority of current students
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46% of male students said talking to university staff had been not at all influential, compared to 22.5%
of female students.
39% of domestic students said they were not at all influenced by talking with uni staff, compared to 23% of internationals.
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Missing links
One in three current students felt they had not found out all they needed to know before enrolling, including: 47% of female students 42% of international students
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Value proposition
57% of international vs 69% domestic students 60% of UG vs 74% of PG ...felt valued by their institution
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Overall insights
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Do we need ...
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Apps?
Smartphones used by around 50% of Australians by Dec 2011 Many apps used by few people Biggest potential is in:
VIP engagement apps Campus tours Alumni apps Parent apps
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Brochures?
Yes, we still need them. Students said brochures remain essential reference tools. Biggest potential for change:
Engaging while also professional Integrated with online content Consistency and navigability never more important
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Facebook?
Not a strong tool for recruitment, but 93% of students who use it weekly cant be wrong. Biggest potential:
internal brand building alumni connections specific stakeholder group engagement
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Further information
Tim Winkler - Twig Marketing Ph: 0409 551 743 E: tim@twigmarketing.com W: www.twigmarketing.com