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Contents

1.0 Introduction ....................................................................................................................................... 2 2.0 Aims and Objectives of Research ..................................................................................................... 3 3.0 Introduction to Research Methodology............................................................................................. 4 3.1 Primary Data Selection Methods .................................................................................................. 4 4.0 Primary Data Selection Techniques in this Research ....................................................................... 5 4.1 Qualitative Methods ...................................................................................................................... 5 4.2 Interviews...................................................................................................................................... 6 5.0 Quantitative Methods ........................................................................................................................ 6 5.1 Secondary Form of Research ........................................................................................................ 7 5.2 Sampling ....................................................................................................................................... 7 5.3 Direct Interviews ........................................................................................................................... 7 6.0 Limitations of Study ......................................................................................................................... 8 7.0 Ethical issues..................................................................................................................................... 8 8.0 References ......................................................................................................................................... 9 9. Bibliography ...................................................................................................................................... 10

1.0 Introduction Research Methodology is the means and methods through which a researcher can carry out a research in an appropriate way and find out results for the research purpose. The following project analyses the research methodology which is being adopted in order to analyse the feasibility of the investment in a new country for setting a plant for manufactured goods of the company. The assignment analyses the various steps through which the research is being carried out. The approach and design is also being evaluated. The assignment has been drafted after carefully reviewing and critically analysing the various books, journals and numerous scholarly articles in order to get the correct research idea and appropriate analysis could be performed.

2.0 Aims and Objectives of Research To undertake and analyse all the entry options which are critical and significant for the entry of the foreign firm To carry out and examine the Market condition in the domestic location using Theoretical Aspects like SWOT, PESTEL and PORTERS FIVE FORCES. To recognize the local market in detail and adopt various corporate propositions in an appropriate manner To critically assess the competition level and competitor position in the new country for the goods and services. To scrutinize the 4 P s and evaluate and adopt appropriate marketing strategy in the domestic outfield. To evaluate the demand for the products as well analyse the consumer perception for the goods and services To assess the need of capital and other various strategic decisions which needs to be taken for setting up a new plant To analyse the need for the long and short term investments for the project.

3.0 Introduction to Research Methodology Research Methodology (RM) is the process by which a number of research methods used and why they are analyzed so interpreted. Mainly for research purpose is to ensure that we put enough data exists in the correct format so that we can isolate him, analyzed the data collected is accurate enough is being done on the type should. It is important to note that research is well under full only when we interview, questionnaire preparation, magazines, books, magazines and online resources bring the collection of information is taken into account is to extract information. Research data as the need arises, and can be used in the future. So we have seen that the RM is the way we collect data and then present it in the proper format. (Churchill and Iacobucci 2002) 3.1 Primary Data Selection Methods Primary data selection methods not only the data that existed before now, and that information is supposed to gather the basic data that will involve the collection is by. Primary research is only when we have received the necessary information and data through the method of secondary method. This type questionnaire, through telephone or face to face interviews can be understood the concept of collection, and also through direct observation. This information was mainly collected through conducting interviews. The main advantage of primary data in many ways information can be collected, and the interviews, focus groups or phone surveys will contain. Aside from that, information or data through the post and e-mail is collected if the person lives in faraway places and meet him in person is not viable. In addition, it can also be collected in the country; large population and wide geographic coverage are included. (Churchill and Iacobucci 2002) Many times it's not so expensive and a last type of plan is needed. It seems that the primary data is very accurate and realistic in nature, as it will serve as a benefit to researchers. Other advantages of primary data selection method are to serve the specific research type problems. The research topic addressed and also to the core mainly helps. The primary type of research is designed primarily to gather information and make the market the way that they can report what they like. For example, when research data or information with a secondary form are told not fit to market needs, and therefore this type of problem with the primary research as a market driver in the overall research, design path may not bring on. Primary research over the next little information about how well the researcher can control the collected control. So it looks like there is more control than it is to form secondary research( Malhotra 1999) In this way, the researchers project to determine how many answers to specific questions or research space and time that the project will be completed the assigned amount can contain. Some other benefits include more effective information to the amount of waste. Here, the researcher who owns what all the data is needed and so that the money be distributed in the same way as it is easy to distinguish this type of focus on specific issues. Another important advantage of primary data selection method is the primary research data collected by means of their personal and shared with others, so researchers are not considered. So it is possible for him that he keep personal data as your data, so that competitors can stay away, and he can be truly competitive advantage. (Hussey 2003).

4.0 Primary Data Selection Techniques in this Research In any kind of research, a research various past uses, such as to the problem of sin can assemble a variety of primary data also demonstrate the fact that ham to study more as a mother would understand a Soldier . I think the extra Yes, it's never needed a topic of interest to use the right method. So, interviews with other types of data, statistics and also collected through questionnaires. . 4.1 Qualitative Methods Qualitative research methods of scientific method that particular type of examination or investigation is conducted to get answers to our questions can be defined as. There are many different data is collected, but it sure accurate data is collected from the correct source, and they will also serve as evidence builds. Also search or discover new technologies or issues, which will be explained, and therefore they understand the phenomenon, and also answer the question that follows the proper format. There are many different types of contact points. The main concept is the reason for this type of research say that the answer is and how it is possible for the collection of unstructured data. This in itself is not dependent on the type of statistical information, but mainly interviews and tapes, the answer is that we open end surveys, emails, notes, feedback forms that we receive them, and sometimes even video to get different types depending of data or images to interpret the unstructured data time it.Most readers professionally present and therefore result in more time behind the pending and therefore much of the work manually is used, and include most of the time they can be quite large amounts of data presented in the correct format so that they are ready to make it look good. (Mariampolski 2001) Sometimes it is even independent of the research referred to as an emotional nature. In this research, the researchers have collected information and statistical data, and then they are explained or analyzed without using tables. The main works of scientists have tried their best, and if he is trained enough in it, is very useful data that can be used to collect money to get a better understanding of the title. However, quantitative data than to write, this method is quantitative research method is very accurate and precise information that we may not be compatible. A clear example of a research to know what to buy all the decisions that are required or may be invested outside the portfolio of different customers want to deal with how and where. For this is a proper interview was conducted and there are times where different people or the same set of questions or different interpretations depending on the devices. (Jane & Ritchie 2003) Also the biggest drawback to this type of research methodology, it times. There can be time consuming and too expensive for people to find information not included in the analysis or it can be confusing and will be on Set may be smaller due to time constraints. Also this kind of method for testing the hypothesis is never used. But it does mean that, all is not useful as qualitative research, this is not productive, but we should understand the limitations.

4.2 Interviews Good to find timely and accurate information be face to face interviews to take the survey instead. There are some projects where the need for the survey is important, but I interviewed for my research project, and the right to get the right information and new markets and important issues to do with understanding the strategy. So much so that researchers will raise more questions and deeper into possible while focusing on taking surveys or focus groups can not get. But over time, to take personal interviews can be expensive if the interview seems to have been living in distant places. Much of this research as a special project is researching where the interview is important to get information and how to ask the question why, rather than useful. Also, when there is a question that is related to investment research, there is a need to interview, where we talk to business analysts and investing in new markets location. Interviews talking about different types of priorities can be arranged by prior agreement with the person takes. Before interviewing a scientist to do the deal and at the same time is also party to be notified about the meeting and will be discussed in the interview that is both well designed and time-saving, therefore, need the right information can be provided to interviewers.

5.0 Quantitative Methods Quantitative data means that we can gather or collect data or numeric data types to use as the numbers and then it can be presented in the proper format. Statistics or numbers to analyze data collected from the first fall and then interpreted. Quantitative form of research to implement the main objective behind the research to gain a thorough understanding of the title and also can be used for future reference if necessary. This type of data is collected, must be interpreted and then to have been presented in the proper format. Hague (2003) says that this type of data is very precise in nature, and why they use mathematical formulas or numerical data were interpreted using. But the main thing to remember is that right Or wrong interpretation of this type of data at the end can lead to wrong results should be analyzed, and so, there supervisor, the researchers provide legal guidance and interpretation can support the need for all the complex data. The best way that through the use of magazines can be applied to the collection of information if, newspapers and books are also taken into account and also some interviews with the organization's top management received the actual facts and figures are ,(Hopkins 2003) Other hypothesis, which is mainly because the proper research and can be raised also the amount of information that is collected to control specific types of research methods to find out the key to this goal. Method is the most important criteria that have been studied a variety of resources, and thus they have reached final conclusions about their topic or sub-parts as being judged. This type of research method mainly mathematical formulas or numbers or figures, the right information so researchers can be involved in many different forms. But certain types of data is numerical, a researcher nature. This will allow for the right to draw conclusions, and so the overall program be successful, and also productive in nature.

5.1 Secondary Form of Research Selection in the secondary form of data research in from various books, magazines, journals and Web sites using various sources such as the time resources are also taken into account is defined as can be. Even before the research has been done by someone else, and the author will only collect data and present it in the proper format. The main advantage of cheaper secondary form of research, are easy t use and the information can be quite effective. The main disadvantage of the other secondary form of data collection, sometimes even taking the time to manually edit it to be. This form of research methodology of the research is known as the desk form.( Best and Kahn 2005) 5.2 Sampling Samples easily select a subset of statistics that personal observation is concerned with the large population from which the population of concern is intended to provide some form of knowledge about the largest part be defined as Can. The main objective is the amount of data that is collected is to predict with. The selection of the data is considered the most important part. Who cost the whole population rather than interest on a small group of people, focus research on the topic are a great increasing levels and at the same time it will also be time consuming in nature. But the main advantage of sampling method, other forms of data collection costs, compared with exact facts and figures can be collected and will ensure that the information collected will be used for future reference and many readers is useful. (Phil & Clark 2006) 5.3 Direct Interviews The interview is very important that such researchers can find enough data on the subject of examination and interpretation of the data will help. The main advantage of face to face interviews, researchers have in place all the information, and enough with this interview discussed, as well as the individual will get the response time at the time. Researchers immediately without waiting for an answer can clarify any doubts. It is also possible to other researchers from the defendant to take all kinds of non-verbal clues. If any problem or discomfort as the interview, it may well be, so research is not affected. It is possible to carry out interviews over the phone is not. In the interview directly, it is possible for researchers to achieve desired results, and can note down any sense to be on time. By analyzing the expression of interviews, it is likely that many other related information can be interpreted, and it easy to develop a relationship with the defendant. (Colin 2002) Moreover, to withstand the type of interview at the office or home, or in any high street shopping mall can be conducted face. It is flexible in nature and the practical defendant is taken into account that there are times when they may have to discuss important issues. Interviewer that the defendant could be very useful at times as a reference can provide some materials. But at the same time, has already been agreed that both sides are prepared for the meeting, and it will help them save time too.

6.0 Limitations of Study Search for literature review is comprehensive, but there was limited access to the sample questionnaire. As foreign investment thesis is based in another country, it was necessary to survey rather than interviews. Primary analyst with investment in a local market with the help of personal interviews has been conducted. Also, the data otherwise have been collected from other research methods, books, magazines and interviews from the case Journals. The amount good enough to carry out research and came to a conclusion were included. Is it possible to form large-scale research infrastructure is not due to lack of time 7.0 Ethical issues In order to carry out the research no unfair means and practices have been adopted. The research is a clear study from various books and journals and a variety of other resources. In order to undertake these researches all the work was being performed honestly. Also the data collection and evaluation will be done in honest way and no unfair demand or modes will adopted in order to get the desired result. The research is conducted with a clear view and no personal influence of any character or organization has been resulted for the desired research.

8.0 References Churchill, G. A. Jr. and Iacobucci, D. (2002); Marketing research methodological foundations; 8th edition; USA, South-western, Thomson Learning; Page 453 Collis, J. Hussey, R. (2003); Business Research: A Practical Guide for Undergraduate and Postgraduate Students; 2nd edition; New York, NY: Palgrave Macmillan, pp 114-134 Hopkins W.G. (2002); Quantitative Data Analysis; SportScience 6; Sportsci.org John W Best and James V Kahn (2005); Research in Education; 10th Edition; Allyn & Bacon Publications

Johnson Phil & Murray Clark (2006); Business and management research methodologies; Volume 2; SAGE Publications Lewis Jane & Jane Ritchie (2003); Qualitative Research Practice; SAGE Publications Malhotra K. Naresh (1999); Marketing research: an applied orientation; 3rd edition; Prentice Hall Publications

Mariampolski H.Y. (2001); Qualitative market research: a comprehensive guide; SAGE Publications; Page 5-10 Robson Colin (2002); Real world research: a resource for social scientists and practitionerresearchers; 2nd Edition; Wiley-Blackwell Publications

9. Bibliography 1. Saunders Mark , Philip Lewis & Adrian Thornhill; Research Methods for Business Students; 5th edition; Pearson Education; Page 108 - 119 2. Seidel John V. (1998); Qualitative Data Analysis; Qualis Research Ltd. 3. V. V. Khanzode (2007); Research Methodology; APH Publications, New Delhi; Pages 3-7