LAUNCH SIGNATURE LIFE HOTELS LAUNCHES REAL ESTATE PORTFOLIO 12 July 2011

A special thank you to you for attending the launch. It is a pleasure to host you at the Moloko Strathavon hotel in Sandton. Please find attached: Press Release Signature Life launches Real Estate Portfolio (plus a list of the current hospitality developments for sale). Who we are Photographic material please visit our Photo Gallery at www.signaturelifehotels.com

Interviews: Signature Life MD - Alan Vels - will make a short presentation following which there will be time for questions/personal interviews. Should you wish to interview Alan telephonically, he will be available on his cell: 082-4532796. For further Information, please contact: Melanie Roberts Communications www.signaturelifehotels.com 079 4555 685 comms@lifehospitality.com maiermel@gmail.com In association with Kerry Osborne, Marshall Inc Communications, kerry@marshallinc.co.za

-2SIGNATURE LIFE HOTELS LAUNCHES REAL ESTATE PORTFOLIO Taking a traditional hotel model and enhancing shareholder value - fast proving the hallmark of Signature Life Hotels - is once again the driver behind the groups launch of its real estate division this week (12 July). The differentiation of a Signature Life Development is that often property developers will create a development, sell the units and disappear after sales are complete, comments Alan Vels, MD of Signature Life. Signature Life Hotels Development creates a brand promise and remains involved as the hospitality operator after sales are completed. This is very much the model adopted by the larger US Hotel brands which offers investors an additional hospitality stake. Signature Life Hotels won the award for most innovative hospitality operator across Africa and the Indian Ocean in the 2010 World Travel Awards, and is again nominated in this category for 2011. Vels adds that the future of the Signature Life Real Estate portfolio of properties is ensuring enhanced shareholder value through the innovative sales of hotel bedrooms to individual investors. On the Hospitality side each hotels management and staffs express aim is to embrace its location and surroundings, and offers guests genuine service through highly dedicated, personable staff and associates to allow guests to personalize their hotel stay. The Signature Life Group Real Estate division is actively involved in the development of new properties, be they traditional hotel developments or lifestyle developments which are sold on a sectional title, whole ownership, fractional title and timeshare basis. The group creates joint ventures with existing hotels to develop new hotel bedrooms and apartments for existing hospitality products. The Real estate Division provides a new platform for more acquisitions and for enhanced business strategy through brand awareness and cross selling capabilities for hotel development companies. The move to diversify the groups hospitality offering is in line with international trends in the US and the Far East by leading international hospitality brands that have developed a real estate sector in their portfolios to increase room availability through sales. The development division is part of this rapidly growing youthful group that owns and operates hotels and lodging facilities across Africa, and is a full service hotel management company providing a complete range of management and investment services with a flexible suite of options for specific involvement or as a complete third party management relationship. /more

-3The Signature Lifes Current Hospitality Real Estate Developments for Sale across sectional title, fractional title and whole ownership - developments include: Jozini Tiger Estate, KwaZulu Natal 96 one and two bedroom self catering apartments and 52 free hold stands adjacent to the beautiful Jozini Tiger Lodge. Prices range on sectional title basis from R 620,000.00 to R 1 800 00.00. Fractional title weeks range in price from R 90 000.00 for two weeks to R 350 000 for four peak weeks. Whole ownership stands with four architectural packages range in price from R685 000 to R2,500,000. Likweti Hotel, Mpumalanga 120 self catering standard hotel bedrooms to be operated in a rental pool. Prices start at R 499 000.00 per bedroom and range upwards to R650 000.00 for a luxury suite. Mont d Or Hotel, Clarens 20 standard bedsitter hotel bedrooms to be operated in a rental pool. Prices start at R 499 000.00 per bedroom and range upwards to R550 000.00 for a luxury suite Fun Club, Trou Aux Biche, Mauritius 14 self catering two and three bedroom apartments already complete to be operated in a rental pool. Prices start at R 165 000.00 and range upwards to R400 000.00 for a two week ownership for life. Port Elizabeth. Eastern Cape -80 standard hotel bedrooms to be operated in a rental pool. Prices start at R 450 000.00 per bedroom and ranges upwards to R 599 000.00 for a luxury suite White River, Mpumalanga -50 standard hotel bedrooms and 25 luxury self catering units to be operated in a rental pool. Prices range on sectional title basis from 620,000.00 to R 999 000.00. Fractional title weeks range in price from R 110 000.00 per two weeks to R 390 000 for four peak weeks. Quarters Hotel Hermanus - 16 two bedroom luxury self catering units already complete to be operated in a rental pool. Prices range on sectional title basis from R920,000. ends.
Issued By:

Marshall Inc Communications on behalf of: Melanie Roberts Communications www.signaturelifehotels.com 079 4555 685 comms@lifehospitality.com maiermel@gmail.com

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Who We Are SIGNATURE LIFE HOTELS Signature Life Hotels is Africas leading Innovative Hospitality company, as awarded by the World Travel Awards in 2010. The group was formed in 2008 through the convergence of several of South Africas top hoteliers. Signature Life offers the hospitality industry, in particular, the owners of hotel and leisure properties, unique and profitable hospitality solutions. Signature Life Hotels is a people focused business based on relationships which are fluent in integrity, filled with passion and systematically guided with expertise and driven by excellence. The ultimate goal of all our operations is to offer innovative diverse solutions in order to make sound and sustainable returns for our clients and shareholders. The company is a group of independent businesses run by operational executives who have full responsibility and accountability for success and profitability of their operations. The solutions we seek for our property partners are cost effective distribution channels, evolved through the use of innovative digital information, growing individual brands through strong brand affiliation, and growing fair market share for each property in a very quick period. The Signature Life Hotels back up departments in Durban, Cape Town, Johannesburg, Maputo and in Europe provide support to the business units with strategic direction in operations, sales, marketing, human resources, procurement, training, and financial management. The Senior Executives identify and create synergy between the business units and the acquisition of new businesses. The credibility of Signature Life is based on its proven senior management's credentials, which bring innovative and entrepreneurial skills to each hospitality product through the use of trusted business relationships. The groups aim is to operate sustainable, profitable, well developed hotels throughout Africa in all of the groups hotel brands, namely Life Hotels, Quarters Hotels, Signature Safaris and Signature Hotels ends