The New Breed:

10 PR Blogs with Chutzpah!

Friday, October 7, 2011

The New Breed: 10 PR Blogs with Chutzpah!

The contenders in the PR blogs category represent an interesting group. As you know, there are a LOT of PR blogs out there. Many of them have become mainstays. Good for them! So we set out instead to nd 10 PR blogs we could recommend to you that offered a unique mix of personality and...well...chutzpah! We tried to bring you a wide variety, with the interesting twists youve come to expect from the Pulse series. We started with the BlogRank top 100 PR blogs and picked our favorites based on information, presentation style and verve. We then reviewed each ones social media presence, focusing on those that are doing a great job incorporating new media techniques into both their content and community engagement. Hopefully, you nd a gem you hadnt yet discovered. We think youll be impressed with this group, so meet the new breed

Friday, October 7, 2011

1. Peter Shankman
Adventures in Communications
Founder of HARO (Help a Reporter Out), a skydiver and an Iron Man triathlete, Peter is hard hitting when it comes to discussing the challenges facing the new social marketplace and PR. His blog site comes in at #1 in BlogRanks ultimate rank. Peter is fully engaged on socialwith 111K on Twitter as himself, 40K as HARO, and a very active Facebook fan page with 50K+. What places him in the new breed category is his business model. It provides crowdsourced, broad-reach access to information for and from journalists. For leading the way on making PR and media both social and accessible, wed jump out of a plane with Peter.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

2. PR-Squared
Sacred Cows Beware
Todd Defrens blog, PR-Squared, comes in as a top 20 blog on AdAges Power150 list and #4 on BlogRanks ultimate rank. It focuses on the intersection of social media, PR and common sense. His posts are cutting, modern, fresh and he regularly slays the sacred cows of the industry. We found Todds forthright nature charming. He openly lists and displays his social media connections. He also displays how many people have tweeted out his posts, his Feedburner stats, and his blog ranking number. His use of graphics throughout his work is captivating and fun. This transparency caught our eye, and then his refreshing writing style hooked us in.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

3. Media Culpa
Next Stop: Global Domination
Named in March as the #6 blog on HubSpots Hot Marketing Blogs, Swedish PR practitioner Hans Kullin hooked us with the tagline: Two Swedish eyes on Media and Public Relations. The international focus further grabbed us, as so many top blog lists seem U.S.-centric. Each post features social media, PR and marketing data for most of Europe, as well as other parts of the world. The site and Hans are on social media with a decent following. But Hans social numbers arent why Media Culpa is on this list. Its here in large part thanks to the social integration of its international information. Media Culpa shows us that Sweden has more to share with us besides Ikea and for that, we thank Hans.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

4. Solo PR Pro
Indie Spirit All the Way
Kellye Crane, host of Solo PR Pro, has been a successful independent PR consultant for more than 15 years. Her Twitter following is at 10K+ and she frequently appears on the Top 100 PR list on Twitter. Kellye approaches blogging and independent PR consulting very openly and thats why we really like her. She doesnt shy away from the emotional barriers that many independents face as they build their business. She airs the dirty laundry and openly discusses the challenges of being a successful freelancer in PR. That level of honesty is very social. Its hard to pull back the curtain, but Kellye does it with style and grace.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

5. Next Gen Market Research

Stats, Facts and Data Thats All That
Tom Andersons blog ranks high on all the lists we reviewed. His market research focus is denitely not fuzzy. If you are the type who needs the facts and the hard data to be content, then welcome to your happy place. Some great points to note about Toms blog: His social media connections are displayed upfront and are easy to connect to without ever leaving his blog. He does a lot of interviews with respected industry leaders. He speaks in person at numerous events, all listed on his site. He is doing a tremendous job bridging the virtual world and the real life one and for that, he deserves a nod.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

6. India PR Blog
Emergence with Urgency
Palin Ningthoujam, who currently works as a digital strategist at Genesis Burson-Marsteller, launched India PR Blog in 2006. This blog boasts that it features marketing, branding, public relations, and social media news, trends, opinions, resources and reviews. The boast is not bluster, eitheras these features are exactly what youll nd there, for India and beyond. India PR Blog caught our attention due in part to its placement on multiple ranking lists (#13 top blog by RSS subscription levels, with 2,500+), its Twitter following (8,300+), its email subscribers (2,700+), and its overall social presence across all channels. We dont normally fall for impressive numbers, but this one is among the worthwhile exceptions in this list.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

7. Inuential Marketing Blog

Professor with Personality
Heres another exception. This blog can give you a case of marketing envy with its 21,000 Twitter followers, 16,000 blog subscribers, 2,400 Facebook fans and #31 ranking on the AdAge Power150. Reading the blog will convince you that these numbers are well earned. The information is rich, deep and helpful. Its like sitting with a marketing pro at your local caf, sharing his insights, his creativity, and his genius. Inuential Marketing Blog is written by Rohit Bhargava. He is the SVP of global strategy and marketing at Ogilvy, an adjunct professor of global marketing at Georgetown University, a published author and a popular speaker. Great social media numbers aside, we picked this on the quality of the work nuff said.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

8. The Bad Pitch Blog

Punch Meets Panache
High blog ranking? Check. Social media reach? Check. Snarky PR advice? Yep, check for that, too. We confess a love for tell it like it is instigators and The Bad Pitch Blog is home to two of them. Founded by Richard Laermer and Kevin Dugan, the blog features this telling snippet on Richards bio: A supposed authority on media culture and hype ... Richard Laermer is a former magazine and newspaper journalist, the guy behind ve bestselling books, and CEO of acclaimed PR agency RLM (www.RLMpr.com). We fell in love with this personality-fueled, hard-hitting, fun approach. Featuring a refreshing blend of personality with punch and panache, the blog works for us and we think youll like it too.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

9. Marketing Conversation
You Talking to Me?
Another big winner in social media outreach and blog ranking, Marketing Conversation dares address the polarizing conversation surrounding new media. It clearly draws the distinction between approaching online PR as online PR, instead of as a nothing more than a traditional PR add-on. The conversation this blog engages in with its readership is raw, argumentative and often controversial. It doesnt pull any punches. Written by many members of a 27-person team, you get a subtle variety of voices with a consistent theme here namely that online PR is not your grandparents PR. This theme is one we subscribe to and are glad that Marketing Conversation is saying what were thinking. Kudos!

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

10. Pierce Mattie Public Relations

Beauty Is in the Eye of the...Client
Pierce Mattie PR is a New York based agency that specializes in beauty, fashion, lifestyle, jewelry and home furnishings PR. Its blog ranks high on all the lists and its social media numbers are strong for good reason the rms team members are expert niche promoters. They have not forgotten one of the reasons that a PR blog might exist: to help gain visibility for clients. This blog is interesting because it turns the news into teachable moments. It also features the rms clients. The blog is visually appealing, fun, feels personal, and it doesnt forget its purpose. We live at the intersection of commerce and social and we like how Pierce Mattie navigates that intersection.

The New Breed: 10 PR Blogs with Chutzpah!

Friday, October 7, 2011

The New Breed: 10 PR Blogs with Chutzpah!

Off the Beaten Path...
We could have featured the usual suspects in the PR world. You know them. You love them. You probably already subscribe to their blogs. What we wanted to do instead was to show you some new ideas, some fresh concepts, and some innovators who are garnering numbers and leading the way. The PR world is changing fast. With edgy experts like these sharing their insights, its easy to see that PR will survive, and even thrive, as the online marketing communications environment evolves. If you want to stay ahead of the curve and are looking for insights to help you navigate the changes ahead, join us while we browse and subscribe to some of our favorites featured here

Friday, October 7, 2011

The New Breed: 10 PR Blogs with Chutzpah!

Next on The Pulse:
"Show Me the Money: 10 Leading Cities for PR Jobs and Salaries

Well feature our picks of best cities for PR and communications jobs and compensation.
www.marketwire.com www.sysomos.com
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Friday, October 7, 2011