JUSTIN

THOMAS MCDONALD

McDonald.Otterbein@gmail.com | P:517.282.9906 7021 Crease Lane, Philadelphia, PA 19128 LinkedIn: www.linkedin.com/pub/justin-mcdonald/28/b46/a32 Portfolio URL: http://be.net/JustinMcDonald/frame WORK EXPERIENCE
MARKETING AUTOMATION SPECIALIST | MEDIDATA SOLUTIONS WORLDWIDE | APRIL 2012 TO CURRENT Description: As a member of the Marketing Operations team, manage and assist Marketing Automation Manager with Eloqua administration tasks and custom Netsuite CRM cloud-based integration. Work with Sales Operations, Inside Sales, Marketing Consultants, Events Marketing, and Product Marketing Managers to design and execute automation programs to support operational functions of segmentation, lead management, data management, lead scoring, event registration, and lead nurture. Responsible for all automation campaign planning, development and execution for 7 products to nurture and qualify leads for Sales. Train automation and product team members on Eloqua software use and best practices. Manage all custom HTML email template design, optimization, and training. Responsible for producing and maintaining reports for data quality, data standardization, email, banner ads, and lead scoring performance. Responsibilities: Design and implement multi-function Eloqua automations, A/B testing, email design, identify new automation campaign opportunities, identify Eloqua operational improvements, project management, database management, marketing metrics and reporting, marketing process refinement, sales-marketing process refinement, sales enablement, training, best practice education, power user and lead for project management solution purchase. Skills and Certifications: Eloqua administrative and implementation training, working knowledge of SQL, project management training, Google tools, intermediate Excel skills, graphic design (Adobe CS6.0 Suite), understanding of CMS, Netsuite CRM, oversaw purchase of enterprise software, understanding of Javascript, Adobe Connect.

MARKETING COORDINATOR OF AUTOMATION | QUEST SOFTWARE INC. / DELL | JUNE 2011 TO APRIL 2012 Description: As a member of the strategic direct marketing team, worked closely with national and international stakeholders within Marketing and Sales to create and execute marketing automation campaigns to nurture and qualify leads for Sales. Responsible for the global direct marketing communications for the business units Applications Management and Network management. Responsibilities: Design and implement marketing automations, identifying new automation campaign opportunities, A/B testing, email design, data segmentation, project management, database, e-marketing metrics, tracking and reporting, direct marketing process refinement, and new employee training. Skills and Certifications: Eloqua Master and Revenue Life Cycle (RLC) certification, HMTL coding, Marketo, graphic design (Adobe CS5.5 Suite), Vertical Response, Siebel, Saleforce.com, Microsoft Office, project management software, Webex, Sharepoint. MARKETING CONSULTING | CAMPAIGN MANAGEMENT, EXECUTION OF TRADITIONAL, DIGITAL, AND SOCIAL MEDIA MARKETING Description: Worked under contract providing marketing strategy and graphic design for promotional materials. Clients are mostly local small business owners with the exception of two international clients including a Dutch diversity investment group. Developed and executed a large-scale marketing campaign for a community festival in the Netherland in 2011. Skills: Application of marketing strategy, working with diversity and sensitivity to issues of social responsibility. MARKETING INTERN | OTTERBEIN UNIVERSITY, OFFICE OF ADMISSION | MAY 2010 TO JUNE 2011 Description: Assisted with marketing and development of promotional materials as part of a rebranding of the university. Responsibilities: Publication of marketing print pieces, updating internal documents to new branding specifications, cold calling, composing marketing materials.

CAREER DEVELOPMENT
ELOQUA UNIVERSITY | ELOQUA MASTER CERTIFICATION & REVENUE LIFECYCLE CERTIFICATION Description: Attended over 20 training courses for Eloqua Automation software, successfully completed exams, exercises, work packets, and other requirements to obtain certification. Over 80 hours of work required for completion.

ELOQUA EXPERIENCE 2011 & 2012, SAN FRANCISCO & ORLANDO | EMARKETING CONFERENCE Description: Competed multiple Eloqua power user administration courses and training. Attended informative best practice sessions and case studies from companies who are pushing the limits of automation, lead scoring, and lead management. MAASTRICHT MARKETING DAY | MAASTRICHT, NL | DECEMBER 8, 2010 Description: Participated in marketing workshops hosted by representatives from P&G, Henkel, DSM, Nielsen and Zigila. Skills: Naming/branding techniques, effective use of social networks, and the inclusions of new media opportunities. DELOITTE BUSINESS PROBLEM-SOLVING WORKSHOP | NORTHERN IRELAND, UK | MARCH 2, 2011 Description: Participated in a problem-solving workshop hosted by Deliotte, focusing on problem solving strategies. Skills: Teamwork, leadership, analysis of problems, and problem-solving strategies.

EDUCATION
OTTERBEIN UNIVERSITY | JUNE 2011 Rank: Magna Cum Laude | GPA: 3.93 Double Major: Business and Graphic Design | Departmental Honors in Both Majors

STUDY ABROAD EDUCATION

MAASTRICHT UNIVERSITY, THE NETHERLANDS | FALL 2010 School of Business and Economics: Top tier business school in Germany and The Netherlands. Courses: Brand Management, Strategic Marketing, Business Politics and Europe, and Economic Psychology.

QUEENS UNIVERSITY BELFAST, NORTHERN IRELAND, UK | SPRING 2011 Management School: Member of the Russell International Excellence Group and the top academic university in Ireland. Courses: Sustainable Management, Managing Innovation, and Human Resource Management. Read Business Strategy

ACADEMIC HONORS
THE CHARLES R. BENNETT AWARD IN BUSINESS ADMINISTRATION | SENIOR YEAR RECOGNITION 2011 Description: Demonstrated exceptional performance in academic achievement in the business administration field. ACADEMIC ACHIEVEMENT ENDOWMENT | TOP DEPARTMENTAL PERFORMANCE AWARD Business Department: 2010 | Art Department: 2009 Description: Two students selected per year based on professor nominations and voting. HONORARY SOCIETIES | ALPHA LAMBDA DELTA, PHI ETA SIGMA, AND TORCH & KEY Description: Membership for all three groups is based on community service and rigorous performance standards.

VOLUNTEER WORK
COLUMBUS SOCIETY OF COMMUNICATING ARTS | MEMBER 2007-2011 Description: The group provides monthly guest speakers and networking for the communications and design community. Event Planning Committee: High level of responsibility for event execution, delegation of tasks, and training volunteers. SIGMA DELTA PHI, SOCIAL FRATERNITY | MEMBERSHIP SINCE 2007 Description: Recognized as Chapter of the Year from 2007-2010 for cumulative hours of community service and academic performance ranking. Completed 12 large-scale community service projects plus individual community service hours.