Post Show Report

The Regions Only International Ingredients Exhibition for Food, Beverage and Health Food

Dubai International Convention and Exhibition Centre Co-Located with Gulfood 2011

Show Profile
Event Name: Ingredients Middle East the Regions Premiere International Ingredients Exhibition for Food, Beverage and Health Food Type: Venue: Halls: Dates: Opening Hours: Trade Only Exhibition Dubai International Convention and Exhibition Centre Sheikh Saeed Halls 27 February 02 March 2011 11:00 7:00 (27 February - 01 March 2011) 11:00 5:00 (02 March 2011) Space: Exhibitors: Visitors: Show type: Frequency: Website: Organiser: Alongside: 6,300sqm 197 62,024 (combined with Gulfood) Trade Only Show Annual www.ingredientsme.com Dubai World Trade Centre L.L.C Gulfood The regions largest and most important industry event of the year and a strategic business platform for all key sectors within the food and hospitality trade. Visitor Profile: Foodservice Consultants Food Beverage & Supplement Manufacturers Producers & Retailers Food Packaging Food Safety Quality & Service Professionals Government & Trade Associations Ingredient Manufacturers Suppliers Traders & Distributors Institutes and Universities Microbiologists Press Researchers & Scientists Wholesale & Retail Buyers from the Bakery & Confectionery Trade

Visitor Product Interest

Additives Amino Acids & Derivatives Antioxidants Batters, Breadings & Coatings Colour Additives Cultures & Fermentation Starters Dairy Ingredients Egg Ingredients Emulsiers Encapsulated Ingredients Enzyme Preparations Fats, Oils & Waxes Food Analysis/Hygiene/Quality/ Safety Management Fibres Firming Agents Fish Powder & Extracts Flavours & Aromas Fruit Products & Extracts Gelling Agents/Gums Halal Ingredients Hydrocolloids & Stabilizers Leavening Agents Marine Based Ingredients Nutrients Organic Ingredients Pre & Pro-Biotics Preservatives Proteins Stabilizers, Thickeners & Binders Starches Sugars & Sweetners Vitamins & Minerals 0 1,000 3,936 4,297 4,371 4,244 4,239 5,204 4,626 2,000 3,000 4,000 5,000 6,000 3,931 3,942 3,926 4,403 4,801 4,085 5,050 4,446 4,334 3,931 4,048 4,976 5,682 4,313 3,979 4,186 4,790 5,231 4,732 4,149 4,276 4,361 4,637 4,138 5,719

Visitors by Job Function

1% 4% 2% 4% 7% 6% 8%

10%

25%

CEO/Managing Director/President/Owner

25%

Senior Manager/Manager Executive

33% 7% 4% 4% 1%

Consultant

8% 6% 2%

Chef/Executive Chef/Cook

Food & Beverage/Catering Manager Financial Controller

Food Technologist/Dietician Trainer/Instructor/Lecturer Others

33%

10%

Ingredients Middle East is the key default marketing activity in our business plan. It provides us with the platform to meet visitors from across the region from all aspects of the food & beverage industry. This year we had 50 different innovations showcased on our stand-Ingredients Middle East an essential facilitator for ourbusiness successs here.

Bala Nair, Deputy General Manager Dhler Middle East Ltd

Visitor Overview
97%
of visitors rated Ingredients Middle East as good to excellent

89%

of visitors stated that Ingredients Middle East met their objectives

97%

of visitors rated Ingredients Middle East as influential when calculating their purchasing spend

Exhibitor Profile
Amino Acids Antioxidants Bakery Ingredients Beneficial Algae Bifido Algae Bioactive Components Blood Products Bulking Agents Chelating Products Colour Additives Cultures & Fermentation Starters Dairy Ingredients Dietary Supplements Dough Strengtheners Egg Ingredients Emulsifiers Encapsulated Ingredients Enzyme Preparations Essential Oils Fat Replacers Fats & Oils & Waxes Fibres Firming Agents Fish Powder & Extracts Flavours & Aromas Flavour Enhancers Fruit Products & Extracts Gelling Agents & Gums Herbs, Spices & Seasonings Humectants Hydrocolloids & Stabilizers Isoflavones Lactic Acid & Bacteria Leavening Agents Lipids Marine Based Ingredients Microbiology Testing Identification Nut Products Nutrients Oleorsins Organic Ingredients Phytochemicals Plant Extracts Pre & Pro Biotics Preservatives Proteins Saps Stabilizers, Thickeners & Binders Starches Sugars & Sweeteners Vitamins & Minerals Yeast Nutrients

Exhibitor Overview
197 companies represented 32 UAE exhibitors 84 % of Exhibitors are international 26 countries represented at Ingredients Middle East 7 National Pavilions

Countries Represented
Austria Egypt Lebanon Saudi Arabia Turkey Vietnam Belgium France Malaysia Singapore United Arab Emirates Canada Germany Netherlands Spain United Kingdom China India Pakistan Switzerland United States Denmark Indonesia Poland Syrian Arab Republic Uruguay

Majlis
Gulfood and Ingredients Middle East 2011 have 2,575 members.

Gulfood & Ingredients Middle East Marketing and PR campaign delivers consistent audience growth:
Visitor Outreach
Dedicated official show website for Gulfood 2011 Dedicated website for Ingredients Middle East 2011 Extensive visitor campaign including direct mailings, email blasts, media advertising and invitation distribution

Advertising
Gulfood & Ingredients Middle East adverts placed in regional and international trade publications Advertising in newspapers and dailies across the MENASA region Gulfood & Ingredients Middle East 2011 directly advertised in more than 50 countries

PR & Publicity
Extensive dedicated PR campaign with international and regional reach Regional Press Conference and media briefings Media Attendees at Gulfood & Ingredients Middle East 2011: over 340 journalists, reporters and editors from around the world including TV and radio

Reserve your space now at

Held Alongside Gulfood 2012 At Dubai International Convention and Exhibition Centre

Ingredients Middle East 2012

19 22 February

Ingredients Middle East Project Team Julian Roach

Project Manager T: +9714 308 6462 E: julian.roach@dwtc.com Project Administrator T: +9714 308 6968 E: imee.mengoy@dwtc.com Exhibition Director T: +971 308 6935 E: mark.napier@dwtc.com

Imee Mengoy

Mark Napier

If you require further information on Ingredients Middle East, please contact the project team directly or visit the website on:

www.ingredientsme.com