EFU Life is the largest private sector life insurance company in Pakistan.

Established in 1992, EFU Life enjoys a market share of more than 50% of the private sector life premium income. the largest insurance group proudly celebrates 75 years of committed excellence as we continue to nurture success, year after year. 2005 "A Billion Rupee Branches" In 1990, EFU General became a Billion Rupee Company. Only after 15 years two EFU Branches "Central and SITE Divisions" became Billion Rupee branches. That is a historical achievement not only for EFU but also for the insurance industry of the country. 2002 "EFU House, Karachi" Karachi's historical landmark, Qamar House was acquired to symbolize EFU Group's foundations and from now on will be known as EFU House. 2001 "EFU Story - Chronicled" Mr. Wolfram W. Karnowski, a close associate of (Late) Mr. R. A. Bhimjee and the EFU Group for over four decades launched two books: "Roshen Ali Bhimjee Between Tears and Laughter", a biography narrating the eventful life of Pakistan's father of insurance and "The EFU Saga", a historic work documenting the corporate success of EFU and of insurance professionals from Pakistan, Bangladesh, India, Germany and UK. A valuable contribution to Pakistan's insurance history and research. 2000 "Pakistan's First Specialized Health Insurer" Pakistan's first specialized health insurance company, Allianz EFU was established as a joint venture with Allianz AG of Germany, the largest insurance company in the world. 1996 "EFU House Lahore" The EFU House designed by the famous architect Mr. Nayyar Ali Dada was built giving a new look to Lahore's historic skyline. 1992 "EFU Life Launched" The Life industry was opened to the private sector and EFU Life was born in 1992. Mr. Roshen Ali Bhimjee became the Chief Executive Officer and under his leadership EFU Life became the largest private sector life insurance company in Pakistan. 1990 "A Billion Rupee Company" EFU General became a Billion Rupee Company under the leadership of Mr. Saifuddin N. Zoomkawala, Managing Director & Chief Executive, a highly talented leader with international experience. 1982 "Golden Jubilee Year" EFU celebrated its Golden Jubilee in 1982 - a memorable event in the history of Pakistan's insurance industry. The Company's pioneering role in nation building and in the development of insurance is acknowledged by all. 1961 "Father of Insurance" EFU had become the flag bearer of Pakistan's insurance industry on the world stage, and the largest life company in Afro-Asian countries (excluding Japan) under the leadership of (Late) Mr. Roshen Ali Bhimjee. It remained so until 1972 when Life Insurance in Pakistan was nationalized. 1947 "Pakistan Our New Home" On the birth of Pakistan EFU rapidly established itself as a progressive and innovative insurer. It gave the emerging insurance industry the leadership, the manpower and the drive needed to grow in a situatin where at the time three-fourths of insurance was held by foreign companies.EFU was amongst the first of seven companies, which were listed on Karachi Stock Exchange in 1949. 1932 "Our Beginning" In Kolkata (Calcutta) the Eastern Federal Union Insurance Company was established with financial assistance from the Aga Khan and the Nawab of Bhopal. It was registered in Kolkata and operated in undivided India and Burma. Its business was both General and Life Insurance.

Client Services Department

Sam Walton said many years ago, 'The goal as a company is to have customer service that is not just the best, but legendary'. For us, Client Services is not a department, it is an attitude! We at EFU Life are always conscious of the significance of providing services that wins clients. Our custom is to walk upon our Vision Statement that clearly highlights the importance we lay on client services by mentioning that we envision providing service to our clients beyond their expectations. Our Client Services Department is the primary point of contact for our current and potential clients for all their policy service needs and life insurance related queries. The ultimate goal of our department is to make the whole interaction experience a memorable one for our clients. Our Client Services Team always stays in front to provide the utmost quality of support and assistance our clients deserve. The team also helps clarify all issues on which clients seek assistance. We make sure that our clients receive high-level of personalized policy services, such as;

responding to client's queries, providing all kinds of policy information, helping clients interpret policy features, benefits etc, coordinating collection of premium through our sales colleagues, processing renewal premium at policy anniversary, making necessary changes in case any restructuring is required by the client in his policy, assisting clients in reinstating a policy after it has lapsed due to non-payment, paying policy proceeds such as Claims, Maturities, Surrenders etc