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History of Mobile & Facts and Figures - An Introduction Pros and Cons of Mobile Marketing Mobile Protocols: GSM technologies, 3G, EDGE, GPRS, WiFi, SMS, USSD. Mobile Technologies: Smart Phone vs. Feature Phone vs. Basic Phone. Mobile Technologies: SMS, MMS, USSD & Bluetooth/Wireless/Infrared. Mobile Technologies: Mobile Applications. Mobile Websites (Mobisites), Mobile Web Standards & Mobile Search. Reaching a Mobile Audience. Mobile Social Networking & Gaming. The Mobile Wallet. iPhones & Smart Phones. Planning a Mobile Campaign. Bigger Picture: Mobile Integration. And loads of case studies in between.
Short Message Services (SMS) also known as texts. Multimedia Messaging Service (MMS). Unstructured Supplementary Service Data (USSD). Bluetooth, Wireless and Infrared. Mobile Internet and Social Media. Mobile Applications.
Quirk eMarketing is the largest full service online marketing agency in Africa with 10 years of experience in providing holistic eMarketing solutions. From our Cape Town, Johannesburg and London offices, Quirk provides exceptional client service to a wide range of clients including: Google, Sun International, South African Tourism, First National Bank and Warner Bros. www.quirk.biz info@quirk.biz
Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium. Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Fact 4.1 billion people on earth are mobile users.
Fact South Africans are the 6th largest users of mobile Internet connectivity.
Quirk eMarketing is the largest full service online marketing agency in Africa with 10 years of experience in providing holistic eMarketing solutions. From our Cape Town, Johannesburg and London offices, Quirk provides exceptional client service to a wide range of clients including: Google, Sun International, South African Tourism, First National Bank and Warner Bros.
www.quirk.biz
info@quirk.biz
Whos Connected?
Known as the Baby Boomers - the generation born between the 1940s and 1960s, predominantly in the US and UK - form todays older online market. Born between the 1960s and 1980s, Generation X are more connected than their senior counterparts. They are tech-savvy, but remember a life before the Web, unlike the younger Generation Y todays teens and 20-somethings - who have generally known the online world from an early age.
Quirk eMarketing is the largest full service online marketing agency in Africa with 10 years of experience in providing holistic eMarketing solutions. From our Cape Town, Johannesburg and London offices, Quirk provides exceptional client service to a wide range of clients including: Google, Sun International, South African Tourism, First National Bank and Warner Bros.
www.quirk.biz
info@quirk.biz
As you can probably imagine, the younger generation are able to recall a lot more Mobile Marketing content than Generation X and the Baby Boomers. The younger users are more in tune with Mobile Marketing due to the increased connectivity and a general interest in market related news.
Whats Up Next?
Mobile Marketing 101: Chapter 2 Pros and Cons of Mobile Marketing: Mobile Web vs. Traditional Web.
Quirk eMarketing is the largest full service online marketing agency in Africa with 10 years of experience in providing holistic eMarketing solutions. From our Cape Town, Johannesburg and London offices, Quirk provides exceptional client service to a wide range of clients including: Google, Sun International, South African Tourism, First National Bank and Warner Bros.
www.quirk.biz
info@quirk.biz