Chapter 1 Introduction to Marketing

1) Define marketing? 2) Explain marketing with an example? 3) Differentiate between marketing and selling? 4) Explain few differences between selling a product and marketing a product? 5) What are the major differences between marketing and selling? 6) Define marketing management? 7) Explain marketing management and the process of marketing? 8) Design the marketing process? 9) Indicate the scope of marketing? 10) Name few areas which are covered by marketing? 11) Signify few ranges of marketing? 12) Define the different kinds of demand? 13) Explain the various types of demand? 14) Illustrate the 8 major states of demand? 15) Define a. Negative Demand b. No demand c. Latent demand d. Decline demand e. Irregular demand f. Full demand g. Overfull demand h. Unwholesome demand Explain each with examples. 16) Define the market philosophies in brief? 17) Explain the following conceptsa. Production concept b. Product concept c. Selling concept d. Marketing concept e. Social marketing concept f. Holistic concept Also identify the emphasis of each concept and write the disadvantages? 18) Differentiate between selling and marketing concept? 19) Indicate the 3 considerations of societal concepts? 20) Describe the various Holistic Marketing Dimensions? 21) Define needs, wants and demand? 22) When does needs becomes wants and wants become demand? 23) Explain the process of need becoming demand? 24) What are the types of needs? 25) Identify the 3 steps in demand?

26) Distinguish/differentiate between needs, wants and demand? 27) Differentiate/distinguish between value proposition and offering? 28) Define/describe value proposition and offering? 29) Define value and satisfaction? 30) What do you understand by customer satisfaction? 31) What is the formula for calculating value? 32) Compare and contrast exchanges and transactions? 33) What are the necessary conditions for exchanges to take place? 34) Indicate the necessary conditions for transactions to take place? 35) Define marketing channels? 36) Describe the different kinds of marketing channels? 37) Illustrate the variety of marketing channels? 38) What is a market? 39) Define market? 40) Name the factors that the size of markets depends on? 41) Gives examples of various consumer markets? 42) What does a market comprises of? 43) Define/describe segmentation, target market and positioning? 44) Explain the term supply chain? 45) Describe competition and their types? 46) Explain the various kinds of competitions? 47) Define the marketing program along with the 4 Ps? 48) Illustrate the 4 Ps with the aid of a diagram? 49) Indicate the 4 Cs in marketing and what do they symbolize? 50) Explain the SIVA from buyers/consumers respective? Chapter 2 Consumer Buying Behavior 1) What do you mean by consumer behavior? 2) What is consumer behavior based on? 3) What are the elements influencing consumer buying behavior? 4) What are the factors influencing consumer buyers behavior, explain in brief each factors? 5) Explain cultural factors and psychological factors in buying? 6) What are the factors affecting each consumer buying factors? 7) What are the stimuli affecting the buyers consciousness? 8) Design a model of consumers decision making? 9) Define consumer buying process with help of a diagram? 10) Explain the stage of consumer buying process?

Chapter 3 Setting Product Strategies 1) Define Products?

2) What the different level of product-explain each? 3) Design the levels of products with a suitable diagram? 4) Give example for each level of a product? 5) Explain various types of products? 6) classify product on the basis of durability? 7) What do you understand by industrial products-explain and gives example? 8) Identify the various stage of products life cycle- explain and brief? 9) Which stage of product life cycle do you thing is the most important why give reasons? 10) Draw a diagram of product life cycle and identify each phases and write an amount for each of them? 11) What is branding? 12) Name the reasons for branding a product? 13) What do you understand by brand equity? 14) Define brand equity? 15) Differentiate between positive and negative brand equity? 16) Is branding strategy or process- explain? 17) Explain different branding strategies with examples? 18) What are the strategies coming undera) Existing brand b) New brand c) Existing product d) New product 19) Write short notesa) Brand extension b) Multi branding c) Potential product d) Expected product e) Augmented product. Chapter 4 Developing Pricing Strategies

1) 2) 3) 4) 5) 6) 7)

Define price? Gives the various functions of price-explain with example? Explain price as the elements of marketing mix? What do you understand by pricing? What are the roles of pricing? Explain in brief the changing pricing environment of marketing? How does internet allows sellers to discriminate between buyers and buyers to discriminate between sellers? 8) Identify the various steps in setting the price of a product? 9) What do you understand by price sensitivity? 10) When is a product less sensitive?- gives scenario? 11) What are the five major objectives of a company? Can pursue through pricing? 12) What do mean by price elasticity of demand?

13) Identify difference types of costs- (total, variable and fixed cost) 14) Differentiate between cost based pricing and value based pricing with the help of suitable diagram? 15) Compare and contrast difference types of pricing methods? 16) Why is markup pricing popular explain (reasons)? 17) What are the price adjustment strategies? Explain with example? 18) What do understand by allowance? Gives example? 19) Identify several techniques to encourage early purchase? 20) What the impact on pricing policies? What are the various forms of differentiate pricing (important)? 21) What are the conditions for price discrimination? 22) Write on short notesa) Setting the price b) Differentiate pricing c) Warranties d) Guarantees Chapter 5 Marketing Communication Mix (Promotion Mix) 1) What do you understand by marketing communication? 2) Define marketing communication mix? 3) What are the elements of marketing communication mix with example? 4) Design a diagram of marketing communication process? 5) What are the major parties involve in marketing communication process? 6) What are the major communication functions? 7) What are the steps of an affecting marketing communication process- explain each? 8) What are the communication objectives of marketing? 9) What are the common budgeting method practice under marketing? 10) Explain advertising in brief? 11) What are several reasons for advertising? 12) Compare and contrast between any two types of advertising media? 13) State the advantage and disadvantage of various advertising media? 14) Define sales promotion and the tools used for it? 15) Define few common tools of sales promotion? 16) Write short notesa. News paper b. Television c. Radio d. Magazine e. Internet f. Free samples g. Coupons h. Fair and exhibition i. Money back offer Chapter 6

Designing and Managing Integrated Marketing Channels 1) What is marketing channels? 2) What are the goals of marketing distribution channels? 3) How can marketing channel members add value? 4) What is the task of marketing intermediaries? 5) What are the key functions performed by channels members? 6) Identify and explains various channels level with the help of a model? 7) What are the changing roles of channels? 8) What does conventional marketing consist? 9) What element does vertical marketing system? Identify and explain the types? 10) What do you understand by horizontal marketing system? 11) Define hybrid channels? 12) Identify several marketing system and explain them in brief? 13) What are the categories of buyers according to news and Cespedes? 14) What are the factors affecting consumer in choosing the channels? 15) What are advantage and disadvantage using intermediaries? 16) Explain the various fears that the producer have when managing the intermediaries? 17) Define retailers and their classification? 18) What are the stage in designing a marketing channel system? 19) What are the service out produce by channels? 20) What are the three elements of channels alternatives? 21) What factors affecting in selecting channels members evaluate briefly? 22) Identify the types of power manufactures can draw to a elicit cooperation? 23) What are factors affecting channels management decision? 24) What are the changes involve in modifying channel arrangement? 25) How can the company train and motivates channel members? 26) Describe channel conflict? 27) What are the types of channel conflict? 28) What are the causes of channel conflict? 29) How can channel conflicts be managed? 30) What are legal and ethical issue in channels relations? 31) Write a short notesa. Wholesalers b. Distributors c. Dealers d. Franchises e. Agent