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• XD Engine™
• Intelligent Picture Control
• True Viewing Angle
Group size - 5 groups in total Overall Design [5 points scale, unit: mean pts]
Group Composition Concept only With demonstration
4.29 4.38 3.9 4.80 4.13 4.38
3.51 2.88 3.13 3.63
Owners Intenders Sales Reps.
Age 25~39 35~49 25~39 35~49 -
No of Gr. 1 1 1 1 1
Total Young Young Old Old
owner intender owner intender
• Pause and play (Live TV) – The most positive Key Finding Result of
Purchase Intention [5 points scale, unit: mean pts]
“When you have a phone call you can answer it.
4.20
It’s good to pause live TV.” 3.43 3.38 3.50
-Young owners group- 2.63
“That way you can answer the phone which is good.”
-Old intenders group-
Pause & Play TV is equipped with 160GB HDD The key feature of Built in DVR TV is not just to Pause & Play is also characterized by the
corresponding to 2 times of the product which store and record the program but control a live Recording feature with diversified functions for
was launched first in Europe in 2006. It is capable broadcast in the desired manner without time each various conditions, for example, One
of keeping all digital broadcasts of up to 57 hours constraints. Pause & Play real time keeps the Touch Rec. enabling the user to directly record
in European regions as well as recording channel you’re watching. The One Touch Key with the Rec. button of the TV remote controller
conventional analogue broadcasts of up to 86 may let a live broadcast stop, and you may back and Manual Rec. connected with various
hours. For its storage capacity, the whole volume to a passed scene. Moreover, whenever the information of digital broadcasting. The user
of your favorite TV series can be built in TV, and user forgets recording or considers it necessary, can watch another channel while recording
all games of the football team you’re cheering can it goes back to ahead of 1 hour with the Rewind other channel with the Watch & Record feature.
be kept over the season. Besides, up to 50 of button and provides the Time Shift & Record Besides, it displays various stored contents in
your desired films of DVD can be held. feature recordable thereafter. a Thumbnail list so that they can be found
readily.
Clear & Natural HD Picture Intelligent Picture Control True Viewing Angle
XD engine analyzes every images by frame Intelligent Eye is a certain technology to control LG’s LCD TV displays the consistent pure black
units through High speed Transit Processor. display’s brightness and optimize the picture by color from any viewing angle. Differences in
Moreover, it displays Clear and Natural images observing surroundings through the inner sensor. contrast ratio dependent on viewing angle is
by implementing various quality improvement When it is brighter, Intelligent Eye automatically lesser, thus resulting in a more uniform contrast
technologies. Through frame Brightness level strengthens brightness and contrast ratio so that ratio from use of S-IPS panel application.
analysis during image signal, Contrast Ratio is its clearness would be emphasized more. At the Compared to other’s LCD TV’s color
optimized and color control function (Advanced other hand, in the case of dimmer, the level of inconsistency due to decrease in color
Vivid Color) that displays natural colors present brilliant is diminished. Therefore you can enjoy the expression, LG LCD TV provides color
the most natural images. XD Engine displays best picture, simultaneously not only to relieve eye consistency since there aren’t any changes
Clear images through improved contour fatigue from the exposed extremely bright but to made within 60’ range.
correction technology (Intelligent Edge Control) save power consumption - with LG’s Intelligent LG LCD TV provides distinct color details while
and segmented Noise elimination technology Eye. details in competitors color gradation gets
(Distinct Noise Reduction) reduced during gradation process through
image signals.
HDMI delivers all the information of Full HD Normally, most of TV users connect more than
picture and 5.1 Ch sound with “just as a single one AV device such as DVD player or home
cable”. LG SIMPLINK is a network technology to theater system. That is the reason TV has various
convey a large volume of picture or audio and to interfaces for extending it’s functionality. On the
control all the electronics connected to HDMI. other hand it makes complicate what you connect
When watching a DVD movie, for example, you do and where you connect. Input Label & Navigation
like following. First, turn on DVD and TV in order. displays the list of connected devices on screen.
After that, insert a DVD title, choose DVD input You don’t have to remember what you connected
and finally play a DVD movie. LG’s SIMPLINK HMDI 1,2,3 and others. You just only choose
removes all the procedures by just pushing the what you need form OSD menu.
button of SIMPLINK.
Intelligent
Eye
Recording Features
Reserve Watch
One Touch EPG Scheduled
Manual &
Recording Recording List
Record Record
“Customers want to know what we can do to help them accomplish their goals. They aren’t
interested in hearing what we have to sell them.” From news letter, Sep. 2007. American Marketing Association
“WE WANT TO CONTROL OUR TV WACHING TIME IN ONE DEVICE AS WELL AS STYLISH TV”
In order to help people under control of their TV watching time, LG introduces its new hard disk drive built in
LCD TV enabling you to pause or one touch record your favorite live broadcast and start it up
whenever you are ready to enjoy it again
Main Picture
Functions? quality?
Scene1. Want to watch your soccer game while your wife’s favorite
soap opera is on another channel?
. Pause Live TV
- You simply press “pause button” on remote control and then
the live game will just pause.
: Press “play” when you are ready to enjoy it
. Rewind and Play whenever you want
- Nice for your golf practice
. Easy TV Programming
- You can save your favorite programs ; delete and modify them anytime you want. In addition, with
LG Electronics' unique video processing technology, the built-in 160 gigabytes allows you to save
up to 86 hours of programs and view them
any time you want
Scene 4. Want to be hassle free from commercial or inappropriate scene for your children?