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Multiple Choice Question Bank

Marketing Management
By: Vivek Singh Tomar
Module I: Understanding Marketing in New Perspective Fundamentals of Marketing, Customer Value and Satisfaction, Customer Delight, Conceptualizing Tasks and Philosophies of Marketing Management, Value Chain, Scanning the Marketing Environment, Marketing Mix Elements, Difference between marketing and Selling, Relationship marketing, Social mar keting, Strategic Planning in marketing, formulating the marketing plan.


Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don't get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

2. Which among the following statement is inappropriate? a) Customer is at the core of all marketing activities. b) Marketing focuses on the needs and wants of customers. c) Marketing is all about selling and informing consumers of goods and services d) Marketing is a social and managerial process. 3. The term "marketing mix" describes: a) A composite analysis of all environmental factors inside and outside the firm b) A series of business decisions that aid in selling a product c) The relationship between a firm's marketing strengths and its business weaknesses d) A blending of four strategic elements to satisfy specific target markets 4. Customer relationship management (CRM), is a) a process used to retain customers when purchases are based on low price or convenience. b) best used when the seller has infrequent customer contact. c) the combination of strategies and tools that drive relationship programs, reorienting the entire firm to a concentrated focus on satisfying customers. d) a technique used to create a company focus on individual and immediate sales

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

5. Marketing is a) Only a function of management b) Function of management as well as a business philosophy c) It is only a business philosophy d) Selling goods and services 6. Production Concept says: a) Consumers will prefer products that are widely available and inexpensive b) Consumers will prefer better products c) Consumers will prefer lower prices d) Consumers prefer products exclusively produced for them 7. The key term in the American Marketing Association's definition of marketing is: a) Process b) Customers c) Stakeholders d) Value 8. Product Concept means: a) Make more and more products available for customers b) let customers select products that they want and then produce them c) Products will not purchased by the consumers if they are not advertised d) Consumers will favor those products that offer most quality, performance or innovative features 9. Selling Concept emphasizes that: a) Selling is the most important part in marketing b) If consumers are left alone, they will ordinarily not buy enough of the organisations products. c) Sales people should be trained to sell the products well. d) Offering the best product at the best price 10. Societal Marketing Concept a) Supply the best products wanted by all the people in the society b) Make sure that you meet the needs of the society as a whole whilst satisfying the needs and wants of the customers c) Customers will think more about the society when they buy products d) Marketers should pay taxes to look after the well being of the society

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

11. A market orientation recognizes that: a) Price is the most important variable for customers b) What the customer thinks he or she is buying is most important c) Selling and marketing are essentially the same thing d) Sales depend predominantly on an aggressive sales force 12. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created. a) Customer satisfaction b) Planning excellence c) A quality rift d) A value line 13. Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because a) The competitors may be violating the law and can be reported to the authorities b) The actions of competitors may threaten the monopoly position of the firm in its industry c) The actions of competitors may create an oligopoly within an industry d) New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix 14. Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by: a) Style considerations in the Japanese automobile industry b) Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions c) The desire of many engineers to simply make interesting products d) The realization that Japanese people didn't need large, high-speed cars 15. The 'operations' in a passenger airline service would be: a) The manufacture of the aircraft b) Getting passengers and baggage from A to B by means of flying in an aircraft c) The design of the price structure and yield plan d) Selling the tickets to passengers 16. In the value chain, primary activities are: a) Directly involved in the production, marketing and delivery of the product or service b) Those activities that are all undertaken in-house c) Those activities that support the production, marketing and delivery of the product or service d) Directly involved in the production and delivery of the product or service Page 3 Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

17. Marketing managers cannot control ____, but they can at times influence it. a) Where advertising is placed b) The sales force c) The external environment d) How products are priced 18. The ACME Company sets its marketing budget by estimating the market leader's marketing spends. This approach to setting a budget is called a) percent of sales method b) objective and task method c) marginal approach d) comparative parity method 19. Mr. Gupta is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Mr. Gupta is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by? a) Socio-cultural environment b) Competitive environment c) Economic environment d) Legal environment 20. Relationship Marketing is a) The process of creating, building and managing long term relationship with customers, distributors and suppliers. b) Developing good relationships with other departments of the company c) Concerned with the developing exchanges with customers. d) The emphasis is to develop products that will satisfy customers and focus was basically on (single) transaction 21. Strategic marketing planning establishes the: a) Resource base provided by the firm's strategy b) Economic impact of additional sales c) Tactical plans that must be implemented by the entire organization d) Basis for any marketing strategy

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

Module II: Analyzing Consumers & Selecting Markets The factors influencing consumer behavior. The stages in the buying process, the buying decision making process, factors effecting the buying decision., Market Segmentations, Levels of Market Segmentations, Patterns, Procedures, Requirement for Effective Segmentation, Evaluating the Market Segments, Selecting the Market Segments, Tool for Competitive Differentiation, Developing a Positioning Strategy

22. Which of the following is NOT an internal factor that influences the consumer product acquisition process a) Learning b) Family c) Self-concept d) Perceptions 23. With respect to consumer behaviour, one's friends, and relatives could be considered a: a) Impersonal influence b) Reference group influence c) Perceptual influence d) Institutional influences 24. When brands are difficult to categorize or evaluate and significant effort is required to analyze purchase alternatives, the type of consumer problem solving that typically results is a) research analysis. b) extensive analysis buying. c) limited problem solving. d) evaluative problem solving. 25. The idea that a large percent of a product's sales revenues come from a relatively small, loyal group of its purchasers is the a) true blue syndrome. b) cohort effect. c) 80/20 principle. d) purchase aggregation basis. 26. Toyota knows that some people want sports cars, others want vans, estate cars, or economy cars. In this case Toyota has found its markets to be: a) b) c) d) heterogeneous undifferentiated focused homogeneous Page 5 Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

27. With respect to consumer behaviour, the function of one's perceptions, learning and memory processes is to: a) Attend to messages b) Filter messages c) Store messages d) All of the above 28. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? a) Use of an undifferentiated one-size-fits-all marketing strategy b) Different pricing strategies for different groups c) Variations in product offerings to suit the wants of a particular group d) Study of ethnic buying habits to isolate market segments 29. The single group within society that is most vulnerable to reference group influence is a) The older consumer who feels somewhat left out of things b) Married women, many of whom feel a need for stability in their lives c) New immigrants who really want to assimilate into their new culture d) Children, who base most of their buying decisions on outside influences 30. Which of the following can be described as an affective mental state? a) Attitudes b) Opinions c) Values d) Conative 31. Early adopters, of which opinion leaders are large comprised, tend to be: a) Generalized; that is, they tend to lead the group on most issues b) More likely to buy new products before their friends do and voice their opinions about them c) From the upper class; people from other classes are more likely to be followers d) Quiet, withdrawn people who don't make fashion statements or take risks easily 32. An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called a) Motive development b) An attitudes c) A self-concept d) Product Evalution

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

33. Which of the following is an assumption in Maslow's hierarchy of needs? a) Needs are dependent on culture and also on social class b) Lower-level needs must be at least partially satisfied before higher needs can affect behaviour c) Needs are not prioritized or arranged in any particular order d) Satisfied needs are motivators, and new needs emerge when current needs remain unmet 34. Opinions can be referred to as cognitive and a) Is a measure of the emotional content of the opinion b) Deals with the aesthetic content of the opinion c) Refers to the individual's knowledge and information about an object or concept d) Measures the speed with which one learns about others opinions 35. Providing free samples of perfumes (scent) in magazines is an example of which of the following? a) Classical conditioning b) Operant conditioning c) Social learning d) Behavioural learning 36. Which of the following is NOT an example of habitual decision making? a) Buying a latte from Starbucks every morning on the way to work b) Buying your favourite brand of shampoo in your fortnightly grocery shop c) Setting up a mortgage account with a new bank d) Running to the shop every Sunday to purchase the Sunday papers 37. Post purchase re-evaluation of the consumer product acquisition process attempts to measure the degree of: a) Selling success experienced by the vendor b) Consumer satisfaction with the purchase c) Follow-up effectiveness of the firm d) Advertising influence on the purchase 38. Which of the following consumer buying behaviours requires the LEAST effort? a) High involvement buying situation b) New buying situation c) Routine buying d) Impulsive buying

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

39. The process that creates changes in behaviour is called: a) Selective adaptation b) Learning c) Involvement manipulation d) Attitude adjustment 40. Of the following, which of the following would most likely be the factor having the greatest influence on the decision to buy a homogeneous shopping product? a) the store's name and reputation b) the brand name of the product c) the price and perceived value of the product d) uniqueness of the product 41. The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called: a) b) c) d) segmenting differentiating target marketing concentrating

42. By offering Signal for Kids (attractive taste for children), Regular Signal for cavity control, and Tartar Control Signal toothpastes, Unilever is segmenting the market based on: a) b) c) d) benefits lifestyle demographics attitudes

43. To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, actionable and: a) b) c) d) Differentiable Stable Economic Reachable

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

44. Skoda has launched a series of ads in which it attempts to demonstrate its Fabias; products superiority on selected passenger safety relative to competitive brands. It is attempting to _________ its product. a) b) c) d) segment profile promote position

45. Key steps in consumer buyer behavior are a) Purchace, information search, Problem recognition, Evaluation and Post purchase evaluation b) Problem recognition, information search, evaluation of alternatives, Purchase decision, Post purchase evaluation c) Purchase, Problem recognition, Complaining, getting a replacement d) Evaluation of alternatives, Purchase, Problem recognition, Information search, Post purchase evaluation 46. Market Targeting is a process of a) b) c) d) Subdividing the customers in the market to groups having simillar needs Placing the product in the collective mind set of the customers Choosing the market segments that the firm hopes to offer its products or services Offering one product to all the markets

47. Which of the following refers to process element of the marketing mix a) b) c) d) Training and development of the staff Making the sales outlet look attractive Deciding the Capacity of customers that one sales person can handle Giving rewards for good members of the staff

48. Sanguine Services an Indian BPO practices a marketing strategy where its limited resources are used to go after a large share of two small niches. Sanguine practices which one of these strategies? a) b) c) d) Differentiated Concentrated Undifferentiated Geographically dispersed

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

49. With concentrated marketing, the marketer goes after a ________ share of ________. a) b) c) d) small; a large market large; the mass market small; a small market large; one or a few niches

50. Brown's Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Brown use? a) b) c) d) Demographic Psychographic Geographic Behavioral

Module III: Managing Product & Pricing Strategies Classification of products, New Product development, stages of product development, Adoption process, Product mix decisions and line management, Length, width and depth of a line, line analysis, and brand management, product life cycle, stages in lifecycle and factors affecting each stage, Managing product life cycles. Setting the price, adapting the price, initiating and responding the price changes

51. We define a ________ as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need a) b) c) d) Brand Product Service Consumer

52. Product planners need to think about products and services on three levels. The most
basic level is the ________, which addresses the question, "What is the buyer really buying?" a) b) c) d) Augmented product Actual product Core Product Base Product

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

53. An increasing number of retailers and wholesalers have created their own ________, also called store brands. a) b) c) d) Private Brand Global Brand Co Brand Consumer Brand

54. ________ occurs when two established brand names of different companies are used on the same product a) b) c) d) Multi branding Co branding Brand extension Cannibalization

55. The purchase of __________ is least likely affected by demographic factors a) b) c) d) A car Table salt Personal computer Fast food

56. An example of convenience consumer product is a) b) c) d) Petrol Sport watch Ambulance service Stereo system

57. Items that are purchased routinely, do not become part of final physical product, and are treated like expense items rather than capital goods are called a) b) c) d) Raw material Accessory equipment Component part Processing equipment

58. P&G manufactures at least eight different detergents, it illustrates: a) b) c) d) Product mix width Product mix consistency Product mix depth Product item width

59. Aggressive pricing is typical during the _________ life-cycle-stage of the product Page 11 Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

a) b) c) d)

Introduction Growth Maturity decline

60. A car towing service would be best described as what kind of product a) b) c) d) Convenient Unsought Durable Shopping

61. Everyday low pricing is a strategy devoted to continuous low prices as opposed to a) seasonal changes in prices based on current demand. b) purely cost-based prices that vary as the manufacturer's costs vary. c) relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales. d) prices that are set daily, weekly, or monthly in reaction to competitors' actions. 62. The ideal suggested pricing strategy for a new brand of Tomato sauce would be a) b) c) d) Skimming pricing strategy Skimming or penetrative pricing strategy Competitive or penetrative pricing strategy Competitive or skimming pricing strategy

63. A product mix is best described as a) b) c) d) All products offered by the firm Product, distribution promotion and price All products of a particular type All groups of closely related products

64. Wilsonss K-28 and staff golf club sets would be part of golf product _________ for a sporting goods retailer. a) b) c) d) Mix Line Width Depth

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

65. What measure of the product mix involves the number of product lines a company offer a) b) c) d) Mix Line Width depth

66. A carton of Orange Juice has no brand name on the package, only the name of the product Orange Juice. This is an example of a) b) c) d) A manufacturers brand A generic brand A no-frills brand An own label brand

67. When a firm uses one of its existing brand names as part of brand name for an improved or new product, the branding is called a) b) c) d) Individual branding Overall family branding Line family branding Brand extension branding

68. Labeling is important for three reasons, including promotion and legal reasons. What is the third reason? a) b) c) d) Marketing Branding Informational Strategic

69. As Mukul works on the prototype of module for a new mission oriented game for Sonys PSP, hes at which stage of the new product development process a) b) c) d) Idea generation Screening Test marketing Product development

70. When Anderson Motors offers to let qualified buyers test drive the new Saab, the dealer is primarily trying to simulate which stage of product adoption process a) b) c) d) Awareness Interest Evaluation Trial Page 13 Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

71. The owner of Beauty Spot beauty salon is has difficulty in standardizing and controlling the quality of service that their customers receive in the salon. The problem represent which of the unique characteristics of services. a) b) c) d) Intangibility Inseparability Perishability Heterogeneity

72. Which of the following pricing objective is rarely operational because its achievement is difficult to measure a) b) c) d) Profit maximization Market share ROI Cash flow

73. The perception of price depends on a) b) c) d) A products actual price and consumers expectations regarding the price Consumers analysis of competitive price Consumers price expectations A products actual price compared with manufacturers suggested price

74. Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? a) b) c) d) First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination

75. Which of the following relating to price is considered as a key element in the marketing mix? a) b) c) d) The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

76. If the fee for MBA programme offered by the same private university cost different at different city campuses in a particular state, this would reflect which of the following pricing method a) b) c) d) Price differentiation Base point pricing Transfer pricing Zone pricing

77. A penetration pricing policy is particularly appropriate when demand is a) b) c) d) Increasing Decreasing Highly elastic Highly inelastic

78. Which of the following pricing policies may result in losing money on product a) b) c) d) Price leadership Psychological discounting Penetration pricing Special event pricing

79. The policy that assumes that demand is relatively inelastic over certain price ranges is called a) b) c) d) Price lining Odd-even pricing Price skimming Prestige pricing

80. Delta Airlines prices its tickets so that it is less expensive to travel on weekends than during weekdays when there is heavy business travel, this illustrates __________ pricing. a) b) c) d) Psychological pricing Seasonal pricing Demand oriented pricing Competition oriented pricing

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

Module VI: Designing Distribution and Managing the Integrated Communication Channel functions and flows. Channel design decisions. Channel management decisions. Channel dynamics; vertical horizontal and multi channel marketing systems. Market Logistics decisions. Effective Communication, Integrated Marketing Communication, Marketing Communication Process, Promotion mix, Advertising, Personal Selling, Sales Promotion and Publicity and Public Relations, Direct Marketing

81. Today's sales representative's role in the promotion process has changed from that of persuader to that of a) technician and expert on product repair. b) process designer. c) consultant and problem solver. d) close friend and confidant. 82. This retailing format, averaging 300,000 square feet in size, seeks to offer a combination of shopping, entertainment, and restaurants in an attractive environment preserving the intimacy of neighborhood retailing. a) Such a shopping center is known as a power center. b) A facility of this magnitude is called a national mall. c) This type of facility is known as a lifestyle center. d) Most such centers are now known as downtowns. 83. When marketing partners share the cost of a promotional campaign that meets their mutual needs, the general term for the activity is a) cross promotion. b) spending push money. c) trading promotion. d) partnership advertising 84. An example of a direct-selling strategy in the consumer goods market is a) the party plan. b) agents calling on wholesalers. c) vending machines. d) telemarketing by industrial distributors. 85. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: a) b) c) d) Pricing Distribution Product development Promotion

86. Distribution in a service may refer to Page 16 Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

a) b) c) d)

storage, handling and movement of goods from manufacturer to consumer Point at which the service is delivered Point at which service is promoted and communicated None of the above

87. In an integrated marketing communications program, which of the following is NOT one of the ways in which a customer may have contact with the organization? a) direct mail b) personal letters from competitors c) personal selling d) Internet messages 88. In a simple economy of five producers and five consumers, there would be ____________ transactions possible without an intermediary and _____________ transactions possible with one intermediary a) b) c) d) Twenty five; ten Ten; twenty five Twenty; ten Ten; twenty

89. A(n) is an independent business that sells complementary products of several producers in assigned territories and is compensated through commission a) b) c) d) Industrial distributor Product agent Wholesaler Manufacturers agent

90. Dcor Ltd. which makes, markets and retail paint and home decorating products in a coordinated channel is an example of a) b) c) d) Administrated vertical marketing system Corporate vertical marketing system Channel network Conventional marketing channel

91. What is the major source of channel conflict? a) b) c) d) Degree of power Role expectations Loss of integration Role deviance

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

92. If an intermediary wants to carry Tide detergent and P&G agrees only if the supplier purchases P&Gs entire line of detergents as well, the company is engaging in which of the following channel management practice a) b) c) d) Restricted sales territories Tying agreement Exclusive dealing Dual distribution

93. Which of the following wholesaler not only provides transportation and deliver products to retailers, but also provides the service of placing products on retailers shelves a) b) c) d) Truck wholesaler Cash-and carry wholesaler Rack jobber Drop shipper

94. Kane products Ltd. a ___________ takes possession of truckloads of tomatoes, arrange for its storage and transport them to auctions to be sold. a) b) c) d) Manufacturers agent Selling agent Commission merchant Commission broker

95. All of the following are types of limited-service merchant wholesalers except a) b) c) d) Cash-and carry wholesalers Truck wholesalers Mail-order wholesalers Specialty-line wholesalers

96. Which one of the following is not a form of direct marketing? a) b) c) d) Catalogue retailing Telemarketing Personal selling Direct mail

97. The basic role of promotion is a) b) c) d) Information Manipulation Communication Interpretation

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

98. If the aim of the promotion to introduce a new consumer product is to achieve high awareness level, the firm will most likely make heavy use of __________ in the promotional mix a) b) c) d) Advertisement Personal selling Sales promotion Publicity

99. All of the following are examples of publicity-based public relations tools except a) b) c) d) Press conference Feature article News release Annual report

100. Coors advertise that its beer is the only one that is kept cold from breweries to stores. This type of advertising is called a) b) c) d) Pioneer Competitive Comparative Institutional

101. Which of the following is most likely to stimulate customer loyalty? a) b) c) d) Coupons Sweepstakes Frequent-user incentives Premiums

102. The first step in selling process is a) Pre-approach b) Sales presentation c) Prospecting d) Overcoming objections
Module V: Emerging Trends in Marketing An Introduction to Internet Marketing, Multi Level Marketing, E-Marketing, Green Marketing, Event Marketing, Types of Events, Sponsorship, Cause Related Marketing, Marketing for Non Profit Organizations Marketing Strategies for Leaders, Challengers, Followers and Nichers

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

103. Green Marketing a) Making environment friendly products b) Making more products with natural ingredients c) Make use of more green colors in packages Educate marketers about the importance of natural environment


104. Distinction between not-for-profit and for-profit -- commercial -- firms is a) more exact financial and marketing goals on the part of the not-forprofits. b) the inability of the not-for-profits to sell tangible goods. c) a different way of looking at the bottom line by the two different organization types. d) the greater amount of control the customers of the not-for-profits exercise on their acts 105. The problems associated with the decision of whether to lunch at Popeye's, Burger King, Taco Tico, or Little Saigon (a Vietnamese restaurant) illustrate a) how direct competition affects consumer behavior. b) how some products and services are competitive substitutes for each other. c) the strange food tastes of some of us - I mean, Taco Tico? d) the universal nature of competition. 106. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in: a) Place marketing b) Event marketing c) Person marketing d) Organization marketing 107. Marketing Ethics are a) b) c) d) The rules as to behavior of the personnel in the Marketing Department of a firm Moral principles that define right and wrong behavior in marketing Upholding teachings of major religions to preserve the culture of a society when marketing products

108. Television advertising that suggests that consumers take a proactive role in family health care by requesting that their physicians prescribe specific medications they see advertised raises issues of ethics in a) product strategy. b) price strategy. c) distribution strategy. d) promotion strategy.

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Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)

109. A critical marketing perspective is the process of determining: a) The value of a product, person, or idea b) How places compete with each other c) The worth and impact of marketing activities d) Which type of promotional strategy works best 110. The way in which the product is delivered to meet the customers' needs refers to: a) New product concepts and improvements b) Selling c) Advertising and promotion activities d) Place or distribution activities 111. Financial Endowment is: a) A transfer of money or property donated to an institution b) Pure Donation c) Online transfer of money to NGOs Bank Account d) Donation in Kind 112. Which of the following is common to both Social advertising and publicity? a) Paid Presentation b) Source control of Presentation c) Nonpersonal presentation d) Known sponsorship of presentation 113. Crowd funding : a) Appeals to large corporate groups for small donations b) Appeals to large number of people for small donations c) Appeals to ordinary people for large donations d) Appeals to funding agencies for large donations 114. Find the odd one out: a) Corporate Social Responsibility b) Corporate Citizenship c) Corporate Philanthropy d) Sustainable Responsible Business 115. Which of the following is a category killer? a) These are products which are must have products that need to be stocked by retailers due to consumer demand (e.g. Coca Cola & Kelloggs) b) These are retail outlets with a narrow product focus but sell products at low prices by bulk buying, accepting low margins and selling high volumes c) These are retail outlets with a wide product focus but with an unusually wide width and depth to that product range d) These are retail outlets with a narrow product focus but with an unusually wide width and depth to that product range Page 21 Marketing Management (MCQs) By: Vivek Singh Tomar (ABS)