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INFORMATION
SCIENCE
NEEDS
A THEORY
OF
INFORMATION
ACTIONS
G. WERSIG
INSTRA Prfykct
AND
G. WINDEL
Republicof Germany
INTRODUCTION
or less science, seen as an academic discipline and not as a more information to be appendix to traditional practice, currently seems undergoing change. Certain trends can be noted, at least in the UK and West science is forming itself into some sort of a Germany. Generally, infomation social science at the interface between such technical as cybernetics, disciplines science, telecommunications, technologically based subjects like computer mass like communications, social sciences like sociology, and humanities psychology. Having not yet built a coherent corpus of ideas, models or theories or science is analytic-methodological tools, or a scholarly tradition, information still looking for its true destinationf This becomes obvious if we look at the there is no widely accepted handbook of information published literature: sciencethe number of articles asking what information science should be is ; by no means decreasing; the terrninological confusions among terms such as information , 1ibrary , computer , science and studies continue.
Infomation irrelevant
Numerous
or
journals try
to
subsections
of the field-
become This
established
seems
to
with be one
competing
reason
views
science is still wide open to influences coming from the environment, whether from societal developments in general or from the academic world. Some developments, which seem to on information science at put pressure
why
present
2. 3.
are
as
follows:
1. The
discussion in the social sciences and mass communications. theory techdevelopments in the technological field (c.g., information nology). The general criticism of a science-based culture (note, for example, the discussions on atomic and pollution) and its implications for a energy New
new sciencc . trends
4. Certain
5.
failures
New
practice.
Though
far from
being exhaustive,
this
agenda can
give
us
relatively
clear
o143_s2asfs5fo1
0011-13
isss
sutterwsnh
sl Co
(Publishers) Ltd
12
picture ofthe
years
problems
There to come. doing analytical and methodological tools, its models, concepts variety of disciplines, shaping them in a new way. basis for information In the search for a theoretical science, Roberts (1982) One can has made some agree with proposals which are worth comment. of empirical harsh criticism of the shortcomings and deficiencies Roberts The studies. in information research implicit science, especially in user is rationally information behaviour that of these studies assumptions and organized motivated (Roberts, 1982: 97) and remains relatively stable in man of the classical period. The time are, indeed, an analogy to economic
science has
this
transfer of the non-empirical concept of economic man to information the faults ofthe former approach especially the lack behaviour would not remove one The ideal of empirical validity. type of approach is a normative with the author s plea for empirical conflicts and, therefore, necessarily the research; the normative approach is very weak in taking into account behaviour. ln following aspects of information Subjective and non-rational Roberts support of qualitative research to uncover, analyse and understand the facts of everyday life, the normative approach in particular would not be basis of information That the empirically supported theoretical sufficient. are concerned, is extremely poor, has been stated by science, as far as users numerous authors, of which Roberts is only one (for reviews see Windel, 1980; at af., 1981).It is thus interesting to consider proposalsto change this
,
Plageman
To
unsatisfactory
state
ofthe
art.
one
direction:
analogous concept This model is seen by developed by modern economics. some generalized assumptions about the information-oriented
to
the
behaviour
of
The purpose of this realities. beings which conforms with information in as a useful device model of information man, then, is to serve complex empirical research. man and primitive model of information Contrary to the unrealistic in numerous user studies and bibliometrics, Roberts information employed and nonanimal man is a complex and differentiated guided by rational loolc rational motives and behaviour. But what do these motives and behaviour man? and empirical elements of information What are the structural like? the slightest hint of an answer to these Roberts fails to give the reader even he claims that Instead ultimately, all information activity is questions. and actions (Roberts, 1982; 98] and that, to individual motivations reducible From that we may the central unit of study has to be the individual. therefore, human
be
justified
in
concluding
that
information
man
is
primarily
psychological
construct.
what all those But about information influence ongoing like status, prestige and group
social,
economic
It
processes?What
dynamics?
and cultural factors, which about intervening variables of the model seems to us that
information
Sided
to
man
a
which
full
rests
behaviour really is; that give picture of what information Roberts words thecomplex, interactive process that is summarized behaviour (Roberts, 1982; 96). If this holds true label information
primarily
on
psychological grounds
is too
one-
is,
in
by
the then
information
has to be
man,
as
depicted by Roberts,
others.
can
only
be
one
tool of
analysis and
supported by
G, Wsksto
.mn
G. WINDEL
13
THE
INSTRAT
APPROACH
As Shown above, the concept of information man has severe shortcomings,so that it cannot be seen far reaching how, by employing only this concept, advances in the understanding of information behaviour can be reached.
The INSTRAT
combine
approach (Plagernan et al., 1981; Wersig et al., 1982) tries to information elements, which determine processes (e.g., driving forces, strategies, models, actions). Though the models are highly theoretical constructs they are related to reality. The key idea of this approach is that information and information processes behaviour can be described, analysedand understood as being segments of an underlying factor, i.e., a problem. From this it follows that it is the problem` from which analysis has to start. Information can then be seen as being only one element, though an important one, contributing to coping with that
those
structural
problem.
An
account
approach
is needed
which
tries
to
avoids
information
any
a
behavioural,
cultural,
of
one
would
etc.
Roberts
logical factors (i.e., motivation); an approach which covers intervening components has to include additional elements
be constructed. This model components:
l.
can
approach leans
be
imagined
to
consist
of
the
following
as
every situation
to
has
to
be
reduced
individual
(traits, motives, values, etc.), as Roberts points oui correctly. 2. The collmive approach. In information the actors often are not processes in their own only individuals right, but also representatives of collective units which influence the individua.l s performance. Information, seen as a mediation from the point of view of producers process, ofknowlcdge, is often a process which takes place within a collective unit without firmly ascribed roles. In this case, for example, the specific kind and function of group dynamics has to be taken into account. 3. The process approach.This component covers the dynamics of an information process, structural factors in any underlying whereby the dominant information are delineated. process Unfortunately, this does not tell us
important
role,
where ofthe at the
to start
conditions
investigation
involved. process.
of
an
information
we
process
to
and
the behaviour
element
people
core
Therefore,
have
look
for
the central
of that
On the process
ryfprobfemfrealment
the underlying force which induces individuals look for information, process, store and disseminate it, problem which can be defined as a slate of uneasiness about any object in world or the universe. So far, most models in this area have started with collective units
to
Generally speaking,
and is a the
the
notion
of information
need'.
As
Wilson
(1981a, b)
has
pointed
out,
this
categoryis:
14
hifo-mwtionarffonr
1.
Very
Not
unclear
very
to
(and may
more
remain
so).
cases
2.
realistic
because
be related
manifest
information
needs
can
separated into sound typology required), which require primary needs (for which needs, secondary information kind of information, of some the provision by using which aim at something other than the provision of information for the primary purposes. Examples of information provision only as a means the state gained by running an online search, are needs secondary information overcoming the boredom of waiting for something, meeting a nice librrian, not be would From the viewpoint of information man these activities etc. of information may agenciesthey true information needs; from the viewpoint needs (under more even become important than primary information marketing aspects). in real
Information nced according ,
a
these
suggestions,needs
would and be
to
be
etc.).
at any time kind so far have failed, perhapsbecause needs several different of a need situation: in the state from one place to another is, the need to move to this situation (e.g. , with the status need, a need for comfort, a need to have combined a need More interesting than the needs is what is caused by
writings
probwith
situation
).We
propose
that
information
an
science
should
start
unspecific
need
situation
now
causes
problern with
of
linked
the
The
underlying
existence
problem-solver,
whose
purposively rationally
solutions
can
2.
elements
and alternative
people coping
some
with
problems
contexts.
only
for
pcoplcbehaviour s
e.g.,
l.
2.
towards
problems
well-delined is determined
by
3.
4.
and therefore matter personal cognition ofa problem is an individual chosen. are solving strategies but may be mean eo ipso its solution The Cognition of a problem may not which fits the respective person. in a manner eventually transformed it and to to redefine not to solve it, but can a Solving problem mean, of action, which makes the real solution look for a more simple strategy suprlluous. (Freud (1965) has shown us how this is done.) in information role External knowledge, which has played the dominant In respect of modes so far, may activities only have a secondary function. internalized their and choice, of action, provision of alternatives and motives may consciously of knowledge, as well as values fragments or subconsciously have a much greater in fluence.
The
These
ideas
indicate
that-much
internal
earlier
process
may
than
take
is realized
approaches-a
long
place
in
which
by problem-solving a problem is
G. wi-:testo
AND
G. Wmost.
15
The at for the best individual underlying needs, the way to cope. the knowledge will influence this process (e.g., in the very early motivations, of solution, defining the choice of alternatives, selection of strategies, directions looked
problem and
inputs
process whereas
can
related
into
the
may
are
or
as
other this
proceeds
the
relation
rather
us
notion
of
an
stages which
process
play
enables process
to
be observed.
And
the optimal field enormously. To help peoplein treating their problems may mean even to help at stages where so far they them define their problem and select their strategy are left alone by formalized services which require as a starting point a rather where in the need state late stage ofthe the person process consciously takes an
action.
the organism before any behaviour of this could be changed in the course everything could of activity of external sources be widened
it seems to be more useful to replace Taking all these points into account, we flexible, i.c., realistic, concept which may call problem-solvingby a more treatment' The starting point ofthe concept problem is a treatt'net1t'. problem who is influenced thc factors: hu man at a certain time, being by
1,
Present
Past
situation.
2.
3.
4.
ofthe organism (personal history). System of preferences (values, opinions, attitudes, etc.). Set of potentials (cognitive, affective, aesthetic, etc.)_
states
These
factors
that
contribute such
to
an
the
actual
are
state
a
organism has
and
set
not
interwoven
usually
in a rather state is used in this context cybernetical sense, meaning of the organism which is essential for the whole process, which
situation
could
and
state.
be
for The
as
forming a stable pattern in an observable period of could be defined to reach another which-in principle--a transition constitutes thc aspect of the state which is following description being essential (from the viewpoint of this presentation).
Stalzl
This
time
looked
at
then would
be the
recognition ofincongruity
be connected
ofthe
state
of
aspirations.
for the
recognition
should
with
an
analysis ofthe
reasons
incongruity. Stale 2 would be the state where it is decided whether the reasoning/analysis is sufficient (ifnot, this may lead to external search behaviour (ESBD. State 3: a sufficient analysis leads to problem recognition which usually should be related to a first effort--benefit assessment. in which a is of direction State 4 permits a. first choice possible Solution searched tor. Stale 5 would be the validation of the solution direction (perhaps again to ESB) which offers at least three major alternatives. leading
1. 2.
Redefinition Redefinition
of the state
3.
Recognition
or
ofthe ofthe
acquired leading
16
Iffonnalrohactions
Stat)7interrelation
_
ESB
is the
of
goal description
and
iirst
treatment
assessment
(which may require ESB). Stale 8 is a first analysis of possibly needed and perhapsaccessible resources. under consideraStarr 9 is an effort- oenelit forecast for the specitic treatment tion (again perhaps requiring ESB).
State 10 then would
state
be
decision how to go
or
on:
or
1.
Redeli
ne
of
aspiration,
problem recognition,
goal recognition.
2.
Goal attainment.
Slate II
treatment
Stale I2
pursue toward:
I. 2.
goal definition, usually already in terms strategies (perhaps requiring ESB). the organism treatment is the concrete strategy The treatment strategy (perhaps requiring ESB).
is the
appropriate
is
for
to
undertaking
be directed
would
Resources.
3.
4.
all external elements, strategies of acquisition have to be defined (by a could be analysed in a similar which way). Information needs procedure within the needed could then be regarded as those resources (traditional) nature. are of an informational treatment Strategy which needs to be considered: more this sense-many Clearly, there are-in For
1.
Strategic
process.
needs
are
all needs
which
arrive
in the process
to
complete
the
2. 3.
strategy. Primary needs are those that are speciliedin the treatment Secondary needs are those needs occurring to fulfil an ESB.
1
a process may be problem treatment think of further complexities. In nearly all looked at. Of course, states. On the other hand, simplificaa loop could states go back to all other like instinct, habit, are tions by possible ( e>cpressways ) using factors
Figure
gives
first
impression of it is possible to
how
experience.
However,
1.
this would
not
ofthe
2.
may
not
a
necessarily
treatment information
central
one.
direction
could for
or
is
be of
Most selected
(State 4).
3. 4.
Problem
treatment
process
it is
in
which
help
content
in
whether which
consciously sought
be of
not.
could
help changes
in
form
and
from This
and makes
state
to state.
single
process
may
problemand inforrn_ation . A specific ofknowledge but each individual knowledge require at each state very different
between
a
set
..
G. WERSIG
AND
G. WINDEL
PfClUUi
Situation
Status
ante
Preference
system
PO'-em'|5
Status
1|
Desire
state
State
lncongruency, recognition
Internal
reason,
analysis
State 2
9
Y
"'
Cvgrlltlve
e
Y
2 State
3
recognition
assessment
direction
51016
<>
Y
Cognnive
<>
Y
Sme
Desire
state
Problem
redefinition
Goo,
recognilion
recognition
9
Stole
S1513 Sim 6
7
C ogni 1 ive
opermions
3
E
Goul
description
assessment
--
Treatment
3
Q
B Gooi
re
State
.\
State
IO
Effort-benefn forecast
recognition
Stare
11
E
--
Goal
definition
5 El
We
12
Resources 1F`llEl"l"lC||
Capotiiiities
,--I -,
external
,_._,H_|____
1
9
Operations ,_|___1
1
e-
Strategy
1
operations
~=f1<>f f=f1f"
e
FIG.
1. A model
for
problem
treatment
18
ibn fnfirrrtrzt
affirms
which perhaps is only loosely related to the need' as stated by the individual. If information services could know about the states of the treatment process, of thc problem, about resources about the nature available to the person they could try to help this person in formulating problems, g strategiesandoals, itself instead of later perhaps improving the treatment trying to provide
information which is felt to be needed after a wrong or suboptimal strategy has been chosen. Obviously they do not know and the only possibility for them to know is by looking for some kind of overt behaviour or action by the user . But we know that before users direct their actions towards information services external they often in earlier stages of the problem process
thus
so-called
contact service under these people, etc. Contacting an information be regarded as an act of desperation. Ifwe consider the problems of people as the basis of information science and the general frame of reference towards which information services have to be directed, we have to admit that:
other conditions could
sources,
1.
Information
treatment
behaviour
process
or
is
only
one
where
external
indicator of information
state
perhapsat
2. Document
may
not
even
be
a
of
in
provision
situation.
in
the
person
the
problematic
provision
in which
The
individual
mechanisms,
the
as
possible external
an
action
information activities as we are used to think of them form only one aspect which is embedded in a much larger context. To deal with this situation it seems to be unavoidable for information science to develop a kind of theory of action which allows one to localize and describe information action more pro erly. The initial attempts that have been undertaken are outlined below. he rriain idea is that a u re c osely related concepts but are used for different and are therefore purposes distinguished more by the criteria the analyst applies to them than When we are by their nature. concerned with behaviour we concentrate on what is observable, whereas when we tall: about action we that behind the action there is an pre-suppose intention ofthe actor to achieve makes the action something and this intention In looking at actions we are meaningfuiat least for the actor. always faced with the question of understandin the underlying sense. restric e seems at t is eory of action w ic stage satisfactory lor information science) has to be concerned with the internal mechanism of the actor or-to round-with the condition put it the other way under which actior1s in this sense may be originated. Obviously this is a very complex task (which perhaps could never be fulfilled for descriptive purposes) but nevertheless has to be solved to some extent for analytical purposes. " _'We assume that acti0n` is a result ofthe interacfi"6?T6`f very different many where the components could be described on components different hierarchical niveaus (or layers an analogue to layer models is if preferred). Each niveau is seen as out of which forming an it-dimensional space by differentiating imensions of the superordinated niveau more specific n-dimensional spaces ould be differentiated. Each niveau constitutes specific potentials of action in have to be located by vectors in each niveau. way that a specific action would
,_.~H~
.--
system
'
-_-..-a._.,`..
----
"=-1*---_
G. WERSIG ANI)
G, WINl)E[.
19
This
space
model
each
of action
is
developedaccording to
to act
the
following
eg.,
lines
of
system able
has available several potentials which potentials constitute the action spare where
the
space), play
role,
2.
3.
Complexity of actor (e.g., individual, group). Purposes of action (e.g., goal, attainment, integration).
Modus of action
(eg.
instinctive,
instrumental).
of actors. From
Actions could relate to different states actions related to problems are most dimensions related to problems create e.g.,
1.
that
The
by,
Types of
action
in
tin
actors
routine
problem
space,
a
treatment,
crisis).
this niveau could
Other
etc.
space
perhaps
societies
habitual
game
Space,
Problem
treatment
in modern
is characterized
by
trend
towards
in the sense of is understood of action, where Tationalization rationalization Haberrnas (1981) that an action is open for discourse on its rational basis which could
a
be
framed
by empi: ical-analytical(scientilic),
This leads in
our
moral-practical
the
or
aesthetic-expressive arguments.
mtonalizatz'an :pace where
dimensions
play a role,
to
assumptions
of
example,
1. Relation to values. to aesthetic rules. 2. Relation 3. Relation to knowledge [about dental world segments).
Rationalization
or
transcen-
framework
a
treatment
in this sense could influence different In our types of action. the treatment ofthe is most relevant: this is represented by problem such as the following are important: sparewhere dimensions
l.
2. 3.
which
are
necessary
to
arguments
mediated
(internal
interactor communication
objectiiied
ll` rationalization
communication, communication,
arguments
provided
arguments
dimensions 1.
generated internally they have to be rationalization opens precision spare where and provided externally. There the following
not
a
role:
Modus
2.
(passive, reactive, interactive). of provided arguments tional, alternative, evaluative, reflexive), Representation
will
open
a
ofaction
function
(referential,
representareactive
This
set
of spaces
Such
as
receptive provision
our
space,
provision
space
and-most
important
in
frame
of reference-fniefaclion
20
actions Iztforrnaziort
space. The
dimensions:
1. Modus
interaction
space
is characterized
by
at
least
two
very
important
ofinteraction
where predicates are most important like: to relate itself to the rationalization degree of the
to
of the other
place actor),
itself
relative
to
to
the
actions
state
of
problem
aspects of
role:
to
(c) Maieutic
the cliiterent
(ability
to
help
the other
define
in all
spaces).
where
actor at
2.
Quality
of interaction
play an important
spectrum
of
broad
modes
of
of
sequence
actor not
the
interactions). only to interact but to reflect reflexions). participate with its personality
of
the and
Figure
2.
EfVll"0flf'|'leI llO|
SPCCC
N1
Action
Space
N2
""
Problem
"`"
space
Game
____
space
"" ___l
N3
Rotionulization
space
N4
l'|"Gf.I'T | l. SDOCB
~5 treatment
L.
SDOCE
_
_ _
I
7
fE><=-~ l
treqlrrient
_____
._
_J
pf
"
e
_
_|
'**"
"
"`
"
"
~@
'<=e~=
| provision l__........._....l
space
"1
l provision
L__
____
SDCICB
__l
FIG. 2. A
spatial model
ofinformation
action
as Information action in this respect could then be understood consisting of those actions which deal with the treatment of problematic primarily situations and make use of the provision space. Secondary are actions which
stem
from
other
space
superordinate spaces
(e.g., during games).
than
the
problem space
but
require
the
provision
G. Wsnsio
AND
G, WINDEL
21
act as one state of the spaces may in such a model be described mathematical as the sequence ofvectors (using analogue: defining that act in all spaces), but action has to be understood as a sequence of acts which stem from one state of Nivcau 2 (here: problem space)and may be character ized either by different states within one space or by using different spaces. such a model has to be developed further and validated Of course,
singular
the
empirically.
But even in this state of development it opens the eyes for a realistic view of the information science basically deals paradigm. Information with existing actors of varying degrees of complexity which are in action states to treat other states) requiring provision of external rationalizaproblems (or tion arguments. These actors have a full range of options to contact sources for
mode provision. Sources which are called upon in the interaction one actor or often by several actors be named information frequently by may agencicsSince in interaction . they become actors themselves, they have to fulfil the requirements of the model of action as well, in particular those already external mentioned for the interaction of space. These characteristics have to be followed information by professional agents centres) and machine-supported information systems.
The processes of tion as are outlined
rational-cognitivetreatment
of
problems by
above constitute the information field of action being the for information central focus of attention science. In this respect we need a far better understanding of the whole complex of rationalization in its empirical realization and not the elevation of only one aspect of rationalization which would never be realizable as such like the information man
.
REFERENCES
FREUD.
S.
S. Fischer
CI'
3
_
(1965). Abriss der Psychoanalyse. Das Unbehagen in Verlag. (1981). Tfworie des kammunikativen Handelns. 2 vols.
et
von
Frankfurt:
Suhrkamp
Freie Universitat,
Studies,2, i;rmaticm
Arbeits-
er
al.
(1982). Infomation
Universitat,
bereich
T. D.
information
needs.
_journalqfDorumen.alion,
In: Need oriented research
37, 3><15.
T. D
(I98lb).
Freie
Comments
on
INSTRAT
questions.
G.
Windel, eds).
Freie
Universitat,
Arbeitsbereich
Informationswissenschafn
Berlin: Benutzegbrsc/zung.
(1980).
Universitat,
RESPONSE
Tlfl discipline is in
constant
quest of itself,
attended
was
wrote
Hounsell,
and
one
can
only
some
hope that this is true. Forum of Information berg should have Some
Whoever
doubt
IRFIS held
statement-
Science, which
about
Research
in Heidel-
that
overemphasize
22
critical
quest neither
From away
that of
conference
one
could
say that
severe
the
discipline
of and
is in
anything
clear
danger
more
fading
more
As
of systems
or
science from either or science. If the discipline tries to remain and to library education computer find its location in the whole area of disciplines dealing with aspects of inforrnatiorf in general, it should try to develop its own viewpoint of information reality and generate a serious body of theory which may convince other scholars that this is a field that can contribute to the emergence ofwhat one and information culture . may call information society the viewpoint ofthe life struggle ofa Therefore, we do not believe that-from is enough for information scientists said in some discipline-it (as was to do research work and not to care for model building, theory and statements)
to
so on. we feel very sympathetic towards Norman Roberts and his idea of strengthening the notion of theory in information science-and this is one of the reasons for replying to him (it would probably not be worthwhile to reply to pure empirical searchers, technique appliers and computer freaks). We respond to him a hopeful as further the generation of a more step towards general theoretical basis for information science. As everyone out of the sky. The knows, theory does not come
services
Serious
enough
distinguish
information
In this sense,
Norman Roberts takes may look so as well as ours did. But when talking about information we all have a lot of resources available-experiences of our own and our beloved research results, etc. We are all either information men or information actors . Therefore, any ofthese models (and we are simply talking about two different kinds of models) could be considered in the light of how near they come to what we know, what we experience, what we feel, if we look at ourselves as If grounded prototypes. theory Wilson points out) has some (as sense then it has to ground first in ourselves because we never come nearer to
approach
reality.
is the very point of the controversy. We still do not believe that the actions with could be touched regard to information by the one~ dimensional information rnan'. People are not searching for information because they are information men' or because there is an in-built mechanism for information or because they are rationalized but they are searching fully because there are acting in their environment discrepancies to be dealt with. One aspect of this treatment may be knowledge but knowledge very often could be replaced by some other source ofactions like values, aesthetics, feelings, etc. Ifwe give inforrnation such a broad man but range, there is no information man' constitutes man ;if we restrict information`, the concept oI"information some in reality ofits own (and therefore is not grounded reality , but rather far
And here of
reality
away
from
it).
is
This,
why
we
still and
feel
more
that
information
realistic,
powerful
model
man _ This is the very heart of the controversy which we before all Ofus have been overrun by new developments. In fact, we could in our latest reports at least indicate how this theory could be expanded to ground a whole complex of theoretical models on it, how this approach could apply to the latest developments in theories of communication, action and society. We can
--
G. WERSIG
AND
G. WINDEL
not
23
use
it
to
explain why
thus
we
some
services
at
are
used,
our
own
and
to
assess
future
develop
ments;
least
for
work.
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