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SHOPPING ............................................................................................................... 2
SOURCES AND LITERATURE...................................................................................8


No matter the age, the nationality, the sex; shopping has spread
worldwide. It has become our second job. That is probably connected to
the way oI living in the 21st century.
Rushing to work and Iorcing one's way to get what we want are just Iew oI
typical signs oI materializem. It's obvious that we have become the greedy
generation who's in slavery oI money.
Money runs the world and shopping is very closely connected to it.
Shopping used to be providing the basic needs and goods, but it seems
that shopping has the opposite mark nowadays.
You all know, how it Ieels when you are standing in the aisle in the middle
oI the department store. You came to buy sugar, Ilour, milk, bread, etc.,
but the next minute you Iind yourselves trying on new pairs oI glasses,
reading a magazine or looking at the price oI your Iavourite chocolate. No
it isn't your Iault, it is those (bloody/damn) shops.
Supermarkets have united small shops, sometimes even caIes and cash
dispensers. And we have to admit that having so many products in one
place, is very convenient, moreover you spend less time looking Ior what
you want. Another advantage oI supermarkets is that they usually sell
their own brands oI the most common products which are cheaper still.
On the other hand, the small shops Iind it diIIicult to run because oI the
popularity oI big shopping malls. The prices there are oIten higher and you
can only buy one sort oI product, bread, make-up, newspapers, meat,.
despite that they do have some advantages. For instance old people
without cars don't need to buy so much Iood so it is easier Ior them to go
to the local shops. Also their problem is that people buy very little things
there and storage is something small shops just can't aIIord, that's why
they usually have to close down.
Shopping would lose all its glory and Iame without advertisement.
Advertising on TVs, radios, newspapers and leaIlets has become
something selI-understood. Besides advertisement is the main key how to
sell a product. It helps to persuade people to buy something they don't
acctually need. We all know phrases such as: We are the cheapest, the
Iastest, the biggest and the best! Moreover the shops aIect people's
psychology. Clean, not to crowded and lightened stores are more
attractive to shoppers.
Also the arrangement oI the products is important. Not most important
products should be displayed in the height oI the eyes and near the basic
needs, so people would notice them immediately. On the other hand,
sezonable products like candels can be easily placed on the lower she.

To sum up shopping is and will stay people's most important thing to do. It
is neccessary Ior us to have a normal liIe, but that's all there is. We
shouldn't be addicted to it. There are thing that are more important than
new pair oI jeans.


shopping girls
picture 1: GirIs buying new shoes

www.googIe.com )
II liIe seems more rushed than ever, you might be surprised to learn that we
people don't have less leisure time than we did 40 years ago. We actually have
more leisure time, and quite a bit more. What counts as leisure is up Ior argument,
but under every deIinition the numbers have gone up. We get about 45 minutes a
day oI extra leisure.

Then why does it Ieel like we have so much less? It might be because we waste
halI oI all our leisure time watching television. The average American adult
devotes 2.5 hours a day to this hobby. And Ior every additional hour we get Iree,
another 30 minutes goes into that shopping. So iI you want more Iree time, I
recommend one thing: turn it oII. This is easier said than done, especially during
the world series.

When I was growing up, my mom had one piece oI advice Ior me, and she said it
every single morning. 'Get out oI the house!' It's good advice. Come join the 6.8
million who are in a book club, or the 196,000 who attend pro beach volleyball, or
the 680,000 who go to tractor pulls every month. There's even 3 million people
who enjoy a sport called 'muzzleloading,' which involves shooting a gun that
looks 200 years old.
And at the end oI the day, there's a thing in your kitchen called a stove. Turn it on
and invite people over. Only 38 oI Americans entertain Iriends or Iamily at
home at least once a year. What were the other 62 oI us doing? Getting a Iree
meal, Isuppose. We can do better, world. II we're going to shopping every second,
can't we at least invite Iriends over to shopp?


On our shoopnig impact a lot oI thinks. One oI them is marketing motivating comercials, who
present us beter solution oI improved survival oI Iree time .

Marketing is the process oI perIorming market research, selling products and/or services to
customers and promoting them via advertising to Iurther enhance salesIt generates the
strategy that underlies sales techniques, business communication, and business developments

It is an integrated process through which companies build strong customer relationships and
create value Ior their customers and Ior themselves.
Marketing is used to identiIy the customer, to satisIy the customer, and to keep the customer.
With the customer as the Iocus oI its activities, it can be concluded that marketing
management is one oI the major components oI business management. Marketing evolved to
meet the stasis in developing new markets caused by mature markets and overcapacities in the
last 2-3 centuries. The adoption oI marketing strategies requires businesses to shiIt their Iocus
Irom production to the perceived needs and wants oI their customers as the means oI staying

The term marketing concept holds that achieving organizational goals depends on knowing
the needs and wants oI target markets and delivering the desired satisIactions. It proposes that
in order to satisIy its organizational objectives, an organization should anticipate the needs
and wants oI consumers and satisIy these more eIIectively than competitors.

picture 2: Marketing awards



picture 3: Advertisement


picture 4: Reading instead of shopping



Avo|d buy|ng po|nt|ess stuff and start sav|ng cash - here are some cheap, fun and |nterest|ng
th|ngs to do
We all have to shop, and sometimes it can be fun. But we live in an age where
shopping is one of the most popular leisure activities, and surely there must be more
interesting, useful and enjoyable things to do than go shopping? Also, times are tight
and many of us are having to reduce our spending. So what are some of the cheap
things we can do that are better than shopping?
1. Play
Playing is great. Remember when you were young and used to do it all the time? As
we get older it's easy to forget how good it is to play, so why not remind yourself by
having a muck about? Play a game, play some sport, do some exercise, play with the
dog, or just generally mess about.
2. Connect
It sometimes feels like we never spend enough time with the people we care about.
Instead of shopping, you could spend some time with your friends, visit your family,
meet your neighbours, get in touch with old friends or even just stroke your cat.
3. Explore
It always used to be fun to explore when we were kids, And there's no reason we
should stop as adults. You could explore your local area and see there are things you
had not discovered or noticed before, visit somewhere new or go on a mystery tour
by catching the next bus and seeing where it takes you!
4. Read
Reading can help you relax and learn as well as open up new places, ideas and
opportunities. But it's easy to not find the time for it. So, instead of going shopping,
curl up with a book and a cup of tea.

5. Learning
Learning shouldn't be something that we stop doing when we leave school. There's
always something interesting and useful to learn - for example, learn about the
world around you, research your family tree, visit a museum or art gallery or try a
new language.


The 5 tips above are extracts from 'Better than shopping! 10 things to do
instead of shopping,' a leaflet written by director of Richard Docwra. For five
further tips you can download the leaflet for free for a limited period (until 7th
September) - normally it costs 1. To download the guide, click here then go
through the usual checkout process of purchasing. You will not be billed for it or
asked to give any financial details..



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Aran S Crahams obsesslon wlLh shopplng


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