REFERENCE SECTION

QUESTIONNAIRE
@$$

FOR MARKET SURVEY ON HITACHI AC

PERSONAL INFORMATION
COMPANY NAME
..................................................
NAME
...................................................
ADDRESS
...................................................
CONTACT NO
...................................................
E-MAIL ID
....................................................
1) Your perception of the brand? (MARK FROM 1-5)

Brand QUALITY AVALIBILITY SERVICE PRICE BRAND
IMAGE
LOOK
Hitachi


Samsung


LG


Carrier


Voltas

Daikin
Godrej
Videocon


whirlpool

1) POOR 2) AVERAGE 3) GOOD 4) VERY GOOD 5)
EXECELLENT
If other please specify _____________________________________
2) Most popular category in AC market (Split)
Tr. Class Star Rating
1.2


1.5

2.0






If other please specify .........


3) Most popular category in AC market (Window)

Tr.
Class
Star Rating
1.2


1.5


2.0






If other please specify......







4) Most popular category in Hitachi AC market (Slit)
Tr. Class Star Rating
1.2


1.5

2.0







If other please specify.............

5) Most popular category in Hitachi AC market (Window)

Tr.
Class
Star Rating
1.2


1.5


2.0







If other please specify..............


6) Demonstration and Product Information (MARK FROM 1-5)

Hitachi

Samsung

LG

whirlpool Carrier

Voltas

Daikin

Videocon

Godrej


1) POOR 2) AVERAGE 3) GOOD 4) VERY GOOD 5)
EXECELLENT


7) After Sale Service (MARK FROM 1-5)


Hitachi

Samsung

LG

whirlpool Carrier

Voltas

Daikin

Videocon

Godrej


1) POOR 2) AVERAGE 3) GOOD 4) VERY GOOD 5)
EXECELLENT


8) Attractiveness of schemes (MARK FROM 1-5)

Hitachi

Samsung

LG

whirlpool Carrier

Voltas

Daikin

Videocon

Godrej

1) POOR 2) AVERAGE 3) GOOD 4) VERY GOOD 5)
EXECELLENT

9) Attribute influence purchase?

A) BRAND IMAGE B) DURABILITY C) QUALITY D)
PRICE E) AVAILIBILITY F) OTHER
QUALITY


10) What is price difference of these entire brands from HITACHI? (1.5 tr 5 star
Spilt)

RAND PRICE PERCENTAGE
Hitachi


Samsung


LG


Carrier


Voltas

Daikin


Videocon


whirlpool






11 ) How much quantity do you Sell of these brands in a year?(out of 100)

Hitachi

Samsung

LG

whirlpool Carrier

Voltas

Daikin

Videocon

Godrej



12) Do you think anything change in HITACHI AC`s?

PRICE QUALITY OTHER
PRICE

If other please
specify....................................



13) How do like after sale service of HITACHI.
1) EXECELLENT 2) VERY GOOD 3) GOOD 4) AVERAGE
5) POOR

14) Feature available in Hitachi ac is educate for the consumer requirement
A) Yes B) No
# If no what should be additional features.




15) How should Hitachi AC come up to cover the market..
1) With better quality n feature
2) Increase / decrease in price
3) Advertisement and promotion.

If other please
specify..................................

16) Are you ok with the information?

A) YES B) NO

If other please
specify.....yes.............................
.........










Your expectation from HITACH AC ....hitachi should decrease their price to
capture more market
share....................................
.......................................
.........

Please give any other recommendation.....should come into new innovative look
which
Differentiate it in look
also......................................
.......................................
.................................


(Signature)